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Tag: Deepak Chhabra

  • Timex launches Analog Life campaign to remind India to unplug and live in the moment

    Timex launches Analog Life campaign to remind India to unplug and live in the moment

    MUMBAI: For over 170 years, Timex has kept the world ticking. But this year, the watchmaker did more than measure time-it asked India to slow down and savour it. On National Watch Day 2025, Timex India launched its ‘Analog Life | Make Time Yours’ campaign, a movement nudging the nation to disconnect from the constant ping of digital life and reconnect with presence, purpose, and personal rhythm.

    The campaign champions a strikingly simple idea: analog is not outdated, it’s intentional. With a signature call to ‘Make Time Yours’, the initiative celebrates everyday moments and urges people to live mindfully. As part of the rollout, Timex declared an ‘AnaLog-Off Day’, encouraging people to unplug, go offline, and engage in real-world connections that don’t require notifications.

    “In a world that moves faster every day, it’s easy to lose ourselves in the noise”, said Timex Group India MD Deepak Chhabra. “At Timex, we believe time is more than just minutes ticking by; it’s the essence of how we live. With the Analog Life – Make Time Yours campaign, we’re inviting people to pause, reflect, and reclaim their moments because a Timex isn’t just a watch; it’s a symbol of living with intention and presence”.

    Timex’s campaign film portrays the daily hustle with a refreshing twist—people putting down their phones, closing laptops, and embracing everyday moments with focus and joy. Rooted in the brand’s legacy of craftsmanship, the watches remain timeless companions that reflect values rather than vanity.

    By pitching analog as a conscious lifestyle choice, Timex has cleverly positioned itself not just as a timekeeper but as a lifestyle custodian in a hyperconnected age. Through its timepieces, the brand invites consumers to stop scrolling and start living.

    From its origins in 1854 to today’s digitally obsessed world, Timex continues to evolve while staying true to its essence-helping people live more authentically, one moment at a time.

  • Just Watches opens luxury timepiece store in Whitefield’s buzzing Nexus Mall

    Just Watches opens luxury timepiece store in Whitefield’s buzzing Nexus Mall

    MUMBAI: If time is money, Whitefield just got a little richer. Just Watches, the luxury multi-brand retail chain from Timex Group India Ltd, has launched its second Bengaluru store at Nexus Neighbourhood Mall, bringing a curated selection of world-class timepieces to one of the city’s most upscale neighbourhoods.

    Covering 529 square feet, the store houses a sleek blend of fashion and horology, displaying iconic labels such as Timex, Daniel Wellington, Versace, Philipp Plein, Plein Sport, Guess, and GC. The layout promises an immersive retail experience tailored to the tastes of Bengaluru’s discerning watch lovers.

    “India’s premium watch market is on an exciting upward trajectory, shaped by a new generation of consumers who view watches as an extension of personal style and identity”, said Timex India MD Deepak Chhabra. “Our second Just Watches store in the city caters to those who seek a blend of global design, premium craftsmanship, and everyday versatility in their timepieces”.

    With this expansion, Timex Group is continuing its march towards premiumisation, tapping into India’s growing appetite for luxury with new retail outlets in high-footfall zones. The move aligns with the brand’s national rollout strategy to offer a diverse selection of international watch brands in a one-stop destination.

    As the premiumisation trend continues to tick upward, Just Watches is positioning itself as the go-to address for timepiece connoisseurs. The Whitefield launch isn’t just about selling watches — it’s about selling time well spent.

     

  • Timex marks 170 years with a $1 limited-edition watch

    Timex marks 170 years with a $1 limited-edition watch

    Mumbai: Timex is celebrating its 170th anniversary by offering 1,000 limited-edition Waterbury watches for just $1, reviving a legacy of accessible timekeeping. On 16 November, consumers in India can claim their limited-edition watch at 10 am on shop.timexindia.com and at select retailers. This is a unique opportunity to be part of Timex’s celebration of time and resilience.

    The release honors Timex’s watchmaking heritage since 1854, tracing its roots back to the Waterbury Clock Company. It commemorates the iconic Yankee pocket watch, their first timepiece sold for $1, known as “the watch that made the dollar famous.”

    Before Timex, timekeeping was largely exclusive to the elite, with pocket watches priced out of reach for many. The Waterbury Clock Company democratized timekeeping, allowing farmers, train conductors, and factory workers to synchronize their activities. By the turn of the century, over six million of these ‘dollar watches’ were in use across America, and even Mark Twain owned one, having sent Timex a dollar for his own watch.

    Timex Group CMO Shari Fabiani said, “Our 170th anniversary isn’t merely a celebration of our storied past; it’s a heartfelt reaffirmation of our unwavering commitment to making quality timepieces accessible to everyone. The $1 Anniversary Watch pays homage to the original Waterbury campaign, which promised ‘correct time for little money.’ In crafting this watch, we wanted to honor the loyal consumers who have trusted and cherished our brand over the years.”

    This special release is part of Timex’s Waterbury collection, honouring its origins as the Waterbury Clock Company with quality finishes and innovative watchmaking. It features a glossy ice-white dial with the official 170th anniversary edition logo and 3D lacquered Roman numeral markers. On the caseback, there is vertical brushing and an engraving that commemorates this significant moment in Timex’s history.

    Timex India MD Deepak Chhabra shared, “For 35 years, Timex India has been a part of this incredible and coveted global brand legacy. The 170th anniversary isn’t just a celebration of the brand’s existence; it’s also an opportunity for us to express gratitude and thank our loyal customers who’ve trusted us for generations and have believed in our promise of ‘reliable timekeeping at a great price’. We are excited about the launch of the much-anticipated limited edition $1 Anniversary Watch in India and can’t wait to see and join in our customers’ delight”.

    1,000 limited-edition watches will be issued worldwide and offered at select accounts globally, ensuring that watch enthusiasts from all corners of the world can join in the celebration. In India, 120 pieces of the $1 watch will be launched on 16 November at Rs 83.

  • Timex celebrates 170 years of great watchmaking

    Timex celebrates 170 years of great watchmaking

    Mumbai: Celebrating its 170th anniversary, Timex honours the brand’s rich heritage and legacy of crafting durable timepieces that are made to be worn and loved for a lifetime.

    Since 1854, Timex has stood out in embodying the spirit of American ingenuity, boldly shaking up a 300-year-old industry to craft quality, accessible timepieces, and carving out their place in time with a legacy of firsts in watchmaking. They challenged the status quo, taking timekeeping off the mantles of the one per cent and bringing it to the world with the innovation of brass movements and mass assembly lines. They moved the watch from the pocket to the wrist and created the “watch that made the dollar famous.”

    Timex made women’s timepieces an accessory, not an heirloom and even tested their watches on live television. The brand invented the first smartwatch certified by NASA and shot it into outer space, introduced the first sports watch, and today still crosses nearly every finish line. With Indiglo, Timex changed the way the world tells time in the dark.

    Timex ventured into the Indian market nearly 35 years ago in 1988 with the launch of its acclaimed watch franchises –Marlin, Waterbury, and Q Timex. Timex India added Fria, a collection created for fashion-conscious modern Indian women perfectly blending classic designs and modern interpretations to the brand’s legacy.  

    Timex India MD Deepak Chhabra expressed, “It’s an absolute moment of pride for us to be a part of this iconic heritage and celebrate this milestone of 170 years of global excellence. From the launch of Timex’s iconic franchise Marlin, the brand has continued to build a legacy through technological innovation and contemporary designs. A Timex does more than just tell time; it tells your story. Our 35-year-old journey in India aligns with current fashion trends, solidifying our relevance and deepening our connection with Indian consumers.”

    Throughout its legacy, Timex has introduced iconic franchises like the Marlin, Waterbury, Q Timex, and Expedition North, encapsulating its rich heritage.

    Marlin

    The original Marlin watches first debuted in the 1950s and matured into a centerpiece of Timex’s broader collection in the 1960s. Today’s Marlin collection draws inspiration from that era, pulling both from Timex archives and 1960s culture more generally. Timeless and sophisticated, this collection draws on the best of the past while continuing to push Timex’s legacy of style, disruption, and quality into the future.

    Waterbury

    The Waterbury is the quintessential expression of Timex watchmaking, combining classic timepieces with design sensibility while putting value—a fundamental part of any Timex watch—at its heart. This franchise balances Timex’s rich past with its pioneering spirit, always respecting what has come before while looking boldly to the future.

    Q Timex

    Bold, irreverent, and confident, the Q Timex watches of today carry some of the stylistic references of the late 1970s and early 1980s and more fully the same ethos that courageously allowed Timex to embrace new technology and create precise, affordable watches with statement-making designs inspired by innovation and change.

    Expedition North

    The Expedition North collection offers enthusiasts watches that meet their love of exploration and the outdoors. Combining a casual outdoor/military aesthetic that fits a rugged lifestyle, high-quality components that are good for the environment, and performance features that are built for the long haul, this collection can withstand the elements of adventure after adventure.  

    Fria

    Designed for the Indian target audience, this collection embodies versatility with vibrant colours, playful patterns, and geometric shapes. Each piece tells a unique story, elevating every occasion and adding finesse to any outfit, be it casual or elegant. What truly defines Timex extends far beyond their heritage – it’s the way their watches have gone from being simple tools to cherished companions.

    Maybe your Timex was a gift, or perhaps it was passed down to you. Regardless of how you came to know and love it, your Timex does more than just tell time; it tells your story and reminds you to make time yours. For more information visit shop.timexindia.com

  • Timex and Ananya Panday are back having fun, balancing work with play

    Timex and Ananya Panday are back having fun, balancing work with play

    Mumbai: Timex, the American watch brand, launched the latest iteration of their ‘Waste More Time’ campaign featuring brand Ambassador, Ananya Panday. The global campaign encourages people to forget the hustle and bustle and reconnect with themselves by spending more time doing what they love most, even if others view it as a total waste of time. The third digital film of the campaign reinforces that a Timex does more than just tell time; it tells your story and reminds you to make time for yours.

    The latest rendition of the campaign once again puts the spotlight on Ananya Panday, who’s seen happily gliding around her bookshelf, picking up books and seemingly immersed in work. The ad then takes a turn, showing the unique take of wasting time to do things that bring joy with Ananya balancing books on her head while breaking into a groovy dance!

    Ananya balances work and play by indulging in the concept of Waste More Time with Timex!  This campaign represents a delightful departure from the ordinary, encouraging individuals to pursue their passions without fear of judgement and to embrace the analog life fully by slowing down and living in the moment.

    Timex India managing director Deepak Chhabra shared his views about the latest campaign, “The success of the ‘Waste More Time’ campaign —which celebrates the idea of investing time in yourself and realising that is indeed time well spent — is evident through the love our consumers have been showering on Timex. The iconic brand, now in its 170th year, continues to regale consumers with its timeless designs and its belief in the importance of doing more of what brings you joy.”

    Actor and brand ambassador Ananya Panday shares her experience, “I’m really excited about this third campaign collaboration with Timex. This is not just a campaign, it’s a way of life and I see myself more aligned to life’s little joys, no holds barred. Here’s to those who live life on their own terms — let Timex be a reminder to Waste More Time.”  

    The launch of Timex’s third Waste More Time film is a significant milestone for the brand. The brand consistently explores new boundaries in innovation and style, appealing to everyone who values fashion. The film is now available to view on Timex’s official website and social media channels.

  • Timex Group India unveils UNLTD watches

    Timex Group India unveils UNLTD watches

    Mumbai: Timex Group India Ltd, a leader in watchmaking, announces the newest watch collection, UNLTD, under the group’s portfolio. This launch under Timex Group India Ltd. is designed using inspiration by the iconic urban fashion brand.

    Fusing Timex Group’s expertise in watchmaking and UNLTD’s boundary-pushing take on street art, hip-hop culture, and skater life, watch enthusiasts are offered a collection that appreciates cultural diversity and artistic freedom.

    “We are thrilled to launch the UNLTD brand in India and bring forth a new wave of style and creativity for our customers,” said Timex Group India Ltd managing director Deepak Chhabra. “India has the largest youth population in the world and we see immense growth potential and believe that the fusion of design and streetwear offered by UNLTD will resonate well with the fashion-savvy Indian youth.”

    The watch collection starts at 5995/- and goes up to 15995/- featuring 7 exclusive men’s collections across 30 styles and 12 exclusive women’s collections across 47 styles. These bold and edgy designs are exclusively available on Flipkart.

    Get ready to embrace a new era of style and creativity with UNLTD watches by Timex Group India.

  • Timex returns to TATA IPL as official timekeeper for Punjab Kings

    Timex returns to TATA IPL as official timekeeper for Punjab Kings

    Mumbai: Timex, the global iconic watch brand is back at the edition 17 of TATA IPL, the most coveted cricketing entertainment event of the year and announces partnership with Punjab Kings as ‘official timekeeper of the Kings’. This association will see Timex branding on Punjab Kings with a very prominent logo placement on the trousers, making sure the team members put their winning foot forward. With a fairly settled team which has retained its strong core under the captaincy of veteran opener Shikhar Dhawan, Punjab Kings is all charged up for the season.

    Timex and cricket have both built a strong legacy in India with attributes that best define both brands – passion, precision, and performance. With its ever-evolving consumer outreach strategy Timex always tries to find new ways to connect with its consumers. This partnership with Punjab Kings is in line with the brand’s strategy to reach out to masses and ride the wave of excitement around cricket which unites the nation.

    Speaking on the partnership, Timex Group India MD Deepak Chhabra said “We are thrilled to be part of the IPL season this year with Punjab Kings as the official timekeeper of the kings. This is our second year with this cricketing extravaganza and with a young and energized team, we look forward to an exciting season ahead. Cricket is not just a sport with passion, it is also an entertainment event for the masses and this association is an opportunity to reach out to millions of consumers across the nation.”

    Together Timex & Punjab Kings are all set to add more excitement to the TATA IPL fever and their dedicated supporters at every victory and exciting moment of what promises to be an adrenaline-filled show.

    KPH Dream Cricket Ltd CEO Satish Menon said, “We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well.”

  • Timex launches “iConnect Calling” with Aashim Gulati as the brand face

    Timex launches “iConnect Calling” with Aashim Gulati as the brand face

    Mumbai: Timex global brand in watchmaking, is excited to launch its newest creation, the iConnect Calling smartwatch range, further diversifying its smartwatches line up that effortlessly combines style and functionality. iConnect Calling allows users to answer calls from their wrist and keeps a detailed record of important health data, making it a perfect blend of fashion and fitness.

    Actor Aashim Gulati, known for his fitness, timeliness and signature fashion style is the face of the latest collection and resonates perfectly with what the collection has to offer.

    Commencing at an enticing price, the watch is available online and offline across 8 SKU’s and equipped with features such as smart notifications, a full-color touch screen display, activity tracking, water resistance and more. Enabling multi-day battery life, one full charge lasts for 7 days on normal usage.

    iConnect Calling Fact Sheet-

    Bluetooth calling

    changeable watch face – more than 100+ watch faces available on the app cloud

    100+ sports modes to measure key data (heart Rate, Blood pressure, sleep Tracker)

    AI Voice for intelligent dialogue and QnA

    8 SKU’s

    240*284 screen resolution

    TFT screen provides a crystal-clear image that is viewable even in bright sunlight

    4 Games

    The new range also has more than 100 sports modes to measure every vitals, be it heart rate or calories burned with the feasibility of saving data on the Timex Fit 2.0 app. Every watch comes with a one-click AI VOICE interconnection to be paired with a mobile phone voice assistant for intelligent interaction and instant question and answer. Available in contemporary colours such as rose gold, gun-metal blue and many more. The latest collection features easily detachable straps for added convenience

    Speaking on announcement, Timex India managing director Deepak Chhabra said, “We are very excited about our latest iConnect Calling smart watch range. In recent years, watches are no longer seen as a mere timekeeping device but also a distinctive fashionable accessory with functionality. We are thrilled to have Aashim Gulati as the face for our new range as he reflects the perfect combination of fashion and fitness. His impressive work has earned him widespread recognition, particularly among the youth, who constitute our target consumers. We know we’ve made a ‘smart’ choice’.”  

    Online availability: https://shop.timexindia.com/collections/men-smartwatches 

  • Timex and actor Ananya Panday urge people to ‘Waste More Time’

    Timex and actor Ananya Panday urge people to ‘Waste More Time’

    Mumbai: Timex, a global pioneer and disruptor in the watchmaking industry, is inverting the notion of investing time by wasting it with their latest campaign, ‘Waste More Time’ with the stunning Ananya Pandey. In a world where every moment seems accounted for, they champion the idea that time wasted on finding the freedom to be yourself is time well spent, even if others deem it as a total waste.

    Ananya Panday perfectly embodies the spirit of this campaign. Her passion for life, relatability and chic yet cool style make her the perfect choice for the face of the brand. Starting October 2023, Timex, along with the actress, is set to reach its diverse consumers through campaigns, content,  events and the Ananya charm.

    The Timex “Waste More Time” campaign with Ananya is not just about telling time; it’s about living time. Ananya Panday in the campaign film is seen enjoying every moment of life be it twinning with your pet, playing with books or just talking to plants. Timex keeps the time so you can forget while doing just anything that’s worth wasting more time over.

    Ananya Panday, commenting on her latest association with Timex, said “I had so much fun shooting for the ‘Waste More Time’ campaign, a message so unique and so striking. I could connect to it immediately. In a world that often demands us to be busy all the time, Timex reminds us that doing what makes us truly happy is never a waste. I am thrilled to be associated with Timex.”

    Timex India managing director Deepak Chhabra shared his pleasure announcing the campaign, “We are excited to have Ananya Panday as the face of the campaign. Her personality and the appeal she has among audiences of all ages is commendable. It was a sheer joy to work with her on the campaign and we couldn’t have found a better partner who is quirky yet calm in her own unique way and resonates with the brand. Together with Ananya and the Waste More Time campaign, we hope to strike a chord with our consumers who appreciate honesty in brands and to reinforce the fashion and lifestyle imagery of the brand.”

    Let Timex on your wrist be a reminder to embrace the balance to the hustle, bring calm to the chaos and find peace within by seeking unrushed fulfilment. So go ahead and stay up a little later, watch the next episode, take the scenic route, and forget about that annoying reminder; because Timex believes that when you are genuinely enjoying what you are doing, it is not wasting time—it is living.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Ananya (@ananyapanday)