ITV

Tag: Deepak Arora

  • Deepak Arora joins iTV Network as CEO-northern region

    Deepak Arora joins iTV Network as CEO-northern region

    NEW DELHI: iTV Network has appointed Deepak Arora as CEO – northern region. In this new role, his responsibilities will include providing leadership and strategic direction to create new revenue generation opportunities in the northern region for iTV Network.  

    Arora will be heading India News Haryana, India News Punjab, Andy and Aaj Samaaj.

    iTV Network CEO Varun Kohli said, “We are delighted to have Deepak on board. He is a seasoned professional who will bring his rich experience and expertise in growing iTV Network and taking it to the next level. His understanding of the market will be of an immense value to our network.”        

    Arora added, “I am happy to be part of a iTV Network and would like to play an important role in the continued success of the group.”

    In his last assignment, Arora was working as CEO, Janta TV. He has also served in leadership roles at Bajaj Allianz, ING Life, STV Haryana News and Focus News Group

  • SOM Distilleries & Breweries launches Milestone100 and White Fox

    SOM Distilleries & Breweries launches Milestone100 and White Fox

    NEW DELHI : SOM Distilleries & Breweries Limited (SOM) today launched a new, ambitious and premium brand ‘Milestone100’ and ‘Whit Fox’ at a grand event at The Grand in Delhi.

     

    Veteran Bollywood actor & Brand Ambassador ‘Milestone100’, Manoj Bajpai along with Mr. J K Arora, Chairman & MD, SOM Group of Companies and Mr. Deepak Arora, CEO, SOM Group of Companies, unveiled the new brand at a glittering event, which also saw performances from Bollywood actress Bruna Abdullah.    

     

    ‘Milestone100’ has been specially made for people aspiring to achieve new milestones in their lives, and thus the tagline ‘Thodda Aur’. And, the 100 denotes 100% purest form. A premium brand from the company, the whole packaging has been crafted sensuously by O&M, who have designed it keeping in mind the likes and preferences of Indian drinkers. The octagonal shape of the bottle & diagonally cut two piece mono carton is a first in the Indian market, which makes it innovative, unique and attractive.

     

    The diagonal three piece label, the octagonal shape and the classy tones on the outer pack will enable ‘Milestone100’ to stand out distinctly from its peers.

     

    It was also an opportunity for the company to launch ‘The White Fox’ vodka, a triple distilled grain vodka which is prepared exclusively using state of the art porous/ carbon filtration technology to ensure and give the consumers that absolute clarity and smoothness to the blend which makes it an unmatched quality product in its price offering.

     

    Commenting on the occasion, Mr. Deepak Arora, CEO, SOM Group of Companies said, ‘We have completed 25 successful years, and with Milestone100 & White Fox Vodka, we are ready to enter the premium segment. A lot of time and effort has been put into manufacturing Milestone100, which has been blended with the finest blend of triple distilled 100% premium grain whisky, with imported 100% scotch malts, matured exclusively in oak casks from Scotland. This has resulted in a product, which is the perfect combination of smoothness and strength, without any artificial flavours.”

     

    Added Mr. J K Arora, Chairman, SOM Group of Companies, “The company, and collectively as a group, we have grown significantly over the past several years. In fact, our performance has been above industry average on many parameters, and the same is validated by the recent recognition – SOM Distilleries & Breweries Limited was featured in August 2013 in the Forbes Top 200 companies (best under a billion in sales in the whole of Asia Pacific), chosen out of a set of 15,000 companies, and has also been ranked 93rd in Inc. India 500 (India’s fastest growing companies under Rs. 1,500 crores). And, we hope to continue this momentum with the launch of Milestone100 and The White Fox.

  • SOM Group soon to launch new “Premium Vodka”, filled with surprises in every sip

    SOM Group soon to launch new “Premium Vodka”, filled with surprises in every sip

    MUMBAI, 26th August, 2013: SOM Distilleries Private Limited (SDPL) from SOM Group, has become a favorite choice among drinkers of all age group when it comes to taste and fine quality alcohol. With the tremendous response and success to ‘Milestone 100 Whisky’, which has now become a favored choice among whisky drinkers, SOM Group is all excited and high spirited to launch their new “Premium Vodka.”

    This New Premium Vodka will soon be launched in Central India (Madhya Pradesh) and North India (Delhi), targeting at the young and young at heart people with the theme of “Stay Naughty”. This Vodka will represent the high end distilled vodka that comes with International standards, refreshing with soul satisfying taste, excellent packaging and will deliver more than its value to its people.

    Mr. Deepak Arora, CEO, SOM Group of Companies, says” With the success of Milestone 100 Whisky, we are overjoyed that people loved our product, with the gained energy and love, we are now all set to offer something more enjoyable to our drinkers, ie we will shortly launch our new “Premium Vodka”. This vodka is made for the people who love to stay young and who enjoy their life at each step. With our new Premium Vodka we wish to offer vodka made from finest ingredients which gives you a smooth and clear luxurious white spirit that will satisfy your spirit.”

    Our Premium Vodka will feature the finest ingredients as it goes through triple distillation through charcoal which enhances the vodka’s high-definition purity and clarity of taste. This Vodka delivers a drink that tastes outstanding – whether enjoyed neat, on the rocks, or in the mix with a favorite cocktail. Our Vodka will provide great taste and pleasure which will make the drinkers to fall in love with it, as it will gratify and fill all their sense with satisfaction and joy. During the consumption of our Premium Vodka, a delivery of a smooth and clear luxurious white spirit will be felt and enjoyed, which is pure and gives experience of rich and quality vodka.

    The packaging of the Vodka will showcase a semi frosted bottle with a very unique shaped glass, which will redefine the whole packing style and will stand out in the Indian market. The packaging will consist of uniqueness and creative design, which will be elegant and appealing. The packaging of the vodka will speak for it self and will attract more drinkers along with nondrinkers who will be attracted by it looks and will love to add it in their showcase collection.

    Our Premium Vodka promises everything that a complete life should have fun, enjoyment, zest and, above all, Naughtiness. It is a pure form of taste and quality, providing great value for money that will content our customer with every sip. It comes with unique positioning and advertising along with unique design promising the call for Stay Naughty, giving the brand a different attitude and a mindset every youngster can identify with.

    It is time to get ourselves ready to explore the new Surprising Premium Vodka which is a complete mixture of pure taste, quality and smoothness, along with extra attractive design which is soon to be the talk of the town.