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Tag: Deepak Agarwal

  • Nikon’s ‘Candids with Nikon’ campaign captures Diwali magic

    Nikon’s ‘Candids with Nikon’ campaign captures Diwali magic

    Mumbai: Nikon India, a 100 ler cent  subsidiary of Nikon Corp, is to unveil its “Diwali Candids with Nikon” campaign. This  initiative celebrates the heartwarming, often unnoticed moments that truly make Diwali magical. While the festival is filled with lights, fireworks, and vibrant celebrations, this campaign gently shines a spotlight on the candid, joyful moments of love, friendship, and togetherness that unfold behind the scenes, capturing the true essence of Diwali.

    Nikon India managing director Sajjan Kumar said, “The true beauty of Diwali lies in the unspoken emotions and quiet moments of connection that often get lost amidst the grand festivities. With ‘Diwali Candids with Nikon,’ we want to highlight those priceless, spontaneous moments that truly define the festival. Nikon’s role extends beyond just capturing images—we help preserve the heart and soul of celebrations, allowing people to relive the warmth, joy, and togetherness of Diwali for years to come.”

    Adding to this, Deepak Agarwal, executive creative director, Magnon EG+, the creative Sajjan Kumar, agency behind the campaign, remarked, “Our goal was to move beyond the traditional portrayal of Diwali and focus on the essence of the festival—the candid moments of love, laughter, and shared experiences that usually go unnoticed. Nikon’s cameras are perfect tools to capture these subtle, beautiful emotions, and through this campaign, we hope to inspire people to look at Diwali in a new light.”

    The Diwali campaign film beautifully captures the joy of meaningful moments that make the festival truly special—whether it’s the warmth of early morning rituals, the fun of making sweets together, or the shared laughter while decorating the home. Shot entirely with the Nikon Z6III by renowned Nikon Creator Mr. Ranjan Zingade, the film showcases the camera’s exceptional video capabilities, advanced features, and superior video quality. Through this campaign, Nikon highlights how the Z6III allows users to effortlessly capture these heartfelt memories and transform them into cherished keepsakes that will bring smiles and joy for years to come.

    To further enhance the festive celebration, Nikon India is offering attractive deals on select mirrorless models, until October 31st, 2024. Customers can enjoy discounts of up to ₹30,000 and benefit from easy EMI options. Nikon’s latest addition Z6III is available at a special price of Rs 2,23,990 (Rs 2,47,990) with zero down payment and interest-free EMIs and Instant Cashback of 5 per csnt  up to Rs 10,000/-* (Terms and Conditions applied) from 24 to 31 October 2024.

    Additionally, the Nikon Z8 comes with zero down payment and zero interest valid until October 31st, 2024. NIKKOR lenses also feature flexible EMI plans with tenures of 18 or 24 months, allowing customers to upgrade their gear this Diwali.

  • 3BF launches a dozen ad films with Amitabh Bachchan for Bikaji

    3BF launches a dozen ad films with Amitabh Bachchan for Bikaji

    Mumbai: 3BF, one of the leading mainline advertising agencies has launched a dozen films featuring none other than the legendary Amitabh Bachchan for India’s favourite snacking partner Bikaji Foods International Ltd.

    In the third series its most loved and successful campaign ‘Amit ji loves Bikaji’, 3BF focuses on making Bikaji the most preferred snacking choice for today’s generation.

    With this recent development, Bikaji Foods International Ltd MD Deepak Agarwal stated, “We have a long-standing relationship with 3BF, which has been our go-to agency from day one for Bikaji. Amit ji loves Bikaji has remained a very well-known tagline amongst the audiences. We are sure they will successfully promote our new product range that transcends not just food categories but also international boundaries. The ad films deal with a wide range of diverse products such as special bhujias, sweets, namkeens and frozen foods that can be served garma garam to our audiences. And just like every time, 3BF has delivered the ad films garma garam, leveraging Amit ji’s inimitable style and acting skills.”

    3 Brothers & Fils managing partner Sagar Parikh says, “Amit ji has been the most perfect choice for Bikaji ever since the launch of the campaign with Amit ji loves Bikaji being our most cherished campaign. We are honoured to launch the third leg of our ‘Amit ji loves Bikaji’ series and are certain that it will garner loads of love for Bikaji, yet again. It’s always a matter of pride and pleasure to work for our favourite brand with our favourite superstar. Our sole aim was to present every product offering and range in an entertaining manner. I am sure the viewers will love all of them. And this third series will only add to the already built public affinity and equity for Bikaji at a global level.”

    Continuing the tradition of Amit ji loves Bikaji, the series of TVCs showcases Amit ji eating and enjoying Bikaji snacks regardless of where he is or who he is with. On seeing Bikaji snacks, sweets and savouries, he gets excited just like a kid refusing to share his snack and sweets with anyone else.

  • Bikaji introduces Amitabh Bachchan as brand ambassador

    Bikaji introduces Amitabh Bachchan as brand ambassador

    MUMBAI: Bikaji Foods International Ltd has signed megastar Amitabh Bachchan as its brand ambassador. The brand-new campaign, ‘Amitji Loves Bikaji’, focuses on making the brand the preferred snacking choice for today’s generation. Mr. Bachchan will feature as the face of the brand in a multimedia campaign which will go live from the first week of October 2019.

    While conceptualising the campaign the key task was to direct youth into re-subscribing to ethnic snacking and in the process make Bikaji the cool ethnic snack brand. The aim is to widen Bikaji’s appeal among millennials and customers who prefer modern snacks over ethnic ones. Bikaji wants millennials to rediscover and celebrate their culture through everyday snacking. Growing rapidly in India and globally under the leadership of CEO and Director Deepak Agarwal, Bikaji Foods International Ltd is also looking to expand into ready-to-eat and frozen foods.

    Agarwal said: “We are delighted to welcome the entertainment industry’s most revered personality, Amitabh Bachchan aka Amitji as we fondly call him. He has a massive fan following across geographies and has an identity beyond the films, ads that he does. His mass appeal and larger-than-life image will help expand Bikaji’s boundaries. Bikaji is a favourite among Indian snack lovers and we hope to enhance the brand appeal to young people across geographies and boost distributors’ confidence.”

    Sagar Parikh, Managing Partner, 3 Brothers & Fils, communication partners, which executed the campaign and has been associated with the brand for more than three decades, said: ‘‘The campaign encourages the youth to enjoy ethnic snacking. Amitji is loved by the masses and the classes, so he’s the best choice to deliver the message in a fun and entertaining way.”

    The TVC shows Amitabh Bachchan enjoying Bikaji’s ethnic Indian snacks wherever he goes. His love for Indian snacks is underscored not just while travelling but also how he commits to sharing his Bikaji snack while, relishing every bit of it alone. He enjoys cricket or tea only with Bikaji and ends up being like a teenager when it comes to excuses to not share his Bikaji. The ‘Amitji Loves Bikaji’ campaign will help the brand expand its distribution network and encourage new channel partners to come on board and connect with the brand.

  • Edelman gets on board Kunal Arora and Deepak Agarwal

    Edelman gets on board Kunal Arora and Deepak Agarwal

    MUMBAI: To further bolster its digital business in India, Edelman has announced two strategic leadership appointments.

     

    It has got on-board Kunal Arora as the national director who will be responsible for the company’s digital business in India, overseeing business planning and development and will lead a team of digital experts across Mumbai, Delhi and Bangalore.

     

    He will be based in Gurgaon and report to Edelman Digital APACMEA president Gavin Coombes and Edelman India COO Rakesh Thukral.

     

    Arora comes with over 16 years of experience in the digital advertising business. Before joining Edelman, he was the business lead at Hungama Digital Services for six years.

     

    To further impetus to the company’s digital creative offerings in India, it has also appointed Deepak Agarwal as group creative director, digital. He will be based in Mumbai, heading an all-India digital creative team, reporting to Arora. In his role, he will lead the charge in elevating the digital creative for both content development and digital builds.

     

    Agarwal, in his last role, served as Executive Creative Director, Copy M&C SAATCHI-i – the direct marketing & digital division of M&C SAATCHI.

     

    “The addition of Kunal and Deepak is critical to our plans to broaden our Digital offering in India across creative, strategy and build,” said Thukral. “Kunal’s digital advertising experience and Deepak’s award-winning creative expertise will strengthen our capabilities to deliver truly integrated campaigns to our clients.”

     

    “Kunal and Deepak bring unique and extensive experience in a variety of fields, from advertising to direct marketing to digital to social media, and we look forward to making the most of all of their expertise together with their passion and commitment to excellence as we build the Edelman Digital brand and business across India,” said Coombes.

     

    He further adds: “These two skill leaders will work with the strong talent base we already have on the ground and our over 1,000 digital professionals throughout the world for the benefit of our clients.”