ITV

Tag: Deepa Malik

  • TV helped make cricket a religion, says Ganguly

    TV helped make cricket a religion, says Ganguly

    NEW DELHI: Television has played a key role in making cricket popular in the country and the Board for Control of Cricket in India (BCCI) has successfully created heroes turning the game into a religion in India today.

    Stating this, the former captain of the Indian cricket team and Cricket Association of Bengal president Sourav Ganguly said other sports need to do the same.

    Addressing a session on ‘Business of Sports’ at the 89th Annual General Meeting of the Federation of Indian Chambers of Commerce and Industry, Ganguly said administrators need to capitalise on the existing pool and should not hesitate to promote talented players. Winning a medal in Olympics was bigger than winning in cricket but still cricket got more mileage because of the sporting heroes and idols that the game managed to create, he said.

    In terms of financial sustainability, cricket is a huge example for other sports. BCCI has its own stadiums in almost every state which no other federation has managed to do, so far. Besides, he pointed out that the reason behind Indian Premier League’s success was the structured functionality of the organisation.

    Indian shooter, world & olympic champion Abhinav Bindra said federations and the government had ample funds but it reached the players just 3–4 months before the Olympics. This was hardly appropriate as the sportspersons had to train for four years to be able to make a mark at the international level. He emphasised the need to focus on the process of preparation and not be bogged down by the outcome.

    Indian athlete & summer paralympics 2016 silver winner Deepa Malik said the perception of the corporate world and the people towards para sports had undergone a sea change after India won the medals in 2016 Paralympics. But, this was just the beginning, she said.

    The actual challenge was in getting the funds at the right time and the quantum of money required was far more than other games for para athletes because of the additional challenges they faced, she said. While CSR funds were welcome, corporates needed to adopt athletes and monitor the performance closely, Malik added.

    Renowned sports journalist Boria Majumdar, who moderated the session, said countries such as Jamaica and Croatia whose sports infrastructure does not match even that of India were producing world-class, medal-winning athletes. Apart from IPL, he said, all the existing leagues like, ISL and badminton in India are struggling to survive financially.

  • TV helped make cricket a religion, says Ganguly

    TV helped make cricket a religion, says Ganguly

    NEW DELHI: Television has played a key role in making cricket popular in the country and the Board for Control of Cricket in India (BCCI) has successfully created heroes turning the game into a religion in India today.

    Stating this, the former captain of the Indian cricket team and Cricket Association of Bengal president Sourav Ganguly said other sports need to do the same.

    Addressing a session on ‘Business of Sports’ at the 89th Annual General Meeting of the Federation of Indian Chambers of Commerce and Industry, Ganguly said administrators need to capitalise on the existing pool and should not hesitate to promote talented players. Winning a medal in Olympics was bigger than winning in cricket but still cricket got more mileage because of the sporting heroes and idols that the game managed to create, he said.

    In terms of financial sustainability, cricket is a huge example for other sports. BCCI has its own stadiums in almost every state which no other federation has managed to do, so far. Besides, he pointed out that the reason behind Indian Premier League’s success was the structured functionality of the organisation.

    Indian shooter, world & olympic champion Abhinav Bindra said federations and the government had ample funds but it reached the players just 3–4 months before the Olympics. This was hardly appropriate as the sportspersons had to train for four years to be able to make a mark at the international level. He emphasised the need to focus on the process of preparation and not be bogged down by the outcome.

    Indian athlete & summer paralympics 2016 silver winner Deepa Malik said the perception of the corporate world and the people towards para sports had undergone a sea change after India won the medals in 2016 Paralympics. But, this was just the beginning, she said.

    The actual challenge was in getting the funds at the right time and the quantum of money required was far more than other games for para athletes because of the additional challenges they faced, she said. While CSR funds were welcome, corporates needed to adopt athletes and monitor the performance closely, Malik added.

    Renowned sports journalist Boria Majumdar, who moderated the session, said countries such as Jamaica and Croatia whose sports infrastructure does not match even that of India were producing world-class, medal-winning athletes. Apart from IPL, he said, all the existing leagues like, ISL and badminton in India are struggling to survive financially.

  • NDTV-Fortis campaign has ‘More To Give’

    NDTV-Fortis campaign has ‘More To Give’

    MUMBAI: The television network that is known for taking up social issues through awareness campaigns is adding another to its cap.

    NDTV, in partnership with Fortis Healthcare, has hosted the More To Give walkathon. The campaign intends to promote and raise awareness about organ donation, in lieu of the low rate of organ donation compared to a high rate of requirement for organ transplants in our country on the occasion of Indian Organ Donation Day.

    The walkathon was flagged off by actor and the ambassador for the NDTV Fortis More To Give campaign Irrfan Khan along with Paralympic silver medalist Deepa Malik. “Every year, about four lakh people die awaiting organ transplants because of non-availability of organs. With More to Give, we aim to raise awareness about the pressing need for organ donations and encourage people to join this cause,” said NDTV group CEO and executive vice chairperson K V L Narayan Rao.

    The campaign was launched earlier this year decided to take up the cause of organ donation in an effort to positively impact the well-being of the nation. It aimed at sensitizing the eco-system, raising awareness around organ donation, creating a nationwide movement for people to pledge their organs and to make the process of pledging easily accessible to the masses.

    Malik said, “When people like Irrfan promote such a campaign it becomes an instrument of awareness. We must initiate such campaigns. The Walkathon is not about walking, the message should prevail.”

    According to current statistics, in India, the current organ donation rate is 0.5 donors per million population as compared to more than 30 donors per million in some western countries.

    Fortis Healthcare CEO Bhavdeep Singh asserted, “There is a widening chasm between the demand of organs for people at end stages and their availability. Adding to the complexity is the lack of awareness, simultaneously surrounded by superstitions which present themselves as the key obstacles. Donating organs is a humanitarian cause that will gain momentum with increasing awareness in society. At Fortis, we will continue to contribute as much as we can by educating people and saving more and more lives. This walkathon is a reminder that each one of us has more to give.”

    As a culmination of the four-month long campaign, the walkathon was organized across 5 cities – New Delhi, Gurgaon, Mumbai, Mohali and Chennai which saw people from all walks of life including students, Corporates, etc. participating in the event.

    “I talk about Organ Donation to everybody who is around me. My relatives have faced problems, my nephew’s wife has suffered organ failure. Please donate your organs, make someone else live their life: Irrfan Khan, Actor and #MoreToGive Campaign Ambassador,” added Khan.

  • NDTV-Fortis campaign has ‘More To Give’

    NDTV-Fortis campaign has ‘More To Give’

    MUMBAI: The television network that is known for taking up social issues through awareness campaigns is adding another to its cap.

    NDTV, in partnership with Fortis Healthcare, has hosted the More To Give walkathon. The campaign intends to promote and raise awareness about organ donation, in lieu of the low rate of organ donation compared to a high rate of requirement for organ transplants in our country on the occasion of Indian Organ Donation Day.

    The walkathon was flagged off by actor and the ambassador for the NDTV Fortis More To Give campaign Irrfan Khan along with Paralympic silver medalist Deepa Malik. “Every year, about four lakh people die awaiting organ transplants because of non-availability of organs. With More to Give, we aim to raise awareness about the pressing need for organ donations and encourage people to join this cause,” said NDTV group CEO and executive vice chairperson K V L Narayan Rao.

    The campaign was launched earlier this year decided to take up the cause of organ donation in an effort to positively impact the well-being of the nation. It aimed at sensitizing the eco-system, raising awareness around organ donation, creating a nationwide movement for people to pledge their organs and to make the process of pledging easily accessible to the masses.

    Malik said, “When people like Irrfan promote such a campaign it becomes an instrument of awareness. We must initiate such campaigns. The Walkathon is not about walking, the message should prevail.”

    According to current statistics, in India, the current organ donation rate is 0.5 donors per million population as compared to more than 30 donors per million in some western countries.

    Fortis Healthcare CEO Bhavdeep Singh asserted, “There is a widening chasm between the demand of organs for people at end stages and their availability. Adding to the complexity is the lack of awareness, simultaneously surrounded by superstitions which present themselves as the key obstacles. Donating organs is a humanitarian cause that will gain momentum with increasing awareness in society. At Fortis, we will continue to contribute as much as we can by educating people and saving more and more lives. This walkathon is a reminder that each one of us has more to give.”

    As a culmination of the four-month long campaign, the walkathon was organized across 5 cities – New Delhi, Gurgaon, Mumbai, Mohali and Chennai which saw people from all walks of life including students, Corporates, etc. participating in the event.

    “I talk about Organ Donation to everybody who is around me. My relatives have faced problems, my nephew’s wife has suffered organ failure. Please donate your organs, make someone else live their life: Irrfan Khan, Actor and #MoreToGive Campaign Ambassador,” added Khan.