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Tag: Deepa Krishnan

  • Indian Digital BrandFest 2023: Are Virtual Reality & User Experiences Driving The Future Of Genz Customers

    Indian Digital BrandFest 2023: Are Virtual Reality & User Experiences Driving The Future Of Genz Customers

    Mumbai: The 3rd edition of Indian Digital BrandFest 2023 kicked off and had brands, advertisers, and tech platforms discuss all these trends and more. The summit looked at the latest trends driving the change in consumer behaviour and how it has impacted the industry’s growth.

    Whether it was a boom in influencer marketing or the popularity of short-video platforms, brands did not hesitate to jump onto the digital bandwagon to up their marketing game. So Indian television.com is taking this opportunity to bring a host of industry experts together under one roof to discuss all these new trends shaping the future.

    The panellists for this session were Indian Gaming League CEO & co-founder Yash Pariani, Starbucks director – marketing, category- loyalty & digital Deepa Krishnan, Tyroo chief revenue officer Akshay Mathur, Amazon mini TV director & business head Aruna Darayanani. The session chair for this panel was Good Ants Media founder & CEO Parul Menghani.

    Menghani kicked off the session by saying some key points to be highlighted around the gaming & VR industry. She then turned towards the panellists by asking about the current ecosystem around the industry and what changes they see

    Beginning with Pariani, he said, “One of the biggest factors of why virtual reality hasn’t been adopted by a lot of the users is the price tag, the portability, logistics and of course the quality of the games that are currently on it.”

    Krishnan replied by saying, “I think the two things that Starbucks has done globally, one is used virtual reality and Web 3.0 overall to create better experiences and you could go on to personalize it and also creating NFTS which consumers can then use as part of the loyalty program.”

    Mathur shared something on attention span by which he said, “This is a generation which has extremely limited time spans or attention spans. Within 3 seconds you do your communication or you’re out of it.”

    Darayanani had said something differently about the industry, “These are some early thinking days I would say, for the content industry to really look at it and I’m hopeful we’ll be able to crack that formula to move forward.”

    Meghnani concluded the session and thanked the panellists for sharing their insights and making the conversations pretty lively. 

  • Tata Starbucks virtually replicates most cherished in-store experience

    Tata Starbucks virtually replicates most cherished in-store experience

    MUMBAI: With WFH and video calls becoming the new normal, TATA Starbucks, has launched seven backdrops to brighten up your virtual meetings.

    Replicating the in-store ambience through the picturesque backdrops of the store interiors, Starbucks fans can now download the free backdrops and reminisce their favourite moments spent at the store within the comfort of their homes.

    Starbucks is known for its unique third place experience where consumers come for the coffee, stay for the warmth and return for human connection. The multifunctional backdrops inspire varied facets of the day and can be used for conference calls with colleagues, hanging out with friends, game nights with family, coffee dates with your loved ones etc.

    Tata Starbucks, head of marketing, digital loyalty and PR- Deepa Krishnan said, “Reinforcing our efforts towards making the Starbucks experience ubiquitous, personalised and engaging, the virtual backdrops will aid in replicating the offline experience online. Our aim is to stay connected with our customers through creative avenues and bring hope, joy and love in their lives to navigate through these unprecedented times.