ITV

Tag: Deepa Jatkar

  • Deepa Jatkar to head WPP’s OpenDoor – the special servicing unit for Amazon

    Deepa Jatkar to head WPP’s OpenDoor – the special servicing unit for Amazon

    MUMBAI: When you win a premium  media planning and buying account such as Amazon, you put  your best foot behind it don’t you? 

    That’s what ad agency WPP’s has done by setting up OpenDoor,  WPP’s dedicated global client practice for Amazon, providing custom-built teams around a client’s specific needs and challenges and easy access to the right capabilities. 

    WPP has chosen WaveMaker’s chief growth officer Deepa Jatkar to head OpenDoor in India. 

    A hardcore media and tech person, Deepa has had well-rounded 20 years of agency experience. She began her career working at McCann (May 2000-May 2002, media planner); Mindshare (June 2002 to Sep 20024, media planning manager); Omnicom group (Dec 2004 to Nov 2006, media planning manager -Associate director); MediaCom (Apr 2008 -June 2016 -Biz grp head, biz dir, sr biz dir, gen manager); Meta (Jul2016-Aug 2022, manager global biz group -agency vertical) and Wavemaker (Apr 2023-Jan 2025, chief growth officer. She’s got great academic credentials as well – a BA in psychology, a PGDM, and a masters in communication studies.

    Deepa will be putting a crack team in place to service Amazon. No surprises there, Amazon’s guesstimated to bill  around $20 billion globally; WPP is  handling  APAC and EMEA; Omnicom,  the Americas.

    “Here’s to building winning teams and driving meaningful impact.,” said Deepa on linkedin. “With over 20 years of experience leading business strategy, my career has been driven by a focus on delivering meaningful, scalable, and sustainable impact through winning media strategies. Looking forward to continue the streak at OpenDoor.”

  • MediaCom shuffles senior team at Mumbai office

    MUMBAI: The GroupM and Madison Media joint venture agency MediaCom has announced changes in key senior roles at the Mumbai office.

    Hemen Desai, who is currently managing partner for Team P&G, will be moving to Tokyo as MediaCom Japan MD.

    Desai has been with MediaCom India since 2008 and has been instrumental in setting up the team that exclusively handles the P&G media mandate. He and his team were the architects of the Gillete “WALS” campaign that won MediaCom India a Gold Media Lion at Cannes Lions.

    Desai‘s move as MD of MediaCom Japan, comes a week after the announcement of Anita Mookherjee‘s move from MediaCom Bangalore to Jakarta as the MD of MediaCom Indonesia.

    MediaCom India MD Debraj Tripathy said, “This is in line with our endeavor to provide our top performers with bigger opportunities within the MediaCom network. MediaCom India continues to be the grooming ground for some of MediaCom‘s best managers in the region.”

    Avinash Pillai, who used to lead buying for MediaCom India, will replace Desai as general manager on the P&G business. Pillai has been with MediaCom for more than two years and has been directly involved with media partners on all key deals and plays an important role in new business wins.

    Ashwini Kamat, who used to lead the non-P&G businesses in MediaCom Bombay (VW Group, HRI, Aegon Religare, Wyeth, Pfizer, and Edelweiss), will take over from Pillai as the national buying director of MediaCom India.

    Deepa Jatkar who used to lead the VW business takes over from Kamat as the general manager in charge of the non-P&G businesses. Both Kamat and Jatkar together fashioned and managed the innovations on VW and Skoda.