Mumbai: DECATHLON is set to launch its 5th annual cleanup drive on World Cleanup Day in collaboration with the World Cleanup Day organisation. This year, DECATHLON is organising a series of impactful cleanups across 19 states. Activities will include beach cleanups, hike plogging, playground cleanups, lake cleanups, and forest cleanups. The initiative aims to surpass last year’s success, where over 6,800 participants collected 55,223 kgs of litter. This year, more than 10,000 participants are expected.
In addition to cleaning efforts, DECATHLON will conduct physical training sessions on waste segregation and composting. These sessions will be hosted in collaboration with expert vendor partners who will recycle waste or direct it towards energy recovery.
DECATHLON India sustainability leader Annie George emphasised the brand’s commitment to environmental conservation, stating, “Our commitment to sustainability goes beyond promoting sports and active lifestyles. Through our participation in World Cleanup Day, we aim to inspire communities across the country to take action for a cleaner environment. By integrating clean-up activities with cycling, hiking, and more, we offer a unique experience for our customers to engage with the idea that ‘the world is our playground’—a space that we all share and have a responsibility to protect.”
DECATHLON has partnered with renowned organisations like World Wildlife Fund, Plastic Fischer, and various non-profits to amplify the initiative’s reach and impact. By joining forces, these partnerships aim to address waste management challenges while raising awareness about the importance of environmental preservation for future generations.
