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Tag: Debosmita Majumder

  • WeWork India demystifies its offerings for India Inc.

    WeWork India demystifies its offerings for India Inc.

    Mumbai: While WeWork India is often seen as a hub for startups and SMBs, known for its great coffee, vibrant culture, and appeal to young entrepreneurs, the reality is that it is ever so much more. As per the release WeWork India has become a cultural epicentre and a preferred workspace for many of India’s large enterprises, businesses, and even Fortune 500 companies. It provides the sort of customisation that can cater to teams of any size – a single seat, or two, or ten, a private floor, or one’s building – whatever the requirement. It offers the kind of flexibility that allows organisations that operate in multiple cities to work seamlessly. The value-adds and overall facility management work out cost-effectively in the long run and eliminate operational worries. It can give clients the type of design and layout choices that convert a workspace into a fully personalised one, and not a prototype of the WeWork aesthetic. It’s an exhaustive list and an attractive one, for anyone considering where to set up shop.

    The question, therefore, was how to bridge the gap between perception and reality. What people think WeWork India is about versus what it is about.

    The answer: Your Office, Your Way. A myth-busting campaign created by Fundamental, that encompasses all that WeWork offers by drawing parallels with everyday office life. Instances, characters, and practices that anyone who has ever had a job will identify with.

    Speaking about this perception-altering shift in the brand’s strategy,  WeWork India Chief Marketing Officer Debosmita Majumder said, “For a long time, WeWork India has been seen as startup-centric, but our clientele has fast evolved to become enterprise-led. However, market awareness of this shift has been limited, and we aim to change that with this brand campaign. As the needs of corporate India have evolved, enterprises and Fortune 500 companies are now seeking flexible real estate solutions that meet the unique demands of today’s workforce. WeWork India is equipped to provide productive workspaces, exceptional services, and scalable solutions for all office-goers across cities in India.”

    Speaking about the campaign further Fundamental founder & CCO  Pallavi Chakravarti added, “Sometimes you just have to tell it like it is. Given the sharpness of the problem we identified, the solution wrote itself. Our target audience spans interns to head honchos and everyone in between. Anyone who has spent any time at all in a professional environment understands all too well the tropes we’ve leaned into with this campaign. So while there are many things about office life they all know to be true, there are some truths they are oblivious to. Like how much sense it makes to take up office space at WeWork India.”

  • WeWork India announces senior leadership appointments to drive accelerated India growth

    WeWork India announces senior leadership appointments to drive accelerated India growth

    Mumbai: WeWork India, the leading flexible workspace provider, has appointed two senior leaders to its executive leadership team. Debosmita Majumder joins WeWork India as chief marketing officer, while Rupesh Kumar has taken up the role of head of engineering. These appointments are a significant step towards elevating WeWork India’s business growth and exploring more innovations within the flex-space industry.

    Talking about the new appointment, WeWork India CEO Karan Virwani added, “As we continue on a path of profitability, marketing and engineering will play a key role in elevating member experience and amplifying our market presence. I am delighted to welcome Debosmita and Rupesh to WeWork India’s leadership team. Their strategic insight and creative prowess perfectly align with our vision of strong brand building and sustained growth. With their diverse experience across brands, I am confident they will play a crucial role in solidifying our position as the industry leader.”

    In her new role, Majumder will be responsible for planning and elevating WeWork India’s brand and marketing infrastructure involving aspects such as brand campaigns, marketing automation, strategy development and more. A seasoned marketing professional with over 17 years of proven success, she has driven and delivered multiple high-impact results in her previous stints with Embassy Group, Porsche India, and PUMA India.

    Commenting on the appointment, Majumder said, “Over the past six years, WeWork India has grown into a brand with a distinct identity of its own, catering to a varied range of consumers – from entrepreneurs to enterprises. It has been an interesting journey, one that’s full of innovation and exciting possibilities. I am delighted to join WeWork India at this pivotal point, and work closely with the team to continue the momentum and achieve new milestones”.

    With over two decades of extensive experience in tech, Kumar specialises in building large-scale web applications and enterprise products. An IIT-IIM graduate, he has previously been associated with MediBuddy, BigBasket, and Adobe Systems. In his former roles, he has worked closely with the business leaders to define a comprehensive technology roadmap and built a lot of innovations and automation to significantly improve customer satisfaction.

    “I am excited to be a part of WeWork India’s journey and look forward to contributing to its tech-driven growth. WeWork India has been a game-changer in the flexible workspace industry and the opportunities that lie ahead are immense. I am committed to driving innovation and excellence in our engineering efforts, ensuring that WeWork India remains at the forefront of workplace technology,” added Kumar.

    WeWork India is excited about the possibilities that lie ahead as these appointments mark another step towards strengthening the company’s leadership and propelling its growth journey.

  • Embassy Group appoints Debosmita Majumder as group head, marketing & comm

    Embassy Group appoints Debosmita Majumder as group head, marketing & comm

    Mumbai: Real estate development firm Embassy Group on Monday announced the appointment of Debosmita Majumder as group head – marketing & communications.

    Majumder is an accomplished communications and marketing specialist with over 16 years of experience working with some of the country’s biggest brands and agencies and has delivered award-winning campaigns.

    Prior to joining Embassy Group, she was Porsche India’s head of marketing and was responsible in leading strategic campaigns and marketing initiatives for the brand. She has also previously worked with PUMA India, driving business impact, and is the brain behind the empowering Propah Lady campaign, the Cannes Awards nominated Suede Gully campaign, and the #DoYou campaign, which broke the Guinness Record in 2016.

    “Debosmita, with her years of diverse and rich experience in front-ending successful communication and marketing initiatives for various brands, is a great asset for our team,” said Embassy Group, COO, Aditya Virwani. “We are pleased to welcome her on-board and look forward to working with her to further strengthen our marketing practice, building the brand’s strategic narrative and drive holistic communications for Embassy Group.”

    Majumder’s role with Embassy Group would focus on providing strategic and thought leadership direction for the brand and communications. She will also be responsible for driving and unifying the brand’s story and image, focusing on digital marketing, creative communications, and public relations across its corporate, commercial, residential, services, community outreach, interiors, co-living, education, and equestrian verticals.

    “With marketing and communications powering my career through the past decade and a half, I have had the opportunity to work with leading brands across sectors and drive their strategic narratives,” said Majumder about her new role. “I am excited to work with Embassy Group, a brand whose ethos aligns with my passion, creativity, and curiosity. I look forward to leading successful communications and unearthing powerful narratives for the brand that is known to be a leader in the real estate development space.”