MUMBAI: Havas Media Group India has won the integrated media business of OCM brand in India in a multi-agency pitch. The account includes traditional and digital media duties.
OCM India marketing head Debashis Paul said, “The new brand positioning and the identity of OCM are crucial to the forward path of the brand. The OCM repertoire of products has been expanded to include ready-to-wear this winter and women’s wool based executive wear. OCM has to communicate to the new generation customers across the country and build traction in the offline and online space.
There is also the task of creating niche suiting brands like Piacenza from Italy and Burlington from USA brought to India by OCM. We were looking for a media agency team that would be passionate about the fashion space and keen to build a strong brand. The Havas Media team understood our needs. Their category expertise and attitude toward value creation in media made them our agency of choice.”
Havas Media Group India and south Asia CEO Anita Nayyar said, “We are very happy that OCM has entrusted us with their media mandate. We at Havas Media share the same drive to create a differentiated space for OCM and stand out in a cluttered market. We believe in building Meaningful Brands and we are confident that we will be able to make solid contribution in building the OCM brand with its new target customers.”
“The win is another feather in our cap – a strong Indian brand and another integrated media win. The year has been great for us with a series of integrated wins. We look forward to working with the OCM team”, added Havas Media India managing director Mohit Joshi.
Havas Media recently won the integrated media mandate of Assetz Property Group, Borosil, World Kabaddi League, Yepme.com, retained MTS India and won the digital duties of XOLO mobile.