ITV

Tag: Deal Ya No Deal

  • Sony to use ‘Indian Idol 2’, ‘Deal Ya No Deal’ to push Shiksha social initiative

    MUMBAI: Shiksha is back for its second run. The social initiative for underprivileged children Shiksha that Sony and Procter and Gamble (P&G) kicked off a couple of years ago. Child Relief and You (Cry) has joined hands to bolster the initiative.
     
     
    The first run of Shiksha helped support the education of 11,000 children in 109 villages. To participate, consumers need to buy large packs of Ariel, Tide, Pantene, Head and Shoulders among other products from April to June 2006. A part of the proceeds will towards Shiksha. Additionally, P&G has committed at least Rs. 10 million towards Shiksha, regardless of the sales.

    Sony will push Shiksha through two shows. An episode of the game show Deal Ya No Deal will see the winnings being donated to Shiksha. Indian Idol II will have participants mentioning the initiative. Also, PSAs will run urging viewers to buy the products and thus help children.
     
     
    Sony executive VP sales and revenue management Rohit Gupta says, “As responsible corporate citizens, we at Sony feel that it is our responsibility to support social issues which are of national importance. This initiative is not about Sony or P&G. It is about Shiksha and our aim is to grow the Shiksha brand so that when people hear the word Shiksha they immediately think of underprivileged children.”

    Radio City is another media partner. The company is planning a primetime morning show where celebrities talk about their childhood experiences. The station also plans to have experts from Cry talk about the endeavour. Radio is a simple way to reach millions of listeners as it speaks in one voice. Maa TV is another partner. The Gruhalaxmi character Anusha will spread the message through PSAs. Raj TV will also push the initiative through its show Shrada.
     
     
    Last year, Shiksha received strong support from consumers, the news media and influencers resulting in P&G contributing Rs. 1.26 crore which helped support the education of 11,000 children in 109 villages. P&G says that Shiksha is helping make a positive difference by working with the State Education Departments to re-look at existing education policies, creating awareness to build more schools with better infrastructure, enrolling more children into formal schools and building all-round development of children through education.

    P&G India MD Shantanu Khosla says, “We believe that we must contribute to the communities in which we live and work. I have seen social programmes often started up by individuals come and go. However, helping children must be a sustained process. Inspired by consumers’ contribution in 2005, we have made Shiksha an annual initiative and it remains a one-of-its kind initiative, providing the widest cross-section of consumers the easiest route to get involved in leading India’s underprivileged children on the path to education, and be part of a program that makes a positive impact on a national scale. We look forward to increased contributions and educating thousands more. It has been wonderful working with Sony and Cry. “

    Shiksha is being supported by many personalities. They include actress Mandira Bedi, actor Rahul Bose, Preeti Zinta, theatre personality Sanjana Kapoor, Lara Dutta and former Mumbai University cvice chancellor Dr. Snehalata Deshmukh.

    Bose remembers recently making an educational documentary. “Shiksha is not just about education. It is about making sure that kids are healthy. It is about making sure that villages are healthy and there is no rampant alchoholism. We in the media need to forget, temporarily at least, about the 11,500 point Sensex. If we only focus on that then there will always be an upper India and a lower India.

    “Shiksha might be a drop in the ocean but it is a strong start. For social initiatives like this to move it is important for a triangle to work. This is the vision of the NGOs, the reach of the government and the financial assistance of corporates.”

    Bedi says, “Why does education today still remain the privilege of a few? There are no half measures possible which could work to provide education. It is important that education be looked at holistically and I am happy to support Shiksha that focusses not on token education but on holistic, quality education to children who might otherwise not see the inside of a school.”
     

     

  • Sony shuffles prime time shows; ‘Idol’ now at 9 pm

    Sony shuffles prime time shows; ‘Idol’ now at 9 pm

    MUMBAI: Its prime time reshuffle at Sony Entertainment Television (SET) India. In a bid to get some traction going for its tent pole property Indian Idol, Sony has now pushed the season two of the one hour reality talent hunt to the 9 pm slot from the earlier 8:30 pm slot. The change will be effective from 13 February.

    The first season of Indian Idol was aired in the 9:30 pm time slot. However with the second season, the channel had hoped to encash on the strong cachet in the 8:30 pm band that Fame Gurukul had managed to make and hence Indian Idol 2 was positioned in that time slot.

    The official reason given for the time slot shuffle is that viewers in the metros were unable to catch the show at 8:30 pm and hence the change.

    Deal Ya No Deal, which at present airs from 8:30 pm to 9:30 pm from Wednesday to Friday has also been shifted to the 9 pm slot. As a result of this, Ek Ladki Anjaani Si, which aired after Indian Idol (Mondays and Tuesdays) and Deal Ya No Deal (Wednesday to Friday) at 9:30 pm has been pushed back to the 8:30 pm slot.

    However, the serials Kaisa Ye Pyar Hai at 8 pm, Jassi Jaissi Koi Nahin at 10 pm and CID Special Bureau at 10.30 pm will continue to air in their old time slots.

  • ‘Idol’ opens to 5.4 TVR; ‘Deal…’, ‘Ek Ladki…’ show promise

    ‘Idol’ opens to 5.4 TVR; ‘Deal…’, ‘Ek Ladki…’ show promise

    MUMBAI: The week beginning 21 November was crucial for Sony Entertainment Television as it saw the launch of four new shows – Indian Idol (second season), Ek Ladki Anjaani Si, Deal Ya No Deal and Kudkudia House No 43.

    Not surprisingly, Indian Idol was the channel driver, with the opening episode on 21 November notching TVRs of 5.4, according to Tam data.

    Incidentally, the first episode of the first season of Indian Idol on 7 January, 2005 garnered 6.8 TVRs. On the other hand, the finale on 5 March touched TVRs of 15.3. Going by this trend, the show should pick up in ratings towards the finale.

    Now coming to Sony’s other new show Deal Ya No Deal, anchored by R Madhavan. The game show opened with a TVR of 3.57 on its launch day (Wednesday, 23 November) in the C&S 4 + years HSM according to Tam data. After Idol, this was the second most rated show on Sony in week 48 (20 – 26 November). However, the show’s ratings dropped in the subsequent episodes to 2.53 and 2.17 TVR.

    Ek Ladki Anjaani Si, which too debuted on 21 November along with Indian Idol, opened with a TVR of 2.81. What remains to be seen is how this shows pans out over the course of time, keeping in mind the fact that channels like Sahara One are not sitting idle. It launched Kituu Sabb Janti Hai on the same day as Ek Ladki and to say the least, the former looks promising.

    Commenting on the opening numbers of the shows, Sony business head and executive vice president Tarun Katial said, “We are looking at expanding the GE category with our new shows. These are good opening numbers and we are happy with it. Shows tend to develop an arc and then peak as they progress. In a couple of weeks, when live voting on Indian Idol begins, we expect the ratings to surge. Apart from that, we are also satisfied with the average of a 3 TVR of Deal… and Ek Ladki…”

    As compared to the week beginning 30 October, Sony’s all day channel share was 12.6 per cent in the C&S 4 + years Hindi speaking markets (HSM). While the channel share dipped in the next week to 12.2 per cent, it went up to 14 per cent in the week beginning 13 November and touched 15.2 per cent in the week beginning 20 November, when the new shows were launched.

    If one had to delve into the prime time band (8 – 11 pm) share of the channels, Sony’s shares increased consistently from that of 13.7 per cent in the week beginning 30 October to settle at 18.6 per cent in the week beginning 20 November in the C&S 4 + years HSM as per Tam. Star Plus, on the other hand, lost ground in the prime time band as its channel share fell from 64 per cent to 59.7 per cent in the above mentioned period. Going by these numbers, Star Plus’ loss seems to have been Sony’s gain in the prime time band at least.

    The shares of all other general entertainment channel more or less remained the same except for the fact that Star Plus’ share, which was 55.7 per cent in the week beginning 30 October, rose to 58.6 per cent in the week beginning 6 November and fell to 56.1 per cent in the week beginning 13 November, as per Tam data. On Sony’s crucial week, Star Plus’ channel share fell further to settle at 55.3 per cent, which was more or less the same as its share towards end October.
     

  • Endemol sets shop in India; inks 2-year deal with SET

    After FremantleMedia, it’s now Who Wants To Be a Millionaire format rights holders Endemol N.V. to set shop in India.

    The company announced its first subsidiary in Asia and India will be the 23rd country that Endemol operates in.

    Endemol India’s office will open in Mumbai on 2 January, 2006 and will be headed by Rajesh Kamat as managing director. Kamat was previously Star India senior vice president and executive committee member.

    Endemol plans to exploit its intellectual property within the Indian market in line with its international expansion strategy.

    Endemol CEO Joaquim Agut Bonsfills said, “We are excited to announce the launch of Endemol India, which will play an important role in India’s vibrant entertainment industry. Our formats have already proved their quality with broadcasters and viewers around the globe and we are delighted that Indian viewers will now have the chance to watch our groundbreaking shows.”

    Kamat added, “I am happy to be part of the Endemol family. Endemol with its formats – Operacion Triunfo (Fame Gurukul), Night Fever (Kisme Kitna Hai Dum) and Deal Or No Deal has already developed a strong bond with Indian viewers. Having demonstrated the strength of the intellectual property, the task is now to demonstrate our production expertise by providing the Indian audiences with interesting and innovative content.”

    Endemol India will launch with eight full-time local staff, comprising production and creative Indian talent, in addition to freelancers from Mumbai.

    While Endemol is currently in negotiations with several Indian broadcasters to produce local versions of its formats, Endemol India will open with a two-year output deal with Sony Entertainment Television (SET). The deal follows the success of Fame Gurukul and Deal Ya No Deal, which have significantly increased SET India’s market share in their respective timeslots.

    SET India executive vice president and business head Tarun Katial said, “With Endemol coming to India, we are happy to cooperate with them to provide our viewers with programming, which has never been experienced or seen on Indian television. We look forward to a long and fruitful future with Endemol and their world-renowned catalogue as well as their local production expertise.”

    ABOUT ENDEMOL

     

    Endemol (Euronext; EML) is a global leader in television and other audiovisual entertainment. The Company creates premium entertainment ideas and sells them to the world’s leading broadcasters. Endemol then produces shows based on such ideas to high standards, creating hits with strong brand value. Subsequently, the Company exploits the value of its brands across other media and communications platforms, including, for example, mobile phones and the Internet.

     

    Endemol, with its head office in Hilversum, the Netherlands, now has subsidiaries and joint ventures in 22 countries, including the United Kingdom, the United States, Spain, Italy, Germany and the Netherlands, as well as in Latin America, South Africa and Australia. Endemol is a publicly traded company on Eurolist by Euronext Amsterdam. For more information, please visit www.endemol.com.

  • Jassi & Nandu in their ‘old avtaar’ in ‘Deal Ya No Deal’

    Wednesday, December 16, 2005 at 8.30 pm on Sony Entertainment Television.

    Episode synopsis:

    Jassi and Nandu came and played as characters in the Friday episode of Deal Ya No Deal. They were in their old look before the makeover had happened. Jassi with the same old glasses and simple Salwar kameez and Nandu with his haversack wearing his favorite check shirt and this what catapulted viewers to their television screens and made Jassi and Nandu a household name, this duo continues the game with never before seen enthusiasm. This will also be the last time Jassi and Nandu fans will catch a glimpse of their favorite stars in their pet avtaar.

    Jassi also got calls from her father (Virender Saxena) and Bebe (grand mother – Uttara Baokar). They called to encourage them to play well. Any guesses on what amount the deal will close? Is it one crore or 25 paise?? Well… as always Jassi, the mastermind behind the soda glasses makes a well-planned decision and strikes a smart deal with the banker on the show.

    Having closed the deal, our sweet simple Jassi faces a dilemma over the prize money… like always she leaves a mark on the show giving a good part of earnings as charity to Concern India Foundation.

  • Viral marketing, ground activities take center stage for Sony’s ‘Deal Ya No Deal’

    Newsletters     Email Story     Print    Comment
    Indiantelevision.com’s Media, Advertising, Marketing Watch
     
    Viral marketing, ground activities take center stage for Sony’s ‘Deal Ya No Deal’
     
    By HETAL ADESARA
    Indiantelevision.com Team
    (10 December 2005 7:00 pm)
     
    MUMBAI: In today’s cluttered television environment, constant hammering and in-your-face information is what sets the ball rolling for a channel or a show. And that is what Sony is looking at doing for its new shows – be it the second season of Indian Idol or the game show Deal Ya No Deal.

    Deal Ya No Deal’s launch on 23 November was preceded by outdoor and on-air teaser campaigns featuring the trademark suitcase of the show and also the anchor R Madhavan. Mobile vans and human banners galore were seen in the cities like Mumbai, Delhi, Kolkatta and Ahmedabad.

     

     
    “We had 22 people carrying suitcases on their heads and doing rounds of the cities. Apart from this, we also did an innovation outside movie theatres. We had men posing as black marketers continuously saying ‘Deal Ya No Deal, Deal Ya No Deal’ in the true blacker style while distributing the show’s pamphlet to theatre goers with the tune-in details,” said Sony vice president marketing Nina Jaipuria.

     
     
    Ground activities formed a major part of the promotions. Mobile floats did the rounds for 10 days in the above mentioned cities and Deal Ya No Deal was played with people on the roads. Prize money was in the range of 25 paise and Rs 50. Viral marketing with a difference was carried out in busSes and trains in Mumbai. “We placed people in high traffic zones in buses and also in trains where commuters were explained the format of the game show and played the same with them. The winners were given a suitcase full of chocolates,” Jaipuria said.

     
    A special contest is also being carried out with the show’s radio partner – Radio Mirchi. “On Wednesdays and Thursdays, Radio Mirchi asks its listeners across all its stations to call in and tell them the number of the suitcase in which they thought the grand prize money of Rs 1 crore would be in that day’s episode of Deal Ya No Deal. The winner of the contest would receive a small cash prize,” explained Jaipuria.

    The RJs would also be making the phrase ‘Deal Ya No Deal’ a buzz word and incorporate it in their script as many times as they could. For example, the phrase was used while reviewing the latest Yash Raj Films’ movie Neal ‘N Niki, wherein the RJ asked viewers to tell them whether watching the movie was a Deal or No Deal?

    Like in the case of the second season of Indian Idol, Sony will be getting into content syndication with Vividh Bharati and create made-for-radio episodes of Deal Ya No Deal, which will go on-air from next week.

    While on the topic of Neal ‘N Niki, the channel has also partnered with Yash Raj Films’ and hence the actors of the movie Uday Chopra (Neal) and Tanisha (Niki) have made appearances on the channel to promote Deal Ya No Deal. “We will also have them on the piano round of Indian Idol on Monday and as celebrity guests on Kudkudia House No 43,” said Jaipuria.

    Sony’s news channel partner for Deal Ya No Deal, NDTV India will air specials featuring the contestants who had won more than Rs 1 million or more on the show. The news channel will also cover the special episodes of Deal…. like the Christmas and New Year episodes. Celebrity walk-ins and call-ins on the show like those of Varun Badola, Rajeev Khandelwal and Johnny Lever will also be covered by NDTV India.

    Viewers can now also participate in the show by calling 123 from their Hutch phones and say Deal or SMS Deal to 123. From December, the contest will also be played on BSNL / MTNL and the number to call on is 1905 425 2525.

    Viewers sitting at home can also play along with Hutch, wherein they have to SMS the amount of money, which is there in the contestant’s box. The contest will be open only from 8.30 pm to 9.15 pm. The winner of the contest will be selected on random basis from the
    entries received by Sony and will receive a cash prize of Rs 100,000. The winner of the contest will be announced on the same day on Ek Ladki Anjaani Si, which follows Deal Ya No Deal at 9.30 pm.

    Apart from Hutch, the channel has also roped in Nokia, Dabur and Perfetti as partners for the show.

    Madhavan will also be promoting the show in Kolkatta on 13 December, where he will play the game with people outside Big Bazaar. “We are also looking at doing the same thing in cities like Ludhiana, Amritsar etc,” Jaipuria said.

    The media too was bombarded with messages. Spots were aired on Cartoon Network, Disney Channel, NDTV India, Ten Sports, MTV, CVO and also on all FM stations including Vividh Bharati’s 29 stations in the country.

    And of course, unplanned publicity is more than welcomed as is the case with the Amul hoarding (shown here), which talks about Deal Ya No Deal and packs the punch with Zee’s new game show with Manoj Bajpai — Kam Ya Zayada, which will go on air from 12 December!