ITV

Tag: Deal or No Deal

  • &TV strengthens weekend programming with So You Think You Can Dance

    &TV strengthens weekend programming with So You Think You Can Dance

    MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL) is all set to take entertainment levels one notch higher with its channel &TV. After airing shows like India Poochega Sabse Shaana Kaun?,  Deal or No Deal and The Voice,  &TV is all set to kick start another exciting Indian adaptation of American dance reality show So You Think You Can Dance – ‘Ab India Ki Baari’ . To be aired twice a week, the show will be launched with a bank of 26 episodes for 13 weeks.

    With 14 Emmy awards, 26 localized productions representing 35 different countries, the show will be aired from 24 April on Saturday and Sunday at the 8.30 pm time band. Produced by Endemol Shine India SYTYCD will witness an epic battle of Street and Stage style dance for the very first time on Indian Television. The two styles will battle it out and give all that it takes for the ultimate supremacy title on the dance floor.

    Maruti Suzuki’s Alto K 10 has been roped in as the presenting sponsor for the show. Apart from this, the channel has also brought in Chings’ Secret and Yepme.com as co-powered by sponsors and Priyagold as special partner for the show.

    Leading the judges’ panel will be the epitome of grace and panache – Madhuri Dixit along with the national award winning choreographer – Bosco Martis and an encyclopaedia in dance and style – Terence Lewis.  While Bosco will represent the street styles of dancing, Terence will represent the stage styles.  Mouni Roy of the Naagin fame and the charming Rithvik Dhanjani are the hosts of the show.

    Speaking with Indiantelevision.com, &TV business head Rajesh Iyer said, “We have been evaluating dance shows and So You Think You Can Dance is one of the leading dance shows that has been around in 35 nations now. The format brings forth an immense concept where the contestants are classified into two groups as per their style of dancing – Street and Stage. The ultimate winner from a gruelling Street v/s Stage Gala rounds will be chosen under the guidance of an esteemed jury. We believe that the show will give a new momentum to weekend television viewing experience.”

    “We have to look at the overall strategy and So You Think You Can Dance tactically fit well with the 8.30 slot. Therefore we decided to take that particular time band to get more traction,” revealed Iyer.

    He further added, “We are targeting family audiences because we are bringing something that is so inherent to Indian families which is their love for song and dance. Obviously youth is a very substantial part of our target audience and we want them to watch the show as well.”  

    After The Voice, Deal or No Deal, this is the third show that Endemol is producing for &TV. Speaking about the expectation from the show, Endemol Shine India COO Abhishek Rege said, “It’s been a biggest dance format and it’s been there for the last 13 years now. Even in India some of the shows have drawn inspiration from this and it was high time to get this show in India. I am glad that &TV actually thought about it.  Aside from showcasing superlative content and talent, audiences will get to see a lot of dance variety on one platform. It is really good bet to have and we all are sure that it will succeed. With SYTYCD we would actually be able to take ratings averages of &TV also higher. We are sure that it will create a buzz around the dancing fraternity.”

    With a 360 degree marketing blitzkrieg planned pan India, &TV is certainly looking at engaging consumers across various touchpoints. The campaign emphasizes on Ab India Ki Baari highlighting that the country is now ready for the ultimate battle of Street v/s Stage on the lines of the global format.

    The original show was created by American Idol proytducers Simon Fuller and Nigel Lhgoe and is produced by Core Media Group’s 19 Entertainment and Dick Clark Productions. The channel has acquired the rights of the global dance reality format SYTYCD from Dick Clark Productions. In the US, the contract for SYTYCD was recently renewed by Fox for a 13th season, which is slated to go on air on 30 May.

     

  • &TV strengthens weekend programming with So You Think You Can Dance

    &TV strengthens weekend programming with So You Think You Can Dance

    MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL) is all set to take entertainment levels one notch higher with its channel &TV. After airing shows like India Poochega Sabse Shaana Kaun?,  Deal or No Deal and The Voice,  &TV is all set to kick start another exciting Indian adaptation of American dance reality show So You Think You Can Dance – ‘Ab India Ki Baari’ . To be aired twice a week, the show will be launched with a bank of 26 episodes for 13 weeks.

    With 14 Emmy awards, 26 localized productions representing 35 different countries, the show will be aired from 24 April on Saturday and Sunday at the 8.30 pm time band. Produced by Endemol Shine India SYTYCD will witness an epic battle of Street and Stage style dance for the very first time on Indian Television. The two styles will battle it out and give all that it takes for the ultimate supremacy title on the dance floor.

    Maruti Suzuki’s Alto K 10 has been roped in as the presenting sponsor for the show. Apart from this, the channel has also brought in Chings’ Secret and Yepme.com as co-powered by sponsors and Priyagold as special partner for the show.

    Leading the judges’ panel will be the epitome of grace and panache – Madhuri Dixit along with the national award winning choreographer – Bosco Martis and an encyclopaedia in dance and style – Terence Lewis.  While Bosco will represent the street styles of dancing, Terence will represent the stage styles.  Mouni Roy of the Naagin fame and the charming Rithvik Dhanjani are the hosts of the show.

    Speaking with Indiantelevision.com, &TV business head Rajesh Iyer said, “We have been evaluating dance shows and So You Think You Can Dance is one of the leading dance shows that has been around in 35 nations now. The format brings forth an immense concept where the contestants are classified into two groups as per their style of dancing – Street and Stage. The ultimate winner from a gruelling Street v/s Stage Gala rounds will be chosen under the guidance of an esteemed jury. We believe that the show will give a new momentum to weekend television viewing experience.”

    “We have to look at the overall strategy and So You Think You Can Dance tactically fit well with the 8.30 slot. Therefore we decided to take that particular time band to get more traction,” revealed Iyer.

    He further added, “We are targeting family audiences because we are bringing something that is so inherent to Indian families which is their love for song and dance. Obviously youth is a very substantial part of our target audience and we want them to watch the show as well.”  

    After The Voice, Deal or No Deal, this is the third show that Endemol is producing for &TV. Speaking about the expectation from the show, Endemol Shine India COO Abhishek Rege said, “It’s been a biggest dance format and it’s been there for the last 13 years now. Even in India some of the shows have drawn inspiration from this and it was high time to get this show in India. I am glad that &TV actually thought about it.  Aside from showcasing superlative content and talent, audiences will get to see a lot of dance variety on one platform. It is really good bet to have and we all are sure that it will succeed. With SYTYCD we would actually be able to take ratings averages of &TV also higher. We are sure that it will create a buzz around the dancing fraternity.”

    With a 360 degree marketing blitzkrieg planned pan India, &TV is certainly looking at engaging consumers across various touchpoints. The campaign emphasizes on Ab India Ki Baari highlighting that the country is now ready for the ultimate battle of Street v/s Stage on the lines of the global format.

    The original show was created by American Idol proytducers Simon Fuller and Nigel Lhgoe and is produced by Core Media Group’s 19 Entertainment and Dick Clark Productions. The channel has acquired the rights of the global dance reality format SYTYCD from Dick Clark Productions. In the US, the contract for SYTYCD was recently renewed by Fox for a 13th season, which is slated to go on air on 30 May.

     

  • Colors firms up weekend programming with ‘Naagin’ at 8 pm

    Colors firms up weekend programming with ‘Naagin’ at 8 pm

    MUMBAI: After launching the new season of Bigg Boss, Colors is gearing up to firm up its weekend programming with the launch of another show titled Naagin.  Starting from 31 October, the show will be aired on Saturday and Sunday at 8 pm. 

    It will replace the channel’s celebrity talk show The Anupam Kher Show- Kuch Bhi Ho Sakta Hai at 8 pm hosted by Anupam Kher. 

    The concept of Naagin is not new to India. There have been multiple movies based on the Ichhadhari Naagin like the Sridevi starrer Naagin, Nagina,  Sheshnaag and more recently – Mallika Sherawat’s Hiss. 

    Moreover, in 2007 Zee TV launched a show on the same concept titled Naagin – Waadon Ki Agnipariksh, which was produced by AK Films. The series ran for three years and completed 219 episodes. 

    How Colors’ new television offering brings about differentiation from what has already been tried before will be interesting to see. 

    Produced by Balaji Telefilms, Naagin is based on the snake that changes her form according to will. The promos of the show are already on air.

    On other Hindi general entertainment channels (GECs) Colors’ weekend show Naagin at 8 pm slot will be pitted against &TV’s game show Deal or No Deal hosted by Ronit Roy, which airs at 8 pm on Saturday and Sunday, Zee TV’s Neeli Chatri Wale, Star Plus’ new show Aaj Ki Raat Hai Zindagi (AKRHZ) with Amitabh Bachchan as the host, Life OK’s Dafa 420 and Sab’s Police Factory. On the other hand, Sony Entertainment Television airs Hindi movies from 8 pm on Saturday and Deva Shree Ganesha on Sunday.

  • Star’s ‘Aaj Ki Raat Hai Zindagi’ set to air from 18 October

    Star’s ‘Aaj Ki Raat Hai Zindagi’ set to air from 18 October

    MUMBAI: Star India’s Hindi general entertainment channel (GEC) Star Plus is all set to launch its new show Aaj Ki Raat Hai Zindagi(AKRHZ) with Amitabh Bachchan as the host on 18 October. The show will be aired on Sundays at 8 pm.

     

    AKRHZ will replace the channel’s reality show Dance+, which is set to conclude on 11 October.

     

    On Sundays at 8 pm, Star Plus’ AKRHZ will be pitted against the following programmes across other Hindi GECs: While Colors’ airs The Anupam Kher Show – Kucch Bhi Ho Sakta Hai in the 8 pm slot on Sundays, Zee TV airs Hindi movies from 7.30 pm onwards. On the other hand, Star’s other Hindi GEC Life OK airs Dafa 420, Sab airs Police Factory, &TV airs the game show Deal or No Deal hosted by Ronit Roy, and Sony Entertainment Television airs Deva Shree Ganesha.

     

    Bachchan, who has been seen in an effervescent avatar in various promos of the show, is excited about this new show, to say the least. The veteran actor, who will soon be celebrating his 73rd birthday on 11 October, took to Facebook to say, “And now really close to the making of ‘AKRHZ’ .. its always an intense and tense moment .. but one carries on regardless .. work needs to be done .. so one does ..”

     

    Star Plus has roped in Maruti Suzuki as the presenting sponsor and Cadbury Dairy Milk as the powered by sponsor for AKRHZ.

     

    With AKRHZ, which is an adaptation of British series Tonight’s The Night, Star Plus and Bachchan come together again after a span of 15 years. Their maiden tryst together in the television space was with Kaun Banega Crorepati in the year 2000. Post that the actor hosted the same game show on Sony Entertainment Television (SET). His most recent stint on television was last year, when he was seen on SET’s psychological thriller miniseries titled Yudh.

  • &TV backs new weekend shows with digital innovations

    &TV backs new weekend shows with digital innovations

    MUMBAI: For the launch of its two new weekend properties Deal Or No Deal and Agent Raghav -Crime Branch, Hindi general entertainment channel (GEC) – &TV has designed a ground swell of activities across every medium.

    For the fast paced crime mystery thriller – Agent Raghav – Crime Branch, the channel has gone beyond the traditional marketing mediums and invested in an innovative manner on digital platforms for the show. The channel has extended the show as an audio book, making it one of the first Indian television shows to explore this medium. This 30 minute long, gripping, action packed crime and mystery thriller audiobook has exclusive stories beyond the show like – I Hate You Neha, which is available for free download on &TV’s official website. 

    Additionally, &TV also launched a contemporary virtual game developed specially for the show to further engage viewers through mobile and web. To play the Agent Raghav online game, viewers can visit the link – www.andtv.com/argame. Alternatively, the game can also be downloaded on Android phones via the Google Play store. The game encourages gamers to use their observational and visualising skills to find hidden clues at every level. The difficulty would steadily increase along the course of the game and the users would be able to unlock levels only if they succeed in previous levels.

    Furthermore, Agent Raghav – Crime Branch also features in Diamond Comics, solving a mystery murder case in his unique style. Gauging the popularity of radio shows in Indian households, the channel has integrated the show with Neelesh Mishra’s radio show and created an engrossing narrative of Agent Raghav’s crime solving story. The idea was to get listeners to visualise and recreate the scene in their minds before arriving at a conclusion just like the protagonist. 

    The channel also deployed a well-designed out of home (OOH) strategy for its game show Deal Or No Deal hosted by actor Ronit Roy. The show saw a unique representation with branded briefcases stationed atop the conveyor belts in Mumbai’s domestic airport thereby setting the context with the audience – to expect the unexpected! Another interesting innovation was the 3D rendition of the Deal Or No Deal concept displayed on a billboard that attracted a lot of attention.

    With power-packed creatives, &TV has no doubt presented a potpourri of drama and excitement through its marketing communication for its new weekend line up.

  • &TV ropes in multiple sponsors for two new weekend shows

    &TV ropes in multiple sponsors for two new weekend shows

    MUMBAI: &TV has roped in multiple sponsors for two new shows Deal or No Deal and Agent Raghav – Crime Branch, which are slated to go on air from 5 September.

    SnapDeal has come on board as the title sponsor of the game show Deal or No Deal, powered by PayU Money and supported by Syska Total Security. On the other hand, Agent Raghav is co-powered by Quick Heal Gadget Securance and Quikr Cars.

    As was reported earlier by Indiantelevision.com, &TV plans to ramp up its weekend programming starting 5 September with the family game show Deal Or No Deal in 8 pm slot and the crime thriller Agent Raghav – Crime Branch in the 9 pm slot.

    &TV business head Rajesh Iyer said, “Launch of Deal or No Deal opens up a new time slot of 8:00 pm for weekend viewing on &TV and Agent Raghav – Crime Branch will be replacing The Voice India which has established a loyal viewership. While Deal or No Deal as a format has been experimented with in the past, our approach is new and we are confident that the viewers will enjoy this show. Ronit as a host was our first choice. The kind of connect he has with the audience is immense and I am sure this will only encourage weekend viewing. Agent Raghav – Crime Branch marks our foray into the crime-mystery genre and we believe there is a considerable amount of appetite for the same.”

    To be aired twice a week, the show will be launched with a bank of 26 episodes for 13 weeks.

    Speaking to Indiantelevision.com, Endemol Shine India managing director and CEO Deepak Dhar said, “Deal Or No Deal is a hugely popular format internationally and has been aired in almost 130 countries. The show did fantastic in its time and it’s a classic game show of ours. So we are bringing it back in a different avatar – a game, which you can play with your family. Last time it was played with 25 models, this time it will be played with 26 friends and family.”

    With a contemporary look and international appeal, Agent Raghav – Crime Branch is the channel’s entry into the crime genre with popular actor Sharad Kelkar in a completely different avatar – that of Agent Raghav Sinha. Talking about the same, Iyer said, “With Agent Raghav – Crime Branch, we have aimed to present an intelligent crime and mystery series with sleek execution, fresh look that is designed for the Hindi GEC audience.”

    Commenting on commercial advertising, Madison Media COO Karthik Lakshminarayan said, “Deal Or No Deal is a tested format and has done well but the audience has moved on from then. It’s a dated show and it will be interesting to see its quote. As for Agent Raghav, I’m told it is on the lines of an international detective show and I’m sure it’s bound to do very well as it’s exciting.”

  • &TV to unveil two new shows in September

    &TV to unveil two new shows in September

    MUMBAI: Come September and &TV is all set to unveil its new weekend programming lineup. In order to keep the momentum alive, the channel will launch a fast paced crime and mystery series titled Agent Raghav – Crime Branch. &TV will also bring back the international format show Deal or No Deal on Indian television after a decade.

     

    Produced by Contiloe Productions, Agent Raghav – Crime Branch will replace the channel’s singing reality show The Voice India. The new show will go on air starting 5 September, every Saturday and Sunday at 9 pm. 

     

    Endemol Shine’s big ticket family game show Deal or No Deal will also go on air in September on &TV. It may be recalled that way back in 2005, the game show ran for three seasons on Sony Entertainment Television as Deal Ya No Deal and was hosted by actors R Madhavan (season 1), Mandira Bedi (season 2) and Rajeev Khandelwal (season 3).

  • Endemol India gets Ashok Vidyasagar as senior VP for south

    Endemol India gets Ashok Vidyasagar as senior VP for south

    MUMBAI: Endemol India is getting an expert hand to lead operations of the entire south India business in new senior vice president Ashok Vidyasagar. His mandate will be to focus on scripted business opportunities as well as exploit the non scripted catalog of Endemol in Tamil, Telugu, Kannada and Malayalam.

     

    Vidyasagar will be based out of Chennai and report to Endemol India COO (Television) Abhishek Rege. He has had nearly five years of experience in the media and entertainment industry and TV programming.

     

    Prior to this he was with Big Synergy Media as business director for south operations, Bates 141 as senior VP and general manager, Enfatico as country lead, group business director at DDB and account director at HTA Bangalore and JWT.

     

    Speaking on his appointment Rege said, “Regional markets, especially the southern markets, are fast-growing verticals for Endemol India.  We have always been focused on building regional franchises of our global shows especially in the south. In the past too we have seen great success with Deal or No Deal in Tamil, Telugu, Kannada, and Malayalam and now most recently Bigg Boss Kannada has been a huge hit.  With Ashok leading the southern market, we hope to further expand and build more such ventures. We welcome him to the Endemol India team and look forward to benefiting from his talent and experience.”

     

    Ashok has a commerce background with a Post Graduate Diploma in Business Administration with additional studies completed under the Executive Education from IIM, Bangalore on Integrated Marketing Communications.

     

    “I am excited about my new role at Endemol India.  Endemol India, is one of India’s largest TV content companies with presence in television, film and digital content, and has in a short time, taken great strides in the south market most recently with the success of Bigg Boss in Kannada. I look forward to building its business down south and establishing new ventures while growing and driving forward existing business. Branded content and branded engagement in TV is huge business and other new media like digital, YouTube, cinema and mobile make interesting avenues for expanding the scope of content strategy and business. I would like to leverage my brand experience and work on content strategies for brands and channels in the south of India which is an exciting set of four markets. With the increasing percentage of ad spends of national brands in south, the possibilities are huge for branded engagement and content. Value and volume of new content in south India have shown impressive growth year on year. Hence, brands and channels are ready to make high investments for content resulting better ROI for them and therein lies the business opportunity for content,” said  Vidyasagar.

  • Endemol bets on gaming, backs social casino site

    Endemol bets on gaming, backs social casino site

    MUMBAI: Endemol, the production house that is known to have produced internationally popular formats like Big Brother, Deal or No Deal, Fear Factor is now set to enter the online gaming business. The company has announced that it would be investing $ 13 million in social casino start-up Plumbee as it wants to go beyond the traditional video production.

    Till now, the company has been building its digital gaming business internally, mostly by launching gaming apps based on popular shows. Earlier in the year, it had even announced a $40 million investment in Endemol Beyond, an online video network, backed by investor Idinvest Partners. Even in the new initiative, the investor is backing the company.

    Endemol and Plumbee together will create premium social casino games. The deal is going to benefit both the companies. Endemol will leverage Plumbee’s international network and will boost the growth of its worldwide user base.

    Plumbee that was launched in October 2011, already boasts of games like Mirrorball Slots that is among the top 10 highest grossing social casino games on Facebook. It has more than one million monthly active users and other popular games like Playfish. With a new focus on a mix of free-to-play and real-money games, it wants to tap into both areas. And now, Endemol also plans to cash in on the popularity.

    Endemol’s current digital gaming projects include a new initiative to move into app publishing, launching with gaming apps based on shows Pointless and Deal or No Deal.

  • Endemol posts 24% growth in turnover

    Endemol posts 24% growth in turnover

    MUMBAI: Televison format creator and distributor Endemol has announced its results for 2006.

    It recorded a turnover of 1,117.4 million euros. This was a 24.1 per cent growth compared to 2005. Organic growth was 20.9 per cent.

    Net income attributable to the shareholders was 96.8 million euros which is 8.7 per cent of the turnover. This marks a 17.2 per cent growth compared to 2005.

    Earnings per share was 0.77 euros compared to 0.66 euros in 2005. The company says that there was growth in all genres. There was a 22.2 per cent gain in non-scripted, 8.5 per cent growth in scripted and 65.3 per cent rise in digital media. Growth, it says, took place in almost all territories. The standout performers were the UK, US, Italy and Spain.

    Endemol CEO Elías Rodríguez-Viña said, “In the last year we have managed to grow in all areas of our business activities, as well as in almost every territory. We are especially pleased with the performance of Deal or No Deal, which has climbed to second place in our Top 10 formats, and which we believe has a very promising future.

    ” We are also confident about the future prospects of other game shows launched following the success of Dond. For example, 1vs100, a revamped game show from our library, is now being produced in eight countries, and continues to roll out worldwide following successful launches in the US and the U.K.

    “Our creative strength and worldwide distribution network are key assets for creating local and global hits, expanding our business and adding value to our company. The acquisition of Endemol France is expected to be earnings enhancing, before acquisition-related amortization, for Endemol from the first year. With Endemol France back into the Group we are looking forward to another year of strong growth in 2007.”

    Under expected market circumstances, we forecast to grow organically by 5-7 per cent. Including the reintegration of Endemol France turnover is expected to grow by more than 20 per cent in total in 2007.