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Tag: DE BEERS GROUP

  • Women cricket anchors dazzle this IPL season with diamond flair

    Women cricket anchors dazzle this IPL season with diamond flair

    MUMBAI: Cricket may be about bat, ball, and brilliance but this IPL season, there’s another element lighting up screens: bling. As the Tata IPL 2025 sets stadiums ablaze, India’s top women cricket anchors are stepping into the spotlight with more than just stats and sharp commentary they’re shimmering in natural diamonds.

    In a first-of-its-kind partnership, De Beers Group has joined forces with Star Sports and JioHotstar to add sparkle to the studio. Eleven celebrated presenters from across feeds are donning exquisite diamond jewellery during match broadcasts proving that cricket and couture can go hand-in-hand.

    From layered bangles to cocktail rings and statement neckpieces, the diamonds are not just accessories, they’re part of the performance. Whether delivering power plays or pre-match predictions, the anchors are bringing glam to the game, fusing cricket’s high energy with the poise of polished elegance.

    But the shine doesn’t stop there. The partnership has also rolled out a new segment, Real Diamonds of the Week, spotlighting cricketers whose on-field feats echo the qualities of a diamond resilience, brilliance, and timeless appeal. It’s a sparkling tribute that swaps the traditional ‘player of the match’ with something a little more radiant.

    De Beers Group SVP Shweta Harit said, “Cricket and natural diamonds both embody authenticity, excellence and a lasting legacy. Just as the game unites fans across regions and generations, natural diamonds symbolize connections that stand the test of time. This collaboration brings the brilliance of the sport and the timeless allure of diamonds together, making every moment on screen even more memorable.”

    JioStar chief business officer for sports revenue and SMB & creator Ishan Chatterjee,  said, “With record-breaking viewership marking the opening weekend of Tata IPL 2025, cricket continues to unite audiences like never before. This collaboration between De Beers Group and India’s leading women anchors adds brilliance to the game, blending its precision and passion with the timeless elegance of natural diamonds. Just as cricketing icons leave an indelible mark on the field, these presenters shape the narrative with confidence and style, making every moment even more unforgettable.”

    It’s a rare match where sport and sparkle share the screen but one that’s clearly hitting it out of the park. In a league obsessed with sixes, this glittering collaboration is a stylish seventh.

  • De Beers unveils unique second piercing ritual to boost diamond demand

    De Beers unveils unique second piercing ritual to boost diamond demand

    MUMBAI: De Beers Group has introduced an innovative gifting occasion to enhance the appeal of natural diamonds among younger consumers—the second ear piercing. Rooted in India’s traditional and modern rituals, this initiative seeks to strengthen consumer connections with natural diamonds.

    The centrepiece of this campaign is the ‘Love, From Dad’ collection, designed to honour the unique bond between fathers and daughters. De Beers Group envisions this as a symbolic milestone—a daughter’s decision to get a second piercing representing her independence, marked with a timeless diamond gift from her father.

    To expand its reach, the programme is integrated into the Indian Natural Diamond Retailer Alliance (INDRA), launched earlier this year in collaboration with the Gem & Jewellery Export Promotion Council (GJEPC). Retailers who register at www.indraonline.in can access and customise campaign materials, attend virtual training on natural diamonds, and utilise INDRA’s WhatsApp platform for seamless engagement.

    De Beers India MD Amit Pratihari remarked, “With the innovative ‘Love, From Dad’ campaign, De Beers continues to promote the unique qualities and desirability of natural diamonds, reinforcing their status as the ultimate symbol of enduring love and meaningful rituals. This program not only strengthens consumer connections to natural diamonds, but also provides retailers with a strategic platform to enhance their offerings during the festive season and beyond.”

    To further support Indian consumers, De Beers has launched a dedicated website, www.adiamondisforever.in, providing information on natural diamonds, a curated selection of diamond stud earrings for second piercings, and a store locator for participating retailers.

    The campaign employs a comprehensive, multi-lingual approach spanning television, print, OOH, radio, influencer marketing, and social media, ensuring deep consumer engagement. Conceptualised and executed by 82.5 Communications, it aims to highlight the special father-daughter relationship through storytelling that resonates across diverse audiences.

    82.5 Communications executive creative directors – south Sangeetha Sampath and Ravikumar Cherussola commented, “Relationships and diamonds have always been a rich space to explore. Our task was to identify a fresh take in this space. The world sees teenagers in a stereotypical way. But the dad sees his young teenager as an adult-in-training. Her overflow of emotions is a part of growing up, while she is figuring who she is and isn’t, like when she wants a second ear piercing. This campaign is a faithful portrayal of this dad-teenage daughter relationship.”

    Rolling out just ahead of the festive season, the ‘Love, From Dad’ campaign aims to establish natural diamonds as the perfect expression of love and celebration. 

  • Tanishq & De Beers collab to boost India’s diamond jewellery market

    Tanishq & De Beers collab to boost India’s diamond jewellery market

    Mumbai: De Beers Group, a global diamond company, and Tanishq, an Indian jewellery retail brand from the Tata group, has announced a long-term collaboration to connect more Indian consumers with the rarity and preciousness of natural diamonds and amplify the growing opportunity in the Indian market.

    With a vibrant economy, a growing middle class and discerning consumers who seek jewellery with enduring value, demand for natural diamond jewellery from Indian consumers has surged recently and now represents 11 per cent of global demand. This has seen India replace China as the second largest market in the world for natural diamond jewellery. With diamond acquisition rates in India well below those in mature markets such as the US, this provides a significant opportunity to catalyse further growth for natural diamond jewellery in India.

    To help unlock the growth opportunity, Tanishq and De Beers have agreed to come together on a long-term collaboration to enhance consumer education, interest and confidence, and to promote natural diamonds across India. Through this collaboration, the two parties will capitalise on Tanishq’s deep understanding of the Indian market built up over three decades, combined with De Beers’ expertise in the diamond category, to deepen consumer desire for and confidence in natural diamonds, underscoring their inherent value, rarity and timelessness.

    The collaboration will focus on building extensive consumer outreach, deepening capabilities of Tanishq’s retail staff to communicate about natural diamonds, educating consumers about authenticity, and shaping customer experiences as they explore their desire for natural diamonds and studded jewellery. This will also be supported by a compelling 360-degree marketing campaign to build awareness and target expanding the customer base in the country, including first time buyers.

    The new collaboration builds on the existing relationship between Tanishq and De Beers, with Tanishq already using De Beers’ proprietary diamond verification technology to support the assurance of the authenticity of its products. The two parties are also in talks regarding opportunities to collaborate on traceability, how Tanishq’s diamond supply needs can best be met and further opportunities to use De Beers’ proprietary technologies to support pipeline integrity.

    De Beers Brands CEO Sandrine Conseiller said, “India’s love affair with diamonds has flourished over thousands of years, and we are thrilled to partner with Tanishq to unlock the full potential of this vibrant market. Like De Beers, Tanishq recognises the power, preciousness and prestige of natural diamonds and combining our expertise with their deep understanding of the Indian market, we will work together to create something special to connect more Indian consumers to these natural treasures and their enduring value.”

    Titan Company Ltd’s CEO, jewellery division, Ajoy Chawla said, “The opportunity in India for diamonds iS massive, given the very low penetration of studded jewellery and the rising per capita incomes in the world’s most populous country. Tanishq has been a pioneer in democratising diamond jewellery in the market for three decades and has always targeted the modern progressive woman. Tanishq Diamonds adhere to strictest standards, with all diamonds responsibly sourced in compliance with the Kimberley Process Certification Scheme (KPCS) and the Tanishq Suppliers Engagement Protoco (TSEP).

    “We offer our own certificate of Tanishq Diamond guarantee and have the most transparent buyback policy in India, enabling trust and peace of mind for our customers In an increasingly man-made world where virtual living is becoming the norm, people crave authentic brands, real experiences and value natural, wholesome products. All Tanishq Diamonds are natural, rare and valuable and have attracted our customers with innovative designs. The collaboration with De Beers will unlock new opportunity for both Tanishq and the diamond sector, celebrating the eternal beauty of these miracles of nature.”

  • Forevermark expresses love and gratitude this mother’s day

    Forevermark expresses love and gratitude this mother’s day

    MUMBAI: Forevermark, the diamond brand from the De Beers Group, has always epitomised a mother’s love for her child as pure and everlasting, just like a Forevermark diamond. Currently, we are all facing unusual circumstances and the world needs to show extraordinary strength and kindness to get through it. This Mother’s Day, we are more than grateful to the women in our lives who have taught us resilience and love, which will help us overcome these times. 

    To express love and gratitude, this year, Forevermark is promoting its global ‘Live and Love’ campaign as an ode to the mothers who are beautiful, brilliant and strong. Through its campaign, the brand beautifully brings out the similarities between a mother and a diamond. Just as nature conceives a diamond deep within its folds and nurtures it for a billion years, a mother too undertakes a beautiful journey and imbibes values of resilience, courage, strength in one’s life.  Moreover, just like diamonds, mothers too embody strength, preciousness and love that lasts forever. These facets are brilliantly captured and showcased on the brand’s digital platforms. 

    The brand believes that love is found, built and honoured in the little things that we do every day. Just like a mother knows her child inside out, we should make efforts too, from knowing her simple likes and dislikes to knowing things that affect her deeply. Whether it’s going for a long walk together, enjoying a meal out, watching a film or simply wishing goodnight. Love is found in each and every one of these moments. Therefore, it is essential that we make time from our hectic schedules to live these moments with our mothers. These seemingly insignificant things that we do every day build our forever moments which are to be embraced and cherished. 

  • DE BEERS GROUP CONTRIBUTES FUNDS ACROSS BOTSWANA AND NAMIBIA TO SUPPORT COVID-19 RESPONSE

    DE BEERS GROUP CONTRIBUTES FUNDS ACROSS BOTSWANA AND NAMIBIA TO SUPPORT COVID-19 RESPONSE

    De Beers Group today announced that it will contribute $2,500,000 across Botswana and Namibia to aid the response to the COVID-19 crisis.

    De Beers Group is a 50/50 joint venture partner with both Botswana and Namibia in the recovery and sorting of rough diamonds. Its contribution in both countries forms part of a larger effort across De Beers Group’s four producing countries including Canada and South Africa to support governments and communities in the procurement of medical supplies, logistical support, vulnerability assessment support plans, food security for vulnerable households, water supply to communities, community COVID-19 awareness and education, and local clinical support.

    Bruce Cleaver, CEO, De Beers Group said: “With our contribution of $2,500,000, De Beers is supporting the unprecedented efforts of healthcare professionals, community leaders and all those confronting COVID-19 in the countries and communities in which we live and work. We have refocused our business in our host communities to support the response to the pandemic and our priorities are clear: prepare communities for the crisis, support the emergency response and be a partner in economic recovery.

    “We have long-standing partnerships with the people of Botswana and Namibia spanning decades. The men and women of De Beers are proud to stand with them now in this moment of crisis and we will stand with them as their partners on the road to recovery and renewal.”

    De Beers Group has designed a comprehensive Community Response Plan (CRP) to provide the most effective and relevant support to host communities. The CRP has been developed through engagement with community, traditional and faith leaders, and government agencies to understand their needs and ensure De Beers Group is providing the right support at the right time, both during the pandemic and into the vital economic recovery phase.

    De Beers Group will continue to engage regularly with government and community leaders to aid their response to the crisis, and further announcements will be made regarding its contribution to response efforts in Canada and South Africa.
     

  • Cornerstones from Forevermark a celebration of true love

    Cornerstones from Forevermark a celebration of true love

    MUMBAI: Forevermark, the diamond brand from the De Beers group of companies, introduces its new collection, Cornerstones™ – a celebration of true love.

     

    Cornerstones™ from Forevermark honours the shared values of your relationship; at the centre of each piece is a Forevermark diamond that represents the love upheld by this foundation. The four corners of the design represent honesty, trust, respect and appreciation. These qualities are both strong and proven, they should be cherished and aspired to, and the cornerstones resonate with couples at every stage of their life together.

     

    Cornerstones™ from Forevermark has been created in a minimalistic style; each piece features a Forevermark solitaire diamond held fast by four elegantly adorned prongs. It is a classic design with a renewed elegance, and adds further meaning to the Forevermark diamond that it heroes. As the prongs descend they take on a twist and taper, they seem to gather momentum, echoing the strength of your relationship as they combine with the shank. In the more elaborate version of the design, the prongs are further decorated along their internal edges with additional pavé, which continues onto the shank adding further sparkle to the classic style.

     

    Diamonds have long been gifted to symbolise eternal love, usually given on milestone occasions such as an engagement, anniversary or birth of a child. Cornerstones™ from Forevermark embodies this love – a gift from this collection would be the ideal way to mark a significant occasion and forever help to strengthen the promise to each other, these cornerstones, supporting you in all that you do and all that you are.

     

    Like every relationship, each Forevermark diamond is unique. Each is carefully selected and inscribed with a promise, a promise that it is beautiful, rare and has been responsibly sourced.

     

    Cornerstones™ from Forevermark is available in a range of styles including rings, pendants and earrings, in Authorized Forevermark Jewellers from 1st September 2013.

     

    For further information on Cornerstones™ from Forevermark and Forevermark please contact:

     

    Nitika Ashalpara- nitika.a@actimediaindia.com

    Rosebud Gomes- rosebud@actimediaindia.com

    Or please visit Forevermark.com.