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Tag: DDB

  • DDB MudraMax OOH strategises for HBO Defined and HBO Hits

    DDB MudraMax OOH strategises for HBO Defined and HBO Hits

    MUMBAI: HBO Hits and HBO Defined were launched in India with the launch campaign (100 per cent ad free, Hollywood meets Bollywood). The foremost purpose of the second phase of the campaign was to make sure that viewers know that the two new channels are 100 per cent ad-free without any disturbance between movies and will give them a theatre-like movie watching experience. Communicating the new ad-free channel in a different way was the main challenge.

    And DDB MudraMax’s outdoor team was up for the challenge – to communicate the message in this cluttered market in order to provide maximum visibility.

    “Our proposition was to communicate a first class seamless movie experience for our viewers through HBO Defined and HBO Hits. The campaign beautifully encapsulated this through the jigsaw approach while still retaining the premium brand image that HBO is known for”, said HBO India executive director Shruti Bajpai.

    The DDB MudraMax OOH team chose the media and locations strategically, keeping in mind the objective of the campaign. Only high impact sites at prominent locations with high traffic movement were covered, such as: Mahim Causeway, Haji Ali, Juhu circle in Mumbai and Nehru Place, DLF Cyber City Gurgaon, South Ex. in Delhi. The team also executed the “Cut innovation” with the four jigsaw pieces jutting out of the billboard in two sites each in Delhi and Mumbai.   

    We are happy to have partnered with HBO in yet another successful communication of a stellar offering exclaimed Subhashish Sarkar

    Commenting on this innovation DDB MudraMax OOH Delhi Sr VP Subhashish Sirkar said, “HBO Hits and HBO Defined together make a very compelling case for movie-buffs who now have the choice to enjoy their favorite titles from the comfort of their own homes. Contemporary releases without the irritation of having to sit through commercials is a godsend. This needed to be underscored boldly and to the prime audience.  As before, the team at DDB Mudra Max profiled the consumer flawlessly and laid out an OOH communication that received positive feedback in no time at all. The campaign had barely been 48 hours out there before people began calling back wondering about the depth and spends of it, always a good sign correlating to visibility. We are happy to have partnered with HBO in yet another successful communication of a stellar offering.”

  • Videocon DDB iifa to take place from 4 to 6 July

    Videocon DDB iifa to take place from 4 to 6 July

    NEW DELHI: The International Indian Film Academy (iifa) today announced that the 14th iifa celebrations will be held at The Venetian Macao-Resort-Hotel, the Official Host Destination Partner. Having travelled to picturesque destinations across the globe over the last 13 years, iifa has graced the shores of the UK, Europe, Middle East, Southeast Asia, South Africa, Sri Lanka and North America. This year, the VIDEOCON DDB iifa Weekend will return to the crown jewel of Cotai Strip Resorts – The Venetian Macao-Resort-Hotel, making it one of the fortunate few destinations to host the iifa celebrations twice. The three-day long iifa Weekend and Awards is all set to take place from the 4th to 6th of July.

    Consumer-electronics giant Videocon Group continues its partnership, for the fifth year running, with the International Indian Film Academy as the presenting partner of the VIDEOCON DDB iifa WEEKEND at The Venetian Macao. Videocon has chosen to highlight the world‘s only "Digital Direct Broadcast" technology that was launched for the first time one year ago.

    Superstar Abhishek Bachchan, ‘Friend of iifa’ spoke about the impending celebrations, saying “iifa is a pioneering initiative that opens new doors and creates myriad opportunities for the film industry, taking it to new shores each year. I experienced the iifa celebrations at The Venetian Macao in 2009 and it was a spectacular 3-day celebration of Indian Cinema. We trust that iifa will plan their celebrations this year befitting the 100 years of our industry.”

    Videocon and iifa reiterate the ethos of a platform dedicated to maintaining the highest international standards of excellence through quality, technology and innovation. Speaking on the 5th year of partnering with iifa, Mr Sunil Tandon, CMO – Videocon Group said, “Videocon & IIFA share a common vision to showcase India across the globe. Videocon, India’s No. 1 brand of Consumer Electronics & Home Appliances, driven by the philosophy of innovation & customer centricity is trusted by millions of customers to improve their quality of life, through its wide range of products and highly efficient customer service. Videocon along with DDB are proud to present the Videocon DDB IIFA Weekend which will celebrate the ongoing centenary of Indian Cinema.”

    Speaking on IIFA 2013, Brendon Elliott, Vice President of Sales & Resort Marketing, Venetian Macau Limited shared, “The prestigious iifa Awards were last in Macao in 2009, and we are extremely pleased that The Venetian Macao is once again the official host destination partner for the awards ceremony this July. The response to the iifa Awards being in town three years ago was simply enormous, and I have every expectation that it will be just as big and just as enthusiastic this time around. We are also honoured that the Macau Government Tourist Office is once again supporting the awards ceremony at The Venetian.”

    Known for its entertainment and metropolitan scene, Macau is an ideal choice for the iifa 2013 celebrations. Macau is home to several of the world’s most sensational and glamorous hotels and casinos. Often dubbed the Las Vegas of Asia, Macau offers a rich variety of experiences for the elite traveller with a penchant for the best, welcoming well over 100,000 visitors from India each year, with more than 150,000 visiting in 2012 alone.
    Nachiket Pantvaidya, General Manager, STAR Plus, said, “IIFA is one of the prestigious awards on Indian television. STAR Plus is delighted to present to its viewers a glamourous event against the mesmerising background of the Venetian Macao, a place that redefines grandeur and panache.”

    Jacqueline Fernandez, also commented on the occasion saying, “To be a part of the iifa family is a feeling of great pride for anyone who is a part of the Indian Film Industry. iifa has taken Indian Cinema on an unparalleled journey over the last 13 years and it’s a proud moment to see the movement continuing to make impactful strides.”

    Sabbas Joseph, Director, Wizcraft & iifa said, “It has been after careful consideration that we have decided to host the VIDEOCON DDB iifa Weekend in Macau. This destination has much to offer by way of culture tourism and The Venetian Macao-Resort-Hotel is the perfect choice for this year‘s celebrations. The enormous integrated resort is a like a city in itself and we had an unforgettable experience in 2009 when we celebrated 10 glorious years of the iifa movement. We are glad to be back and we are positive that this year will be more spectacular as we celebrate 100 years of Indian Cinema.”

    The first iifa Awards were held at the Millennium Dome in London in 2000 and have gone on to cities like Sun City, Malaysia, Dubai, Amsterdam, Yorkshire, Bangkok, Johannesburg and Colombo among others, with the most recent edition being celebrated in Singapore. As an institution, iifa has committed itself to taking Indian Cinema to the world, through a showcase celebration at international destinations each year. It is a global platform that gives the Indian film fraternity an opportunity to reach audiences in international territories. While India gains greatly from the alliances made via iifa, an important objective of the prestigious brand is to create similar outcomes in its country of host, thereby establishing a system of mutual benefit to both India as well as the host country by way of tourism, culture and trade, cross-border investment and film co-productions.

  • Tribal DDB boosts creative team in India

    MUMBAI: Tribal DDB India is investing in a significant ramp up of its creative team. The agency has entrusted DDB Mudra Mumbai group creative directors Ashish Phatak and Aman Mannan the additional role of driving the Tribal DDB creative mandate. Both joined DDB Mudra Mumbai in 2010 and have been working on LIC, Godrej, Future Group, Union Bank of India among others.

    The duo have individually and together worked on brands like Union Bank of India, Parachute, Saffola, Tata Indico, Hit, Jaipur Foot Foundation.

    The agency has a newcomer in Satish Sethumadhavan (popularly known as Sethu) who has joined as creative director. His last stint was with Ogilvy & Mather, Bengaluru. Over the past decade, Sethu has worked with brands such as Coca-Cola, Western Union, American Express, ITC’s Bingo, Marico’s Parachute, Haywards, Vicks and Titan.

    DDB Mudra Group chairman and CCO Sonal Dabral said, “With technology opening up endless possibilities in the way we converse with our target audience these are truly exciting times. At DDB Mudra Group we want to be the best when it comes to providing breakthrough creative solutions to our clients across multiple media and platforms. With this new beefed up creative structure at Tribal DDB we are walking our talk.”

    Tribal DDB and Rapp India president Venkat Mallik said, “At Tribal DDB, we believe that the best work in the digital space will emerge from the fusion of the highest standards of brand creative thinking with Digital inventiveness. We are building our team with award winning talent with backgrounds in digital, as well as, mainstream brand communication. Aman & Ashish and Sethu are individually outstanding creative talent who we are proud to have lead the creative show for us and help set a new benchmark for digital brand creativity.”

  • Tribal DDB’s Bagchi and Rapp India’s George get additional charge

    MUMBAI: DDB Mudra Group‘s digital agency Tribal DDB and multi-channel agency RAPP India have given additional responsibilities to Saugata Bagchi and Bijoe George.

    George, who is vice-president of RAPP India, will now handle the agency‘s operations in the West and South. He will also continue to lead RAPP‘s key client in India, HP.

    While, Tribal DDB VP Bagchi will now be in charge of the West and South operations for Tribal DDB through Mumbai and Bangalore offices.

    Both, George and Bagchi will continue to report to Tribal DDB and Rapp India president Venkat Mallik.

    Mallik said, “We have had a very good 2012 for both Tribal DDB and RAPP. The new structure with expanded roles for Bijoe and Saugata will help us leverage their skills better &build on the progress we have made in 2012. The year 2013 should see us deepening our capabilities anddelivering higher quality business and creative solutions for our clients while we build RAPP and Tribal DDB into stronger bigger communications agencies.”

    Bagchi said, “We‘ve had a strong hold in the western market and were able to further consolidate it in 2012. I am very excited about this new opportunity and believe that with our new improved digital skill sets, our clients in Southern India will increasingly contribute to the fast pace of growth that we‘ve set for Tribal DDB India.”

    “Over the last few years RAPP India has won many blue chip clients and 2013 would further propel our growth story. It would be exciting to lead this growth and transformation. Given RAPP‘s legacy in the data analytics space combined with its media neutral offering, clients across verticals will find the RAPP proposition a compelling one,” George said.

  • Saatchi & Saatchi appoints Priti Kapur as ECD

    MUMBAI: Saatchi & Saatchi India has appointed Priti Kapur as the executive creative director of the agency. She will be based in Delhi.

    The news comes close on the heels of the announcement of Saatchi & Saatchi chief creative officer Ramanuj Shastry‘s exit from the company. Shastry will serve his notice period at the agency till February before he moves on to launch his own venture.

    Talking about her new role, Kapur said, “I am looking forward to embracing the Saatchi culture that has made it so iconic around the World, and to doing the kind of media-neutral ideas that are redefining advertising today”.

    Saatchi India CEO Matt Seddon said, “I would like to publicly acknowledge Ramanuj for all that he has done for us over the years, the great work he has led, his indomitable spirit, wise counsel but perhaps most importantly of all the fun and friendship he has brought to Saatchis.”

    Shastry said, “Saatchi will always be a Lovemark for me. I‘d like to thank my wonderful team for their support and the equally wonderful clients for their good faith. Going ahead I will still be doing what I love – advertising. The only difference being now I will be working for myself.”

    Shastry had joined Saatchi & Saatchi in June 2009. Prior to joining Saatchi & Saatchi, he had also worked with Rediffusion DY&R as joint chief creative officer, Publicis India as NCD, McCann Worldgroup as senior creative director (India)and Ogilvy & Mather as copy supervisor (Mumbai).

    Meanwhile, Kapur has spent the last four years as ECD at JWT Delhi. Prior to joining JWT she had worked at Leo Burnett and DDB in Singapore. 

  • DDB’s global creative centre moves to Shanghai

    DDB’s global creative centre moves to Shanghai

    MUMBAI: In a move to reinforce its presence in the APAC region, DDB Worldwide has announced that chief creative officer Amir Kassaei will be establishing DDB‘s global creative centre in Shanghai. Kassaei was appointed DDB Worldwide’s chief creative officer in February 2011.

    This new move complements DDB Group Asia Pacific, India and Japan chairman and CEO John Zeigler’s relocation to Singapore in December 2011. It is believed to be the first time a global Madison Avenue agency has moved its creative headquarters to China.

    Patrick Rona, who was earlier Tribal DDB Worldwide Europe, Middle East and Africa (EMEA) president and DDB Group EMEA chief digital officer, has also been relocated to Singapore and will serve as Tribal DDB Asia Pacific‘s new President and chief digital officer for DDB Group Asia Pacific in January 2012.

    Zeigler said, “We‘re very honoured to have our global creative centre in Asia. World-class brands are moving here and they deserve world-class creative they have become accustomed to. Amir, with our top creative talent across the region, will deliver just this. I‘m sure of it. DDB Group Asia Pacific now has three core regional hubs – Hong Kong, Singapore and Shanghai. Amir‘s move makes China the centre piece for our global creative work.”

    DDB Worldwide CEO Chuck Brymer said, “This is one of the most significant moves we have made in the history of DDB. The world as we know it is changing and our industry‘s growth market is now without doubt the Asian region. Move over New York, London, Paris. Hello Shanghai, Mumbai, Singapore. With this in mind, there‘s no time better to set up our creative powerhouse in China.”

    Kassaei joined DDB as chief creative officer and associate partner of DDB Germany, in 2003. As the youngest DDB chief creative officer in Europe, he quickly transformed it into one of the most creative and successful agencies in Germany. Under his leadership, DDB Germany has also been ranked as the most awarded German agency in the Gunn Report. During his tenure at DDB Germany Kassaei founded and established Tribal DDB Germany as a modern, multichannel agency. He is currently based in New York and his move to Shanghai is imminent.

    Amir has worked on a range of the world‘s major brands, including Allianz, Apple, Adidas, Bosch, Coca-Cola, McDonald’s, Nike, Reebok and Volkswagen.

  • DDB wins Nirmal Lifestyle’s creative mandate

    DDB wins Nirmal Lifestyle’s creative mandate

    MUMBAI: DDB India has won the creative duties of the Mumbai-based property developer, Nirmal Lifestyle.

    The size of the business is estimated to be in the range of Rs 250-300 million.

    A spokesperson from DDB India confirmed the news to indiantelevision.com.

    Earlier, the creative duties were handled by Euro RSCG. Euro‘s contract with the company ended on January 31.

    Mumbai-based media agency Gracious has the media mandate for the brand.

    Nirmal Lifestyle develops real-estate properties ranging from malls to residence complexes such as City of Joy, Nirmal Galaxy, Kalpnagri, Nirmal Nagar, Amethyst and Blue Diamond at Mulund. Among its proposed projects are townships in areas such as Dombivali and Kalyan in Mumbai, apart from Pune and Indore, and two hotels under the name Sofitel and a hotel by the name of Novotel.

  • Abhishake Das joins Tribal DDB as creative director

    Abhishake Das joins Tribal DDB as creative director

    MUMBAI: Tribal DDB India has appointed Abhishake Das as creative director.

    In his second stint at Tribal DDB, Das will work on brands such as Volkswagen, Idea Cellular and Wrigley among others.

    Prior to this, Das was with Zenith Optimedia – Zed Digital, Delhi.

    Das comes with over seven years of experience in the digital front, which includes working on a broad spectrum of categories, such as Automotive, Telecom, FMCG, Fashion and NGO.

    Das has earlier worked on brands including VW, Puma, Hyundai, Adidas, Uninor, Lufthansa, Nescafe, Intel and Microsoft.

     “Joining Tribal DDB again is like coming back home. This place has always been, and will always be, the only true-blue digital agency. It is in its DNA, and I‘m really excited to be one with it once again,” Das said.

    Tribal DDB India president Max Hegerman added, “I am excited to have Das (re)join Tribal DDB India. We have communicated for some time, and I am greatly impressed with his energy and ideas – and his passion for all things digital. I am glad that our growth this year has put us in a position to add someone like Das to our leadership team.”