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Tag: DDB Tribal

  • DDB Tribal ropes in Anusheela Saha as new creative head

    DDB Tribal ropes in Anusheela Saha as new creative head

    MUMBAI: Talk about a creative twist in the plot. DDB Tribal has brought on board Anusheela Saha as its new creative head, marking a fresh chapter for the Gurugram-based agency within the DDB Mudra Group.

    Saha moves from FCB India, where she was national creative director, spearheading campaigns that paired emotional resonance with cultural impact. With more than two decades of experience at agencies such as Cheil and FCB, she has built a portfolio spanning Unilever, KFC, Mahindra Automobiles, Uber, Google, Samsung, UN AIDS and the Times of India. Her work has earned recognition at Cannes Lions, D&AD, One Show, Clio Awards, Spikes Asia and Kyoorius.

    Notable among her projects is ‘Unbox Me’, which shines a light on gender identity in children and sparks conversations well beyond the advertising world. She marked a personal milestone when she stepped into her FCB role as a new mother.

    Saha will report to DDB Mudra Group, chief creative officer, Rahul Mathew, taking over from Iraj Fraz who transitions into a new role within the company.

    “Over the last few years, we’ve seen DDB Tribal grow stronger and more confident,” Mathew said. “Anusheela will help take this growth into its next phase. She shares many of the values we hold dear, especially when it comes to big ideas and craft.”

    Saha added, “For me DDB is the perfect alignment of culture, creative vision and leadership. I look forward to partnering with Rahul, Ashutosh and the team to take this legacy forward.”

  • DDB Tribal north strengthens team with Ashna Nandrajog and Mohini Varma

    DDB Tribal north strengthens team with Ashna Nandrajog and Mohini Varma

    MUMBAI: DDB Mudra Group has announced a boost at DDB Tribal north, appointing Ashna Nandrajog as senior vice president – business and Mohini Varma as executive vice president – planning. This strategic move aims to fuel growth, creativity, and innovation.

    Nandrajog, a 20-year industry veteran, has worked with global brands like Bata, Ford, and Maruti Suzuki at top agencies including Contract, FCB Ulka, Ogilvy, and Publicis Capital. Her passion for travel and family fuels her dynamic approach to brand-building.

    Varma, an award-winning strategist and former NDTV correspondent, has shaped brand narratives for Netflix, Google, and Pepsico while working at Toaster, FCB, and JWT. She holds a Gold APAC Effie for impactful campaigns that drive real-world change.

    DDB Tribal president Ashutosh Sawhney said, “We’re scaling new heights, pushing boundaries, and hungrier than ever. The industry thrives on exceptional talent, and in Nandrajog and Varma, we’ve found the perfect blend of fire and maturity to capitalize on the immense opportunities before us, delivering outstanding work for our clients and building formidable teams.”

    Nandrajog said, “In an era of rapid digital transformation, DDB Mudra Group stands out for its integrated approach. I’m thrilled to join a company that champions brand building through impactful creativity and delivers holistic solutions across its diverse businesses. I’m eager to contribute to DDB’s continued growth and success.”

    Mohini Varma added, “At DDB, we believe in emotionally resonant creativity, rooted in deep human insights, that transform brands, markets, and culture. In a world where attention is a premium, genuine insights are paramount. I’m excited to co-author the next chapter of growth for our dynamic brands.”

    With two powerhouse leaders on board, DDB Tribal north is poised for an exciting phase of creative excellence and strategic expansion.
     

  • Dhara launches “Khaane Pe Kehna” campaign

    Dhara launches “Khaane Pe Kehna” campaign

    Mumbai: Dhara, India’s leading edible oil brand from Mother Dairy, has launched its new “Khaane Pe Kehna” campaign in Jammu & Kashmir. Rooted in the belief that good food and honest conversations can bring people together, the campaign aims to deepen Dhara’s existing relationship with consumers, transcending mere product promotion.

    Most Indian households shy away from uncomfortable conversations, creating a culture of awkward silences. The campaign navigates this challenge of addressing these silences without offending the sensibilities of the audience. The narrative unfolds through the story of a soon-to-be-married daughter and her father reminiscing about their lost mother. Initially hesitant, the father eventually opens up to his daughter about her mother, leading to a heartfelt and honest conversation between the two.

    Through this campaign, Dhara aims to encourage open conversations about personal losses to keep the memories alive and make them an integral part of celebrations. “Khaane Pe Kehna” stands as a testament to the brand’s commitment to fostering meaningful connections over food. Dhara believes that mealtime acts as a catalyst, making these uneasy conversations easier to digest, ultimately bringing loved ones closer.

    Talking about the campaign, Mother Dairy Fruit & Vegetable Pvt Ltd managing director Manish Bandlish said, “Over the years, Dhara’s Refined Vegetable Oil (Dhara Assure) has been bestowed with immense love and affection from our consumers across the Jammu & Kashmir region, making it our top-most market for the variant. To further strengthen our bond with the consumers here, we have introduced an exclusive version of our campaign which comprises of a heartwarming narrative, with localised elements. We hope that our consumers will shower the same amount of love and affection on our new campaign.”

    Speaking about the campaign, DDB Tribal creative head Iraj Fraz said, “Kashmir is a unique market for Dhara, where the wedding wazwaan ingredient lists feature the word ‘Dhara’, instead of ‘cooking oil’. The connection Kashmiris have with the brand is timeless and pure. So, in this fourth edition of the campaign #KhaanePeKehna, we wanted to tell a warm story of the Kashmiri father-daughter connection. This is a film worth watching on a big screen, or at least with earphones.”

  • McDonald’s India – North and East’s new TVC features Kartik Aaryan’s iconic monologue

    McDonald’s India – North and East’s new TVC features Kartik Aaryan’s iconic monologue

    Mumbai: McDonald’s India- North and East, one of India’s most loved restaurant brands, has launched a quirky television commercial featuring its brand ambassador, Kartik Aaryan revealing his favourite McDonald’s meal. The TVC takes the fans on a laughter-filled roller coaster with his signature monologue style in a unique McDonald’s way.

    The Kartik Aaryan Meal includes his favourite, go-to menu items from McDonald’s – the classic McAloo Tikki Burger, delicious cheesy fries, ever-so favourite Pizza McPuff with a regular beverage, served as a four-piece meal. To add to the fans’ delight, the 4-pieces meal will be served in a special Kartik Aaryan-themed, QR-code-enabled packaging offering fans an opportunity to take a virtual selfie with their favorite celebrity.

    Talking about the launch of the TVC, McDonald’s India – North and East MD Rajeev Ranjan said, “This campaign is all about knowing a little better the ones we like & love and celebrating the feel-good delicious moments and shared laughter at McDonald’s. We’re proud to unveil and bring Kartik’s favourite go-to McDonald’s meal to our customers and fans and provide a limited-time-opportunity to our customers to eat as their favourite celebrity and youth Icon. We are hopeful of this campaign reigniting our customer’s and fans’ love for our food and creating another cultural moment for our brand’s association with youth and the younger generation.”

    Conceptualised by DDB Mudra, the TVC opens in a McDonald’s restaurant, where Kartik Aaryan and his friend stand at the counter, greeted by a warm smile at the front counter. Before Kartik can respond, his friend asks about his order. Kartik looks at him a little annoyed and begins to vent about how his friends always ask the most obvious things in every imaginable scenario. Just when he mentions that his best friend doesn’t even know his favourite meal, the server smoothly slides a tray in front of Kartik, revealing the “Kartik Aaryan Meal.” The TVC ends with Kartik suggesting McDonald’s to create a meal named after him so that his friend never forgets it.

    “No matter who you are, everyone has a go-to McDonald’s order. This truth forms the basis of McDonald’s global platform called ‘Famous Orders’. The new Kartik Aaryan Meal aims to transform a visit to McDonald’s into an opportunity for people to connect with their hero, creating a one-of-a-kind cultural experience for youth tastemakers,” said DDB Tribal creative head Iraj Fraz.