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Tag: DDB MudraMax

  • Blackberry Q5 partners with UN India Centre and DDB MudraMax to celebrate International Day of Youth

    Blackberry Q5 partners with UN India Centre and DDB MudraMax to celebrate International Day of Youth

    Mumbai, 12 August, 2013: Blackberry Q5 partnered with the United Nations India Centre and DDB MudraMax, in Mumbai, to host a celebration to commemorate the “International Day of Youth” on 12th August 2013. With over 150 students from across the city’s colleges, young entrepreneurs, diplomats, changemakers and representatives from the media industry, the event included motivational talks by Dr Rajan Welukar (Vice Chancellor, Mumbai University), Dr Satyapal Singh (Commissioner of Police, Mumbai), Mr Mathew Spacie (Founder, Magic Bus), Mr Shailendra Singh (Jt M.D, Percept India) and Ms Shaili Chopra (Business Editor, Tehelka Maganize), film maker Madhur Bhandkar, Devita Saraf CEO VU Technologies amongst others.

    On 17 December 1999, in its resolution 54/120, the United Nations General Assembly endorsed the recommendation made by the World Conference of Ministers Responsible for Youth (Lisbon, 8-12 August 1998) that 12 August be declared International Youth Day.
    The theme of International Youth Day 2013 is “Youth Migration: Moving Development Forward”.

    Mr. Rajiv Chandran, National Information Office, United Nations India Centre also presented a special message by UN Secretary General 
    Mr. Ban Ki-Moon.

     


    “The power of youth is hard to ignore for any country now. At BlackBerry we believe that young people are often the vanguard of technological and social changes that are brought in the world. Technology and Youth is a combination which would be driving the era we belong to. New high-tech gears are growing and essentially changing the means youngsters can interact and communicate. Not surprisingly they are using the most technologically innovative mediums to express themselves, be it to their friends, family or society at large. Keeping this in mind, to address this segment we came up with a youth-targeted BlackBerry Q5. With the revolutionary BlackBerry Q5, running on the BlackBerry 10 platform, our aim to empower the youth further and enable them to express themselves in the most progressive way possible,” said Ashish Gupta, Director, Marketing, Blackberry India.

    “This day signifies the role of youth in transforming dialogue to action. The under 35s today enjoy great power to influence our society and it is critical that we create platforms for them to engage with leaders by whom they can be motivated and inspired. At DDB Mudra Max, we are proud to have collaborated with Blackberry and the United Nations to celebrate India’s continuously growing and extremely diverse youth segment”. Mandeep Malhotra, President, DDB MudraMax – OOH, Retail & Experiential.

    “Young people make up a significant share of the global number of international migrants. In 2010, there were an estimated 27 million international young migrants. While migration can often offer valuable opportunities and contribute to the development of communities and society at large, it can also pose risks and lead to unacceptable situations, including discrimination and exploitation. The 2013 observance of International Youth Day will raise awareness of the opportunities and risks associated with youth migration, share knowledge and information stemming from recent research and analysis on this topic, and engage young people in discussions on their migration experiences” explains Samyak Chakrabarty, Chief Youth Marketer, DDB Mudra Group.    

  • DDB MudraMax Media wins Moen India Business

    DDB MudraMax Media wins Moen India Business

    MUMBAI: DDB MudraMax has been appointed as the sole media planning and buying partner for Moen India.

    Speaking on the decision to consolidate its business with DDB MudraMax,

    Smarty Pal Singh, Country Manager Moen India, said, “DDBMudraMax brings a huge amount of knowledge with them on the efficacy of the various media vehicles. Their analytical approach to provide solutions around our needs is appreciable. The clarity and commitment exhibited by the team, drove our decision in their favor. Their expertise in the media domain is a good fit for a growing brand like ours. Our intent is to create a delightful disposition towards the category and make Moen synonymous with the category itself.”

    Anwesh Bose, Senior Vice President Media North & East – DDB MudraMax said, “Moen is a significant win for us and is a big responsibility as well. We are delighted to get the opportunity to work on one of the leading global brands and partnering them in their endeavor to become the best brand in its category in India.”

  • DDB MudraMax – Outdoor wins big at Outdoor Advertising Awards

    DDB MudraMax – Outdoor wins big at Outdoor Advertising Awards

    MUMBAI: Outdoor Advertising Awards 2013, which concluded recently, saw DDB MudraMax – Outdoor as the clear winner. The agency once again proved indomitable by bagging eight Golds, five Silvers and four Bronzes and the coveted ‘Campaign of the Year‘ and ‘Innovation of the Year‘ titles.

    The Campaign of the Year title was given to Volkswagen‘s campaign titled ‘Post-It‘ and the campaign for Adventure 18 titled ‘Window Washers‘ bagged the Innovation of the Year.

    Commenting on this exuberant win, DDB Mudra Group COO Pratap Bose said, “This is the fourth year where we have dominated this award function with a sack full of awards. It‘s a great result for the brave clients that we work with and a great thumbs up for the best Out of Home team in the country.”

    Listed below is the total number of awards won by DDB MudraMax at OAA 2013:

    CATEGORY
    CAMPAIGN NAME
    MERIT
         
    CAMPAIGN DESIGN OF THE YEAR STAR – MASTER CHEF BRONZE
    RETAIL BRANDS MCDONALDS – SPICE FEST BRONZE
    FINANCIAL SERVICES WESTERN UNION – TRANSFERING LOVE BRONZE
    CLOTHING, FOOTWEAR & ACCESSORIES PETER ENGLAND – GIVE WATER BRONZE
         
    BEST USE OF AMBIENCE MEDIA NEROLAC – WORLD‘S LARGEST SHADE CARD SILVER
    FINANCIAL SERVICES ADITYA BIRLA FINANCIAL SERVICES – AGENT ON TRACK SILVER
    BEST USE OF TECHNOLOGY ADITYA BIRLA FINANCIAL SERVICES – AGENT ON TRACK SILVER
    REAL ESTATE & CONSTRUCTION BHARTI CEMENT – SAC TRENCH SILVER
    ALTERNATE MEDIA COUNTRY INN & SUITES – EARTH HOUR SILVER
         
    INNOVATION OF THE YEAR ADVENTURE 18 – WINDOW WASHERS GOLD
    INTERNATIONAL LIPTON – LIPTON DIP & WIN GOLD
    REAL ESTATE & CONSTRUCTION NEROLAC – WORLD‘S LARGEST SHADE CARD GOLD
    CAMPAIGN OF THE YEAR VOLKSWAGEN – POST IT GOLD
    PUBLIC & SOCIAL SERVICE SANCTUARY – KILLING STAPLER GOLD
    AUTOMOTIVE VOLKSGWAGEN – POST IT GOLD
    RETAIL BRANDS GEEBEES BEVERAGES – COFFEE PEOPLE GOLD
    TRAVEL & HOSPITALITY ADVENTURE 18 – WINDOW WASHERS GOLD

  • DDB MudraMax wins media mandate for Garuda Polyflex Food

    MUMBAI: DDB MudraMax has won the media mandate for Garuda Polyflex Food, which operates under the brand name ‘Gone Mad’.

    The account, won after a multi-agency pitch, will be handled out of the DDB MudraMax Bengaluru office.

    Garuda Polyflex Food MD V Jayachandran said, “We, at Garuda Polyflex Food are very happy to have DDBMudraMax as our media partner. They bring with them, significant expertise of having managed media for reputed organisations in India. They also bring the attitude in line with our brand “Gone Mad”, which makes them a perfect fit for us. We look forward to a long and fruitful partnership.”

    DDB MudraMax AVP and head south Anilkumar Sathiraju said, “We are very excited to work on this brand called Gone Mad. It’s one of its kind and we’ve got some exciting work coming up very soon. Some of the brands coming soon from the house of Garuda Food is something that you need to wait and watch out.

    Garuda Food is a $500 million, 22 year old food & beverage company. It is a part of Tudung Group which deals in Agribusiness and FMCG distribution. It has 13 production facilities in Indonesia, China and India with over 20,000 employees.

    Garuda Food offers a range of snacks, confectioneries, biscuits, tea and coffee based beverages, flavoured milk, jelly drink and fruit flavoured drinks. In the year 2011, Garuda Food entered into a joint venture with Polyflex Group to form Garuda Polyflex Food Pvt Ltd to enter the Indian market.

  • Deepak Trikha back at DDB MudraMAx as vice president, experiential

    MUMBAI: The DDB Mudra Group‘s DDB MudraMax has roped in Deepak Trikha as VP, experiential. He will be based out of Delhi and will report in to DDB MudraMax President Mandeep Malhotra. This is Trikha‘s second stint with the agency.

    Trikha comes in from Sistema Shyam Teleservices (MTS), where he was AGM, marketing communication. In his role at MTS, he was responsible for strategy and execution of 360 degree marketing campaigns for MTS‘s telecom products and services. He started his career with Kidstuff, DDB MudraMax‘s promotional and events unit, and then moved to Encompass as AVP where he served a stint of six years. With over a decade of experience in the field of marketing, he has worked with MNCs such as Ford, Britannia, World Space, Toyota, Sony, Hewlett Packard and Nokia.

    Malhotra said, “I am really glad to welcome Deepak in my team. He comes with a lot of experience in the business. I strongly feel he will complete the dots for a constellation in our Delhi office of glittering stars. Looking forward to a great innings with DDB MudraMax. My advice to him is stay hungry, as I strongly believe Delhi has a lot to offer.”

    Trikha said, “I am very excited to be part of DDB Mudra Group family which is India‘s largest integrated marketing communications entity. Creativity and customer centricity being the driving factor to run its business, DDB Mudra Group is well poised to take up the market leadership position in the field of brand and marketing communications. I am delighted to be a part of this passionate and highly spirited team and looking forward to play a pivotal role in achieving greater milestones in times to come.”

  • DDB MudraMax is the sole agency on Jyothy Lab media biz

    MUMBAI: DDB MudraMax has been appointed the sole media planning and buying partner for Jyothy Laboratories Limited (JLL). Till now, DDB MudraMax was the planning partner while IPG‘s BPN was responsible for the media buying and implementation across all brands of Jyothy Lab brands.

    The consolidation will be effective from March 2013. The company‘s media planning and buying portfolio is pegged to be in the vicinity of Rs one billion.

    JLL CEO Raghunandan said, “Our belief is that consolidation with one agency partner will enable us to maximise efficiencies and effectiveness of our marketing investments. Basis our experience with DDB MudraMax and their potential to offer end to end solutions, we have decided to put all our eggs into one basket. We are confident that they will do their job well.”

    JLL director Jyothy added, “DDB MudraMax team demonstrates passion and high energy levels and we wish to see it further enhanced.”

    DDB MudraMax Media president Sathyamurthy NP said, “It is always a delight to work with the JLL team and we are glad they have reaffirmed their confidence in DDB MudraMax, through this consolidation. JLL is poised to further fortify their brands in the next few years and we are glad to be their partners in this challenging and exciting journey. We are ready to roll and I am sure that you will see some great work from the team.”

    DDB Mudra Group COO Pratap Bose said, “My brief to the team is simple – deliver & demonstrate, once again, that we are a formidable force to reckon with.”

  • L&T consolidates digital mandate with DDB MudraMax

    MUMBAI: After getting the Rs 1 billion media account of Larsen & Toubro last year, DDB MudraMax has pocketed the company‘s full service digital mandate.

    DDB MudraMax will handle SEM (search engine marketing), SEO (search engine optimisation), web design, online planning, buying and creative for the brand.

    The agency already handled the digital media planning and buying duties for L&T and now has been entrusted with the entire range of digital duties.

    The experience and engagement network arm of DDB Mudra Group runs 36 offices in India. It enables clients to interact at a single point to reach consumers through a complete spectrum of specialist touch points such as TV, print, radio, digital, out-of-home, retail, activation, events, bottom of the pyramid, sports, music, youth and entertainment.

    DDB MudraMax‘s clients include Pepsi, Gillette, Volkswagen, Reebok, Aircel, ITC, Birla Sun Life, Titan, Castrol, Uninor, Star, Colgate, Standard Chartered Bank, Tata, Hindustan Times, Asian Paints, Yamaha, Kotak, Hewlett Packard, Fosters, Ashok Leyland, Western Union, Jyothy Laboratories – Henkel, LIC, World Gold Council, BPCL, TTK Prestige, Wipro Consumer Care, Amway and ACC.

  • Meghna Godkhindi joins DDB MudraMax as business director-digital (West)

    MUMBAI: DDB MudraMax has appointed Meghna Godkhindi as business director – digital (West).

    DDB MudraMax president Sathyamurthy Namakkal said, “Meghna‘s unique blend of experience has equipped her to understand the digital marketing space and to understand consumer behavior. With Meghna as the front runner and leveraging her domain experience we will be able to provide our clients with superlative digital marketing solutions. We are pleased to welcome Meghna to the DDB Mudra Group.”

    Godkhindi comes with over 15 years of experience in the area of digital marketing space.

    She has worked in various functions and capacities as a publisher, a client and as an agency member with organisations like Reprise Media (of Interpublic Group), Yahoo India, Tata AIG Life, WPP and Starcom.

  • Kalyan Silks awards media duties to DDB MudraMax

    MUMBAI: Wholesale textile showroom Kalyan Silks has assigned its media mandate to DDB MudraMax.

    The size of the account is pegged at Rs 250 million. The agency‘s Bangalore office will handle the account.

    Kalyan Silks chairman and managing director T.S. Pattabhiraman said, “We are very happy to associate with DDB MudraMax as they are a well reputed agency and extremely trustworthy. Their client relationship is commendable. Most of the clients they are associated with have been so for a long time, which acts as a clear indication for their efficiency. We hope to have a mutual and fruitful association.”

    DDB MudraMax AVP and head Gopi Nair said, “We are immensely pleased to work with Kalyan Silks, who are one of the top players in the fast growing retail industry. Our team is committed to show the same consistency and results that has kept most of our clients delighted.”

    Kalyan Silks was launched in 1909 in Thrissur, Kerala. Over the years, the retailer has opened showrooms in other cities in the state like Cochin, Palakkad, Calicut, Kannur and Kottayam. Kalyan Silks launched its first store overseas in Karama, Dubai in 2011. Its present turnover is about Rs 6 billion per annum.

    The brand has plans of overseas expansion which include opening showrooms in Sri Lanka, Singapore, Malaysia and in the Gulf region. On the domestic front, the showroom will begin operations this year at Thiruvalla, Thiruvananthapuram, Bangalore and Hyderabad.

    DDB MudraMax (Engagement & Experience) provides multi-specialty expertise to help build brands and comprises 14 strategic business units under four disciplines – media, OOH, retail and experiential. Its clients include the likes of ACC, Aircel, Amway, Ashok Leyland, Asian Paints, Birla Sun Life, Hindustan Times, ITC, Johnson & Johnson, Kotak, L&T, LIC, Nirmal Lifestyle, Paragon, Pepsi, Reebok, Samsung, Standard Chartered Bank, Star, Tata, Titan, TTK Prestige, Uninor and Volkswagen.

  • Ashok Leyland consolidates media biz under DDB MudraMax

    Ashok Leyland consolidates media biz under DDB MudraMax

    MUMBAI: Hinduja-owned Ashok Leyland has consolidated all its media businesses so that the group benefits from a synergistic approach.

    The $2.5 billion company has decided to have DDB MudraMax as its sole media agency. After awarding the light commercial vehicles (LCV) account last year, it has announced today that the media duties of its heavy vehicles would also be handled by DDB MudraMax.

    The size of the new business is Rs 250 million. DDB MudraMax, the experience and engagement network of the DDB Mudra Group, will service the client from its Chennai office.

    Ashok Leyland – Heavy Vehicles head, brand and marketing communications Alok Saraogi said, “DDB Mudra Group did a great job of viewing our business imperatives from a category, business and brand perspective and brought a refreshing view to our challenges. Their strategy is insightful and impactful and we are pleased to assign our media business to DDB MudraMax. It also helps that we consolidate all media business for the overall benefit of the group.”

    The account was earlier serviced by Mindshare.

    “This is a prestigious win for us. With this alignment, DDB Mudra Max consolidates as the sole Media AOR for Ashok Leyland,” said DDB MudraMax Media president and head Sathyamurthy Namakkal.

    DDB Mudra Group COO Pratap Bose added, “This win comes on the back of Ashok Leyland awarding us their LCV business last year and it is indeed gratifying that our client has reposed their faith in us again.”

    Ashok Leyland manufactures commercial vehicles in India and has manufacturing units at seven locations – Chennai, Hosur (three plants), Alwar, Bhandara and Pantnagar (Uttarakhand). It has associate companies in the Czech Republic and the UAE and runs a joint venture in Sri Lanka. It exports vehicles to over 30 countries worldwide.