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Tag: DDB MudraMax

  • DDB MudraMax assigned franchise and venue management for Bengal Warriors

    DDB MudraMax assigned franchise and venue management for Bengal Warriors

    MUMBAI: Taking everyone by surprise, the Star Sports Pro Kabaddi League has caught people’s fancy. And to keep the momentum going Big Bazaar’s Pro Kabaddi League team, Bengal Warriors, has entrusted DDB MudraMax with the complete franchise management.

     

    As the franchise management partner, DDB MudraMax spearheads the marketing communication and consulting on brand strategy and direction. With a mix of marketing touch points, the campaign communication has seen a burst in OOH, media, print, direct marketing, events, all integrated via digital platforms.

     

    The agency is also managing the venue for all the games that were held in the Netaji Indoor Stadium, home ground for the Bengal Warriors.  The last match at this venue was held on Saturday, 2 August, 2014.

     

    Future Group president Sandip Tarkas & Bengal Warriors CEO said, “Kabaddi is potentially the second biggest idea that India can export to the world after Yoga. It is an absolutely amazing sport that is played by really fit and skillful players, and the idea, like Yoga, is very Indian at the core. Frugal, simple, environment blended and works for an overall development of mind and body. Indian-ness is one of the core values of Future Group and we immediately consented to associate with the sport.”

     

    He added, “When the idea of Pro Kabaddi League was born. The choice of Kolkata was also a natural one, as Future Group does enjoy a special bond with Kolkata, the group’s first stores in both Pantaloons and Big Bazaar having been born here. Having done that, managing a sports event at this scale needs some special skills and we found in DDB MudraMax a willing partner who not just shared our enthusiasm for the sport but also had the requisite skills and was willing to invest. Our commitment to developing the sport in West Bengal also manifests itself in the recently concluded Junior Kabaddi League that was organised under the aegis of the Amateur Kabaddi Federation of India’s (AKFI) West Bengal Unit.”

     

    DDB MudraMax president Mandeep Malhotra said, “The Pro Kabaddi League is a rebirth to the best touch sport of our country, and it surely got me running for my breath. So when we got the opportunity, we grabbed it! My team and I have been on ground at the Netaji Stadium, for every single match, and it’s great to see how this sport has come back to life! I am proud of this association as an Indian and as a participant on building a great team sport. We are all one team and are working towards making Bengal Warriors the most successful franchise on and off the field in the Pro Kabaddi League.”

  • DDB MudraMax throws India’s first ever voters party

    DDB MudraMax throws India’s first ever voters party

    MUMBAI: While Mumbai voted on 24 April, DDB MudraMax and Thincquisitive Foundation celebrated democracy, by hosting India’s first ever Voters Party at Hard Rock Cafe, Andheri, Mumbai.

     

    Being a Voters party, only people who had voted, by showing proof of the Black Dot, could enter. The hosts screened the IPL match and this was followed by live performances by Anushka Manchanda, Spud in the Box and Vasuda Sharma.

     

    Operation Black Dots objective was to bring a shift in the way politics is looked at in India and by making it more engaging and inclusive. Open hangout sessions were held, at regular intervals with eminent political leaders, journalists and economists such as Priya Dutt, Ajit Ranade, Aarthi Saathe, Mahrukh Inayet, Sanjay Jha, Milind Deora, Laxmi Narayan Tripathi, where a various number of topics were discussed such as Section 377, Political Ideologies, Money spent on political campaigns etc.

     

    The team also got the youth interested and tuned in, by visiting most colleges across Mumbai, and helping students get their voters id and also answer all queries they had regarding any subject. Apart from this, Vishal Dadlani, Purab Kohli, VJ Jose and Anushka Manchanda were roped in to spread the word and get as many youngsters to vote by tweeting and posting messages about #OBDIndia on their Twitter and Facebook pages.

     

    On 23 April, Tata Nano Twist helped promote the initiative by supplying six cars and four bikes that went all around the city, encouraging people to vote, the next day. The team also took to outdoor for the final leg, by asking Sachin Tendulkar and Shah Rukh Khan where they’re going to be on voting day.

     

    Commenting on the success of the campaign,  Operation Black Dot  founder and DDB Mudra Group chief youth marketer Samyak Chakrabarty said, “Thorough this campaign, not only is this an incentive for the disinterested voters to go out and vote, but is an excellent way for them to celebrate their vote and consequently democracy. From getting MPs on bean bags to breaking down complex political concepts into quick fun videos, we did it all to ensure our TG finds such discourse interesting and engaging. Our team of 100+ volunteers who were mainly students themselves did a great job in engaging their peer groups for this cause.”

  • Red FM takes outdoor route to create election awareness

    Red FM takes outdoor route to create election awareness

    MUMBAI: With an aim to encourage people to vote in the general elections 2014, Red FM has associated with the Election Commission of India. The idea behind the association was to motivate people to vote in the upcoming general elections. Red FM has been supporting the Election Commission of India in urging people, especially the first time voters, to come out on the polling day, and press the button of the voting machines to elect the 16th Lok Sabha.

     

    Red FM has been running campaign titled, “Dabaa Ke Bajaa” to reach out to the masses. Dabaa Ke Bajaa has Red FM RJs represent themselves as youth ambassadors of the Election Commission of India, in their respective cities. One RJ per city who is the youth ambassador takes up the responsibility of the entire population in his or her city and gets them on board as a part of the electorate who will pledge to vote this time. A series of on-air and on-ground activities are being done to engage with the listeners on the same.

     

    For the outdoor leg of the campaign, Red FM took DDB MudraMax on board to handle their OOH innovation. They have installed huge hoardings with integrated digital LED pledge-meters that reflect the number of people who have pledged to vote. The hoardings are located at strategic junctions. The number keeps changing real-time, and is a cumulative of the number of pledges received on SMS, calls, Facebook application and the tablet application that volunteers are taking to people.

     

    The meter which keeps ticking, denotes the exact number of people who have pledged to go. These hoardings have been taken in five locations including, New Delhi, Mumbai, Ahmedabad, Kolkata and Pune.

     

    Commenting on this innovative marketing initiative, Red FM, GM- marketing, Rajat Uppal, said, “Dabaa Ke Bajaa is our attempt at channelizing the energy of people in all parts of India into one simple, and yet difficult act- pressing the button on the voting machine! We have partnered with the Election Commission of India to increase the voter turn-out in the upcoming General Elections. The digital hoarding and the pledge-meter have proved to be highly successful in getting people to pledge to vote, and in reminding them of their responsibility till the D-day. As a brand we have always tried to innovate and this is yet another innovation which stands out amongst the clutter of OOH. DDB MudraMax has executed the project very well. We have also been amplifying the campaign with several on-ground initiatives across the country.”

     

    “We have been proud of creating spectacles which generate word of mouth for RED FM constantly. This was an important one to get the country to stand up to a cause. An Important cause”, mentioned, DDB MudraMax OOH, retail and experiential, president, Mandeep Malhotra.

  • DDB MudraMax’s Operation Black Dot registers 40,000 first time youth voters

    DDB MudraMax’s Operation Black Dot registers 40,000 first time youth voters

    MUMBAI: Operation Black Dot is an initiative by DDB MudraMax and Thincquisitive Foundation to help make voting easy, engaging and fun for the urban youth. Operation Black Dot has successfully brought about a shift in the way youth looked at voting. The team OBD by breaking down politics and making it more engaging and inclusive has effectively registered 40,000 first time youth voters to exercise their fundamental right.

     

    The aim was to present conventional political discourse in a format which interests below 25 age group as well as explain important political events/facts. At one level the team worked in 60 campuses across the city, helping students make their voter IDs by use of cutting edge technology to quicken the process and at another also conducting such engagements to generate awareness leading up to the 2014 General Elections.

     

    Process: From October through January, all six constituencies of Mumbai had a group of 10 campus ambassadors per college. Their task was to get students to make their voters’ ID card. Two cause ambassadors per constituency supported their outreach campaign. To simplify the process, the OBD team worked in collaboration with the Election Commission.

     

    Hangouts: Given our current socio-economic and political scenario, 2014 general elections will play a key role in shaping the future of our country. Hence, every ‘thinking’ vote matters. Leading up to the date, OBD will help you understand current issues and interact with potential candidates in a manner which is relatable and interesting.

     

    Operation Black Dot (OBD) hosted its very first Hangout with Priya Dutt (MP,Mumbai North Central) and latest with Mayak Gandhi, Member, Aam Aadmi Party at Bandstand Amphitheatre,Bandra West wherein students and young professionals from their constituency got a chance to have to engage with them to question,debate and deliberate as to how they can collaboratively find solutions to matters concerning them and their area in an informal setting. Through a series of such Hangouts with Elected representatives and candidates from other parties across the city, the team shall enable youngsters to make an informed vote in the upcoming 2014 general elections.

     

    Said Pratap Bose, COO, DDB Mudra Group, “The whole concept of “Voting” has always been looked as an activity that is to be addressed and taken upon by the older generation. While it is the youth of our country who are going to play a significant role in building the Indian economy and tend to the future of our nation. It was hence important for us to not only change the face of voting, to make it appealing to the youth,  but also provide guidance, help them understand the nature of politics and also reiterate the fact that they can make a difference. This is what we set out to do with Operation Black Dot, and today it gives me immense joy to know that we’ve registered 40,000 first times voters, in our maiden year! I only wish to see this number grow and reach out to more citizens next year.”

     

    Said Samyak Chakrabarty, Founder of Operation Black Dot & Chief Youth Marketer, DDB Mudra Group, “Operation Black Dot has been able to successfully convey that political discourse does notalways have to be conventional and can be disseminated in a format which appeals to theyounger generation. From putting Member of Parliaments on a Bean Bag at youth hangouts to catchy videos on complex parliamentary affairs, we are making an attemptto bridge the gap between policy makers and young citizens. Going forward, our intent is to continue this movement and find more innovative methods to keep young India engaged with political affairs.”

     

    Said Mandeep Malhotra, President, DDB MudraMax,”Today, the demographics of India shows that 50% of the population is under the age of 25 years and more than 65% below 35-years of age. With this staggering figure in mind, Operation Black Dot aims to give the opportunity to young India to develop the nation from where it is today.  They are the future. Hence, these are the most exciting times for the first time voter. The youngsters have already realized their importance and are slowly starting to learn the ideologies of politics. For me on the other hand, it has been a great experience contributing on-ground, learning and observing. I felt like being the guy on the outside watching youngsters being wooed and educated about politics in India. They were all buzzing with exuberance and excitement to get there voters ID Cards and attend the sessions.”

     

  • Tupperware promises to keep your health at the forefront

    Tupperware promises to keep your health at the forefront

    MUMBAI: As we move into a New Year, most of us have made resolutions of eating right to get fit and stay fit. Keeping in mind this solemn oath that most of us have made to ourselves, Tupperware India, the leader in innovative branded food storage, preparation and serving products now takes a step forward, by introducing Tupperware Ultimo ‘Steam it’ as the ultimate product for all steaming solutions for keeping your health at the forefront.

    Steaming is one of the best cooking methods for maximizing the natural taste and color of food, while retaining most of its natural nutrients.  Steaming vegetables not only preserves their nutrients, but also brings out their colour and enhances their flavour.  With the ‘Steam it’, now making nutritious, delicious, light and low-calorie steamed recipes has become very easy.

    Tupperware’s office campaign is yet another endeavour to conveniently provide customers with healthy, tasty food by using the method of steaming. The activity in offices is designed to break the office monotony by creating interesting and informative short breaks educating office goers on steaming and other Tupperware products along with fun-games along with highlighting the opportunity for empowerment of women. Tupperware’s office campaign will run across over 180 corporate offices in cities all over India.

    DDB MudraMax team effectively created visibility and awareness about Tupperware. The team created artistic display rack to introduce the new range of offerings. The on ground activation is ongoing at different 180 corporate offices and parks with customized set up. The campaign with target group of office going people is ongoing in eight metros till 28th February 2014.

    Talking about this initiative, Chandan Dang, Chief Marketing Officer, Tupperware India says, “This New Year, Tupperware remains focussed on promoting healthy eating. Through products like ‘Steam it’ and other products in our range, Tupperware is on a mission to educate people on the significance of eating light and healthy,  staying fit, and steamed food is definitely a route towards a healthier life. We want to inspire people to minimise methods like deep frying and adopt steaming as a regular cooking process. It not only retains the nutrition of the food but also its true flavour without having to add any outside taste makers. To top it all, it is simple and hassle-free. To educate people on this healthier option of cooking, Tupperware is conducting office campaigns to reach out to the audience that consciously strives for a healthy life.  Through this activity in corporate offices across cities we want to help people opt for the best choice.”

    Commenting on this, Mandeep Malhotra, President, OOH, Retail and Experiential, DDB MudraMax said, “Tupperware is part of most urban homes in Metro’s. The brand is built on engaging beyond just tangible benefits of hardware sales. To us this was a insight which lead to a great content that started conversations at social engagements.”

     

  • DDB MudraMax elevates Rohit Samarth as head, experiential

    DDB MudraMax elevates Rohit Samarth as head, experiential

    MUMBAI: There’s some movement in the DDB MudraMax office. Rohit Samarth has now been elevated to head DDB MudraMax, Experiential. Samarth will report to DDB MudraMax president Mandeep Malhotra and will be the incharge of the agency’s experiential campaigns, nationally.

     

    Samarth joined the agency’s rural marketing branch, Terra, as senior vice president in April 2012.

     

    Alvin D’souza, Subhashish Sarkar and Amit Singh, who have been elevated to Head, Experiential, West, North and East, respectively, will be working under the guidance of Rohit.

     

    About his new role, Rohit said, “I have a vision and some strategic thoughts for my new role. Development of strong teams and setting new standards in the experiential business are high on the agenda. It is my sincere belief that DDB Mudra Max’s experiential division, which is already a great force to reckon with in the experiential business, will grow to be one of the most competent and respected experiential communication solutions agencies over the next two years.”

     

    Samarth joined DDB MudraMax from Percept Out of Home, where he was the business head of its rural vertical responsible for all its communication and marketing strategies. With more than 25 years of experience in the industry, Samarth started his career with Nestle India, and later worked with various other companies like Media Workshop India, Amar Ujala Prakashan, India Infrastructure Publishing, UCP Integrated Marketing Solutions, and Federation of Indian Chambers of Commerce and Industry (FICCI) and Linterland.

     

    Commenting on the new appointment, Malhotra said, “Rohit has shown passion, hunger and discipline in his current role. Will be looking forward for him making all three infectious in his extended team.”

  • DDB MudraMax lights up streets for Reebok One

    DDB MudraMax lights up streets for Reebok One

    MUMBAI: The sports brand Reebok has come up with a new running shoe – Reebok One – and to create visibility and awareness for it, the brand along with DDB MudraMax OOH team decided to cover malls and major traffic junctions of the various cities.

    “Reebok one is a high impact campaign designed to ensure that the consumer gets attracted towards the product and understands how the 3 zones can help a runner. This is being conveyed at every touch point be it retail or OOH. The consumer is introduced to this technology powered shoe in a compelling manner”, said Reebok brand director Somdev Basu.

    The campaign’s objective was to urge people to visit the showrooms and try the new Reebok One.

    To highlight the USP of the shoe the DDB MudraMax team came out with the idea of lighting the three parts/zones which help the person to land softly, transition smoothly and push forward quickly. The creative idea was to relate the foot movement with the zones in the shoe and the strategy was to take good clear hoardings and mall facades and highlight the 3 key functions of the shoe.

    Commenting on this, DDB MudraMax – Outdoor, retail and experiential president Mandeep Malhotra said, “Reebok is a brand which is very close to my heart. We were thrilled to welcome the three layered brief from them and the team did a fantastic job. We have been working hard on DDB MudraMax being the agency to tell a story on a single frame. This innovative campaign besides reaching out to prospective consumers brought the wow factor back in innovative lifestyle footwear campaigns.”

  • DDB Mudramax OOH creates a big bang for Mahabharat

    DDB Mudramax OOH creates a big bang for Mahabharat

    MUMBAI: Star Plus has partnered with DDB Mudramax OOH to create the buzz for its most ambitious show – Mahabharat – through a hi-decibel OOH campaign.

    The channel has not left any stone unturned to ensure that this is the biggest show launch of the year and has gone all out through a massive multimedia campaign across the country.

    The massive OOH campaign has been executed across 100 plus towns in the country from metros to LC1 towns.

    The innovation for Shakuni wherein the five crowns depict the five Pandavas who were deprived of their kingdom by Shakuni using his famous pair of dice during the game of Chausar

    DDB Mudramax OOH VP Spencer Noronha said, “The brief was to create impact and buzz for Star Plus’ Mahabharat – the biggest show launch of the year. We selected the most impactful media vehicles clubbed with three “first of its kind” innovations and ensured that the awareness and recall generated for the show launch is quick as well as lasting. The idea was to bring the billboards to life by recreating famous scenes from the epic on ground. The route we used was to put up large 3D sculptures on the billboards ranging from 17 to 22 ft in height emerging out of the billboards. The three innovations of Arjun, Shakuni and Draupadi look dominating and dwarf the conventional innovations done so far on the OOH platform.  These innovations have been entirely conceptualized and designed by our in-house OOH creative team.”

    A multi media approach has been adopted by DDBMudramax OOH to amplify the effect of the campaign to achieve the right balance between impact, frequency and reach. Large format premium billboards and uni-poles, gantries and bridge panels, mall media, metro stations and railway station platform branding as well as transit media has been used to create the desired level of awareness and hype for the show.

    DDB Mudramax OOH DGM Anirudha Pawar said, “We have installed the large sculptures on strategically located high impact billboards in the city. We hired professional sculpture artists to ensure that the final output comes to life especially as it involved recreating human form. Getting all three sculptures ready and put up simultaneously at the start of the OOH campaign was a mammoth task and took detailed planning on our part. The sculpture work started almost a month back. We had to hire a crane to hoist these giant sculptures on the billboard for installation. The innovations are impossible to miss and have definitely amplified the scale of the launch campaign. All the media vehicles have been meticulously selected to complement the eye-catching and dominating creatives used for the campaign.”

    There are six creatives used for the campaign highlighting 6 characters of the epic saga – Krishna, Arjun, Draupadi, Duryodhan, Shakuni and Gandhari.

    About the overall campaign Star India SVP – marketing Nikhil Madhok said, “The work done for Mahabharat by DDBMudramax OOH has been outstanding. The innovations have been novel and the scale of execution has been a first of its kind in the country on the OOH platform. Star Plus always strives to disrupt and this execution is another example of our continued efforts in that direction.”

  • DDB MudraMax wins digital media mandate for Experion Group

    DDB MudraMax wins digital media mandate for Experion Group

    MUMBAI: DDB MudraMax has won the digital media mandate for Experion Group. The client will be handled out of the DDB MudraMax office in Delhi.

    Experion is a 100 per cent FDI funded real estate developer backed by Experion Holding (Singapore), the real estate investing arm of the $2.5 billion AT Holdings Group of Companies. Other businesses of AT Holdings include Construction, Oil & Gas, Renewable Energy and Asset Management.

    Commenting on choosing DDB MudraMax, Marketing Experion Developers senior manager Rishi Raj Sethi said, “We met some of the top agencies before we chose DDB MudraMax. We liked their creative inputs and media strategy.  Having found the category to be highly competitive, we found it to be one where a lot is possible with the digital medium and DDB MudraMax provided us with insights that showcased their expertise in this segment.”

    On winning the account, DDB MudraMax Sr. VP and head-media, Delhi Anwesh Bose said, “It is always delightful to be recognised and rewarded, especially when our approach of business driven solutions for clients is finding resonance in this win. It’s a challenging responsibility that we have of creating value in a very busy category & we look forward to make a favourable and tangible difference for Experion.”