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Tag: DDB MudraMax Media

  • DDB MudraMax Media wins media mandate of Athena Life Sciences

    DDB MudraMax Media wins media mandate of Athena Life Sciences

    MUMBAI: A start-up in the space of cosmoceutical and therapeutic beauty treatment, Athena Life Sciences has appointed DDB MudraMax Media as its media agency.

     

    The agency will be responsible for all media activities viz. planning, buying and implementation.

     

    Athena Life Sciences is a relatively new organization and hence its association with DDB MudraMax Media becomes crucial since the agency has become the brand’s first ever media agency.

     

    For their maiden campaign, the company will focus on building awareness for D’Free, an overnight anti dandruff lotion.

     

    On appointing DDB MudraMax Media, Athena Life Sciences CEO and MD Prabhu Karthikeyan said that startup dynamics are so different from established businesses – budget constraints, faster changes, narrow focus and much more.

     

    “DDB MudraMax Media gave us the comfort of a large planning and buying house, strong FMCG/consumer mindset, and yet brought in the kind of attention, collaborative thinking that a startup deserves,” Karthikeyan added.

     

    DDB MudraMax Media associate vice president Navin Kathuria said, “It is an interesting assignment to deploy our consumer planning and holistic implementation skills, with ideas at the centre of the consumer engagement. We are very delighted to partner with Athena Life Sciences in their journey towards building a cutting edge Consumer Products Business.”

  • DDB MudraMax Media appoints Amita Karwal

    DDB MudraMax Media appoints Amita Karwal

    MUMBAI: DDB MudraMax Media has roped in Amita Karwal as executive vice president to head its North & East Operations.

     

    With over two decades of diverse experience across media marketing functions and allied areas, Karwal has worked with blue chip organisations including Reckitt Benckiser where she not only led the media marketing division but also represented South West Asia at Global media forums. On the agency side, she has worked with Lintas, Zenith Optimedia (ZO) and Ogilvy on brands such as HP, Gillette, Wrigley’s (Joyco), Modi Xerox to name a few.

     

    In an allied area, she’s also had a couple of  years of experience in media auditing with SpatialAccess and the global agency R3 where she set up the first-of-its-kind auditing practice in Delhi, and also launched the first agency image study in India.

     

    She is strong believer in creating brand value through innovation and this has resulted in several national and international awards for key brand launches

     

    Karwal said, “I am very happy to be part of an agency network that offers truly integrated marketing communication solutions.  As a part of DDB MudraMax Media I look forward to leveraging and integrating our assets holistically

     

    Adding to this, DDB MudraMax Media president Sathyamurthy Namakkal said, “In an era when the media profession requires well rounded talent, Amita fits the role perfectly. Both our clients and our teams will immensely benefit from her induction into the DDB team”.

  • DDB MudraMax Media wins Moen India Business

    DDB MudraMax Media wins Moen India Business

    MUMBAI: DDB MudraMax has been appointed as the sole media planning and buying partner for Moen India.

    Speaking on the decision to consolidate its business with DDB MudraMax,

    Smarty Pal Singh, Country Manager Moen India, said, “DDBMudraMax brings a huge amount of knowledge with them on the efficacy of the various media vehicles. Their analytical approach to provide solutions around our needs is appreciable. The clarity and commitment exhibited by the team, drove our decision in their favor. Their expertise in the media domain is a good fit for a growing brand like ours. Our intent is to create a delightful disposition towards the category and make Moen synonymous with the category itself.”

    Anwesh Bose, Senior Vice President Media North & East – DDB MudraMax said, “Moen is a significant win for us and is a big responsibility as well. We are delighted to get the opportunity to work on one of the leading global brands and partnering them in their endeavor to become the best brand in its category in India.”