Tag: DDB MudraMax

SBI hands over media mandate to DDB Mudramax

MUMBAI: Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

The account was won post a multi-agency pitch and will be handled out of the agency’s Mumbai office.

It will be led by Navin Kathuria, EVP and principal partner, DDB Mudramax.

State Bank of India CMO Dinesh Menon says, “We at SBI are committed to providing innovative financial solutions to our wide base of customers and prospects. We needed an agile strategic media partner who can work closely with our brand marketing team to facilitate greater consumer traction for our brands. Our esteemed agency evaluation panel felt that DDB Mudramax can help us unlock our true potential.”

DDB Mudramax president Sathyamurthy Namakkal adds, “We have been associated with SBI for several years as one of their empaneled agencies. With this mandate to be the sole Media AOR, we are now entrusted with more responsibility to grow our relationship to the next level. We look forward to some business impact solutions through interesting customer initiatives.”

August 18, 2018
Regionally & globally, India is an essential market, says OMD APAC CEO Stephen Li

MUMBAI: In order to scale up its operations in India, Omnicom Media Group-owned agency OMD has entered in a partnership with DDB Mudra Group in India and brought a third brand titled ‘OMD MudraMax’ as an offering, by consolidating its media services business.

The collaboration entails the rebranding of the existing media business of DDB — TV, print, radio, and cinema & digital — as OMD MudraMax. The consolidation of DDB MudraMax and OMD is effective since November 17.

“This enables MudraMax to access the OMD Global Network for learning, development projects, strategic tools etc. It is a win-win and mutually beneficial collaboration for both, the Omnicom Media Group and the DDB Mudra Group. We have been working together over the last few months,” explained DDB Mudra Group Group CEO & managing director Madhukar Kamath.

The new entity will function as an additional local brand in the OMD network with access to the network efficiency, learning and tools such as VISION (live operating system designed to drive business growth not just media results) of the OMD global network.

“Both, regionally and globally – India is an essential market in every sense of that word, and one which is continuing to evolve and grow speedily. This partnership with DDB MudraMax will both add to our scale and further strengthen our presence,” shared OMD APAC CEO Stephen Li.

Under the consolidation, OMD MudraMax will be headed by DDB Mudra Group executive director and DDB MudraMax president Sathyamurthy N P.

“Apart from continuing to be being an integral part of the DDB Mudra Group and a key member of the Group Operating Board, Sathyamurthy Namakkal will now work closely with (Omnicom Media Group SEA and India CEO) Jasmin Sohrabji and be a part of her executive council too. I will give a lot of credit to Jasmin who saw great merit in this collaboration and worked hard to make OMD MudraMax happen,” Kamath shared.

About servicing existing clients, Kamath assured that there will be no change in any of the operations as all three brands will function independently. “In DDB MudraMax, most of the key clients were briefed about this development by Sathyamurthy Namakkal. Given the value adds that accrue to them, our clients are looking forward to the roll-out and success of the enhanced offering,” he added.

“DDB Mudra being a part of the Omnicom family is aligned to OMD’s culture which makes for a seamless transition,” Sohrabji said.

November 21, 2016
Regionally & globally, India is an essential market, says OMD APAC CEO Stephen Li

MUMBAI: In order to scale up its operations in India, Omnicom Media Group-owned agency OMD has entered in a partnership with DDB Mudra Group in India and brought a third brand titled ‘OMD MudraMax’ as an offering, by consolidating its media services business.

The collaboration entails the rebranding of the existing media business of DDB — TV, print, radio, and cinema & digital — as OMD MudraMax. The consolidation of DDB MudraMax and OMD is effective since November 17.

“This enables MudraMax to access the OMD Global Network for learning, development projects, strategic tools etc. It is a win-win and mutually beneficial collaboration for both, the Omnicom Media Group and the DDB Mudra Group. We have been working together over the last few months,” explained DDB Mudra Group Group CEO & managing director Madhukar Kamath.

The new entity will function as an additional local brand in the OMD network with access to the network efficiency, learning and tools such as VISION (live operating system designed to drive business growth not just media results) of the OMD global network.

“Both, regionally and globally – India is an essential market in every sense of that word, and one which is continuing to evolve and grow speedily. This partnership with DDB MudraMax will both add to our scale and further strengthen our presence,” shared OMD APAC CEO Stephen Li.

Under the consolidation, OMD MudraMax will be headed by DDB Mudra Group executive director and DDB MudraMax president Sathyamurthy N P.

“Apart from continuing to be being an integral part of the DDB Mudra Group and a key member of the Group Operating Board, Sathyamurthy Namakkal will now work closely with (Omnicom Media Group SEA and India CEO) Jasmin Sohrabji and be a part of her executive council too. I will give a lot of credit to Jasmin who saw great merit in this collaboration and worked hard to make OMD MudraMax happen,” Kamath shared.

About servicing existing clients, Kamath assured that there will be no change in any of the operations as all three brands will function independently. “In DDB MudraMax, most of the key clients were briefed about this development by Sathyamurthy Namakkal. Given the value adds that accrue to them, our clients are looking forward to the roll-out and success of the enhanced offering,” he added.

“DDB Mudra being a part of the Omnicom family is aligned to OMD’s culture which makes for a seamless transition,” Sohrabji said.

November 21, 2016
DDB MudraMax wins media duties of Bausch and Lomb India

MUMBAI: Following a multi-agency pitch, DDB MudraMax has bagged the media duties of the US eye health product giant – Bausch and Lomb.

DDB MudraMax would be partnering with the Bausch & Lomb for their ATL media planning and strategy requirements. The agency will also utilize its expert approach, analysis, understanding of consumer and value proposition to further strengthen the position of the brand in the Indian market.

Vision Care at Bausch & Lomb business unit head – Indranil Chakravarty added, “The contact lens user base is low in India due to various myths and perceptions which are far from reality. It is perceived as difficult to wear, uncomfortable and above all costly. Bausch & Lomb is trying to grow the category by targeting the bottom of pyramid by introducing iConnect which at INR 200 p.m is the most affordable lens in its category. This will redefine the entry level prices for contact lens user in India. Bausch and Lomb is the category leader in India and through mass communication we are trying to expand the category and create awareness. We are happy to partner with DDB MudraMax and are banking heavily on their expertise to spread our communication far and deep amongst our target segments and geographies.”

Bausch & Lomb India SAARC – MD Sanjay Bhutani said, “Contact Lens industry in India is at a very nascent stage with penetration rate of around 6% of the population requiring vision correction. As a market leader it becomes our responsibility to grow the category through increasing penetration and reach with more market appropriate products.”

DDB MudraMax-Media EVP Tarun Nigam said “Bausch & Lomb was looking at a very specific set of interventions for their brand. This assumed greater importance as the brand has been absent from mass-media for the last few years. The win is a result of an amalgam between strategy and creative media application, to ensure best possible message targeting.”

October 4, 2016
DDB MudraMax wins media duties of Bausch and Lomb India

MUMBAI: Following a multi-agency pitch, DDB MudraMax has bagged the media duties of the US eye health product giant – Bausch and Lomb.

DDB MudraMax would be partnering with the Bausch & Lomb for their ATL media planning and strategy requirements. The agency will also utilize its expert approach, analysis, understanding of consumer and value proposition to further strengthen the position of the brand in the Indian market.

Vision Care at Bausch & Lomb business unit head – Indranil Chakravarty added, “The contact lens user base is low in India due to various myths and perceptions which are far from reality. It is perceived as difficult to wear, uncomfortable and above all costly. Bausch & Lomb is trying to grow the category by targeting the bottom of pyramid by introducing iConnect which at INR 200 p.m is the most affordable lens in its category. This will redefine the entry level prices for contact lens user in India. Bausch and Lomb is the category leader in India and through mass communication we are trying to expand the category and create awareness. We are happy to partner with DDB MudraMax and are banking heavily on their expertise to spread our communication far and deep amongst our target segments and geographies.”

Bausch & Lomb India SAARC – MD Sanjay Bhutani said, “Contact Lens industry in India is at a very nascent stage with penetration rate of around 6% of the population requiring vision correction. As a market leader it becomes our responsibility to grow the category through increasing penetration and reach with more market appropriate products.”

DDB MudraMax-Media EVP Tarun Nigam said “Bausch & Lomb was looking at a very specific set of interventions for their brand. This assumed greater importance as the brand has been absent from mass-media for the last few years. The win is a result of an amalgam between strategy and creative media application, to ensure best possible message targeting.”

October 4, 2016
Pratap Bose’s ‘conglomerate of agencies’ to launch in 25 days

MUMBAI: Over the last one month, a spurt of new agencies have been added to the Indian media, advertising and digital sectors. Adding to the new launches will be ad man Pratap Bose’s new ‘conglomerate of agencies’, which is just 25 days away from launch.

Putting all speculations to rest, Bose, the former DDB Mudra Group chief operating officer, confirms the development to Indiantelevision.com saying, “We are 25 days away from the launch and there is a lot of work happening on the back end. We are yet to decide the agency’s name and logo. Everything is slated for announcement in time to come. We want to build the organisation into a one stop shop for the brands’ needs.”

According to Bose, his new venture will be a “media communications conglomerate” and will have multiple equity stake holders.

The new venture will drive core competencies across different divisions in the media, be it creative, communications, branded content, outdoor, media planning and buying, retail and digital amongst others.

“Apart from this, the conglomerate will consist of five-six companies, each focusing on their expertise. Initially the agency will not cater to advertising and communications, but we do intend to expand those verticals later,” Bose informs.

Bose also reveals that the agency is on the look-out for various investment options. While he refused to disclose any figures, reports doing the round say that the agency is looking for an initial investment of around $10 million.

Bose, who has more than two decades of experience in advertising, has been working on the new venture for the last four-five months and is in the process of building a formidable team. Joining him is Mandeep Malhotra, who recently quit DDB MudraMax, where he was president and head of its OOH, experiential business and retail cluster.

Last year Bose quit DDB Mudra Group as COO, where he worked for six years. Prior to that,he has worked with Ogilvy & Mather for 15 years in various positions. He is also the president of The Ad Club.

May 12, 2015
DDB MudraMax realigns biz units; announces new leadership structure

MUMBAI: In line with the changing consumer, market dynamics and the imperative need to offer seamless consumer engagement solutions to clients, DDB Mudra Group has realigned its media, OOH, experiential and retail businesses that are offered under the DDB MudraMax brand.

DDB Mudra Group executive director and DDB MudraMax Media (including digital) president Sathyamurthy Namakkal will now additionally take charge of the DDB MudraMax OOH business.

This consolidation bolsters the multi channel media offerings of the group and will help clients benefit with access to the entire gamut of services in data analytics, media planning and buying across all media touch points. Both units have grown aggressively over the past three years and this consolidation is the next step in achieving exponential growth.

DDB Mudra Group executive director and DDB MudraMax head of ideas Aneil Deepak (popularly known as Andee) will now take charge of the DDB MudraMax experiential business as well.

Deepak has taken the lead in delivering path breaking campaigns for clients in the experiential and engagement space viz. Health Cha Shree Ganesh, The Misunderstood Scoreboard, Eye for an Eye. With the experiential business added to his portfolio, the group looks to build innovative and engaging brand experiences that deliver business growth for all clients.

TracyLocke head business and operations Sameer Mehta will take independent charge of the business and will now report directly to DDB Mudra Group CEO and MD Madhukar Kamath. He has been instrumental in delivering technology led solutions for clients to help grow their business in the field marketing, shopper marketing and the retail space.

Kamath said, “Partnering our clients in solving their business challenges and rewarding top performers in the group have always been top priority for us. Realigning the DDB MudraMax business helps us achieve both these objectives. We will also see several young and deserving talent in the group grow into positions of responsibility aligned to our constant endeavour of building an agile organisation.”

May 11, 2015
DDB MudraMax ropes in Kavita Sadana as group account director

MUMBAI: DDB MudraMax has appointed Kavita Sadana as group account director. She will be spearheading DDB MudraMax’s Ahmedabad operations and businesses including experiential, media, outdoor and retail.

Sadana said, “Ahmedabad and Gujarat contain clients, who are mostly entrepreneurs and owners. They prefer a single window solution from their partner agency. Hence, offering all the four services under single identity will be our biggest strength. This market operates on a lot of trust and DDB MudraMax enjoys the finest reputation here. With this combined advantage, we can surely look at excellent business volumes and putting DDB MudraMax Ahmedabad as a strong player on the national map. I am very proud to be associated with the agency and I look forward to working under the leadership of Sathyamurthy and Mandeep.”

Sadana joins DDB MudraMax with over two decades of experience in the marketing communications fraternity. She has worked across platforms and sectors with organisations from media publishing, entertainment and advertising functions. Her experience includes working at strong and innovative organisations like Asian Age, Radio City, Amagi Media Labs, Fun Multiplex and Freihert Mydia to name a few.

DDB MudraMax president and head Mandeep Malhotra said, “It’s great to have Kavita on board. Other than her experience, she brings a lot of joy and pride in working with great perseverance and professionalism. We are looking forward to her contribution in making Ahmedabad office a rocking and self-sustaining one.”

DDB MudraMax-Media president Sathyamurthy Namakkal added, “She is an excellent addition to the team and fortifies our team in the Gujarat market.”

April 13, 2015
DDB MudraMax-Experiential creates signature bat for LG

MUMBAI: DDB MudraMax- Experiential has created a signature bat for LG, which is the official sponsor of the ICC World Cup 2015.

In a bid to rejig the kindling zeal of cricket amongst the Indians, a gigantic bat was created for cricket lovers to write their wishes for their favorite teams.

Further the bat was installed at strategic locations across Hyderabad, Mumbai, Delhi, Gurgaon and Noida along with the ICC World Cup Cricket Trophy, which was kept on display for spectators.

The bat pulled in the audience with its sheer size and gave them an opportunity to send personal good wishes and messages to their favourite team. The original World Cup trophy being on display brought back the nostalgia of winning the World Cup last time and geared up the audience to cheer India to win it back this year.

The Mumbai location for the bat campaign experienced footfalls of over 50,000 audiences. More than 2,500 people signed on the bat and wished their team. The zeal multiplied with the presence of famous Indian cricketer Virendra Sehwag who addressed his fans at Gurgaon and Noida.

LG Electronics India head-corporate marketing Niladri Datta said, “We are extremely proud to be the official global partners of ICC for all these years and to be a part of 2015’s biggest sporting spectacle, the ICC Cricket World Cup 2015. With this activity, LG brought the game closer to the cricket fans and gave them a platform to share their wishes directly to their favorite team.”

DDB MudraMax president Mandeep Malhotra added, “Cricket still remains the one unified religion of our country. Making the signature bat for seeking well wishes for the teams across the country was a brilliant idea, requiring operational excellence. We are glad that our campaign garnered lot of awareness and buzz right before the World Cup 2015. I believe that this campaign was quite instrumental to set the momentum rolling for the cricket season.”

March 3, 2015
DDB Mudramax wins media AOR for Wildcraft

MUMBAI: Wildcraft, an outdoor and adventure gear company, has appointed DDB Mudramax as its media agency on record (AOR). The appointment was made earlier this month after a multi-agency pitch involving several leading agencies.

This is a first for Wildcraft, a brand that has focused little on communications, until now. The agency will be responsible for all media (mass media including digital) activities viz. planning, buying and implementation.

On the appointment, Wildcraft CMO Simeran Bhasin said, “The depth of strategic thinking – the interconnected planning model, juxtaposed with great ideas showcased by DDB MudraMax gave us the confidence to consider them as our partners. They share the same zeal and enthusiasm in the journey of building our brand and we are very happy to associate with the team.”

DDB MudraMax media & ED president Sathyamurthy Namakkal said, “The new age lifestyle brands like Wildcraft warrants a very holistic interconnected consumer planning model. And this approach of ours is what aligned us with the client’s ambitious plans and marketing approach. We are glad to add one more new age client to our portfolio and the spirit of long term partnership with which we work for all our clients will be extended to Wildcraft as well.”

December 24, 2014