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Tag: DDB Mudra

  • Hindware Kitchen Ensemble introduces MaxX Safe technology in its new spot

    Hindware Kitchen Ensemble introduces MaxX Safe technology in its new spot

    NEW DELHI: Somany Home Innovation, makers of ‘Hindware Appliances’ and one of the leading players in auto clean chimney segments in India, has introduced its breakthrough technology and design innovation with the new TV campaign for Adonia Hob with MaxX Safe Technology. Ahead of the festive season, Hindware brings to its customers another innovation in its range of hobs in the form of the Flame Failure Device (FFD). This device automatically cuts off the gas supply whenever there’s an accidental leakage, when the flame goes off.

    Conceptualised and created by DDB Mudra, the TVC brings back Neha – a smart and modern woman – and her snooping and gossipy neighbour Evilika who were part of last year’s TVC as well. Neha is shown boiling the milk over the hob just as Evilika enters and starts gossiping. However, she gets distracted by Neha’s new stylish Hindware Hob and is shown getting curious and jealous about the new appliance. She fidgets with the knobs but is surprised to note no leakage of gas. On closer examination of the hob – as Neha steps asides – Evilika marvels at the new Flame Failure Device.

    The campaign aims to highlight the MaxX Safe technology which prevents the gas leakage in case the flame gets off while the knob is in the ON position. The TVC emphasizes on the dual convenience that the Adonia Hob provides – handiness in cooking and safety from fire-related mishaps and not to forget the appealing aesthetics of the hob.

    With this TVC, Hindware Kitchen Ensemble is taking a 360-degree marketing approach for the coming festive season. The campaign will be present across various platforms such as electronic, print & digital. For a wider reach, the TVC will be aired on key regional channels in languages like Bengali, Kannada, Tamil, and Telugu including prominent News channels.

    Read more news on DDB Mudra

    Somany Home Innovation CEO & whole time director Rakesh Kaul said, “Designed for modern-day homes, Hindware Kitchen Ensemble, one of the leading players and trusted brand in the consumer appliance category aims to grow the business manifold. It offers top-of-the-line products to Indian consumers. It helps our customers adopt a comfortable, luxurious and sustainable lifestyle while fostering innovation”.

    Kaul further added “We received an overwhelming response to the TVC for Titania series and we decided to bring back the creativity to underscore the innovation in form of the Flame Failure Device in the hob series. This is a revolutionary addition to our range of hobs and a testament to Hindware’s legacy of creating symbiosis between consumer requirements and superior technological solutions. With the Adonia series we aim to endorse a safe and hazard-free environment and encourage the consumers to cook with the MaxX Safe Technology.”

    DDB Mudra spokesperson from said, “This Hindware HOB is a state-of-the-art kitchen appliance for users with an essential safety feature. The team has tried to create a realistic kitchen scenario in the story which revolves around the product and its main feature – Maxx safe technology.”

  • DDB Mudra wins creative duties for Protinex

    DDB Mudra wins creative duties for Protinex

    MUMBAI: Protinex, the leading nutritional supplement brand from the house of Danone, has awarded its creative duties to DDB Mudra, following a multi-agency pitch. DDB Mudra will bring in its expertise to strengthen the brand’s communication and architecture.

    Indian diet is primarily carbohydrate-heavy and protein deficient. A 2017 research by Indian Market Research Bureau* revealed that protein deficiency in India was more than 70 per cent. Until a few years ago, adult nutrition was an ignored topic. Indians are now considering their health and wellbeing seriously.

    They are gradually making themselves aware of protein deficiency and its underlaying effects on human health. Building on this insight, DDB Mudra researched this category deeply to map all the touchpoints of a consumer journey and lifecycle.

    Read more news on Protinex

    Danone India MD Himanshu Bakshi said, “Protein awareness is an important part of our brand commitment since the understanding about Protein is very nascent in India. Effective communication is a vehicle through which we deliver our promise of inspiring healthier eating& drinking habits. DDB Mudra will help us translate this promise to action as we embark on an exciting journey to create impactful communication around Protein”.  

    DDB Mudra West managing partner Anurag Tandon said, “Adult nutrition is a category withgrowth potential. Working with a name like Protinex is a matter of pride for us, since they not only have a long-standing reputation in the market but also a vision to further the brand in multiple ways. Our fresh perspective inhow to create consumer awareness about protein deficiency resonated well with Protinex’s goal to create relevance in this segment.”

  • McDonald’s India new spots focus on takeout, on-the-go & contactles delivery

    McDonald’s India new spots focus on takeout, on-the-go & contactles delivery

    MUMBAI: McDonald’s India west and south has launched its new campaign that celebrates the brand’s unwavering commitment to serving safe, hygienic and delicious food to its customers in a changing world. The campaign also highlights the brand’s convenience channels –including contactless delivery, take out and on-the-go that enable customers to savor their favorite McDonald’s food whenever, wherever, and however they like it as well as its heightened safety and hygiene processes across the same.

    The brand has launched three heart-warming and impactful TVCs that highlight brand trust and convenience. Conceptualized by DDB Mudra, the TVCs show how despite families not being able to come together like before, on account of the new social distancing norms and the increased sanitization requirements, the joy of enjoying a McDonald’s meal has remained the same. They also focus on the new convenience channels launched by the brand to ensure that customers continue to get their favourite food in the safest and convenient way. These TVCs are further customized for different markets across West and South India and will be deployed across a strategic mix of TV and digital in key McDonald’s markets.

    The first TVC shows a granddaughter and grandfather enjoying a burger over a video call, a husband playfully waking up his doctor wife who has fallen asleep in the car after a busy day, with a piping hot cup of McCafé coffee and friends using a creative way to share everyone’s favourite McDonald’s French fries in a basket passed from a floor above. These slice of life stories instantly connect with viewers.

    Read more stories on McDonald’s

    The other two TVCs showcase the convenience and safety of the brand’s contactless delivery and take-out channels, which enable customers to experience and share the joy of having delicious McDonald’s food with great convenience and without any worries. The delivery TVC shows a young boy collecting his order through the brand’s contactless delivery service and gifting a meal to his society’s watchman before heading back home. The take-out TVC shows a guy, in the middle of an official video call, collecting his lunch from the McDonald’s take-out window.

    Speaking on the launch of this new campaign, McDonald’s India West and South director – marketing & communications Arvind RP says, “The ongoing pandemic has brought about significant changes to our lives. At the same time, it has helped us find new ways to connect, communicate and celebrate little joys of life with our families, friends and with those around us. We at McDonald’s have been committed to making these moments special for our customers by ensuring that they can share their joys over our food, without any worries. We have not only heightened our world-class safety and hygiene protocols but also launched new ways for customers to access their favourites, in the most convenient and safe way possible. With this campaign, we want to assure our customers that while the world has changed, our commitment to serving them in the best way possible hasn’t.”

    Read more news about DDB Mudra

    DDB Mudra West creative head Shagun Seda adds, “Midnight snack bingers. Fri-daters. Work lunchers. Coffee cravers. We’ve all missed our comfort food. With this campaign being the brand’s first since lockdown, we wanted to assure everyone that, while a lot has changed around us impacting how we get together, share, and bond over our favourites, what hasn’t changed is the taste, safety and memorable moments associated with McDonald’s.”

    To ensure highest standards of safety and hygiene across all channels, McDonald’s had launched its ‘Golden Guarantee’ platform which ensures a stringent 42- pointer checklist and contactless operations across its dine-in, delivery and take-out services. Being a leader of innovations in the QSR industry, they have also recently introduced a new On-the-Go feature on their McDelivery app to give customers added convenience of collecting their McDonald’s order without stepping out of their vehicle. With this, they have converted all their restaurants into drive-thru outlets to offer maximum safety and convenience effectively to their customers.

  • DDB Mudra Group to handle integrated marketing communications for McDonald’s India–north, east

    DDB Mudra Group to handle integrated marketing communications for McDonald’s India–north, east

    NEW DELHI: DDB Mudra Group has been assigned the integrated marketing communications mandate for McDonald’s India – north & east (Connaught Plaza Restaurants Pvt. Ltd.). The enhanced scope will include digital marketing by 22feet Tribal Worldwide and digital media planning by OMD Mudramax, in addition to the existing brand strategy and creative mandate.

    DDB Mudra Group will manage the overall marketing and digital communications strategy for the brand across traditional and digital media. There will be additional emphasis on strengthening brand visibility in the digital space aligned with the business goals. The team will work across brand touchpoints to connect and engage with consumers.

    Read more stories on DDB Mudra

    CPRL head Robert Hunghanfoo said, “DDB Mudra brings a deep understanding of the brand philosophy and ethos. Their creative work and successful partnership with us makes them our preferred partner for the extended mandate in digital marketing.”

    McDonald’s India – north & east DGM-Marketing Kriti Awasthi added, “Digital media has revolutionised the way brands connect, communicate and interact with their customers’ world over. COVID-19 has further accelerated the need for robust digital marketing for successful consumer outreach. With strong experience in the digital marketing space and in-depth understanding of brand McDonald’s, we are confident that DDB Mudra Group will enable us to reinforce our brand love and strengthen our consumer outreach on the digital platforms as well. We look forward to delivering a great McDonald’s experience through innovative and strategic interventions.”

    DDB Mudra Group – north managing partner Ashutosh Sawhney said, “Brand McDonald’s needs no introduction anywhere in the world. We are thrilled to have secured the overall communications mandate for McDonald’s North & East India. This is a testimony of a progressive, consumer-first client who believes in DDB Mudra Group’s combined ability to create media-agnostic ideas and deploying them based on the deepest understanding of consumer journeys.”

  • Peter England launches Unique and First-of-its-kind Neem Tulsi Collection

    Peter England launches Unique and First-of-its-kind Neem Tulsi Collection

    Peter England, a leading international menswear brand from the house of Aditya Birla Fashion and Retail Limited, launched an innovative range of apparel called as the Neem Tulsi Collection as part of their wellness fashion initiative. The brand has launched this collection with a comprehensive ad campaign that pays homage to the legacy of ancient Indian herbs and showcases the new collection which is infused with the goodness of these wonder herbs, Neem and Tulsi.

    Under this Collection, Peter England will be launching Shirts, Masks, Jeans, Bermudas, Kurtas and Pyjamas which are powered with a patented technology called “Enliven“. This is a unique mixture of 100% Herbal Neem, Tulsi and other healing herbs, to add comprehensive hygiene functions like anti-bacterial, anti-fungal and tested to provide defense against Ultraviolet rays for minimum UPF20.

    Developed and perfected with years of R&D in technical collaboration with IIT Delhi, Enliven is a patented technology from Advantage Nature (A unit of ATPL)- Advantage Organic Naturals Technologies Pvt. Ltd, which is a start-up company incubated at Technology Business Incubation Unit of IIT Delhi. This groundbreaking technology in fabrics is tested as per AATCC 100-2012 and AATCC183 testing standards for the stated properties that can last up to 20 gentle washes.

    With a history of creating innovative products, Peter England started the journey of Wellness Fashion about two years ago. Produced in a factory located in a small village in Himachal Pradesh, the making of these apparels involves ancient ways of extracting benefits from herbs, combined with new-age nano-biotechnology, to provide nature’s best in a sustainable way. The Shirt fabric particularly is developed under the Home-Made-Cotton Initiative through energy efficient small scale units where the cotton is directly procured from our farmers avoiding middlemen. And hence, these labours of love is just not an ode to our farmers but also a tribute to our rich Vedic heritage.

    Commenting on the launch, Mr. Manish Singhai, COO, Peter England said, “Peter England has always brought numerous innovative products and we are thrilled to launch our Neem Tulsi Collection, which is the need of the hour. With this range, we aim to incorporate Indian ancient Vedic heritage and set a new benchmark in sustainable and wellness fashion. As a brand that caters to the evolving consumer sensibilities, this collection comes as a breakthrough in the today’s fashion category.”

    Speaking about the launch, Mr. Rajiv Rai Sachdev, CMD – Advantage Nature (a unit of ATPL) said, “We feel proud to be associated with a responsible brand like Peter England from esteemed Aditya Birla Group and we being a techno-startup company wanted to associate with a brand which has likeminded vision and mindset to promote sustainability and Circular Economy in Textiles on National & International level.  ENLIVEN is truly the most sustainable, safe and 100% Herbal product. Fabric treated with Enliven has been tested for having excellent Anti-bacterial, Anti-fungal, Anti-odor, UV Resistant and Mosquito Repellent properties. Moreover, it also negates the toxic effect of chemical dyes on our skin; hence this is the most viable product to safeguard its users in the current scenario.”

    The Campaign communication is developed in creative collaboration with DDB Mudra.  Speaking on the campaign, Vishnu Srivastav, Regional Creative Head – Advertising and Digital, DDB Mudra South said, “Neem and Tulsi, which have been growing in our own backyards, have been revered by the Indian populace for generations together. To infuse the goodness of it in the fabric, is nothing short of a breakthrough in fashion innovation. We at DDB Mudra share the same passion for creating a meaningful intervention in consumers' lives. This one was challenging with Peter England’s international legacy and a product that is truly inspired from India’s heritage. We are extremely excited to partner with Peter England in presenting this one-of-a-kind innovation to the world.”

    Peter England has launched a high decibel digital campaign on various innovative and impactful platforms to promote this innovative collection.

  • DDB Mudra South bags creative mandate for Gem Paints

    DDB Mudra South bags creative mandate for Gem Paints

    NEW DELHI: Gem Paints, one of Southern India’s leading manufacturers of paints and coatings has awarded its creative duties to DDB Mudra. DDB Mudra will drive strategy and creative for the company in its journey of transitioning from a B2B to a B2C brand.

    This development further bolsters the company’s mission to achieve ambitious growth and significant market share in South India over the next 5 years. The win highlights the Group’s focus on using proprietary emotional advantage thinking to create unreasonable business growth for its brands.

    Since its inception in 1981, Gem Paints has been driven by its core philosophy of quality and performance. Having established itself in the B2B segment, the company will use the power of creativity, storytelling and long-term brand building to appeal to a wider consumer base.

    Gem Paints director Nitin Gandotra said, “The benefits of a communication expert for the growth and development of a business is often downplayed. And if one can get into a happy marriage with a name like DDB Mudra, it is priceless. It is going to be a step – up in creating awareness about the existence of an outstanding brand and achieve significant reach in the markets of South India. A fresh & improvised perspective in the objectives, driving strategy, with target to reach the most effective markets & a whole new creative campaign for the company. DDB Mudra undoubtedly has a lot of successful campaigns to their credit. They were chosen and finalised for their vast and thorough knowledge of consumer behaviour in India, extensive reach, and an overall holistic approach.”

    DDB Mudra South  president and managing partner Ranji Cherian said, “This oft-repeated divide between B2B and B2C marketing is misleading. The way in which people interact with either B2B or B2C brands is incredibly similar. People rely heavily on emotions rather than information alone to make brand decisions. It’s a pleasure to partner with a visionary leader at Gem Paints who appreciated our deep understanding of social and cultural contexts that moves people at scale.”

  • Expect completely new approach to employee policies: DDB Mudra’s Rita Verma

    Expect completely new approach to employee policies: DDB Mudra’s Rita Verma

    MUMBAI: The Covid2019 outbreak has pushed HR departments to the top of the priority chain. The challenge before them is to rebuild and reinvent workplaces to safeguard the lives of their employees. In an interaction with indiantelevision.com, DDB Mudra Group EVP and head HR Rita Verma highlights different measures taken to ensure a safe work environment as the country phases out of lockdown and looks forward to reopening offices.

    Excerpts:

    What measures have you been taking so far to relieve your employees from mental and emotional stress?

    People are our most important asset and we’ve always kept their physical and mental wellbeing in mind. During this lockdown, the biggest challenge for people has been uncertainty of the situation. The key to easing emotional and physical shifts as we all go through this together is to talk openly. So we’ve been extra mindful of keeping all communication regular, honest and authentic. Every leader has been completely accessible and is actively reaching out to their teams. We invested in a mental health partner last year because we would like our people to reach their highest potential, cope with life’s curveballs and be an active member in their relationships, workplace and community at large.

    Everyone is juggling their own unique personal living situation, so offering people some flexibility in work schedules and encouraging them to take time off if they feel overwhelmed has been critical. In a time like this, sometimes you don’t know what will make you feel better, so we’ve offered physical fitness sessions, virtual meditation, tips to manage stress at work and home. The idea is to help people tackle whatever roadblock they may be facing in a given week. Some of these sessions are led by external instructors, while in many cases our own people have stepped up to the plate. Take Krupa from our 22feet Tribal Worldwide team who is a certified trainer and has volunteered to run a fitness class. Things like these make a difference.

    Once office resumes, how will you deal with the increased focus, and in some cases paranoia, regarding health and wellness?

    For starters, we will let people decide when they’re ready to return after the government authorities declare it safe to do so. No organisation, which depends on the creativity and freedom of thought of their people, can be productive if their people show up at work anxious. We’re preparing all our offices keeping in mind sanitation and social-distancing guidelines. But all of this is when our people feel ready to return.

    How are you planning to take care of employees’ psychological state when they get back to work?

    By having an open dialogue with leaders, HR leads with the support of counsellors, and in general having lots of constructive conversations to ensure timely addressing of queries regarding safety and wellbeing of our people.

    According to you, what will the world of HR look like after the lockdown is lifted?

    HR gives importance to the health of employees and their families. Productivity matrix will be a key focus. Different functions will be analysed and their ways of working will be looked into. Re-skilling, restarting and realignment will be the newer approach.

    How are you preparing to bring back your workforce once the lockdown is lifted? 

    We will be phasing out the employees transition once the lockdown is lifted.  Flexibility will be given to join the office. Work-from-home will be encouraged until things start getting better.

    Are there new procedures and practices that are being taken up for the betterment of employees by the HR departments?

    There will be a completely new approach to employee policies. A lot of focus on their health, remote work productivity, lesser crowds in office and virtual engagements will continue. But the lens through which we will continue to look at our policies will remain and that is empathy; to come out of this as healthy and strong as possible.

    What social distancing and sanitization measures are in place in your company?

    Offices have been regularly sanitised even during lockdown; those practices will continue, thermal checks on all employees and visitors will be mandatory, use of sanitizers, gloves and masks will also be mandatory for everyone.

    Generally, the work in the advertising industry begins late. How will you address that issue now?

    Our current work-from-home situation has already instilled a lot of discipline and adoption of tools in order to make things work remotely. People are realising the benefits of this. The focus will be completely on bringing the best out of our people and therefore an increased focus on productivity of employees. Not everything is solved through a company policy alone, but largely through office culture and ours is seen in the continued good work our teams are doing. So far, we have found that common work hours are a useful way to make the most of everyone’s time.

  • Adani Group expresses gratutude towards frontline warriors

    Adani Group expresses gratutude towards frontline warriors

    MUMBAI: Adani Group has joined hands with DDB Mudra, to salute the frontline warriors with a heartwarming film, #GoodnessNeverStops. The film pays homage to the workforce at Adani Group for its relentless efforts and unwavering support during the lockdown amid the COVID2019 crisis.

    The film narrates how Adani Group’s engineers, security personnel, healthcare professionals and sanitation workers have been stepping out each day to make sure the citizens of the nation do not go without essential services. The film is an extension of the group’s philosophy of ‘Growth with Goodness’, where each of their business has evolved to play a part in empowering India.

    While the entire nation has come to a standstill, Adani Group’s army of heroes continue to do their jobs to ensure that essential goods and services are delivered to the citizens of the country. Hundreds from the Adani Group’s workforce at ports, power plants, transmission sites, edible oil refineries, residential townships and city gas distribution businesses have been working seamlessly so that lockdown does not impact the basic needs of people.

    Elaborating on the objective of the campaign, Adani Group group president – corporate brand custodian Paresh Chaudhry said, “This crisis demanded continuous supply of certain essentials so that people can stay indoors safely. Thanks to our ever-reliable workforce, we were able to deliver when it mattered the most. This film is our tribute to our workforce and to all those who are working relentlessly to help bring the country back to normalcy.”

    Talking about the concept and execution, DDB Mudra VP – strategy Shekhar Pandey said, “In this unprecedented scenario, there are so many fellow citizens who are putting duty and the country above everything else. This film is our tribute to all such brave hearts who are truly demonstrating the goodness that is inherent in humanity. As we faced various execution-related limitations due to lockdown, we decided to take up the animation route and produced this film totally in-house at our Ahmedabad office.”

    The film was released on Adani Group’s social media handles and has received over half a million views across Facebook and Instagram.

    Link to work: https://www.facebook.com/AdaniOnline/videos/227697331787084/

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  • 22 Feet Tribal Worldwide, Reebok India promote workout from home during social distancing

    22 Feet Tribal Worldwide, Reebok India promote workout from home during social distancing

    MUMBAI: Reebok India, one of the biggest global fitness brands, in collaboration with 22feet Tribal Worldwide, has launched a series of home workouts to harness the power of fitness.

    The #WorkOUTfromHome videos on Instagram are a series of virtual workouts by Reebok India brand ambassadors, Katrina Kaif and Malaika Arora, and Reebok India’s certified trainers. These workout videos are a mix of core strengthening, HIIT, pilates, yoga, and stretching.

    With this innovative series, Reebok has gone beyond product innovation and established itself as a holistic enabler in the journey of fitness.

    Talking about the thought behind the campaign,  22feet Tribal WW NCD Debashish Ghosh said, “It started with a need to do something authentic but also meaningful. In a world that needs a lot of hope and inspiration right now, we wanted to nudge the conversation further. Go from advice to action. As a brand that shapes the culture of fitness, it seemed natural to evolve the day to day discussions from ‘stay at home’ to ‘stay fit’ with #WorkOUTfromHome. After all, there is enough scientific evidence that staying fit powers immunity & can help resist/break the chain of transmission.”

  • McDonald’s launches two TVCs to promote festive “Ab Sabka Combo Chalega” offer

    McDonald’s launches two TVCs to promote festive “Ab Sabka Combo Chalega” offer

    MUMBAI: To promote its offering of more than 30 combos a price of Rs 59, McDonald’s in West and South India (operated by Westlife Development Ltd through its wholly-owned subsidiary Hardcastle Restaurants Pvt Ltd) has launched two TVCs conceptualised by DDB Mudra, tapping into the festive season.

    The first TVC shows two kids dressed as a lion and a deer ordering for a veg and a non-veg combo. After the server gives non-veg combo to the lion and veg combo to the deer, the kids quickly swap their order as the lion turns out to be a vegetarian.

    The second TVC features a man dressed as Raavan placing his order for multiple combos. The server takes the order and looks up to confirm and asks ‘that’s it sir’ and after seeing the costume with multiple heads, quickly corrects himself to say ‘sirs’. 

    These TVCs went on air early this week and will be aired on leading channels supported by digital and outdoor.

    Sharing his views on the newly launched campaign and TVC, Hardcastle Restaurants Pvt Ltd Director – Marketing and Communications Arvind RP said, “We are an everyday value brand and with McSaver combos, we are giving our customers great variety at a compelling price point, truly bringing alive the promise of value. The TVCs tap into the festivities and communicate the proposition in a quirky way.”