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Tag: DDB Mudra

  • Vinayak Upadhyay jumps from mainline to Digital Law & Kenneth

    MUMBAI: After a five-year stint with mainline Law and Kenneth as senior creative director, Vinayak Upadhyay has moved to Digital Law & Kenneth and will take on the mantle of chief creative officer there. He will report to Digital Law & Kenneth CEO and managing partner Anil K Nair.

    Prior to joining Law & Kenneth, Upadhyay has worked with agencies like Nexus Equity, Lowe, Quadrant, Metaphor (Triton Group) DDB Mudra in India and the Apac region and handled brands like TOI, NDTV 24X7, Pidilite, Amul, Bajaj Auto, TVS Tyres, New Zealand Dairies, Levers, HSBC, The Oberoi Hotel, Jet Airways, Amul, Mercedes Benz, Subaru, Renault, Walls, Fedex, ITC Essenza di Wills, Godrej Hair Dye, Bombay Dyeing, Parle, Anchor, Pidilite, GVK, Kent, Dunkin Donuts, McDonalds, Pizza Hut, J&J, Philips, Nokia, WTF!, The Big Nasty and Idea.

    His mandate at Digital Law & Kenneth will be to create ideas that people want to spend time with, those that will draw people in to a relationship with the brand, help transform lives, ideas that excite people enough to log on to the website, follow the coverage on TV or Radio, track the brand on Facebook and follow it on Twitter.

    Upadhyay said, “I believe we are entering a new, exciting era where communication is swiftly becoming osmotic. Leaving behind the limiting shackles of time and space, of the 30 seconder and the100cc. To me brand engagement today, in the online and offline space, is much like a two player sport, like Tennis for example. There is a constant rally of ‘live’ communication and reaction being exchanged in real time. You’ll see this approach adopted by the most successful brands which are working hard at distinguishing themselves in the hearts and minds of their customers. All this is to create a memorable experience which is one reason why Brands are moving away from saying to doing across touch points. For which, we believe, the world is our canvas.”

  • Bata decides to walk with DDB Mudra

    MUMBAI: Footwear retailer Bata has appointed DDB Mudra Delhi as its integrated marketing and communications agency to shoulder marketing communication responsibilities starting December.

    The agency will be responsible for strengthening the Bata brand and highlighting its contemporary and youthful product range. The Delhi branch of the agency will be in charge of the account.

    Bata India plans to maintain an aggressive momentum on retail expansion, having added 168 new stores so far this year and will be launching new styles for the entire family.

    Group Managing Director Bata India Limited Rajeev Gopalakrishnan said, “DDB Mudra’s robust experience in media, OOH, retail and experiential lifestyle retail has positioned them as our preferred choice. Their understanding of our brand integrated seamlessly with our foreseeable plans. Given the complexities of the retail marketplace and our diverse portfolio of products, it was crucial to select a creative and passionate team to partner Bata in our growth endeavour.”

    DDB Mudra Group group CEO and managing director Madhukar Kamath said, “I am elated about this new win for DDB Mudra Delhi. Bata, is one of the oldest and most respected brands in India and represents a very special addition to our list of clients. I am confident that our team in Delhi, consisting of Vandana Das, Talha Mohsin, Mahesh Parab, Xavi Bech and Radhika Das will do an excellent job partnering and building brand Bata.”

    DDB Mudra Group president Vandana Das said, “Bata is one brand we all have grown up with. Needless to say that it’s a prestigious business and it delights us even more to win it particularly at a time when the brand is going through an evolution. There are a host of new offerings planned for the year ahead and we are all geared up and excited.”

  • Sanjay Kacker quits DDB Mudra’s Celsius

    MUMBAI: Sanjay Kacker has quit DDB Mudra as senior vice president of the agency‘s experiential marketing division Celsius after a stint of two years.

    Kacker told Indiantelevision.com that he will be joining a new agency on 2 January which is launching operations in India. However, he didn‘t disclose the name of the agency but said that his role will be to set up the agency in India in the space of experiential marketing and retail.

    Kicker has worked with brands like Oriflame, Maruti Suzuki, Ultra Motors, Hero Honda, Panasonic and LG Electronics.

    He has over 18 years of experience in the industry. Prior to joining Celsius he had also worked with Percept, Concept Communications and Pressman Advertising.

    He was responsible for the creation of ‘Brand and Consumer Promotion‘ for LG and X Box 360 during the ICC World Cup 2003 and 2007.

    For the record, Celsius offers integrated event solutions and provides clients with services such as designing branded experiences and creating thematic programmes.

  • DDB Mudra Delhi gets Parab and Mohsin as ECDs

    DDB Mudra Delhi gets Parab and Mohsin as ECDs

    MUMBAI: DDB Mudra Delhi has appointed Mahesh Parab and Talha Bin Mohsin as executive creative directors. They will be based in Delhi and will report to DDB Mudra Group chairman and chief creative officer Sonal Dabral.

    The duo will lead the creative teams of all of DDB Mudra Delhi‘s clients including Wrigley, India Yamaha Motor, Dhara and Dabur.

    Parab and Mohsin come in from McCann Erickson‘s Mumbai office where they were creative directors. With over 13 years of experience, Parab has worked on some brands such as Vaseline, Hanes, Siemens, Amul, Lakme and Liril.

    This is Mohsin‘s second stint with DDB Mudra Group (formerly Mudra Communications). With a decade of experience in the advertising field, he has worked on some world-class brands such as Coca-Cola, Schneider electric, Philips Lighting, National Geographic Channel, Parachute Hair Oil and Kwality Walls.

    Dabral said, â€?Both Talha and Mahesh have that rare combination of outstanding creativity and strategic thinking. Delhi is an extremely important market and we‘re very excited to have this formidable team lead our creative force in New Delhi.”

  • DDB Mudra brings out the benefits of oxygen for OxyLife

    MUMBAI: The DDB Mudra Group has conceptualised and executed the re-launch campaign for OxyLife bleach. The objective was to re-introduce the brand with a new identity and premium imagery while strengthening the oxygen promise.

    The concept of the idea borrows from the insight oxygen is new news in the skincare category and used it as the highlight of the brand, positioning it as the new miracle ingredient in skincare. The value proposition of the brand is the benefit of natural fairness infused into the skin through the goodness of oxygen.

    The brand ambassador for OxyLife is Bollywood actor Minissha Lamba. The TVC narrates the advantages of oxygen with a twist. It shows how Lamba, thanks to her fair and clear complexion, has people yearning to help her out, pay attention to her and wait for her. The commercial highlights the fact that the secret of this complexion is OxyLife bleach. The TVC is produced by Nirvana Productions. A complimenting print campaign has also been launched.

  • T20 World Cup initial matches notch up 2.8 TVR

    MUMBAI: The initial eight group stage matches of the ICC World Twenty20 2012 have garnered an average rating of 2.8 TVR with a reach of 60.55 million (CS 4+ TG All India), as per TAM data provided by media agencies who are tracking the mega event‘s viewership trends for their clients.

    The ratings for the first eight matches are higher than the ICC World Twenty20 2010 in West Indies which managed a TVR of 1.6 for the first four matches with a cumulative reach of 42 million.

    The India-Afghanistan match has recorded a combined TVR of 4.9 on Star Cricket, ESPN and Doordarshan with a reach of 36.7 million. Comparably, the India versus Afghanistan in the previous edition of the tournament had got a rating of 4.

    The India versus Afghanistan match got a rating of 3.5 on Star Cricket, 0.4 on ESPN and 1.1 on Doordarshan. The sports broadcaster is also simulcasting India matches, semi-finals and the final on ESPN with Hindi commentary.

    The South Africa-Zimbabwe match was the second best rated match despite featuring a relatively weaker team. The match posted a TVR of 3.5 with a reach of 26.5 million.

    The match between Sri Lanka and Zimbabwe rated 1.2 TVR, slightly better than the South Africa-Sri Lanka as well as the Australia-West Indies matches. The two matches registered a TVR of 1.1 and 0.9 TVR respectively.

    While South Africa-Sri Lanka match had a reach of 16.1 million, the Australia-West Indies match could manage a reach of only 9.1 million.

    Media agencies say the group stage matches hold relatively less significance for advertisers; the key to the commercial value of the property is how the Quarter Final and the Semi Final matches deliver.

    DDB Mudra Group COO Pratap Bose expects the Super Eight matches to do well as the tournament is perfectly poised.
    “The initial eight matches are not of much significance as the important matches will begin from the Super Eight stage. There will be a spike in ratings if India remains in the fray,” said Bose.

    GroupM Maxus Client Leader Jigar Rambhia shares the same sentiments. He feels the real tournament even for advertisers begins with the Super Eight stage when all the strong teams will compete against each other.

    “It‘s too early to talk about ratings at this stage since the group stage mainly involves matches with weaker sides and there is only one India match. However, the interest in the tournament will start peaking with the Super Eight stage,” says Rambhia.

    ESPN Star Sports has sold out its entire inventory for the ICC T20 WC with as many as 34 advertisers on board including three joint presenting sponsors and seven associate sponsors.

    Channel Match Date TVR Reach 000‘s
    Star Cricket Sri Lanka v Zimbabwe 18 Sep 1.2 18020
    Star Cricket Australia v Ireland 19 Sep 0.6 9280
    Star Cricket+ESPN+DD1 India v Afghanistan 19 Sep 4.9 36728
    Star Cricket South Africa v Zimbabwe 20 Sep 3.5 26529
    Star Cricket Bangladesh v NewZealand 21 Sep 0.7 15009
    Star Cricket England v Afghanistan 21 Sep 0.6 8204
    Star Cricket Sri Lanka v SouthAfrica 22 Sep 1.1 16159
    Star Cricket Australia v West Indies 22 Sep 0.9 9152
      2.8 60553
    ICC T20 WC2012
    		  
    Channel: ESS+DD1
    TG: CS 4+, All India
     

  • DDB Mudra creates launch campaign for Yamaha Ray

    MUMBAI: DDB Mudra has conceptualised the latest campaign for Yahama‘s range of scooters for females – Ray. The brand is endorsed by Bollywood actor Deepika Padukone.

    The campaign aims to position Yamaha Ray as “refreshing, uniquely stylish, chic, edgy and futuristic”.

    The insight from the campaign is based on the phrase ‘the first time I did…’. Following the insight, the Ray girl feels somewhat aroused while experiencing a phase of firsts – her first relationship, her first landlady, meeting bad boys for the first time and the first time that she defies her parents to pursue her own dreams. The thrill of doing something for the first time makes her feel insecure, but also drives and excites her. She is just stepping out into the world, spreading her wings and welcomes her new world.

    The campaign tries to communicate that Ray is not simply the first scooter a girl will own but her first riding experience, something that she chooses on her own, not by someone else. It is also a statement that for the first time she is making important decisions in her life and takes the tagline “Hello to a new life….”

  • Asian Paints dons new brand identity

    MUMBAI: DDB Mudra has won the creative mandate of Adani Group‘s corporate business following a multi-agency pitch that saw participation of agencies like Triton Communications, Grey India and O&M.

    The account will be handled out of DDB Mudra‘s Ahmedabad office.
    The agency will work on the internal and external communication of the brand.

    Omnicom Group‘s design agency Wolff Olins was appointed last year to work on Adani Group‘s identity Adani Group has DDB Mudra Group director business development -. EVP and DDB Mudra Ahmedabad Head Sudarshan Banerjee said, “Adani is one of the largest and respectable group and it‘s a prestige to have won the business.

    Now as we are a part of Omnicom group, it probably makes sense to roll out both internal and external functions for the brand.”

  • DDB Mudra bags Adani’s corporate biz

    MUMBAI: DDB Mudra has won the creative mandate of Adani Group‘s corporate business following a multi-agency pitch that saw participation of agencies like Triton Communications, Grey India and O&M.

    The account will be handled out of DDB Mudra‘s Ahmedabad office.
    The agency will work on the internal and external communication of the brand.

    Omnicom Group‘s design agency Wolff Olins was appointed last year to work on Adani Group‘s identity. DDB Mudra Group director business development and DDB Mudra Ahmedabad EVP and head Sudarshan Banerjee said, “Adani is one of the largest and respectable group and it‘s a prestige to have won the business.”

    Now as we are a part of Omnicom group, it probably makes sense to roll out both internal and external functions for the brand.”

  • Ad Club Bombay is now The Advertising Club

    MUMBAI: The Advertising Club Bombay has decided to rename itself as The Advertising Club. The decision to change the name was ratified at the club‘s annual general meeting (AGM) on Wednesday to provide it a national character.

    The club also announced the members of its management committee.

    Lodestar UM CEO Shashi Sinha will continue to be the president of the club, while Aditya Birla Group – Financial Services CMO Ajay Kakkar has been appointed as the vice president. Kakkar replaces Time TV Network MD & CEO Sunil Lulla.

    DDB Mudra Group COO Pratap Bose has been assigned the role of secretary whereas Sujoy Ghosh will take over as joint secretary.

    Ogilvy India‘s Madhukar Sabnavis is named as the treasurer of The Advertising Club.

    Commenting on why the club has undergone a name change, Sinha said, “We have changed the name with the intension of giving the ad club a national footprint.”

    Ajay Chandwani (Percept) and N Rajaram (Airtel) continue to be a part of the new management committee. The other members include Punitha Arumugam (Director – Agency Business at Google India), Sameer Sathpaty (Marico Consumer Products), Ajay Trigunayat (Times English GECs‘ CEO), Sanjeev Bharghava (JWT India) and Sajan Raj Kurup (Creativeland Asia).