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Tag: DDB Mudra

  • DDB Mudra Mumbai and Adventure 18 urge Corporate India to step Outdoors

    DDB Mudra Mumbai and Adventure 18 urge Corporate India to step Outdoors

    MUMBAI: Corporate India is overworked and exhausted. While the rest of the world works 50 to 60 hours a week, corporate India clocks in 80 hours. Their lives revolve around their desks, and their time away from work is the time they spend playing solitaire or browsing the internet.

    DDB Mudra Mumbai and Adventure 18 saw this as an opportunity to urge corporate India to get away from their dreary workstations and step out and have an adventure. Apart from this, the other challenge faced by the team was execute the campaign in a cost-effective way.

    The team used a surprisingly overlooked, yet effective medium of communication – Window Washers, to do the job.

    Window Washers, dressed up in adventure gear, were sent down office buildings located across the city of Mumbai. In a sight worth a watch, mountaineers, rock climbers and para gliders descended on to buildings across the city.

    The result was overwhelming. There were a few who were scared, some were amused, but everyone took note of the men in adventure gear. And when the window washers had the attention of the office they revealed their message: “Don’t you wish you were outdoors?” The message continued to give the website address of Adventure 18.

    Speaking on this activity, Louella Rebello, Executive Creative Director, DDB Mudra Mumbai, said, “Sometimes you are at work, you look out of the window and wish you could be in the great outdoors instead. We decided to actually put a guy out there telling you to do just that. Adventure 18 was a great partner in making this happen.'”

    Adding to this, Mohit Oberoi, Owner, Adventure 18, said, “It’s a great concept. More importantly, it’s brought attention to what we do and stand for as a company. That is to give people an unforgettable experience of the outdoors”

  • Sanjay Panday to head Gutenberg Networks India

    MUMBAI: DDB Mudra Mumbai SVP Sanjay Panday has been entrusted the additional responsibility of Gutenberg Networks India Head.

    Panday has been with the DDB Mudra Group for over five years and spearheads some of the largest clients of the group out of Mumbai. With over two decades of experience, he has worked across major agency networks and handled brands such as Cadbury, ITC, Emirates, Videocon, Emami and Asian Paints.

    Panday said, “The global trend of consolidation of artwork, digital studio and pre-production services is now in India. I’m looking forward to help make Gutenberg Networks India one of the best pre-media production services companies in the region.”

    DDB Mudra Group group CEO and managing director Madhukar Kamath said, “I am confident that Sanjay, with his vast experience across a spectrum of clients and agencies will lead Gutenberg Networks India to its goal of becoming a strategic business hub for digital studio and pre-media production services.”

    Gutenberg Networks is a global integrated marketing production organisation with core expertise in developing and executing cost effective communication campaigns in broadcast, web, press and print. With an expert workforce of over 1200 employees globally, Gutenberg Networks works closely with some of the biggest brands leveraging and creating value through tightly executed global campaigns. It has worked with over 75 clients for an average tenure of over a decade. Some of its partners include Philips, Star Alliance, PepsiCo Tropicana, Volkswagen and Canadian Tourism Commission.

  • Dentsu Communications appoints Vedobroto Roy & Deepak Singh as ECDs

    Mumbai: Dentsu Communications has appointed Vedobroto Roy and Deepak Singh as ECDs and creative heads.

    Both Roy and Singh will be based in Mumbai.

    Roy joins Dentsu from Leo Burnett while Singh has moved from DDB Mudra, Mumbai.

    Dentsu Communications CEO Arijit Ray said, “I am really glad to have Vedobroto and Deepak on board. Both Deepak and Ved bring to the table the perfect combination of talent and the right attitude to provide leadership and transform the creative product and culture to the next level. Both of them are highly accomplished creative directors. I am sure with their capabilities, they will help build and accelerate the momentum and impetus that has been set forth.”

    Singh said, “I am eager and rearing to go. The opportunity is really challenging and exciting at the same time and I am looking forward to working with Ved and the team.”

    Roy said, “In their search for next level of creative leadership at Mumbai, Dentsu somehow found me suitable for the role. My focus along with my partner in crime, Deepak Singh, would be on helping the organisation achieve their new creative mandates while nurturing the relationship with the existing clients and developing their business objectives as creatively as possible.”

    Roy started his career at Ogilvy Mumbai, joined JWT Delhi later and then went to Cheil Communications, Delhi. He then joined Leo-Burnett, Dhaka. For the past 12-13 years, he has worked on brands that include Pepsi and Samsung, across agencies and geographies. Apart from working on Brand Pepsi, his team headed by him re-launched 7 UP and Tropicana.

    Singh has worked with clients like Philips, Electrolux, Emirates, World Wide Media Group when he was with DDB Mudra. Before DDB Mudra, he had worked with Leo Burnett, Grey and McCann, working on brands like Vimal, Suzlon, Parle, Kinetic and Bajaj.

  • Commonwealth’s Shally Mukherjee joins DDB Mudra as SVP

    MUMBAI: Shally Mukherjee, a veteran with sixteen years of experience with advertising agencies like Leo Burnett, JWT and FCB Ulka, has been appointed as DDB Mudra Mumbai senior vice president.

    She will handle a portfolio of businesses which include FMCG, realty, tourism and corporate. She will report to DDB Mudra Group Mumbai president Rajiv Sabnis.

    Mukherjee comes in from Commonwealth, the joint venture agency between McCann and Goldby Silverstein created specially to service the Chevy account. She has worked across categories and has significant experience in handling regional multinational FMCG businesses.

    Sabnis said, “Shally is now a member of the DDB Mudra Group family. She joins not just an office or agency but a large, integrated communications conglomerate and a family of over 1150 people. We hope that her experience and expertise meets with exciting challenges and opportunities provided by our clients and brands. We welcome her and wish her a great career here, in the years to come.”

    Mukherjee, said, “This opportunity is a perfect next step in terms of mutual value addition. DDB Mudra is going through very exciting times and I am delighted to be a part of it. I am sure the sheer challenge of my mandate here will ensure hugely eventful times ahead.”

    At Commonwealth Mumbai she led global projects and also had the mandate for Korea for Chevrolet. Before that, she was at Leo Burnett as vice president and regional account director on P&G Asia Pacific.

    Her mandate was to lead the Mumbai hub, one of the four global hubs for P&G Femcare (Whisper). She led the Asia Pacific business for Femcare and has extensive experience in their key markets- India, Philippines, Japan and Korea where she also the shopper and digital partner agency teams.

  • Interbrand India adds Mahindra to its roster

    MUMBAI: DDB Mudra‘s brand consultancy agency Interbrand India has added Mahindra Group to its roster of clients that includes Tata Group and Godrej.

    The Interbrand offices in Mumbai and London will carry out the assignment. Mahindra is looking to establish itself as one of the world‘s most valuable brands.

    Formed by the transition of Water, the brand strategy and design consultancy of DDB Mudra Group, to Interbrand, Interbrand India offers complete suite of brand consulting services including brand strategy, audit/evaluation, design, brand management and verbal identity. The operation will continue to be located in Mumbai.

    Interbrand India MD Ashish Mishra said, “We want Indian companies to realise that brands are not mere logos or slogans but rank among the most important assets a business owns. As the world‘s leading brand consulting firm, our task, quite simply, is to help the Best Indian Brands graduate to Best Global Brands.”

  • Thailand’s Chuo Senko enters India via JV with DDB Mudra

    MUMBAI: Thailand‘s media communications group Chuo Senko (Thailand) Public Company Limited is entering India through a joint venture company with DDB Mudra Group.

    The two agency networks have floated an entity named Chuo Senko India Co Ltd, 49 per cent of which will be owned by DDB Mudra and 51 per cent by Chuo Senko (46 per cent through Chuo Senko and five per cent through Ad India Ltd).
    Incidentally, this is DDB Mudra Group‘s first joint venture as it plans to aggressively expand its business in India. Omnicom has 51 per cent stake in DDB Mudra while the remaining 49 per cent is held by Mudra.

    Chuo Senko has invested Rs 5 million for its equity stake in ChuoSenko India.
    The JV company has been formed with the intention of launching agencies and firms in the business of advertising, public relation, media, shop decoration and other related advertising services.
    Sources said an announcement of the first agency under this JV company will be made as soon as by the end of this month. When contacted, both Chuo Senko and DDB Mudra did not respond to repeated mails and calls.
    For DDB Mudra, this deal means tapping into a larger pool of clients. In 2012, the group grew organically with accounts like Ashok Leyland, Adidas, Amway, Bank of Baroda, Carrier Midea and Castrol among others.

    Starting in 1963 as a total solution advertising agency in Japan and later shifting its centre of operations to Thailand, Chuo Senko has taken the joint venture route to expand in other Asian markets. It currently has presence in four South East Asian markets apart from Thailand – Vietnam, Malaysia, Cambodia and Indonesia.
    In November 2012, the agency formed a business alliance with Japanese agency Daiko Advertising in a bid to expand into the larger markets of the region. Under this business alliance, Chuo Senko enables Daiko to meet wide variety of client needs by utilising six offices of Chuo Senko in Southeast Asia, besides existing Daiko offices, three in China, two in Vietnam, and one each in Taiwan and India. Meanwhile, Chuo Senko will be able to support its existing clients’ business development in both the Chinese and the Japanese market, utilising the Daiko network in Japan and overseas.
    Chuo Senko has clients like Honda, Hitachi, Bangkok Tokyo Department Store, Thanachart Bank Public Company, Epson, and Wan Thai Food Industry.

  • DDB Mudra brings Kharwatkar on board as creative director

    MUMBAI: DDB Mudra has roped in Ashish Kharwatkar as creative director for its Mumbai office. He will be reporting in to DDB Mudra Mumbai ECD Louella Rebello.

    Kharwatkar comes in from Lowe where he was creative director. He has also worked with Grey Worldwide, Enterprise Nexus (Bates 141), Masters DDB (Sri Lanka) and FCB Ulka among others. This is his second stint with DDB Mudra, where he worked on Volkswagen in 2009.

    With over 12 years of industry experience, he has worked on a diverse set of categories ranging from automotive, FMCG, technology to media, hospitality, financial, retail and pharmaceutical. He has worked with brands of the world such as CEAT Tyres, Audi, Kinetic, Volkswagen, Surf Excel, Parle Marie, Citi Group, ICICI Bank, Toshiba, XYLYS, Carlton Resort, and Killer Jeans.

    Rebello said, “Ashish has the perfect mix of experience and the right attitude. He‘s done some fine work across categories and I‘m looking forward to seeing him do some great work on our brands.”

    Kjarwatkar said, “The main draw was the opportunity to work on an iconic brand like Volkswagen, again. Which brings us to the fact that, in my career, I have found myself coming back to Mudra, over and over again. I have worked with both, Mudra and DDB Mudra in India, and DDB in Sri Lanka. I guess what I like about the DDB Mudra Group is the focus on work (and work alone) and, more importantly, the people. Needless to say, I‘m looking forward to doing some good work.”

  • DDB Mudra wins Itz Cash creative mandate

    MUMBAI: DDB Mudra has won the creative mandate for Itz Cash, post a multi-agency pitch.

    The account size is pegged at around Rs 200 million.

    There is no incumbent on the account. DDB Mudra Group chairman and CCO Sonal Dabral said, “It’s always exciting to partner a client and work on a brand that believes in innovative thinking and open to doing things in a refreshing way. Itz Cash is exactly that. Innovation is at the heart of this brand and we’re looking forward to creating some breakthrough work on it.”

    DDB Mudra Group president Rajiv Sabnis said, “Itz Cash is an exciting brand that has embarked on a journey of becoming a premier & innovative pre-paid payment solution company. Navin Surya and his team have decided to engage DDB Mudra in their ambitious growth plans and their vision of building a world-class consumer facing brand in the multi-service, pre-paid solutions domain. It gives us the unique opportunity to build a consumer brand in a category that is relatively nascent in India. It looks like a fast-paced and exciting road ahead.”

    Itz Cash managing director Naveen Surya said, “We are proud to partner with DDB Mudra and are looking forward to a long, exciting and committed relationship with the Group.”

    Itz Cash Card Ltd, part of the Essel Group, was established in 2006. Itz Cash initiated the concept of prepaid payment solutions to the Indian consumer and various business entities.

  • DDB Mudra executes campaign for Big Bazar’s IMSH

    MUMBAI: DDB Mudra has created a campaign for retail chain Big Bazar‘s India‘s Most Stylish Homes contest. The idea was to drive sales around the month of December which in India is not traditionally the ‘holiday season‘. Unlike the western countries, it is not a very ‘active consumption period‘ for Indian retail. The campaign aims to promote the affordability of stylish decor, and also attract new customers to its stores.

    It suffers with festive fatigue after the Pujo, Diwali and Id period. Also in India with every region celebrating its own new year; the date holds little cultural significance apart from being a fun, westernized concept. Though people are embracing the idea of New Year, it is still not seen as a strong enough reason to spend.

    The idea was to capitalise on the increasing demand for style in the consumers‘ shopping criteria. People want to look, feel, live and project style in everything that they do. Extending this concept to stylish homes and to attract home makeovers, Big Bazaar spanned the entire space of furniture, appliances, storage, kitchen ware, home décor, crockery to create an exciting range with best offers and roped in Ram Kapoor and Sakshi Tanwar for a two-week long contest ‘India‘s most stylish homes‘ is a pan India contest, where the winners can play host for the famous couple for a day. To take part, customers must shop for a minimum of Rs 300 and send in pictures of their homes.

    The individual 106 store winners and 31 city winners are chosen by a team of interior designers. However, in the final stage, a national winner will be selected based on the decisions of judges as well as the brand ambassadors.

    DDB Mudra Mumbai group creative director Anand Karir said, “Big Bazaar is the last word on best deals in daily home essentials in every Indian household. So when the client came to us with an idea of an event where they wanted to showcase their vast range of trendy home fashion products, something they had never highlighted hitherto, we decided to also communicate it in a new way that‘s completely different from what we usually do for the brand.”

  • Union Bank ropes in DDB Mudra for corporate ad duties

    MUMBAI: Union Bank of India has chosen DDB Mudra to handle its corporate advertising mandate after calling for a multiagency pitch with leading agencies in the country.

    The size of the account is in the range of Rs 400 million. The agency will be the sole entity working on the account.

    DDB Mudra Group president Rajiv Sabnis said, “It is a matter of immense pride and delight that Union Bank has retained the services of DDB Mudra as the sole custodian of their Corporate Brand mandate. We look forward to building the brand further and continuing to create break-through communication for Union Bank, as we have done over the last six years. Today, Union Bank‘s campaign centered around the thought of ‘Your dreams are not yours alone‘ has become the benchmark of effective and impactful communication.”

    Union Bank general manager corporate communications support services and branch expansion departments S Aftab said, “DDB Mudra understands our brand and the teams have the necessary skills to build on our promise of “your dreams are not yours alone”. We saw that in their presentation and creative expression. We look forward to their continuing contribution in our quest to make Union Bank one of the most successful bank brands ever.”

    DDB Mudra Group chairman and CCO Sonal Dabral said, “Union bank of India has been a truly inspiring partner for DDB Mudra. It‘s this partnership that helped create the path breaking, soulful and insightful campaign ‘Your Dreams Are Not Yours Alone‘. We are therefore really honored and excited to be able to continue this partnership, creating great work and dreaming bigger dreams. Together.”