ITV

Tag: DDB Mudra

  • DDB Mudra launches a TVC for Big Bazaar on the occasion of Independence Day

    DDB Mudra launches a TVC for Big Bazaar on the occasion of Independence Day

    MUMBAI: DDB Mudra Mumbai unveiled its new TVC for Big Bazaar‘s campaign Mahabachat- Ab Paise Ka Power Badhega (which includes sales and discounting schemes) in Hindi.

    The 30 second ad film, produced by Whodunit Films and directed by Anand Karir, has been created for the brand‘s six day event and is being broadcast before Independence Day which showcases people buying huge volume of products because of its scheme.

    According to the brand its challenge was to attract customers who are reducing their spending due to increasing inflation. The brand is eyeing such customers on Independence Day whose wallet has been shrinking.

    Talking about the TVC, DDB Mudra Mumbai senior creative director Anand Karir said, “In today‘s time, the consumer is constantly feeling that the value of the rupee is dipping and hence everything is becoming more and more expensive. Our idea was to communicate to the customer that Mahabachat, with its offerings at rock bottom prices, is here to pump up the power of their money. The jingle “Har koi Raaj karega, dil ki aaj karega…” complemented by shots of people who have shopped for insane amount of stuff from Big Bazaar attempts to communicate the same in a simple and engaging manner.”

  • DDB Mudra West strengthens Creative Team

    DDB Mudra West strengthens Creative Team

    MUMBAI: DDB Mudra West appoints Satyajeet Kadam and Shagun Seda as creative directors, DDB Mudra Mumbai. The creative duo will be based out of Mumbai and will work under the guidance of DDB Mudra Group chairman & CCO Sonal Dabral.

    Both, Shagun and Satyajeet join DDB Mudra West from TBWA.

    Satyajeet‘s (popularly known as Satya) last stint at TBWA was as associate creative director on Nissan, Standard Chartered Bank, FA, Pril, Marvel and Lavie. With over 10 years of experience, Satya has worked with well-known agencies including Lowe and Ogilvy & Mather and worked on popular brands including Taj Mahal Tea, Amaron batteries, Bru, Godrej Properties, Lifebouy and Tata Tea among others.

    Shagun, with 10 years of experience, has worked on brands including Nissan, Standard Chartered Bank, Fadeos and talcs, Pril, Lavie, Nivea, Visa, Makers – by Raymond, Principal Retirement Advisors, Angel Broking, Adidas, Samsonite and American Tourister among others in TBWA and ICICI Prudential Life Insurance and The Oberoi Hotel among others in a brief stint at Lowe.

    On further strengthening the creative team, Sonal Dabral said, “I‘m very excited about Shagun and Satyajeet joining the DDB Mudra family. A hugely talented team, they are both modern day storytellers with big brand experience and excellent work that transcends mediums. l look forward to some path breaking work from this energetic and passionate team across all the important brands they will lead here.”

    DDB Mudra Group West president Rajiv Sabnis said, “Satya and Shagunas a creative team are keen to make a significant difference to the agency and the brands that they will be leading. They bring a certain zest and enthusiasm to the workplace that will be infectious. They are very talented and curious people, exactly what we were looking for in DDB Mudra. The DDB philosophy of “talent without tantrums” rings true when you meet these excitable creative directors. We welcome them on board and wish them success in the agency.”

    On joining DDB Mudra Mumbai, Satya, said, “I have learnt more about advertising from the people I‘ve worked with, than the brands I‘ve worked on. And I have been fortunate to work with some wonderful and talented people – Abhijit Karandikar, Sagar Mahabaleshwarkar, Amer Jaleel and Rahul Sengupta to name a few. DDB Mudra gave me the opportunity to work closely with Sonal Dabral, who is an institution in himself. Together with him, my team and our set of brands, I look forward to a great innings at DDB Mudra.”

    Adding to this, Shagun said, “After spending a little under a decade in TBWA, which has been my kindergarten, school and university in advertising, it was time to leave home, to try something new. It is difficult not to get attracted by the canvas, brands, work and culture of DDB Mudra. And most importantly, it is very difficult to not admire Sonal. Whether you‘re gaping in awe at his body of work or chatting with him over a cup of tea. I am really excited about the role I am undertaking at DDB Mudra and look forward to doing some great work here.”

  • Sharat Kuttikat joins DDB Mudra west as creative director

    Sharat Kuttikat joins DDB Mudra west as creative director

    MUMBAI: Sharat Kuttikat joins DDB Mudra west as creative director and will be based out of Ahmedabad. Kuttikat will partner with Jayesh Vaghela who has been with the agency for a number ofyears and will oversee the creative side of the agency‘s client roster including Arvind, Zydus Wellness, Smphony, Nirlife, Rotomac and others.

    Both Kuttikat and Vaghela will work under the guidance of DDB Mudra Group chairman & CCO Sonal Dabral.

    Prior to this, Kuttikat has worked with Stark Communications Bangalore as creative director. He has also worked with Happy Creative Services as associate creative director, Ogilvy & Mather as a creative group head and Frank Simoes, Delhi. Kuttikat was the founder/creative head of Anonymous Creative. This will also be his second stint with DDB Mudra as he has worked with Mudra Communications, Kochi in 2002-03. 

    In his 12 years stint Kuttikat has worked with some well-known brands such as Vodafone, SAP, Karnataka Tourism, Bengaluru International Airport, Lee Jeans, Basics Life, Wipro Technologies, The Federal Bank, Malayala Manorama Classifieds and Rohan Builders.

    DDB Mudra Group chairman & CCO Sonal Dabral said, “OurAhmedabad office is a very important part of the DDB Mudra Group and it needed a team not only rooted and conversant in traditional thinking but also fully adept at new media and new age creativity. Sharat and Jayesh are just that team. I‘m very excited to have Sharat on board and am sure along with Jayesh he will take DDB Mudra Ahmedabad to new heights.”

    On joining DDB Mudra west, Kuttikat said, “Honestly joining DDB Mudra west was an easy decision. A great opportunity to work on prestigious brands, an enviable mix of categories, and not to mention, the people you get to work with. Also, to be operating from an office where it all began for Mudra is special. The ambition is to partner with brands and drive them to greater glory, while staying true to the amazing culture DDB Mudra has. I cannot be more excited.”

    DDB Mudra Group is a part of the Omnicom group. DDB Mudra Group comprises three agency networks, six specialist agencies and eleven strategic business units which offer their expertise under four disciplines (Media, OOH, Retail and Experiential).

  • Godrej No.1 has launched its new TV commercial

    Godrej No.1 has launched its new TV commercial

    MUMBAI: Godrej No 1, the soap brand has launched its new TV commercial. The new ad film is conceptualised by DDB Mudra.

    The ad film is focused on the new variant launch ‘Aloe Vera and White Lily‘ which contains natural ingredients & makes skin naturally beautiful, while continuing to build aspiration and beauty cues.

    The TVC is directed by Ram Baruch, producer by Hozefa Alibhai and Ravi Bhagchandka.

    The TV commercial showcases a nanad visiting her bhabhi‘s maternal home in Shimla. While speaking to her bhabhi, nanad teases her saying that her city is even more beautiful than Shimla. The bhabhi gets surprised on the impossibility of that being true and in the process finds her being unexpectedly appreciated for her natural beauty and the beauty she brings to the city.

    DDB Mudra group creative director Ashish Phatak said, “The challenge was to take the brand and its association with natural beauty forward, without making it another run of the mill campaign. So instead of talking about the benefits of the product directly we looked in to our TGs (target groups) life. This helped us in coming up with the idea of unexpected appreciation and it blended with the product beautifully.”

    DDB Mudra group creative director Aman mannan added, “In order to take the idea forward, we explored new relationships in our protagonists life and finally came up with a script that featured one such relationship, that of a nanad and a bhabhi. Traditionally this relationship in India is that of conflict, so appreciation coming from such a relationship would be truly unexpected.”

  • DDB Mudra appoints Subhasis Chatterjee as AVP

    DDB Mudra appoints Subhasis Chatterjee as AVP

    MUMBAI: DDB Mudra has appointed Subhasis Chatterjee as AVP. Subhasis will report in to senior VP Shally Mukherjee.

    Subhasis makes the shift from Contract Advertising where he was group account director. With over 12 years of experience, Subhasis started his career at Hutchison Essar and then made a switch to the agency side. He‘s worked with some well-known agencies including Bates, Publicis Ambience and Triton.

    Commenting on joining DDB Mudra, Subhasis said, “I started my career working with a great brand – Orange, where I saw how a brand was more than just what we see in the ATL space. While the lead task of brand building may still depend on mass media, the Indian consumer wants much more from brands today. The multi-domain expertise of DDB Mudra Group, offers great potential to deliver such comprehensive and true brand solutions. And I am excited to lead this effort for my businesses.”

    In these 12 years, he‘s worked on famous brands such as Google, Piramal Realty, Tata Photon, Set Wet, Papa John‘s Pizza, Parachute Aftershower and ICICI Debit and Credit cards among others.

    On his appointment, DDB Mudra Mumbai senior VP Shally Mukherjee said, “Subhasis comes with cross-category experience and a great ability to partner clients and grow business. He will be partnering me on driving the DDB Mudra Group agenda while adding value to our clients‘ businesses and growing with them. He is a great addition to the team and we expect him to help further the confidence that clients have in DDB Mudra. We extend a very warm welcome to Subhasis and wish him a rewarding career with the organisation.”

    DDB Mudra Group president Rajiv Sabnis said, “Subhasis is a welcome addition to the DDB Mudra West talent pool. He comes from a strong creative and planning culture and we look forward to his contribution in the organisation. He arrives at a time that DDB Mudra has upped the ante in the country and we are looking at consolidating and providing strong growth in the coming years. We expect Subhasis to deliver senior counsel to our clients and ensure communication integration across our group specializations. We welcome Subhasis to the DDB Mudra Group family and wish him a long and successful innings here.”

  • Volkswagen unleashes the powerful Polo GT TSI on Indian roads

    Volkswagen unleashes the powerful Polo GT TSI on Indian roads

    MUMBAI: Volkswagen which believes in ‘Maximum power, minimum consumption‘ has launched its new TVC.

    The TV commercial has been created by DDB Mudra

    Volkswagen Group India has launched Polo GT TSI ‘lives up to every bit of it‘ on 29 April. The car has 7-speed DSG (Direct Shift Gearbox) transmission, a first for small cars in India. With a 1.2 liter engine, the GT‘s power output boasts a surprising 77 kW @ 5000rpm and a maximum torque of 175 Nm @ 1500-4100 rpm.

    Talking on the launch, Volkswagen Passenger Cars MD Arvind Saxena said, “The new Polo GT TSI is the perfect answer to a lot of customer demands as it combines maximum power with minimum consumption. The whole campaign works on this idea and translates it in a creative and innovative way.”

    The TVC opens with a young boy mesmerised by his ‘Super Dad‘ who can do anything. He observes his father performing tasks everyday around the house. The TV commercial ends when the father‘s car is showcased, which is the ‘powerful‘ new Polo GT TSI and then it reveals why the son thinks his father is a superhero.

    Commenting on the film, Chairman & DDB Mudra Group CCO Sonal Dabral said, “It‘s always rewarding to create work for Volkswagen. An iconic brand with its own distinct voice of telling insightful human stories with wit and intelligence. This latest piece of work for the powerful Polo GT is one such story. We‘re very proud of this new TVC and I‘m sure not just Super dads, but everyone will fall in love with it.‘

    DDB Mudra Group executive creative director Louella Rebello added, “This one‘s been a joy to make. It‘s an endearing and fun way to say power and how that is interpreted through the eyes of a child.”

  • IAA Debates in Delhi: ‘Creative awards can also be given for differentiated one-off expressions’

    IAA Debates in Delhi: ‘Creative awards can also be given for differentiated one-off expressions’

    Mumbai: The third in the series of the International Advertising Association (IAA) India Chapter’s debates will be hosted in Gurgaon on Monday 13 May 2013.

    It will be presented by the Dainik Bhaskar Group.

    The topic for the third IAA Debates is ‘Creative awards can also be given for differentiated one-off expressions’.

    Speaking ‘For’ the topic will be BBDO India chairman and chief creative officer Josy Paul and DDB Mudra Group COO Pratap Bose.

    ‘Against’ the motion will be Pepsico India vice president marketing – beverage Deepika Warrier and Green Bean Ventures director Lloyd Mathias.

    The debate will be moderated by Future Brands MD and CEO Santosh Desai.

    IAA India Chapter president Srinivasan K Swamy said, “The first two debates – in Mumbai and Goa – have been extremely well received. I expect the third IAA debate to do as well. The topic chosen is provocative and is something in the minds of many after the recent Goafest-Abbys event. With the line up of speakers the debate in Delhi promises to be exciting, delivering viewpoints to help our perspectives evolve.”

    IAA debates co chairperson Partho Dasgupta added, “This is the good old classic format of debate where industry leaders debate serious issues. It‘s not a standard comfortable panel discussion sitting on a couch. We get to hear the best opinion backed by information on subjects with speakers defending their positions passionately.”

    The venue of the event is The Trident and it will be held from 4.30 pm to 6.30 pm.

  • Livon Silky launches ‘Break Free’ campaign

    Livon Silky launches ‘Break Free’ campaign

    Mumbai: DDB Mudra has conceptualised the new ad campaign for Livon Silky tat introduces the brand‘s latest range of products. The campaign‘s aim is to showcase Livon’s main attribute of giving girls back the ability of leaving their hair open everyday.

    The television commercial named ‘Break Free’ highlights the new formula which promises for the stylish hair that can be manageable every day.

    The TVC propagates the USP of how the product helps to break free from hair that looks dull and tangled. The ad is directed by Jim Sonzero.

    DDB Mudra CCO Sonal Dabral said, “It was very exciting and challenging to work on the new Livon TVC. An important milestone in the life of this brand, this new TVC is more than just a TVC. Besides being a befitting tribute to the free-spirited, modern indian girl who loves freedom, it‘s also an effort to do a total make-over of the Livon brand. I feel on both counts the TVC has been a great success. I‘m sure it will be loved by the target audience and will do wonders in the market place.”

    DDB Mudra executive creative directors Talha Bin Mohsin and Mahesh Parab addeds, “We have used this campaign to mirror the insecurity a woman feels in being caged and tied down in her modern daily life. This film attempts to synonymously ask the contemporary woman to adopt change by taking actions into her own hands. No one can communicate this change any better than a spirited brand such as Livon”.

    Marico India Sameer Satpathy EVP and business head shared, “This is our first TVC on Livon post our acquisition of the brand. We would like to increase the penetration of the category by driving the relevance of the same. The TVC highlights the brand’s ability to deliver on a women’s desire for open hair anytime and anywhere”.

  • Two Indian agencies bag metals in Clio Awards 2013

    Two Indian agencies bag metals in Clio Awards 2013

    MUMBAI: Wah Wah Music and DDB Mudra from India achieved a huge success by making it to the list in the Clio Awards 2013, which recently announced winners in nine out of the total nineteen categories.

    For the original music in the film technique category award Wah Wah Music won Silver for its entry Nike ‘Parallel Journeys‘ directed by Dhruv Ghanekar. The agency behind the campaign was JWT India, whose NCD Senthil Kumar wrote the film directed by Abhinay Deo of Ramesh Deo Productions (RDP).

    In the Print Technique category, DDB Mudra won a Bronze for work on Volkswagen Attention Assist System titled ‘Art Direction Board‘, for Illustration. The work done by DDB Mudra Delhi gives credit to art directors Raylin Walles, Rajit Gupta and Satyin Patel (also the illustrator), with CCO Sonal Dabral.

    The awards also had four jury members from India, namely chairman and chief creative officer Josy Paul, BBDO India; co-founder and chief creative officer Agnello Dias, Taproot India; Studio Eeksaurus Production and director E Suresh, and director Prasoon Pandey, Corcoise Films. The annual awards prove distinction in advertising, design and communication across various media.

  • Super Jury brings the hammer down on the Abbys controversy

    MUMBAI: As the winds of controversy blow through the Indian ad land post the 2013 Abbys Awards, the Super Jury constituted by the Awards Governing Council (AGC) has decided that all the awards given will stand.

    The decision has been made with the intent of maintaining the sanctity of the Abby awards. The Super Jury ruled that enough time had been provided between shortlisting of entries and the announcement of the winners for any party to raise objections/concerns. As a result, any speculation after the Abby Awards/Goafest will not be entertained.

    It also declared that the awards that had been rescinded due to similar complaints for DHL (agency BBDO Proximity) and Electrolux (agency DDB Mudra Group) will be reinstated.

    The AGC has also noted that for the future rules pertaining to reviews will be further clarified and strictly adhered to.

    The Super Jury comprised of Agnello Dias, Carlton D‘silva, Josy Paul, K S Chakravarthy, Nitish Tiwari, Piyush Panjwani, Prasoon Joshi, Prashant Kalyankar, Rakshin Patel and Sonal Dabral. The decision was taken following a meeting on 23 April.

    This year, the creative Abbys became a hotspot for controversies with agencies dropping out, scam ads being exposed and last minute requests to withdraw entries, even after the awards were announced. Many believe that Abbys 2013 opened up Pandora‘s Box for the ad industry with issues of scam ads, client-agency communication, creative liberty, and plagiarism coming to the fore.

    One would only hope that this is the end of the matter on awards this year, but only time will tell.