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Tag: DDB Mudra

  • DDB Mudra south & east appoints Rajat Ray as associate vice president

    DDB Mudra south & east appoints Rajat Ray as associate vice president

    MUMBAI: DDB Mudra south & east has roped in Rajat Ray as its associate vice president. Based out of the agency’s Bengaluru office, he will be reporting to DDB Mudra south & east executive vice president Sujay Ghosh. .

     

    Ray joins DDB Mudra, fresh from a five year stint at Ogilvy & Mather, where he was last designated client services director and led the consolidated advertising team on the IBM account. Before that, he was associated with prominent agencies like Euro RSCG, Ogilvy (earlier stint) and Fountainhead.

     

    Ray has had extensive experience across sectors both B2C and B2B, including but not limited to FMCG, consumer durables, real estate, healthcare, lifestyle, BFSI and IT and brings to the table, a high degree of proficiency in digital marketing.

     

    Ray said, “I’m extremely excited about my new assignment at DDB Mudra and look forward to navigate through the unique opportunities and challenges that the alco-bev category presents. In the short span while I’ve been here, I’ve been struck by the overall levels of energy and enthusiasm. I am impressed with some of the work emanating from this office clearly indicative of the high level of strategic thinking and creative talent it has at its disposal.”

     

    Cherian added, “I am happy to welcome Rajat to the DDB family. Rajat brings with him strong creative agency experience handling global brands & businesses. He is an excellent people’s person and demonstrates strong leadership skills.”

  • DDB Mudra appoints Shaleen Sharma as VP for TracyLocke India

    DDB Mudra appoints Shaleen Sharma as VP for TracyLocke India

    MUMBAI: DDB Mudra Group has appointed Shaleen Sharma as TracyLocke vice president, strategic planning & analytics.

     

    Reporting into TracyLocke head- business & operations Sameer Mehta, Sharma will be the lead strategist across the agency’s clientele and service offerings that includes shopper marketing, trade marketing and retail solutions.

     

    Having worked across various categories, he brings on board a significant understanding of consumer engagement, brand management and building strategic marketing platforms that combine digital, media and entertainment domains.

     

    Sharma is currently working on the development of a qualitative tool that reveals human needs and motivations and places them in a contextual and cultural framework. The primary application of this tool is about driving a deeper connect between brands and their consumers. He has also developed a real time web analytics tool that is capable of integrating all the brand variables, like sales, click through rates, foot falls etc.

     

    “There are pivot points in life, where you realize, quite clearly, what is the next set of challenges you want to solve and the kind of people you want to work with. Tracy Locke, and by extension the DDB Mudra Group, signifies that pivot for me. Everything they are engaged with, be it, their client portfolio, the kind of work they are doing and the ambition they have for their future, makes me realize that my next opportunity for value creation lies here. It will be a privilege to be a journeyman with this Brotherhood,” said Sharma.

     

    Mehta added, “At TracyLocke, we believe in Bottom-Up grass roots approach to enable our clients with a business solution, which is powered by the shopper insights. Shaleen brings in relevant experience in shopper engagement strategies aligning it with brand management and building strategic marketing. His understanding and expertise on digital will only add to our vision of providing technology led shopper insights and shopper experiences encompassing path-to-purchase across the retailers and e-tailers.” 

  • Kyoorius Awards 2015: Ogilvy makes a clean sweep with 15 Elephants

    Kyoorius Awards 2015: Ogilvy makes a clean sweep with 15 Elephants

    MUMBAI: In possibly the best organised award shows in town, Kyoorius, in association with D&AD, announced the winners of the 2015 Advertising & Digital Awards at the DOME at the NSCI, SVP Stadium in Mumbai.

     

    Ogilvy won 15 Blue Elephants, 13 in advertising and two in digital awards. DDB Mudra won six Blue Elephants and was the only agency to bag the Black Elephant. Contract India bagged five Blue Elephants followed by Ideas@work with three Blue Elephant and BBDO India with two Blue Elephants.

     

    The night, which was presented by Colors, brought together over 1200 professionals from the advertising, digital and marketing industries and clients across India to celebrate in Indian creativity. Like it is said, in typical ‘Kyoorius fashion’ the night was unlike any awards ceremony – from the Times Square-inspired sets, to the sound and motion graphics. The entire visual experience for the night was created by Dutch studio Addikt.

     

    A total of 1419 entries (up almost 40 per cent from the previous year) were submitted across Advertising & Digital categories. Of the 163 In Book winners, 48 entries were awarded Blue Elephants, and one entry was awarded the ever-elusive Black Elephant.

     

    DDB Mudra, Ideas@Work, Ogilvy, Contract Advertising, Scarecrow Communications, Soho Square, BBH, BBDO India, Dentsu Webchutney, Madison, Madison BMB, ITSA Brand Innovations, Experience Commerce, Rediffusion Y&R, BBH, Famous Innovations, Havas Worldwide, Fanatics, Grey, Linen Lintas, PHD India, Sapient, Web Maffia, River Advertising, Creativeland Asia, Blink Digital, Whyness Worldwide, and TBWA were some of the agencies who were awarded the ‘Baby Elephant’ trophy as In Book winners.

     

    Of the 163 In Book winners, also nominees for Blue Elephants, the advertising and digital juries awarded 36 Blue Elephants in Advertising and 12 Blue Elephants in Digital categories.

     

    In the advertising categories, the 36 Blue Elephant winners included campaigns by Contract Advertising, Ideas@Work, Creativeland Asia, Ogilvy, Early Man Film, DDB Mudra, BBDO, Fanatics, Grey, TBWA and Linen Lintas.

     

    In digital categories, 12 Blue Elephant winners included work by PHD India, Pigeon & Co., Quasar, Quidich, Dentsu Webchutney, Experience Commerce, Leaf Design, Madison Media, Sapient and Ogilvy.

     

    Black Elephants are reserved for work that redefines the category it is entered in, by taking risks, creating a new conversation with the audience or lasting impact on the industry.

     

    DDB Mudra was awarded the only Black Elephant this year for the direct marketing campaign, Health Cha Shree Ganesh. The campaign for Nutralite, gave everyone’s favourite portly idol a healthy makeover – With a physically fit statue and equally fit priest, accompanied by sugar free modaks and offerings at a pandal in Mumbai. Devotees could participate in Zoomba workouts while waiting in line and donate calories while working out on a treadmill.

     

    Kyoorius founder CEO Rajesh Kejriwal said, “We are overwhelmed by the response this year, the 1419 entries are further acknowledgement of the industry’s support for the Kyoorius Awards. Our international jury and open format ensure that we are a truly neutral and transparent platform that stimulates the industry and nurtures future creative talent. Every year we notice certain trends that prevail in the work entered. This year we saw a lot of work around gender equality and women’s rights, reflecting the national sentiment surrounding these sensitive issues. And of course, in a World Cup year, plenty of cricket.”

     

    D&AD CEO Tim Lindsay added, “The Kyoorius Awards continue to grow in size and stature, and are an important indicator of the world class standards of the Indian creative scene. But the real heroes are the creatives themselves, who are producing ever more engaging, emotional and beautifully crafted work. D&AD are proud to partner.”

     

    Colors CEO Raj Nayak said, “Colors is proud to be associated with the Kyoorius Awards, and we are happy to see that it’s become so successful in the second year. Congratulations to all the elephant winners.”

     

    Alongside the Elephant winners, all nominations will be featured in the Kyoorius Advertising Awards Annual and the Kyoorius Digital Awards Annual – distributed to over 5000 corporate and creatives across India – providing an invaluable and unrivalled source of creative inspiration.

     

    The awards night marked the end of the two-day festival of creativity in advertising, media and marketing developed by Kyoorius in partnership with ZEE, GroupM and D&AD.

     

    Terminology

     

    Unlike other awards programmes, Kyoorius Awards have no gold, silver or bronze, and it is the jury’s prerogative to award more than one Blue Elephant in a category, or none at all.

     

    In-Book: Work that stands out above the rest and meets the three judging criteria, for being 1) An original and inspiring idea, 2) Well-executed, and 3) Relevant to its context. Amongst the best pieces of work in the year, in-book winners are the nominees for Blue Elephants.

     

    Blue Elephant: Checks off all three criteria and reaches the Kyoorius Awards benchmark of creative excellence. Recognised as a symbol of the very highest creative achievement.

     

    Black Elephant: Best of Show. The ultimate prize. Work that is truly ground-breaking amongst all the judged work.

  • DDB MudraMax realigns biz units; announces new leadership structure

    DDB MudraMax realigns biz units; announces new leadership structure

    MUMBAI: In line with the changing consumer, market dynamics and the imperative need to offer seamless consumer engagement solutions to clients, DDB Mudra Group has realigned its media, OOH, experiential and retail businesses that are offered under the DDB MudraMax brand.

     

    DDB Mudra Group executive director and DDB MudraMax Media (including digital) president Sathyamurthy Namakkal will now additionally take charge of the DDB MudraMax OOH business.

     

    This consolidation bolsters the multi channel media offerings of the group and will help clients benefit with access to the entire gamut of services in data analytics, media planning and buying across all media touch points. Both units have grown aggressively over the past three years and this consolidation is the next step in achieving exponential growth.

     

    DDB Mudra Group executive director and DDB MudraMax head of ideas Aneil Deepak (popularly known as Andee) will now take charge of the DDB MudraMax experiential business as well.

     

    Deepak has taken the lead in delivering path breaking campaigns for clients in the experiential and engagement space viz. Health Cha Shree Ganesh, The Misunderstood Scoreboard, Eye for an Eye. With the experiential business added to his portfolio, the group looks to build innovative and engaging brand experiences that deliver business growth for all clients.

     

    TracyLocke head business and operations Sameer Mehta will take independent charge of the business and will now report directly to DDB Mudra Group CEO and MD Madhukar Kamath. He has been instrumental in delivering technology led solutions for clients to help grow their business in the field marketing, shopper marketing and the retail space.

     

    Kamath said, “Partnering our clients in solving their business challenges and rewarding top performers in the group have always been top priority for us. Realigning the DDB MudraMax business helps us achieve both these objectives. We will also see several young and deserving talent in the group grow into positions of responsibility aligned to our constant endeavour of building an agile organisation.”

  • DDB Mudra South & East appoints Tejali Shete, Ajay Menon as senior creative directors

    DDB Mudra South & East appoints Tejali Shete, Ajay Menon as senior creative directors

    MUMBAI: DDB Mudra South and East has appointed Tejali Shete and Ajay Menon as senior creative directors. The duo will be based out of the agency’s Bengaluru office. 

     

    With over a decade of experience in the creative communications industry, Shete joins DDB Mudra from Grey Worldwide and a short stint at Leo Burnett, Kuala Lumpur. Shete has worked with agencies including Contract, Lowe Lintas, Ogilvy & Mather, Creativeland Asia, and Percept/H.

     

    On the other hand, Menon joins DDB Mudra from JWT Chennai where he was senior creative director & AVP. With over 16 years of experience, Menon has worked at Orchard in Mumbai, JWT in Chennai and Saatchi in Bengaluru.

     

    Shete said, “Joining DDB Mudra South and East was an easy decision for me, considering their diverse brand portfolio that carries immense potential, the quality of talent and a young and energetic team. Besides, I am excited to work with Sonal Dabral, whose work I have been following since the days when I was cutting my teeth in advertising. He has fostered an excellent balance between creative excellence and focus on client success at DDB Mudra, which would help us as a team to achieve laurels on national as well as international platforms.”

     

    Menon added, “Back in Bengaluru after nine years, coming to DDB Mudra is in many ways, a homecoming. This agency offers some great things – strong leadership, an emphasis on creativity, an open culture, a terrific team and great brands. In other words, all the necessary elements to create great advertising. It’s an opportunity that no creative guy looking to making an impact will pass.”

     

    DDB Mudra South & East president Ranji Cherian said, “I am delighted to have Tejali Shete & Ajay Menon join our team at DDB Mudra South and East. They come in with solid experience and strong body of work to showcase. They are extremely talented and nice to work with and fit into our DDB culture that prioritizes creativity & humanity. I am confident that their contribution will take our agency to greater heights.”

  • Kyoorius Awards sees 40% rise in entries for advertising & digital categories

    Kyoorius Awards sees 40% rise in entries for advertising & digital categories

    MUMBAI: The second edition of the Kyoorius Advertising & Digital Awards has received a whopping 1419 entries by Indian agencies and studios. This is a jump of over 40 per cent from last year’s total tally of 988 entries from Advertising & Digital Awards.

     

    Participating agencies include DDB Mudra, Ogilvy & Mather, Madison Group, Grey Worldwide, Contract Advertising, Creativeland Asia, Scarecrow Communication, Linen Advertising, Itsa Brand Solutions, Webchutney, Isobar, Rediffusion Y&R, Ideas@Work and BBH among others.

     

    Kyoorius founder CEO Rajesh Kejriwal said, “This number has been very encouraging and a sign of acceptance by the industry. Kyoorius thanks all the agencies for their support. We look forward to a packed jury session next week as these entries battle it out for Blue and Black Elephants.”

     

    The Kyoorius Awards recognise and award the most outstanding creative work in the Indian visual communications and digital sphere. To this end, Kyoorius, in association with D&AD, has endeavoured to create a neutral platform, complete with a jury composed of some of the top creative minds from around the world.

     

    All jury members for the Advertising & Digital Awards will gather in Mumbai to review, discuss and elect the best over a four-day period. To make the judging process as transparent and open as possible, members from the industry have been invited to see the jury in action at Nehru Centre from 29 April to 1 May. This is amongst the very few open to public jury sessions around the globe.

     

    Visitors can come in and watch the jury debate the entries, checkout some of the best in Indian creativity and attend four FYIdays conducted by the jury members.

     

    The FYIday sessions will be held at the Hall of Knowledge, Nehru Centre, Worli, Mumbai.

     

    29 April – 9 am: Isobar China chief creative officer Tim Doherty.

    29 April – 6 pm: Grey London deputy executive creative director Vicki Maguire

    1 May – 9 am: D&AD deputy president & Havas Work Club creative partner Andy Sandoz

    1 May – 6 pm: Made By Many co-founder Tim Malbon

     

    The Blue Elephant is recognised as a symbol of the very highest creative achievement. Kyoorius Awards have no winning tier structure – no gold, silver or bronze, and it is the jury’s prerogative to award one or multiple Blue Elephants in any one category, whereas none in another, if entries are not up to the mark.

     

  • Sony goes full-throttle with new IPL campaign for 2015

    Sony goes full-throttle with new IPL campaign for 2015

    MUMBAI: Even as the country enjoys the ICC Cricket World Cup and its vibrant Mauka campaign, Multi Screen Media’s (MSM) IPL right holder Sony Max has launched its campaign for the flagship tournament. It’s indeed a daring attempt to launch a cricket oriented campaign when every cricket fan in India is either speaking about World Cup or Mauka.

    India ka Tyohaar, which implies to festival of India, is Sony’s campaign for IPL 2015. The campaign reverberates around the concept of how IPL is a festival of unity. DDB Mudra orchestrated the campaign and a series of videos were released on both television and social media platforms. It must be noted that last year the campaign was conducted by Havas Media and was called Come on bulava aaya hai.

    Among the videos launched so far, Firework has garnered maximum views on YouTube. The humorous video starts with a look alike of Shah Rukh Khan asking price of a cracker and he sees Salman Khan’s look alike and goes and hugs him. Basically IPL is portrayed as festival of unity, which successfully merges many distances and dilutes animosity.

    In a span of six days the video managed 60,922 views, which is commendable compared to their last year's videos on YouTube.

    The video is likely to get more popularity as the tournament comes closer. The parody was trending on social media for a brief time after its release.

    The second video that the channel launched was titled Office. The video starts with an office boy choreographing dance moves to celebrate various glorious moments and the executives follow him. At the time of penning the article, the video has managed 26,448 views.

    The third video is called Auto, which shows how India prepares for a festival and people easily agree to compromise. The video is targeted to the crazy youth who unitedly plan for a match and watch it together. The video has garnered 36,209 views so far.

    Last year’s campaign Come on bulava aaya hai had four videos shared on the social media platforms of which the Ghost video garnered maximum views with 382,457 hits. The video starts with a priest trying his level best to free a conjured body but the spirit refuses to leave the victim. When the priest is about to give up the IPL siren blows and the spirit comes out to say mera bulava aagaya.

    In another video the creative agency targeted the Bengal audience where they show a Bengali wife running away from the wedding ceremony to catch IPL action. This video managed to garner one third of the previous one with only 119,577 in more than a year time.

    Humor was very much evident in last year’s campaign too. In one of the video they show a mother is about to expire and wants to share something very important with her son. The paranoid son waits eagerly for his mother’s disclosure and when she starts talking, the siren blows and the son runs away leaving his mother on death bed to catch IPL action. The video has got 93,475 views in more than a year's time.

    Considering the circumstances and timeline, the progress made by the campaign so far should be an encouragement to the organizing committee. 

    When queried about the campaign sources in MSM revealed that a few more teasers will be released in the coming days. “The released videos have done well so far and we will have a few more videos hitting public forum in the coming days,” said the source.

  • Dentsu Communications appoints Vipul Thakkar as national creative director

    Dentsu Communications appoints Vipul Thakkar as national creative director

    MUMBAI: Dentsu Communications has appointed former DDB Mudra group creative head- South and East Vipul Thakkar as national creative director.

     

    As the creative leader of Dentsu Communications, Thakkar will work towards strengthening the agency’s southern network and expanding the Mumbai operation. His appointment is part of a broader strategy to strengthen on the group’s creative caliber.

     

    Dentsu India Group executive chairman Rohit Ohri said, “I am delighted to have Vipul as a part of the Dentsu Communications leadership team. ‘Work that works’ has been Vipul’s mantra. His work has worked not only for the brands that he’s worked on, but also for the agencies he has worked in. He has built motivated integrated teams, seamless agency networks and a solid creative reputation for the organisations he has worked for. I’m confident that Vipul’s creative leadership, will take Dentsu Communications to greater heights.”

     

    Dentsu Communications CEO Simi Sabhaney added, “Vipul’s deep knowledge of both the South and West markets and his ability to creatively connect the dots in the integrated communication landscape is a perfect combination for a company like Dentsu. I am delighted to welcome Vipul into the DCPL family.”

     

    Thakkar said, “I am thrilled at this moment when I don the hat of national creative director at Dentsu Communications. It will be my pursuit to produce effective communication, eked out from both newer insights and everyday rituals. This is a great opportunity to tap the potential of the south and west markets and to work with the wonderful and energetic team, where I will aim to channelize all energies leveraging our strengths and in validating the proof of the pie by building brands- effectively and consistently.”

     

    Thakkar is a seasoned advertising professional with over 19 years in the business. He joins Dentsu from DDB Mudra Group, where he was creative head – South & East.

     

    He has created work for brand categories such as lifestyle, finance, beverages, fashion and FMCG. At DDB Mudra he was responsible for work on Royal Challenge, McDowell’s No.1, TTK Prestige, Peter England and Jos Alukkas. Prior to DDB Mudra, he was at Ogilvy Bangalore, where he created ads for ITC Bingo, Sunfeast Yippee, Allen Solly, MTR and Titan watches.

  • DDB Mudra wins creative mandate for Pepsi IPL 2015

    DDB Mudra wins creative mandate for Pepsi IPL 2015

    MUMBAI: The creative mandate of Pepsi IPL 2015 has been handed over to DDB Mudra group. Last year the creative responsibility was taken care by Havas Media and the campaign was named ‘Come on Bulawoa Aaya Hai’.

     

    Confirming the development to Indiantelevision.com, a source in Multi Screen Media (MSM) said, “Havas Media is a creative agency associated with Sony Six and takes care of their campaigns. Whereas DDB Mudra handles the creative responsibilities of Sony Max. In an internal meeting, MSM decided to hand over the responsibility to DDB Mudra.”

     

    Sources in DDB Mudra also confirmed the development to Indiantelevision.com.

     

    It should be noted that initially IPL was only showcased on Sony Max but since MSM launched its sports channel Sony Six, the flagship tournament started featuring on both the channels.

     

    MSM president Rohit Gupta earlier in a conversation with Indiantelevision.com mentioned that the campaign will be on air by the end of February. He had said, “IPL is our biggest asset and we will promote is as aggressively as possible.”

     

    IPL starts just 10 days after ICC World Cup and a rejuvenating campaign is needed to grow interest amongst fans.