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Tag: DDB Mudra Max

  • Brands woo Mumbai voters with offers

    Brands woo Mumbai voters with offers

    MUMBAI: Political parties may have succeeded in getting Mumbaikars to step out and cast their vote but brands are taking a step further in wooing all those who fulfilled their duty on voting day. Here’s looking at what’s on offer for inked customers:

    Vote today, party tomorrow

    Today being a dry day, DDB Mudra Max, which has been running an interesting initiative titled ‘Operation Black Dot’ for the last few months, is hosting what it calls a ‘voters’ party’ tomorrow for first-time voters at one of the suburban outlets of Hard Rock Café. While Myra Wines is serving a complimentary glass of wine at restaurants such as The Table, Salt Water Café and Smoke House Deli in SoBo. Blue Frog is offering free entry tomorrow. The pub has also asked those who voted to take selfies with a pint of GBC beer and post them on their social pages. The first 25 to do so will be getting the second pint free.

    Food for vote

    Just flash your inked finger and avail some cool offers at places like Sun-N-Sand, Sahara Star, Dominos, KFC, Ice Cream Works, Le 15 Patisserie, Bistro Café, Ramada Goa Portuguesa, 6th Street Yogurt, Cream Centre, Grain & Bagel Café, Debonairs Pizza, Spaghetti Kitchen, Bombay Blue, Noodle Bar, Copper Chimney and The Little Door.

    Go shop

    The likes of Spykar, bYSI and It’s our Studio are offering discounts on apparel and other products.

    Pamper your hair

    Lakme Salon is offering a 50 per cent discount at all outlets across the city while Trinity Salon is offering free haircuts to those who come flaunting their ‘Kaala Teeka’. Taj salons across Taj properties have come up with cool offers as well.

    While brands took the initiative to ensure good voter turnout, seems like Mumbaikars were not wooed enough to go and vote.

  • DDB MudraMax to be chief consultants in outdoor solutions for Ludhiana

    DDB MudraMax to be chief consultants in outdoor solutions for Ludhiana

    MUMBAI: Post a multi-agency pitch, the Municipal Corporation of Ludhiana, Punjab, has appointed DDB MudraMax as its consultant for the preparation of a ‘Master Plan for Outdoor Advertisement’ in Municipal Corporation Limits of Ludhiana, Punjab. The agencies who were present for the pitch included Delhi Integrated Multi Modal Transit System, Tandon Urban Solutions and IBI Consultancy India. There is no incumbent on this account.

    Currently, outdoor advertising in Ludhiana is regulated by MCL, LDA, GLADA, PUDA Indian Railway etc, and each of these bodies have their own set of rules and regulations, tender process, revenue generation and sharing.

    As a fallout of different rulings and existence of different viewpoints there is a lack of a cohesive policy on the subject. Along with MCL, LDA, PWD and other government bodies, the other stake holders involved in advertising have also voiced the need to define a comprehensive policy on outdoor for Ludhiana. These include the city; the industry, the citizens and individual NGOs.

    As a consultant, DDB MudraMax will be responsible for providing the best and most innovative ideas and recommend best practices to be adopted for Ludhiana’s outdoor advertisement industry including street furniture for Ludhiana City. The scope of work involves a thorough study of the existing outdoor advertisement policy and preparation of a concept plan that explains the ideas and provides the best practices and applications to be adopted in the case of Ludhiana. This will also include a master plan for outdoor advertisement, street furniture for Ludhiana City including the detailed design specifications, material and dimensions along with incorporating the essential signs.

    Commenting on this DDB Mudra Max outdoor and experiential retail President Mandeep Malhotra said, “We were excited to partner Municipal Corporation of Ludhiana in the master plan for the outdoor policy. It is going to be a first-of-its-kind for the city in the coming times. Ludhiana being a forward looking entrepreneurial city had to be the first to take the initiative. We ourselves are looking forward to make the city look wonderful and aesthetically great.”

  • Maxus and Lodestar UM to jointly handle Wipro’s media biz

    MUMBAI: Wipro Consumer Care and Lighting has awarded its media duties to Maxus India and Lodestar UM following a multi-agency pitch that took place about a month ago.

    The account size is estimated to be around Rs 1.5 billion collectively.

    Wipro has about 20 brands and they will be handled by Maxus including Santoor deo. Santoor‘s other products will be handled by Lodestar UM.

    Prior to this, the account was jointly handled by ZenithOptimedia, DDB Mudra Max and Lodestar UM.

    Wipro Consumer Care and Lighting (WCCLG), a business unit of Wipro Limited, has a range of consumable commodities. The first product to be introduced by WCCLG was vegetable oil, later popularized under the brand name ‘Sunflower Vanaspati‘. It offers personal care products, such as Wipro Baby Soft and Wipro Safewash, toilet soaps like Santoor and Chandrika and international brands like Yardley. Its portfolio of lighting solutions includes products like Smartlite CFL, LED and emergency lights.

  • Rohit Samarth is head of Terra in DDB Mudra Max

    Rohit Samarth is head of Terra in DDB Mudra Max

    NEW DELHI: Rohit Samarth has joined DDB Mudra Max as senior vice president, heading the operations of Terra, its rural marketing agency.

    Samarth comes from Percept Out of Home, where he was the business head of its rural vertical responsible for all its communication and marketing strategies. With more than 25 years of experience in the industry, Samarth has had the opportunity to work with some of the largest and the most recognised brands in the country.

    He started his career with Nestle India, and later worked with various other companies like Media Workshop India, Amar Ujala Prakashan, India Infrastructure Publishing, UCP Integrated Marketing Solutions, Federation of Indian Chambers of Commerce and Industry (Ficci) and Linterland.

    DDB Mudra Max president and head Mandeep Malhotra said, “I am excited for the positive change brought into the BOP offerings at DDB Mudra Max. Apart from great knowledge and experience, Rohit brings with him passion and energy to take the existing momentum of the team and the work to a whole new level.”

    Samarth said, “I have some very exciting plans in mind and the focus this year will be to make DDB Mudra Max a serious contender for the top spot in the BoP space. Development of strong teams in all disciplines is another of my initial focus areas. I have no doubt that Terra will grow to be one of the most preferred and specialised rural communication solutions provider within the next two years.”

  • Jyothy Labs-Henkel brings on board DDB Mudra Max and LMG

    Jyothy Labs-Henkel brings on board DDB Mudra Max and LMG

    MUMBAI: Jyothy Laboratories has awarded the media planning mandate for the recently acquired Henkel portfolio to DDB Mudra Max following a multi-agency pitch. LMG has been awarded the media buying duties for the same.

    The pitch saw participation from three of the firm’s roster agencies – DDB Mudra Max, OMD and LMG.

    Before the takeover, DDB Mudra Max was in charge of media planning for Jyothy Laboratories and LMG handled its media buying responsibilities. Henkel’s media buying and planning was handled by OMD.

    In view of this development, OMD’s responsibilities on the Henkel account have been split between DDB Mudra Max and LMG and it will no longer work on the account.

    Speaking to indiantelevision.com DDB Mudra Max president and head media NP Sathyamurthy said, “We have a decade long association with Jyothy Labs and it was our team’s wisdom on the business combined with our ability to provide end-to-end media planning solutions that worked in our favour.”

    The Mumbai office of DDB Mudra Max will be handling the account and Sathyamurthy will be in charge.

    In totality, the account is estimated to be worth Rs 1.50 billion.

    Last year Fabric whitener and detergent maker Jyothy Laboratories bought 51 per cent stake in Henkel AG‘s Indian arm for Rs 5.7 billion.

  • Mudra Max bags BPCL’s media account

    Mudra Max bags BPCL’s media account

    MUMBAI: Mudra Max has bagged media duties of state-run oil firm, Bharat Petroleum Corporation (BPCL).


    The account will be handled out of the agency‘s Mumbai office. Lintas Media Group (LMG) was the incumbent agency.


    BPCL called for a pitch in the month of August. Incidentally, the Fortune 500 company has Lowe — LMG’s creative agency — on its roster. LMG had won the account from MEC (Mediaedge:cia) in 2008.


    BPCL, one of the oldest public sector petroleum and refining organisations in India, calls for media and creative pitches every three years. In May, it had added Law & Kenneth to its existing roster of three incumbent agencies — Lowe Lintas, Saatchi & Saatchi and Euro RSCG. In the media pitch nearly 11 agencies participated; LMG, Maxus and MEC made it till the last round.
     
    In November 2010, Scarecrow Communications was hired by BPCL to handle its retail initiatives.
     
    Recently, Mudra Max has been on quite a roll, bagging the big accounts of World Gold Council and Ashok Leyland.