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Tag: DDB Mudra Group

  • DDB Mudra and Thailand’s Chuo Senko end joint venture in India

    DDB Mudra and Thailand’s Chuo Senko end joint venture in India

    MUMBAI: Thailand based communications group Chuo Senko Group and India’s DDB Mudra have ended their joint venture (JV) in India.

     

    The JV company Chuo Senko Advertising India began operations in the country in the first half of 2013 as a full-service advertising agency, partnering with the DDB Mudra Group.

     

    From mid-year 2014, the agency began hiring for its team and saw some big wins including work for Daikin Airconditioning India, Panasonic India, Triumph Motorbikes, Woolmark and the Korean Cultural Centre India (part of the Embassy of the Republic of Korea) in the last quarter of 2014.

     

    The Chuo Senko Group and the DDB Mudra Group mutually decided to part ways in the joint venture they setup in 2013. However, in recognition of the growth opportunities and potential the India market offers, Chuo Senko is now investing aggressively in expanding capabilities and additional capacity in Chuo Senko Advertising India.

     

    The company said that it expects 2015 to be its best year yet and 2016 to be many times better. “It takes time to find the right mix of people, product and place, and it is a very exciting time for us as we get closer to that sweet spot each day,” the company said in an official statement.

     

  • DDB Mudra Group elevates Sameer Mehta as TracyLocke president

    DDB Mudra Group elevates Sameer Mehta as TracyLocke president

    MUMBAI: DDB Mudra Group has elevated Sameer Mehta to the post of TracyLocke India president. In his new role, Mehta will report to DDB Mudra Group CEO and MD Madhukar Kamath.

     

    TracyLocke is DDB Mudra Group’s shopper marketing, field marketing and retail solutions agency. 

     

    Mehta has been a part of the DDB Mudra Group since 2005 and has been instrumental in setting up and growing the field marketing, retail solutions and shopper marketing services for the group. With 17 years of experience in this field, Mehta is helping businesses grow through interventions at the point of purchase and this has been utilized extensively for many brands.

     

    Post the Mudra Groups acquisition by Omnicom, Mehta has been a part of the team that has been entrusted to build the TracyLocke brand in India. 

     

    Mehta said, “I look forward to this opportunity as we imbibe the TracyLocke philosophy of ‘Buy Design’ in our day to day work. We believe in putting intent and purpose behind every activity that leads a customer to buy a brand. This principle helps us design experiences that turn shoppers into believers. We are seeing this being practiced by TracyLocke in the US with Pepsico, where they deliver cutting edged brand experiences. The global win of the SC Johnson business will also give us an opportunity in India to collaborate with other markets. Truly a lot to look forward to for us in TracyLocke India.”

     

    Kamath added, “This has reaffirmed the belief that I always had in TracyLocke India’s capabilities to become one of the flagship businesses of the DDB Mudra Group. I am excited about the potential that we have to deliver technology led solutions in this space with Sameer at the forefront. He has a core team that has helped him grow this business and I am sure will continue to do so. I congratulate him on this well-deserved elevation within the group and look forward to working closely with him.”

  • Rajesh Gola joins DDB Mudra Group

    Rajesh Gola joins DDB Mudra Group

    MUMBAI:  Rajesh Gola has joined DDB Mudra North as senior creative director. Based out of the agency’s Gurgaon office, Gola would be reporting to DDB Mudra North creative head Sambit Mohanty.

     

    A former senior creative director with JWT Delhi, Gola has been associated with agencies like Grey Worldwide, FCB Ulka and Saatchi & Saatchi in his career spanning 15 years.

     

    Gola said, “Each agency brings with it specific challenges. To overcome them you need the right people. DDB Mudra North has the right people.”

     

    Mohanty added, “Rajesh is a great addition to our creative team. Experience apart, he brings a rare sense of maturity and responsibility that is hard to find these days. Add to that a killer sense of wit and you know that with this guy around, there will never be a dull moment!”

     

    Some of the brands that Gola has worked on include: Airtel, VLCC, Monte Carlo, Max Bupa, Dabur Gulabari, Dabur Red Toothpaste, Hitachi and Mother Dairy amongst others. In 2008, his campaign for Mother Dairy Nutrifit was awarded as the ‘Best Campaign’ by International Dairy Federation Awards.

  • Pratap Bose’s ‘conglomerate of agencies’ to launch in 25 days

    Pratap Bose’s ‘conglomerate of agencies’ to launch in 25 days

    MUMBAI: Over the last one month, a spurt of new agencies have been added to the Indian media, advertising and digital sectors. Adding to the new launches will be ad man Pratap Bose’s new ‘conglomerate of agencies’, which is just 25 days away from launch.

     

    Putting all speculations to rest, Bose, the former DDB Mudra Group chief operating officer, confirms the development to Indiantelevision.com saying, “We are 25 days away from the launch and there is a lot of work happening on the back end. We are yet to decide the agency’s name and logo. Everything is slated for announcement in time to come. We want to build the organisation into a one stop shop for the brands’ needs.”

     

    According to Bose, his new venture will be a “media communications conglomerate” and will have multiple equity stake holders.

     

    The new venture will drive core competencies across different divisions in the media, be it creative, communications, branded content, outdoor, media planning and buying, retail and digital amongst others.

     

    “Apart from this, the conglomerate will consist of five-six companies, each focusing on their expertise. Initially the agency will not cater to advertising and communications, but we do intend to expand those verticals later,” Bose informs.

     

    Bose also reveals that the agency is on the look-out for various investment options. While he refused to disclose any figures, reports doing the round say that the agency is looking for an initial investment of around $10 million.

     

    Bose, who has more than two decades of experience in advertising, has been working on the new venture for the last four-five months and is in the process of building a formidable team. Joining him is Mandeep Malhotra, who recently quit DDB MudraMax, where he was president and head of its OOH, experiential business and retail cluster.

     

    Last year Bose quit DDB Mudra Group as COO, where he worked for six years. Prior to that,he has worked with Ogilvy & Mather for 15 years in various positions. He is also the president of The Ad Club.

  • Royal Challengers Bangalore launches anthem for IPL season 8

    Royal Challengers Bangalore launches anthem for IPL season 8

    MUMBAI: It’s that time of the year again! While the cricket fans are all geared up for this season’s IPL, the Royal Challengers Bangalore (RCB) fans have something special to look forward to besides the game. RCB drums up excitement and quite literally puts a voice in your head through the launch of its latest RCB anthem!

     

    Bold and catchy, the tune promises to elevate and set the mood just right for the game. It is an anthem that needs to be sung loudly, vociferously, from the heart and with attitude. Just the way RCB play their game. Composed by Chennai born New Zealander, Mikey McCleary with lyrics from Sonal Dabral, Chairman and Chief Creative Officer of DDB Mudra Group, the anthem is inspired and borrows from the bold spirit which embodies Gen-Y’s ‘never say die’ spirit that team RCB live and play by.

     

    With an impressive repertoire of films like Shaitan, Shanghai, Nautanki Saala and Shaadi Ke Side Effects under his belt, McCleary adds his magical touch to the RCB anthem as well promising to make it one of the most hummable tunes of the season for young and old alike.

     

    The new anthem unlike most, is not only about the game but is an inspiring hymn for the youth to be bold and put their heart and soul into whatever they want to achieve in life. The words are meant to inspire young Indians to be unafraid to be different, not be afraid to challenge the norm, to be bold and willing to take a chance, to make your own track, not just following the well-trodden path. These are also the values that bind the RCB team together – their bold and confident spirit which is echoed by the new anthem. Be it Chris Gayle, Virat Kohli or the young sensation Sarfaraz Khan, it is all about making a bold move in life and being extremely passionate about the game.

     

  • DDB Mudra Group launches Bernbach Fridays

    DDB Mudra Group launches Bernbach Fridays

    MUMBAI: DDB Mudra Group has announced the launch of Bernbach Fridays, a tribute to a man who is the Father of Modern Advertising, a brilliant advertising mind of the 20th Century and DDB’s founder the great Bill Bernbach. The sessions take place on the last Friday of every month at the DDB Mudra Group office, and so far a total of four successful sessions have already taken place.

     

    The maiden session of Bernbach Fridays saw DDB Mudra Group’s very own Chairman and Chief Creative Officer, Sonal Dabral. Having over 2 decades of experience in the field of advertising, he shared his life journey with the audience. Right from his NID days to his first job to how he helped Ogilvy Singapore become the hottest agency in the region and the No.1 creative office of the WPP global network and also his experience as a TV host and a scriptwriter in Bollywood.  He inspired and engaged the DDB Mudra Group employees which was the perfect kick-start to Bernbach Fridays.

     

    The second speaker of Bernbach Fridays was Shreedavy Babuji, of DDB Mudra West, who presented an extremely interesting project she had worked on. The project was a documentary covering the various aspects of an age old folk art form of India – The Truck art. Titled ‘Horn Please’, the documentary focuses on origin of truck art and its evolution since then. The documentary has been accepted at festivals across the world and is getting tremendous reviews everywhere.

     

    The third and fourth sessions of Bernbach Fridays saw Varun Thakur – stand-up comedian and E Suresh – Founder of Studio Eeksaurus, respectively. With a good mix of personal stories, observational humour and impersonations, Varun was an act that no one could miss. E Suresh, also the founder of Famous Studios, shared his eventful journey in the world of animation.

     

    Sonal Dabral, Chairman and Chief Creative Officer at DDB Mudra Group said, “Our instincts and craft as creatives gets honed everyday by just observing and assimilating life happening around us. Which means the more we are aware of our world the better advertising professionals we become. That’s where curiosity comes in. The desire to know as much as possible. Desire to find out the answers. Desire to be acquainted with as many subjects as possible. Curiosity and creativity are never far apart. Without curiosity, we will never be innovative. There will be no growth and nothing will change. To fuel this curiosity we have launched “Bernbach Fridays”.”

     

    The main aim of Bernbach Fridays sessions is to celebrate advertising by creating curiosity. The audiences at DDB Mudra are always ready for something new, therefore these sessions will see speakers from different fields which would include Fashion Designers, Chefs, Film Makers, Scientists, Directors, Musicians, Artists and so on.  

     

    You can view the sessions here:

    Varun Thakur – https://www.youtube.com/watch?v=w8X715bm1P0

    E Suresh –https://www.youtube.com/watch?v=RfdgXn4Nirk&list=UUXZ6ZNX6CZDAytIwNXZlNkA

  • GoaFest’14 Day 2: 190 awards given away across 9 categories

    GoaFest’14 Day 2: 190 awards given away across 9 categories

    GOA: The Day 2 of the ninth edition of GoaFest got bigger and grander, as 190 awards were given away across 9 categories.  Alok Nanda & Company and JWT were the only agencies that took home a Grand Pix for design and direct categories respectively.

     

    Take a look at the details of who made it to the top positions in each of the 9 categories…

     

    The Print Craft category received 189 entries of which 27 made it to winners’ list. There were nine jury members for assessing this category. For this category Taproot picked eight Abbys, JWT took away four Abbys and Umbrella design added three Abbys to its kitty.

     

    There were 290 entries for the Outdoor and Ambient, out of which 29 entries stood as clear winners. 10 jury members were on board for this category. JWT got seven Abbys, Taproot added three and FCB Ulka received three Abbys for this category. 

     

    For the Design category, agencies sent 188 entries and 25 Abbys were given out. Eight industry veterans judged this category. Alok Nanda & Company and Umbrella Designs won five Abbys each. Taproot got three abbys.

     

    In the Direct category there were 55 entries and 13 winners. While Taproot received three Abbys, JWT, DDB Mudra Group and M&C Saatchi picked two Abbys each. The category was judged by nine jury members.

     

    Branded content received 54 entries. There were 21 winners in this category and had 10 jury members judging it. Madison World received three Abbys, while MTV India, Colors, Viacom 18 Media and PHD India got two Abbys each.

     

    The Promo and Activation category got 102 entries and there were 18 winners. Judged by jury members, JWT and Candid Marketing received three Abbys each.  Milestone Brandcom got two Abbys.

     

    PR and Broadcaster which were the newbies in GoaFest got overwhelming response. The Advertising Club and chairman of the Awards Governing Council president Pratap Bose mentioned that the 10 jury member team for the PR category were excited and saw some good pieces of work. In the PR category 24 awards were given away out of the 42 entries received. Adfactors advertising bagged five Abbys.

     

    In Broadcaster category 99 entries were received and 33 winners were declared. Star won 11 awards in this category.

     

    Click here for the detailed result sheet

  • RAPP maintains its winning streak by winning Aditya Birla Money

    RAPP maintains its winning streak by winning Aditya Birla Money

    MUMBAI: RAPP India, a part of the DDB Mudra Group and one of Omnicom group’s leading multichannel agencies has maintained its winning streak this year by adding Aditya Birla Money to its clientele.

     

    RAPP will be responsible for creating go-to-market strategies and digital campaigns for Aditya Birla Money’s Wealth, Broking, Real-Estate and other Distribution business.

     
    Aditya Birla Money is the second client that Rapp has signed up within the Aditya Birla Financial Services Group. Birla Sun Life Insurance being the first, having been signed on last year.

     

    Commenting on this occasion, Ajay Kakar, Chief Marketing Officer-Financial Services, Aditya Birla Group says, “Equity and other alternate assets must be on the consideration set of mass India, if they are to give life to their dreams. At Aditya Birla Money we are committed to provoking our target segments to self-realize the role and importance of money management in their lives and we were looking for a strategic communications partner who can help us bridge this gap. With RAPP India, we are glad we have found an agency that will not only guide and partner with us in the expression of our brand, but more importantly, also help us strategize for the way forward”.

     
    Said Venkat Mallik, President, RAPP India, “ABFSG is a very valuable relationship for us at RAPP.  Aditya Birla Money is a very good addition to our ABFSG portfolio with its focus towards reinventing the way financial service businesses operate. We are looking to bring in innovation into the way Broking and Wealth Management businesses market themselves through creativity in content and in the channels used, while working along with the very bright team at ABM”.