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Tag: DDB Mudra Group

  • Vanaja Pillai to head of diversity, inclusion and impact at DDB Mudra

    Vanaja Pillai to head of diversity, inclusion and impact at DDB Mudra

    Mumbai: DDB Mudra Group has announced the elevation of Vanaja Pillai as head of diversity, inclusion and impact, underscoring the company’s commitment to embedding diversity, equity and inclusion in its people and business strategy.

    Pillai was the driving force behind the Phyllis India Project, a comprehensive and intense leadership development program to help prepare DDB’s women talent for leadership.

    “Vanaja’s work on the Phyllis India program has been applauded across DDB’s borders and is a brilliant example of senior leadership driving actionable change in advancing DEI within the DDB family,” stated DDB Worldwide chief diversity, equity and inclusion officer Nikki Lamba. “We are excited about her taking on this larger mandate and bringing DEI to the heart of our business, people and product strategies in India.”    

    In her expanded role, she will work closely with CEO and MD Aditya Kanthy and HR head Rita Verma on initiatives to grow a diverse and inclusive workplace, including talent acquisition, retention, training and outreach to talent in underrepresented communities. Pillai will also lead the creation and delivery of effective growth and development opportunities rooted in the company’s purpose and growth strategy, said the statement.

    “To compete in our times, we need to take a critical view of every aspect of our business. Our approach to talent and culture included,” commented Aditya Kanthy. “There is much to do in this area, and Vanaja is just the right person to lead us to success. This work, with the Group’s effort as a global network, will bring in diverse voices to help shape workplace culture and brand communication of the future.”

    “It has been an exhilarating journey, from the intent of creating an India chapter for the Phyllis Project, to having the first batch graduate last week,” Vanaja Pillai said, speaking on her extended role. “The bar has been set high for every challenge we pick up from hereon. Over the next year we will focus on a select set of DEI goals and approach them with the same rigour and passion that made the Phyllis India Project what it is today. From an overall talent perspective, the pandemic made us even more aware of the need for constantly focusing on people and their growth.”

  • ‘A Silent Frown’ book commemorates Charlie Chaplin’s life on his 133rd birth anniversary

    ‘A Silent Frown’ book commemorates Charlie Chaplin’s life on his 133rd birth anniversary

    Mumbai: DDB Mudra Group and Charlie Chaplin Museum Foundation have created a book titled ‘A Silent Frown’ dedicated to the life and philosophy of Charlie Chaplin. The book will be officially launched on the 133rd birth anniversary of the legendary entertainer at Chaplin’s World Museum in Switzerland on 16 April.

    The ‘A Silent Frown’ book has been developed as a piece of art. Each page depicts Chaplin’s life in illustrations on a transparent section. When stacked by closing the book, the illustrations come together to form the visage of the great entertainer.

    Eugene Chaplin, recording engineer, filmmaker, and son of Charlie Chaplin, will present the book to the audience and formally launch a signed copy.

    “It is Chaplin’s touching life story presented in few words, with creativity and emotion, a beautiful echo of the art of the comic master of silent cinema,” said Charlie Chaplin Museum Foundation member of the board and head office director Annick Barbezat-Perrin.

    Copies of the book signed by members of the Chaplin family will also be available for auction online later this year.

    Eugene Chaplin, son of Charlie Chaplin and Oona O’Neill said, “This book is a perfect mix of beauty, fun and surprise. A real work of art paying a superb tribute to the life of my father.”

    “Charlie Chaplin’s life serves as inspiration when we need it the most. The last two years have been marred by illness, war, and failing economies; it has created an atmosphere of melancholy,” stated DDB Mudra Group CCO Rahul Mathews. “He too faced similar challenges but smiled through it all. More importantly, he took the world along for the ride. The book we have created does not just depict his life; it captures the hope he shared with millions through his work.”

    The book will be available to the public at the museum. “All proceeds from the sale of ‘A Silent Frown’ at the museum will go towards the charitable and humanitarian initiatives led by the Charlie Chaplin Museum Foundation. These include implementing and developing cultural activities around Chaplin’s art at Chaplin’s World, such as workshops and film screenings,” said the statement.
     

  • DDB Mudra names Anand Murty, Mehak Jaini as India strategy chiefs

    DDB Mudra names Anand Murty, Mehak Jaini as India strategy chiefs

    Mumbai: DDB Mudra Group on Thursday announced the onboarding of Anand Murty and Mehak Jaini as strategy chiefs of DDB Mudra and 22feet Tribal Worldwide, respectively. 

    Both Murty and Jaini will lead the group’s promise of a cohesive view across advertising, digital marketing and media, the company said in a statement.

    “We are so excited about Anand and Mehak taking charge of the strategy department at the group. They are the key to the kind of success we want to create for our people and clients,” commented DDB Mudra Group CEO and MD Aditya Kanthy. “From brilliant creative work and beautiful, seamless experiences through to measured and disproportionate brand and business growth – the strategists are at the heart of the action here.  While one part of the task is to bring changes to the ways of traditional marketers, equally, they will help bring the basics of brand building and consumer thinking to help set a foundation for long-term sustainable growth for digitally forward companies.”

    Murty and Jaini are also part of DDB Worldwide’s Global Strategic Council which brings together the network’s strategy leaders.  The India chapter of the council seeks to bring together the ‘best-in-class’ Omnicom tools, integrating insights and understanding from across advertising, digital and media to partner with clients across workstreams – from brand consulting to creative strategy, said the statement.

    “It is an absolute privilege to lead the strategy team at DDB Mudra and build the network’s strategic product with a partner like Mehak,” said DDB Mudra national strategy head Anand Murty. “The agenda is to continue to build a team that helps drive growth for our clients and partners with creative to deliver on Unexpected Works – on repeat. I look forward to continuing the momentum on DDB’s effectiveness charter and the deep work on insights and culture that has enabled us to build some solid work across our vast and diverse client portfolio.”

    “The timing couldn’t be better,” stated 22feet Tribal Worldwide national strategy head Mehak Jaini. “With traditional businesses experimenting with their digital presence, and digitally native brands challenging what qualifies as marketing – be it exclusive experiences, metaverse extensions, or NFTs; an integrated strategy agenda like ours ensures no client is left behind. And with Anand’s team of brand & communication strategists, and 22feet’s specialist teams of digital evangelists, technologists, brand and business analysts, SEO & listening experts, data nerds and media mavericks, the full funnel wins are ripe for reaping.”

  • OMD Mudramax launches AI-backed media buying tool Bingo

    OMD Mudramax launches AI-backed media buying tool Bingo

    Mumbai: OMD Mudramax, part of the DDB Mudra Group, has launched Bingo, India’s first outcome-based, AI-backed media buying tool focused on emerging brands and enterprise clients. According to a statement, Bingo took approximately 18 months from conceptualisation to launch and two patents have been filed in India and under the PCT which are currently under examination.

    Bingo helps marketers achieve their brand and sales goals by identifying platforms and optimising media spends in a transparent and open manner without human intervention, said the company in a statement on Friday. “Bingo is an Agency Trading Desk (ATD) that integrates all downstream channels including but not limited to media buying platforms such as Google Ads, Facebook, Yahoo and other DSPs,” it added.

    “The ability to buy media in an optimised and agnostic manner by setting clear objectives is what this product intends to achieve,” commented DDB Mudra Group country head and managing partner-integrated media Rammohan Sundaram. “As an advertising agency, we are also looking at acting as technology enablers and partners for our clients. Media optimization and transparency aren’t as esoteric as they sound but require technological intervention. We want to provide those capabilities to clients and marketers in the simplest manner.”

    Like the conductor of an orchestra, Bingo acts as a single control layer that keeps all other buying platforms in sync to deliver media goals. The buying platforms are connected by ready-made marketing APIs through which audience and campaign data flow in. Over a period of time, this historical data is used to optimise campaigns, maximise performance, identify problems and suggest changes to keep the campaign on track for objective delivery.

    The greatest advantage that Bingo offers marketers is a transparent big picture that delivers the best ROI for a business’ media budget. With this tool, marketers have complete transparency over the buying process with no hidden fees and markups, said the statement.

    It offers agnostic buying through a unified platform, solving the problem of having silos for a multichannel approach. Its unbiased KPI-based buying funnels the budget towards a platform solely based on performance data. Campaign optimisation recommendations can be implemented from a single dashboard to achieve the desired outcome, it further said.

    “Merely talking about transparency in the Ad Tech ecosystem is not enough. The entire demand-supply chain is lopsided towards closed ecosystems, which aren’t exactly built in a manner to facilitate transparency, be that pricing or audience data,” said DDB Mudra Group partner – digital and lead programmatic Abhishek Sharma. “It’s time to wrest control and place it exactly where it belongs, with the Advertiser, in a ubiquitous manner. This product is a sincere step in the direction of demand-side innovation and transparency.”

  • Cancel flights of fancy, says DIAL in new campaign

    Cancel flights of fancy, says DIAL in new campaign

    Mumbai: Delhi International Airport Limited (DIAL) has won hearts online for its effort to discourage people from non-essential travel. DIAL launched a social media campaign with a series of #TravelTomorrow quotes to drive home the message with a twist. The campaign was conceptualized by 22feet Tribal Worldwide, part of the DDB Mudra Group.

    With the country grappling with the second wave of the pandemic, people have been advised to stay indoors to curb the spread of Covid-19. In a crisis of this nature, non-essential travel is best avoided. However, constant reminders of beautiful locations, serene beaches on social media can potentially trigger housebound travellers to put their pending travel plans in action. This insight was an enabler for DIAL to go against the very grain of its own interest and launch a campaign that puts national interest first, for the safety of the people and the country.

    Motivational travel quotes are regularly seen over social media, and they are often shared with a beautiful backdrop that immediately makes one want to be part of that exotic locale. The idea was to play around with people’s expectations around such inspiring travel quotes. The campaign was brought to life by putting a unique spin on often used terms such as ‘Carpe Diem’ and ‘Wanderlust’ with visuals of looking out from a window, showing beautiful locations but from within the safety of one’s home.

    22feet Tribal Worldwide national creative director Debashish Ghosh said, “Social media captures an individual’s imagination, especially when they are cooped up in their home with a limited set of activities. In the current scenario, staying home is the best way to protect ourselves and leisure travel must be avoided. While DIAL is at the forefront of receiving and facilitating aid flights as well as Vande Bharat flights from across the globe; the travel facilitator also took on the responsibility to dissuade people from non-essential travel. The team deployed a counter-intuitive take on popular travel verbiage to inject the message with a dose of levity. And that’s how this campaign came to fruition.”

    The campaign is live across social media platforms such as Instagram, Facebook, Twitter and LinkedIn.

    ·       https://www.instagram.com/p/CPk-3cNnPXu/

    ·       https://www.instagram.com/p/CPcn_x4nwLM/

    ·       https://www.instagram.com/p/CPV5qzxHidc/

  • IWEI recognises DDB Mudra Group as top employers for LGBT+ community

    IWEI recognises DDB Mudra Group as top employers for LGBT+ community

    New Delhi: India Workplace Equality Index (IWEI), a comprehensive benchmarking tool for LGBT+ inclusion at the workplace, has recognised DDB Mudra Group in its list of top employers 2020. The group was awarded a ‘silver’ and has become the first in the Indian advertising industry to feature in the list, joining the ranks of 65 other companies across sectors including Wipro, Uber, GSK, Nielsen etc. 

    This recognition acknowledges DDB Mudra Group’s commitment to promote awareness, acceptance and advocacy for the LGBTQIA+ community and its allies. Initiatives such as inclusion of same-sex and live-in partners in the employee medical insurance policy, DDB Transit – the first-of-its-kind internship program for the transgender community and open pride – an employee resource group committed to I&D efforts are instances of the group’s concerted effort to make the workplace more diverse, progressive and united. 

    DDB Mudra Group EVP & head – HR Rita Verma said, “At DDB, we keep D&I at the core of what we do. People perform better when they have the freedom to be themselves. Hiding a key part of their identity at work because they feel unsure or unsafe, can take a toll on employee motivation and performance. We strongly believe that creativity thrives when there is diversity, and we will continue our efforts for a diverse and thriving work environment.”

    The index measures nine areas: policies and benefits, employee lifecycle, employee network group, allies and role models, senior leadership, monitoring, procurement, community engagement and additional work.

  • Vishal Mehra elevated to SVP 22feet Tribal Worldwide

    Vishal Mehra elevated to SVP 22feet Tribal Worldwide

    NEW DELHI: Digital solutions agency 22feet Tribal Worldwide, from the DDB Mudra Group, recently elevated Vishal Mehra to the post of senior vice president. In his new role, he will be leading the Delhi branch for DDB Mudra Group and 22feet Tribal Worldwide, and will be responsible for digital businesses and agency growth in the region.

    Mehra had joined 22feet Tribal Worldwide in 2018, from Cheil Worldwide, as lead – digital strategy and was soon promoted to the position of branch head – north. During his two-year-long stint at Cheil, he handled brands like Jet Airways, Grant's Whisky, Bata and Monkey Shoulder, and led various projects involving digital brand strategy/planning for Samsung India, across categories like HHP (handheld products), wearables, digital services and e-commerce.

    Mehra has earlier worked with companies like SimpliFlying, Bite, and Spiider Digital. He is a Haas School of Business, University of California alumnus and holds degrees from IMI and  IIPM.

  • #MediaMinds2 | Emotional pact within our teams helped us survive this pandemic: Aditya Kanthy

    #MediaMinds2 | Emotional pact within our teams helped us survive this pandemic: Aditya Kanthy

    NEW DELHI: Having spent more than 17-years of his professional career with DDB Mudra Group, Aditya Kanthy is very proud of two things; the amazing work that the creative powerhouse is constantly churning out and the emotional bond that all the members of the team have developed. And he attributes both these factors to them being able to survive the worst of the financial blows in recent history, in the form of Covid2019. In the latest episode of Indiantelevision.com’s Media Minds season 2, one of the youngest CEOs on the block, Kanthy shares in detail his experience of working in the industry, talks about his role models, and his plans to keep the people culture at the group intact along with getting more serious about diversity inclusion. 

    “The one thing every human being wants is hope. It’s the fundamental thought of the human experience and we are seeing that play out in our lives, in our work as well. There is human capacity for optimism, for positivity,and for progress. And I think that’s what we are seeing playing out,” he points out. 

    He added that he is very proud of his team that despite the many physical, mental, and financial challenges of the times churned out great content for brands like Stayfree and Spotify. 

    Kanthy also noted that going ahead, the group is also going to speed up its process of diversity inclusion.

    Watch full episode here:

  • Delhi Airport & 22feet Tribal Worldwide take homebound travellers on virtual tour with #DELnavigate

    Delhi Airport & 22feet Tribal Worldwide take homebound travellers on virtual tour with #DELnavigate

    NEW DELHI: Delhi Airport joined hands with 22feet Tribal Worldwide, part of the DDB Mudra Group, to launch an innovative Instagram campaign #DELnavigate. The initiative enables people to experience India virtually while being safe at home.

    The ongoing pandemic has forced travel enthusiasts to stay indoors and has potentially derailed plans for travel this year. Delhi Airport spotted an opportunity to offer a unique experience through #DELnavigate, to lift the spirits of people experiencing wanderlust by allowing them to explore picturesque locations from their phones. 

    Delhi Airport’s reconnection to a host of domestic destinations is seen through a virtual network of destinations on Instagram. Four zone accounts – @DELtoNorth, @DELtoEast, @DELtoSouth & @DELtoWest – connects to four more destination accounts each. These are connected via tags through Instagram highlight stories. Users can seamlessly engage with multiple story highlights that showcase popular picturesque destinations in the country.

    22feet Tribal WW national creative director -Debashish Ghosh said, “In today’s time with respect to the Covid-19 scenario, the role of social media for the consumers has become even more important than it was ever before. With #DELNavigate we wanted to showcase that even a little bit of interactivity allows the user to engage with the brand in a more meaningful way. As the enabler of travel, Delhi Airport understands what effect the lack of leisure travel has on our consumers. This activity was a way to let them experience a bunch of exotic destinations they have visited, or want to visit, vicariously.”

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