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Tag: DDB Mudra Group

  • Match made in mayhem as BGMI hosts India’s biggest in-game wedding

    Match made in mayhem as BGMI hosts India’s biggest in-game wedding

    MUMBAI: Love is in the (digital) air as Battlegrounds Mobile India (BGMI) pulls off the unthinkable, hosting India’s Biggest In-Game Wedding, turning virtual battlegrounds into a full-blown mandap. The three-day celebration wasn’t just a stunt, it was an emotion, a testament to how gaming isn’t just about wins and losses, but bonds forged between players.

    At the heart of this heartwarming saga is Tanupreet and Jaspreet, a couple from Meerut who met over grenades and giggles inside BGMI’s multiplayer world. What began as casual team-ups soon turned into connection requests, Synergy milestones, and eventually, a virtual ‘Love Connection’ culminating in a grand digital wedding that redefined matchmaking.

    From mehendi on April 8 to a sangeet on April 9 and the final shaadi ceremony on 11 April , BGMI spared no pixel. Legendary fashion designer Ritu Beri designed custom BGMI-themed wedding avatars, while singer Benny Dayal performed live in-game during the Sangeet, marking his virtual concert debut. Meanwhile, celebrity guests like Karan Johar and Neeraj Chopra played the ultimate FOMO card online: “Mera invite kahan hai?”

    “BGMI today is not just about playing, it’s about belonging” said Krafton India associate director and lead of marketing Srinjoy Das. He added  “This is one of our most emotional and culturally rich campaigns yet that brings together fashion, music, relationships, and storytelling all inside a game. It’s a wedding but also a powerful metaphor for how BGMI brings people together.”

    “BGMI gave us more than just a game it gave us each other,” shared Tanupreet and Jaspreet. “From random team-ups to a real bond, we never imagined it would lead to this. To be married inside the game that introduced us is beyond special.”

    But the celebrations don’t stop there. BGMI is inviting its 200-million-strong community to join the Shaadi Duo event from 20 May to 1 June. Players can team up in Duo Mode, take on challenges, and earn the limited-edition Space Gift Box, a reward symbolising in-game connections.

    Here’s how to join the festivities:

    1    Pair up with your bestie, bae, or battle buddy

    2    Play Classic Mode in Duo

    3    Complete challenges to unlock the exclusive gift

    Importantly, this isn’t just for couples, it’s for everyone who’s found friendship, rivalry, or romance in-game. Features like Synergy, Connection Requests, and Love Connection were central to Tanupreet and Jaspreet’s journey from teammates to soulmates. BGMI wants more players to explore and experience those social layers.

    The campaign, crafted by DDB Mudra Group, didn’t just stop at gameplay. Influencer wedding invitation unboxings, meme-worthy celebrity posts, and emotional fan reactions turned this into a full-fledged cultural moment. BGMI successfully blurred the line between reality and digital, redefining what a game can truly mean.

    So, while others play for the chicken dinner, Tanupreet and Jaspreet played for forever.

    And in a world where love can blossom in a lobby and end at a mandap, BGMI proves that sometimes your plus one is just one headshot away.

  • Kwality Wall’s twister pops into India’s summer heat

    Kwality Wall’s twister pops into India’s summer heat

    MUMBAI: Kwality Wall’s, has introduced its global brand, Twister, to the Indian market, offering a unique three-layered ice lolly designed to combat the summer heat.

    Twister, a popular Unilever brand enjoyed in over 25 countries, arrives in India with two new flavours, Twister Mango, featuring mango and vanilla swirls around a strawberry core, and Twister Pineapple, combining pineapple and lemon swirls with a strawberry core.

    Targeted at young Indian consumers seeking a novel refreshment, Twister boasts real fruit juice and a multi-layered design, delivering a burst of flavour in each serving, with less than 65 calories per lolly.

    To enhance the summer launch, Kwality Wall’s is running a national promotion, giving away ‘30 Lakh Free Ice Candies’, redeemable at over 100,000 stores across India. A supporting multi-media campaign and promotional film will also be released.

    HUL head of ice cream business Toloy Tanridagli stated, “We are thrilled to bring one of our iconic global brands, Twister to India in two exciting and refreshing flavours. Refreshments are a huge category, over 6.6 billion Euros and consumers are seeking new and exciting refreshments options during hot Indian summers. As a top-selling brand in the Unilever portfolio and a global favourite, our goal in India is to offer a delightful treat that resonates with young consumers and adds a fun twist to their summer. Our unique summer promotion will undoubtedly elevate the experience for Indians.”

    DDB Mudra group chief creative officer & executive director Rahul Mathew added, “With Kwality Wall’s Twister, we wanted to capture the essence of refreshing indulgence and joy. The ad is a celebration of spontaneous fun the kind that makes you forget everything else and just savor the moment. The swirling visuals and vibrant energy mirror the irresistible twist of flavors, making it an experience that’s as playful as it is delicious.”

    The launch of Twister in India represents a significant step for Kwality Wall’s, aiming to establish the product as a summer staple.

     

  • OMD APAC promotes Namrata Roy to vice-president strategy

    OMD APAC promotes Namrata Roy to vice-president strategy

    MUMBAI: OMD APAC has elevated Namrata Roy to vice-president strategy, marking another step forward in her four-year tenure with the media agency network.

    Roy, who most recently served as associate vice president strategy for OMD India, brings extensive experience in media strategy and client leadership to her new role. Her promotion comes after successfully leading strategy for OMD India and previously heading strategy for OMD Malaysia, where she managed key accounts including Danone, Nissan, and Allianz.

    Prior to joining OMD in 2021, Roy held the position of strategy director at Zenith Malaysia, where she managed the Nestlé account. Her career spans over 15 years across leading media agencies, including roles at DDB Mudra Group, Madison Media, Dentsu Aegis Network, and Mindshare.

    Roy’s experience includes working with prominent brands such as Cipla Health, State Bank of India, Mondelez India, and ICICI Group. She began her career as a management intern at Ogilvy, working on Unilever and Mondelez accounts.

    An IPA Advanced Certificate holder in effectiveness, Roy’s appointment reinforces OMD APAC’s commitment to strengthening its strategic leadership across the region.

  • Flipkart promotes ‘Minutes’ with its ‘Thank You’ campaign

    Flipkart promotes ‘Minutes’ with its ‘Thank You’ campaign

    Mumbai: Flipkart Minutes discovered an amusing coincidence in its competitors’ marketing strategies. Many quick commerce giants have been promoting their delivery services with phrases like “Get groceries in minutes” or “Get pet supplies in minutes,” which inadvertently aligns with Flipkart’s new quick commerce app, ‘Minutes.’

    Flipkart seized this funny coincidence and turned it into a clever ‘Thank You’ campaign. Starring chess legend Vishwanathan Anand, the ad humorously shows Anand, the grandmaster himself, coming to the realization that every time competitors say “in minutes,” they’re indirectly referencing Flipkart Minutes.

    The ad wraps up with a playful tone, as Flipkart warmly thanks its competitors for unintentionally promoting their new app. It’s a tongue-in-cheek campaign that adds humor to the Q-commerce game while positioning Flipkart Minutes in the spotlight.

  • The One Club for Creativity wraps up a successful Portfolio Night 2024

    The One Club for Creativity wraps up a successful Portfolio Night 2024

    Mumbai: The One Club for Creativity concluded the third edition of Portfolio Night 2024 in Mumbai and has become one of the most important networking events for the creative industry. The event took place on 10 October (virtual) and 11 October (Mumbai) 2024. Fostering connections between emerging talent and established creatives; Portfolio Night is an ecosystem of creative development, the launchpad of careers, and a major force in shaping the future of creativity.

    The event was held at the Ecole Intuit Lab in Mumbai and was co-hosted by agencies under Omnicom Advertising Group – BBDO India, DDB Mudra Group, and TBWAIndia. It brought together 110 emerging creatives with diverse academic backgrounds in design, planning, direction, content writing and so on.

    BBDO India chairman & CEO Josy Paul, kicked off  the event with an inspiring speech. This was followed by an energetic, fast -paced evening of one-to-one portfolio reviews by the jury panel of 30 jurors over the two days.  

    “Portfolio night is really about a portfolio of creative values: Originality, freedom, fearlessness, love, passion and belief. That’s what I was looking for. It is as much about the people as it is about the work. And I got all of it. For that’s what I saw, felt and experienced at this electric night. Thank you for the collision of emerging talent and established creatives. It was alchemy. The future of creativity is shining bright” said, Josy.

    Speaking about this year’s juror experience, DDB Mudra Group CCO Rahul Mathew said, “While the Portfolio Night may come across as a night of evaluation by the creative heads, it’s also an introduction. We’re introduced to where the talent is headed and what the future has in store for our industry. And once again we leave reassured and confident that the future of creativity is bright.”

    TBWA India chief creative experience officer Russell Barrett commented, “As always it was an amazing experience to interact with the energy and the openness of the future of our industry. This year I saw a number of portfolios that were not from the traditional areas of creativity – animators, cinematographers, UX, UI designers. While a good number of the other portfolios had experiential and innovation ideas too. It’s great that the portfolios at portfolio night are keeping pace with the rapid changes we’re seeing all around us.”

    Sukanya Aggarwal emerged as the winner at the Portfolio Night Mumbai while Udo Döhler Neto won the virtual pan-India Portfolio Night. They’ve both earned the chance to participate in the prestigious global Portfolio Night All-Stars program. This program brings together creatives with winning portfolios from all host cities. These lucky All-Stars will work in global teams on a brief from a major brand and attend seminars and recruiting sessions.  At the end of the week, each team presents their pitch, with the winning Portfolio Night All-Stars flown to New York by The One Club for Creative Week 2025.

    Jury Panel – Mumbai

    Sr. No

    Jury Name

    Organization

    1

    Aalap Desai

    		 tgthr
    2

    Arun Iyer

    Spring Marketing Capital

    3

    Gia Fernandes

    Dentsu Webchutney
    4

    Hemant Shringy

    FCB Ulka
    5

    Josy Paul

    BBDO India
    6

    Kainaz Karmakar

    Ogilvy India
    7

    Mukund Olety

    		 VML
    8

    Pallavi Chakravarti

    Fundamental
    9

    Priya Shivakumar

    DDB Mudra
    10

    Rahul Mathew

    DDB Mudra Group
    11

    Raj Kamble

    Famous Innovations
    12

    Rajdeepak Das

    Leo Burnett India
    13

    Russell Barrett

    TBWA India
    14

    Shitu Patil

    Publicis India
    15

    Sindhu Sharma

    Enormous
    16

    Sonal Chhajerh

    Leo Burnett India
    17

    Swati Bhattacharya

    LightBox
    18

    Varsha  Desai

    MullenLowe Lintas

    Jury Panel – Virtual

    Sr. No

    Jury Name

    Organization
    1

    Ajeet Shukla

    Dentsu Webchutney
    2

    Akshay Seth

    Ogilvy
    3

    Chandani Samdaria

    L&K Saatchi & Saatchi
    4

    Ishan Mehta

    22feet Tribal Worldwide
    5

    Pooja Manek

    Talented
    6

    Preeti Kaul

    Ogilvy
    7

    Shruti Subramaniam

    BBDO India
    8

    Siddhi Yadav

    McCann
    9

    Snigdha Malhotra

    BBDO India
    10

    Suchitra Gahlot

    FCB Ulka
    11

    Sushant Dharwadkar

    TBWA India
    12

    Vishnu Srivatsav

    22feet Tribal Worldwide
  • DDB Mudra onboards Priya Shivakumar as creative head

    DDB Mudra onboards Priya Shivakumar as creative head

    Mumbai: DDB Mudra has appointed Priya Shivakumar as its new creative head for the South region. She will collaborate closely with DDB Mudra Group CCO Rahul Mathew and share leadership with DDB Mudra president – Growth and Strategy, Menaka Menon.

    Joining DDB Mudra from Wunderman Thompson (JWT), where she rose quickly up the ranks from ECD of Chennai to chief creative officer (South), Priya brings a wealth of experience to her new role. Through her career of over two decades, Priya’s work and creative leadership have won numerous Cannes Lions, D&AD Pencils, One Show Pencils and Spikes Asia, one of the more recent wins being for the “Hidden Truth” , a powerful piece on Domestic Violence.

    Speaking on her new role, “I’m thrilled to join DDB Mudra and contribute to the legacy of creating culturally resonant brands,” Priya said. “These are exciting times where you can take storytelling to new and unexpected places…through technology, craft or experience…”, She added: “I’m looking forward to leveraging the power of emotions in my work, driving choices, creating conversations, shaping markets, and rewriting brand stories.”

    Meanwhile, Rahul Mathew commented, “We have been evolving our offering in the South to go beyond national campaigns and offer specialised expertise for the five south markets. And we believe what will make our solutions even more effective is our creativity. Priya will play a critical role in us achieving this vision for the South office. She has the unique ability to capture local and cultural nuances and execute them to international standards. I’m excited to have her partner with us on our journey.”

  • Flipkart’s quirky new campaigns add humor to India’s shopping frenzy

    Flipkart’s quirky new campaigns add humor to India’s shopping frenzy

    Mumbai: Ahead of the Big Billion Day sale, Flipkart has launched two campaigns, ‘Math of the Big Billion Days’ and ‘Big Billion Days Cover Up’. Conceptualised by the DDB Mudra Group – these hilarious and tongue-in-cheek films showcase how Indians love maximizing value – by finding the best deals, getting more for less, and feeling proud of every rupee saved.

    Flipkart head – marketing & media Pratik Shetty said, “Flipkart’s Big Billion Days is all about celebrating the joy of finding great deals and savings. Campaigns like ‘Math of Big Billion Days’ and ‘Big Billion Days Cover Up’, are a fun take on the many effects and side effects of unlocking great deals on Flipkart.”

    ‘Math of Big Billion Days’ is anover-the-top way atshowing how massive the savings are on Flipkart Big Billion Days. The film introduces a family of three and a spiritedmath professor, reminiscent of those strict but endearing teachers we all had in school. The son hilariously ropes in the eccentric professor to make his father aware of the benefits of shopping during Big Billion Days. As the professor walks the family through larger-than-life scenarios, the dad finally sees the light, Big Billion Days offers the best savings.The campaign extends to outdoor linking it tomathofbigbilliondays.comwhere consumerscan shop and explore just how far their savings could go if invested.

    DDB Mudra group creative director Sourabh Dubey said, “Flipkart’s Big Billion Days is at a stage where it needs no introduction. People already have it on their calendars, and all it needs is a quirky reminder to keep it top-of-mind during the sale period. So, we created ‘The Math of Big Billion Day’, an unrealistic formula about what your current savings might lead to in the future. While the future-facing part of the idea is absurd and humorous, it still reinforces the message that you’ll save a lot.”

    The second campaign, Big Billion Days Cover Up Coupon, is a scenario from every typical Indian household where no matter how smart you are with your purchases, there’s always a taana (barb) waiting for you at home: “Sale pe haitoh puri dukaankhareed loge kya?” (Just because it’s a sale, will you buy the entire store?). Enter Flipkart’s “Big Billion Day Cover-Up Coupons.”

    DDB Mudra group creative directors Gagandeep Bindra & Rahul Arcot shared, “No parents, in the history of Indian parents, has ever looked at a sale, and said, go ahead, shop as much as you want. Instead, our delivery boxes are met with truckloads of taanas. So, to help Indians scratch that shopping itch, we’ve created Cover-up Coupons, a series of legit-looking, but fake scratch and win cards that let you pretend you’ve won everything you’ve bought. And help you go taana-free during our biggest sale of the year.”

  • Stayfree launches ‘#BetaStayfreeLeAana’ campaign

    Stayfree launches ‘#BetaStayfreeLeAana’ campaign

    Mumbai: This Daughter’s Day, menstrual hygiene brand – Stayfree launched its latest digital campaign which highlights the importance of healthy period conversations within families that help the girl to become comfortable about her periods. Normalising periods among young boys is a critical step within a family construct. Stayfree encourages parents to talk to their sons about periods from a young age. With this campaign, Stayfree has come up with a simple idea yet powerful idea for parents to initiate this conversation by asking them to buy a sanitary napkin.

    Four years ago, Stayfree launched its ‘It’s Just a Period’ campaign champions healthy period conversations amongst people who matter most to a young girl- “her family”. The campaign aims to positively change the narrative of shame and silence often associated with periods and instead create a world where conversations about periods are normalized. In this journey, Stayfree first encouraged fathers to be a part of the period conversation with their daughters, which then extended to ‘Talk to your Sons’ campaign encouraging parents to tell their sons “it’s just a period”. This year, Stayfree with its latest film takes another bold step in this direction with a simple call to action #BetaStayfreeLeAana to end generations of taboo.

    Conceptualised by DDB Mudra, the new digital film captures poignant everyday moments in families, and conversations between parents and their sons which are heartwarming and relatable. The film thoughtfully portrays various household scenarios that help boys feel at ease with the topic of periods. From a mother encouraging her young son not to feel embarrassed about purchasing sanitary napkins during a grocery run, to another mother explaining that menstruation is a normal and healthy process for every woman, and a father discussing with his son the importance of supporting women during their periods, each moment is handled with care. The film leaves us with a powerful yet very simple message, “When we make our sons comfortable with periods, we make our daughters comfortable with it too.”

    Kenvue vice president – marketing and business unit head – essential health, Manoj Gadgil said, “Periods have traditionally been a hush-hush conversation limited to the women of the house with male members asked to look away creating a society where periods are seen as social stigma. When one half of the population is kept out this conversation true change in society is impossible. At Stayfree, we are committed to normalizing period conversations and to create a world where no girl feels shame, fear or discomfort about periods. In our fourth edition, we take a real actionable step by not only urging parents to tell their sons ‘It’s just a period’ but also perhaps to go buy a sanitary napkin for their mother or sister taking a decisive step to end generations of stigma associated with periods.”

    DDB Mudra Group chief creative officer Rahul Mathew shared, “Over the years, Stayfree has been committed to normalizing the conversation around periods. And a big cohort in the normalization journey needs to be men. Women feel more uncomfortable because men are not comfortable around the topic of periods. So, a good place to start the conversation is with boys.”

    As a part of the new campaign, Stayfree has collaborated with popular national and regional influencers to highlight the important of healthy period conversations in families sharing personal experience of how they have normalised period conversations with their sons. The digital campaign will be seen across Youtube, Meta and leading OTT channels.

  • McDonald’s India launches multi-millet bun with Chef Sanjeev Kapoor

    McDonald’s India launches multi-millet bun with Chef Sanjeev Kapoor

    Mumbai: McDonald’s India (West & South), operated by Westlife Foodworld has introduced its first multi-millet bun in collaboration with CSIR-Central Food Technological Research Institute (CFTRI) during national nutrition week. McDonald’s also partnered with Chef Sanjeev Kapoor to highlight the brand’s focus on nutritious menu options.

    The multi-millet bun, made with Bajra, Ragi, Jowar, Proso, and Kodo, allows customers to enjoy their favorite burgers like McAloo Tikki and McSpicy Paneer with added nutritional value. These millets, sourced from states across India, reinforce McDonald’s commitment to local and sustainable sourcing.

    The launch is supported by a brand film, conceptualised by DDB Mudra, featuring Chef Sanjeev Kapoor, an advocate of millet-based cuisine. The film features Chef Sanjeev Kapoor surprising customers by suggesting improvements to their burgers. He introduces the multi-millet bun, highlighting its benefits and the collaboration with CSIR-CFTRI, supported by the ministry of science and technology. Kapoor’s advocacy for millets further strengthens the campaign’s message of healthier eating.

    Chef Sanjeev Kapoor said, “I am excited to be a part of this unique and thoughtful initiative by McDonald’s India to launch the Multi-Millet Bun. As someone who has been passionate about promoting the goodness of millets, I was captivated to see McDonald’s India embarked on a journey to provide more nutritional and mindful eating choices to its customers.”

    McDonald’s India (W&S) CMO Arvind R.P. said, “The introduction of the Multi-Millet Bun, developed in collaboration with the esteemed CSIR-CFTRI, is a testament to our constant endeavour towards offering mindful choices through various menu innovations. We are also pleased to extend our collaboration with Chef Sanjeev Kapoor, whose trusted culinary expertise and unwavering advocacy for millets in India make him the perfect fit to endorse our new Multi-Millet Bun. This strategic combination of traditional superfoods with modern food sciences results in a delicious and nutritious addition to our customers’ favourite burgers. We believe that our fans will relish and appreciate this innovative menu item.”

    DDB Mudra Group group creative directors Gagandeep Bindra and Rahul Arcot said, “Millet buns is one of McDonald’s tastiest and most nutritious addition to an ever-growing menu packed with goodness. But something about Millet Buns doesn’t scream excitement for Gen-Z. Because most of them don’t even realize that they’ve been devouring Millets in various forms for years. Thanks to a certain Mr. Kapoor, who besides being one of India’s most trusted culinary voices, also runs an entire channel dedicated to creating wholesome Millet Cuisines with MilletKhazana. We believe he’s the perfect spokesperson for our latest offering, connecting with our audience across India in his inimitable style.”

    The new multi-millet bun offers essential vitamins, minerals, and dietary fiber while maintaining McDonald’s signature taste and quality. Customers can now enjoy these nutritious buns at McDonald’s outlets in West and South India, through Drive-Thru, or via the McDelivery App.

  • McDonald’s India solves Newton-level math but ‘It doesn’t add up

    McDonald’s India solves Newton-level math but ‘It doesn’t add up

    Mumbai: McDonald’s India (West & South), owned and operated by Westlife Foodworld, launches its innovative McSavers+ campaign, fundamentally challenging the conventional rules of value with the tagline, ‘It Doesn’t Add Up.’ This new proposition is designed to captivate customers with irresistible snack and beverage combos that defy traditional pricing norms.

    The campaign leverages the intriguing math of 65+49=69 to showcase the exceptional value offered by McSavers+. Customers can now enjoy the new Chicken Surprise Burger priced at Rs 65 and a classic Coke Float at Rs 49, but instead of the expected total amount of Rs 114, they will only need to pay Rs 69. It’s a value proposition so enticing; it truly doesn’t add up in the best possible way.

    McSavers+ offers a range of snack options including fan-favourites like the iconic McAloo Tikki, Pizza McPuff, McEgg Burger, Regular Fries, and the new Chicken Surprise. Customers can pair any of these delectable snacks with a refreshing Coca-Cola beverage for the unbeatable price of just Rs 69.

    Additionally, the campaign is complemented by a quirky TVC. It opens with a scene at a McDonald’s counter where two GenZ kids are amazed by the math-defying offer: a Chicken Surprise (at Rs 65) plus a Coke Float (at Rs 49) costing only Rs 69. Their confusion is humorously likened to solving a complex math that even Newton would find challenging. The scene shifts to Isaac Newton sitting under a tree, being humorously struck by a Chicken Surprise Burger while enjoying a Coke Float. The genius takes this strange incident as inspiration, symbolizing a breakthrough in understanding the unbelievable value. With the tagline “Value so good, it doesn’t add up,” the TVC effectively mixes historical wit with modern-day value expectations to create a memorable narrative that resonates well especially with the younger audience.

    McDonald’s India (W&S) CMO Arvind R.P. said, “We are delighted to launch the McSavers+ campaign targeted at the youth. Our constant aim is to make delicious feel-good moments easy for everyone, and democratize access to delicious food, being easy on the wallet. We have ensured that every aspect of this campaign – from the enticing price points to the playful and engaging communications – has been meticulously crafted to resonate with Gen Z, a key audience for McDonald’s.

    DDB Mudra Group chief creative officer Rahul Mathew said, “Value has become such an overused word and a blind spot in the retail world. We needed a new way to communicate the same to our GenZ audience. And so we decided to take them through the math (or the lack of it) in our offers. And who better to take them through it than someone who probably scored A++++ in his math class – Issac Newton.”

    To enhance the consumer experience further, McDonald’s India has also launched a dedicated microsite, 654969.in, which provides customers with in-depth details about this exciting new offering.

    The brand is providing a unique opportunity for its fans to celebrate this exciting new limited-time offering. Now, they can discover just how delicious, affordable, and accessible our products can be. The company truly believes in ‘Real Food Real Good’ ensuring its select menu items contain no artificial colours, no artificial flavours, no artificial preservatives, or no added MSG in the chicken offerings. For nearly three decades, McDonald’s India has been committed to using fresh ingredients, locally sourced from globally renowned suppliers, ensuring unparalleled quality and transparency for its valued customers.