ITV

Tag: DDB Health

  • Wockhardt awards creative mandate to DDB Health & Lifestyle

    MUMBAI: DDB Health & Lifestyle has won the creative mandate for global pharmaceutical and biotechnology firm Wockhardt.

    Wockhardt founder chairman and group CEO, Dr. Habil Korakiwala said, “We had conceptualised our communication to showcase the dramatic turnaround of our company‘s results. We are happy with the outcome.”

    DDB Health & Lifestyle president Soumitra Sen said, “It‘s truly an honor and privilege to partner with Wockhardt and work closely with Dr. Habil Khorakiwala, who is an industry stalwart. It‘s like a dream come true for us.”

    Wockhardt is involved in multi-disciplinary research and high technology manufacturing. It has operations across India, USA, UK, Ireland and France.

    DDB Health & Lifestyle is a specialised practice within the DDB Mudra Group that caters to the emerging communication needs of the healthcare industry. Its clients include J&J Medical, E.Merck, MSD, Novartis, Dr. Reddy‘s Laboratories, Cipla Limited, Wrigley‘s, Global Hospitals Group, Bharat Family Clinic, Kokilaben Hospital, Becton Dickinson, Baxter, Philips Healthcare, Merck Serono, UNICEF, Population Services International (PSI) and John Hopkins Bloomberg School of Social Medicine.

  • Velocit Eazy rolls out ad campaign created by DDB Health & Lifestyle

    MUMBAI: Velocit, the home pregnancy detection kit from Dr.Reddys, has launched a new television campaign that has been created by DDB Health & lifestyle.

    According to the agency the challenge was to position the brand as one of the most accurate pregnancy testing brand.

    Velocit was a brand that had made its mark as the most recommended pregnancy kit by the doctors faced the toughest of challenges in terms of matching price cuts, huge competitive advertising spends and high retailer discounts. While the brand scored relatively well in some states, competition thwarted its growth in most markets. Unable to sustain the war of prices and dealer margins, the only way out for the brand was to launch an improved variant that promised a new convenient way of pregnancy testing. Velocit Eazy aims to make pregnancy testing really easy by offering mid-stream testing, 99 per cent accuracy and results in just three minutes, the statement said.

    The TVC created shows that the woman tests and gives her husband the good news while putting the phone on hold thereby depicting quick and easy results.