ITV

Tag: DD1

  • Cricket knocks ‘KBC’ down the ratings ladder

    Cricket knocks ‘KBC’ down the ratings ladder

    MUMBAI: Cricket has done a number on Star Plus’ Kaun Banega Crorepati, which opened with a big bang clocking 5.3 TVR, but saw a significant ratings drop on Wednesday.

    In a downward trend, the ratings for the show have slipped by 1.8 per cent to 3.5 (aMap TG C&S4+ in the North West East India market) on its third day of telecast.

    Clearly, KBC received a kick on 24 January due to the India Vs West Indies ODI match telecast on Neo Sports and DD1, which garnered a market share of 27.8 per cent on an All-India level.

    Could this be a dampener for Star? Star India president advertising sales and distribution Paritosh Josh tells Indiantelevision.com, “I would not be too excited about the ratings generated on the first day, as it would be the outcome of the hype created by the enormous marketing and media coverage.”

    Date
    Market Share
    22 
    Monday
    24.1
    23 
    Tuesday
    24.0
    24 Wednesday
    15.4

    aMap’s overnight television ratings system indicates that the market share for the show has dipped from 24 per cent on the first two days to 15.4 per cent on the third.

    Although good opening ratings is not a bad thing, what is required is ‘stickiness’ that has to be built and sustained over time, says Joshi.

    A point of note is that all genres suffered as a result of the cricket with the hardest hit being the regional satellite channels, which saw viewing plummet 31.9 per cent. GEC channels followed closely at 29.4 per cent while south satellite and cable saw a drop in market share of 20.4 per cent.

    As opposed to what KBC set out to target, in terms of a more ‘youth’ based audience to be drawn in with SRK’s charms, ratings suggest that the average age for the viewers is 32 years.
    Joshi however is optimistic and says that he would not subscribe to the mentioned ratings, but instead await TAM’s report on Monday 29 January to further comment on the response that KBC has garnered.

  • UTV, ISRO & Vigyan Prasar co-produce quiz show Chamatkar, to premiere on DD1

    UTV, ISRO & Vigyan Prasar co-produce quiz show Chamatkar, to premiere on DD1

    MUMBAI: UTV has tied up with the Indian Space Research Organization (ISRO) and Vigyan Prasar to produce a quiz show, Chamatkar. Slated to kick off on 3 September at 9 am on Doordarshan 1 (DD1), the 26 episode series aims to introduce science in a fun, non-intimidating way. Sachin Khedekar will anchor the show.

    UTV COO Ronald D’Mello said, ”Through Chamatkar we plan to provide a refreshers course on the fundamentals in Science all over again through an interesting and exciting format of a quiz show, which will appeal to a larger target audience, not like the usual quiz shows that usually just has straight forward questions and answers.”

    The show adopts a simplistic approach with an aim to explain the basics of science to the layman. Questions will be related to things around us that will allow participants and viewers to explore the world of science in their daily lives and understand how it works. The principles of science will also be illustrated with experiments performed on the set by the anchor Sachin Khedekar.

    Sachin Khedekar adds, “Being an Environment Engineer myself, it gives me immense pleasure to be associated with Chamatkar, which aims at educating and entertaining simultaneously”.

    ISRO director of Development and Educational Communication Unit B. S. Bhatia says “We are happy to be associated with UTV through this quiz show and looking forward to making science easy and relatable for the viewers.”

    Vigyan Prasar director V. S. Kamble says, “Through Chamatkar, we hope to achieve our primary objective of popularising the subject of science. We are happy to constantly share information on scientific and technological developments taking place in India with the masses.”

    The series commences with the preliminary rounds of the West Zone and will be followed by the West Zonal finals. The pattern will be repeated for the other four zones i.e. South, North, East and Central zones. It will finally end with the zonal finalists competing in the National finals.

  • New serial on DD1 ‘To Tota Main Maina’

    New serial on DD1 ‘To Tota Main Maina’

    New Delhi, 24 June, 2006: Doordarshan will telecast a new serial titled To Tota Main Maina from 26 June, 2006. The serial will be telecast on Mondays at 9.00 P.M. on the National Network on DD-1.

    The serial has been Produced & Directed by Sachin. Sachin, Supriya, Biju Khote, Rashmi Sharma, Sanjay Sejwal & Shefali Soman are in the main cast.

    Tu Tota Mein Meina is a story of Sachin (Tota) and Supriya (Maina) who play a couple who come to the city, from a small village in search of work and then the heart of the people whom they serve.

    They solve the complex problems of their masters with their share wit, compassion and naiveté.

    They are rustic, they are witty, they are direct, and they are funny….