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  • Sports channels viewership declines by 20.5 per cent in week 5 of BARC

    Sports channels viewership declines by 20.5 per cent in week 5 of BARC

    MUMBAI: The poor performance of the Men in Blue and the end of the Australian Open 2020 impacted the viewership pattern of sports channels. According to Broadcast Audience Research Council of India (BARC) week five shows a slump of 20.5 per cent in viewership pattern as compared to week four.

    Dominating the viewership chart, Star India’s sports channels Star Sports 1 Hindi bagged the number one position out of the top five channels in the sports section. However, the viewership of the channel dropped by 18.5 per cent to 308715 weekly impressions as compared to week 4 of BARC.

    Following Star Sports 1 Hindi, DD Sports has retained its second position on the list. However, the viewership of the government-owned channel has also dropped by 28.6 per cent to 73671 weekly impressions in week 5 as against 103110 weekly impressions in week 4.

    One of the reasons the viewership of Star Sports 1 Hindi and DD Sports fell marginally because of the Virat and co’s sluggish performance in all the three one day international matches against New Zealand. The fifth T20 and first ODI match between two teams were played in week 5 (1-7 February) of BARC. The victory in the fifth T20 match didn’t impact much because India had already won the series.

    Star Sports First, which was ranked third in the list last week, maintained its position but fell by 14.3 per cent to 67311 weekly impressions in week 5 as against 78546 impressions in week 4.

    Star Sports 3 has thrown out Sony Pictures Sports Network’s channel Sony Ten 1 from the fourth position. However, the weekly impression of Sony Ten 1 has dropped by nearly 1 per cent to 48033 weekly impressions in week 5 as compared to 48439 impressions in week 4.

    Sony Ten 1, featured on the last position of the list, declined by 42.4 per cent to 36202 weekly impressions in week 5 as against 62824 in week 4. One of the reasons the viewership declined was that the first grand slam of the year – Australian Open – broadcast on the channel, concluded earlier in the week.

  • Colors continues as most watched pay TV Hindi GEC across genres

    Colors continues as most watched pay TV Hindi GEC across genres

    BENGALURU: Network18/Viacom18’s flagship Hindi GEC Colors had climbed up to rank 3 in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels Across Genres on All Platforms in week 3 of 2020 (previous week or period). Colors is a pay TV channel. Enterr10 Television’s free-to-air (FTA) Hindi GEC Dangal had regained top spot after a short hiatus of one week from the Sun Tv Network’s flagship Tamil GEC Sun TV in the previous week.The same ranking status continued on in week 4 of 2020 (Saturday, 25 January 2020 to Friday, 31January 2020, week or period under review). Hence Colors was the most watched pay TV Hindi GEC in week 4 of 2020 for the second week in a row.

    As a matter of fact, the first seven ranks during the period under review in BARC’s top 10 channels across genres on all platforms weekly list were the same in rank and file as in the previous week. Sony Pictures Network India (SPN) pay TV flagship Hindi GEC Sony Entertainment Television (SET) pushed up one place to eighth rank in week 4 of 2020 from week 3, while Zee Entertainment Enterprises Limited (Zeel) flagship Kannada GEC Zee Kannada dropped a place to ninth rank. Viacom18’s kids channel Nick exited BARC’s weekly across genres on all platforms list in week 4 of 2020 and was replaced by Zeel’s Hindi Movies channel Zee cinema.

    Six Hindi GECs’ and one channel each from the Hindi Movies, Kannada, Tamil and Telugu genres made up BARC’s Top 10 Channels Across Genres on All Platforms in week 4 of 2020. There were three channels from Zeel, two channels each from SPN and Star India and one channel each from Enterr 10 Television, Sun Tv Network and Viacom18/Network18 in the list in week 4 of 2020. Nine of the channels were on the pay platform and one channel was FTA.
    The combined ratings of the Top 10 Channels Across Genres on All Platforms in week 4 of 2020 were lower than those of the previous week.

    Please refer to the figure below:

    Top 10 Pay Channels Across Genres in week 4 of 2020

    Sun TV continued its run as the most watched pay channel in week 4 of 2020. It topped BARC’s weekly list of Top 10 Pay Channels Across Genres in week 4 of 2020. The first six ranks in week 4 of 2020 were the same as in week 3. SET climbed to eighth rank, while Zee Kannada dropped to ninth rank in week 4 of 2020 as compared to the previous period. Viacom18’s Nick was replaced at tenth rank by Zee Cinema during the period under review.

    Five Hindi GECs’, two Telugu GECs’ and one channel each from the Hindi Movies, Kannada and Tamil genres comprised BARC’s weekly list of Top 10 Pay Channels Across Genres in week 4 of 2020. There were three channels from Zeel, two channels each from SPN, Star India and Network18/Viacom18 and one channel from the Sun Tv Network in BARC’s weeklylist of Top 10 Pay Channels Across Genres in week 4 of 2020. The combined ratings of the Top 10 Pay Channels Across Genres in week 4 of 2020 were lower than those of the previous week.

    Top 10 Free Channels Across Genres in week 4 of 2020

    The first 4 channels in BARC’s weekly list of Top 10 Free Channels Across Genres in week 4 of 2020 were the same as in the previous week. Enterr10 TV’s Bhojpuri channel Bhojpuri Cinema jumped up three places to fifth rank during the week under review from its previous week’s eighth position. Zeel’s Music channel Zing entered the list at ninth rank, while pubcasterDoordarshan’s Sports channel DD Sports exited BARC weekly list of Top 10 Free Channels Across Genres in week 4 of 2020. 

    Four Bhojpuri channels, two channels each from the Hindi GEC and Hindi Movies genres and one channel each from the Marathi and Music genres made up BARC’s weekly list of Top 10 Free Channels Across Genres in week 4 of 2020. From the network’s perspective, there were four channels each from Enterr10 Television and Zeel and two channels from B4U network in the list in week 4 of 2020. Top 10 Free Channels Across Genres in week 4 of 2020.

    Of note was Zeel’snew Bhojpuri channel Zee Biskope – the channel retained its place and rank in its second week since coming under BARC’s ambit.

    Please refer to the chart below:


     

  • Sun TV regains most watched channel across genres top spot

    Sun TV regains most watched channel across genres top spot

    BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV was ranked first in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels Across Genres on All Platforms in week 2 of 2020 (Saturday, 11 January 2020 to Friday, 17January 2020, week or period under consideration). This was the first time in 2020 and the first time since week 36 of 2019 that the channel regained what was its regular top spot during earlier periods before the implementation of Telephone Regulatory Authority of India (TRAI) New Tariff Order (NTO).

    Five Hindi GECs’, two Telugu GECs, and one channel each from the Kannada, Kids and Tamil genres made up BARCs’ weekly list of Top Channels Across Genres on All Platforms in week 2 of 2020. From the network’s perspective there were three channels from Star India, two channels each fromViacom18/Network18 and Zee Entertainment Enterprises Limited (Zeel) and one channel each from Enterr 10 Television, Sony Pictures Network India (SPN) and the Sun Tv Network. Nine of the channels were pay TV and one channel, ranked second – Dangal, was free to air (FTA).

    Dangal, which was ranked first since week 37 of 2019 and even earlier, dropped a place to second rank during the week under review.

    Please refer to the figure below: 

    Top 10 Pay Channels Across Genres in week 2 of 2020

    As has become a norm, the top two pay channels in week 2 of 2020 were not Hindi GECs, they were a Tamil GEC and a Telugu GEC at ranks one and two respectively. Star India’s flagship Telugu GEC Star Maa replaced its network sibling Hindi GEC Star Plus at rank 2 in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 2 of 2020. 

    Five Hindi GECs’, two Telugu channels and one channel each from the Kannada, Kids and Tamil genres were present in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 2 of 2020. There were three channels from Star India, two channels each from SPN, Viacom18 and Zeel and one channel from the Sun Tv Network in the top 10 list during the period under consideration.

    Please refer to the list below:

    Top 10 Free to Air Channels Across Genres in week 2 of 2020

    Three channels from the Hindi Movies genre, two channels each from the Bhojpuri and Hindi GEC genres and one channel each from the Marathi, Music and Sports genres made BARC’s weekly list of Top 10 Free to Air Channels Across Genres in week 2 of 2020.  The nail biting India-Australia T20 cricket series has helped increase viewership of DD Sports, bringinr it into the fold of top 10 FTA channels across genres list during the past few weeks. Four of the channels were  from Enterr 10 Television network, three channels from Zeel, two channels from B4U and channel from pubcaster network Doordarshan in BARC’s weekly list of Top 10 Free to Air Channels Across Genres in week 2 of 2020. Please refer to the figure below:


     

  • Hindi GEC & Southern channels evenly matched across genres as TV viewership drops

    Hindi GEC & Southern channels evenly matched across genres as TV viewership drops

    BENGALURU: Southern languages channels shared equal space in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels on All Platforms Across genres list with Hindi GECs in week 50 of 2019 (Saturday, 7 December 2019 to Friday, 13 December 2019, week or period under review). In the meantime, TV viewership dropped to 13.8 billion weekly impressions in week 50 of 2019 from 14.2 billion in the previous week. 

    Overall TV and OTT weekly viewership according to BARC data declined 2.8 percent to 14 billion weekly impressions during the period under review from 14.4 billion impressions reported in week 49 of 2019. The Top 10 Pay Channels Across genres incurred a higher loss than the Top 10 Free to Air (FTA) Channels Across Genres did in week 50 of 2019 as compared to week 49, as their respective chartswhich follow in this paper will demonstrate.

    Please refer to the chart for TV and OTT viewership for week 49 and 50 of 2019: 

    Top 10 Channels on All Platforms Across Genres

    There were five channels each from Hindi GEC and three South Indian languages in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels on All Platforms Across genre for week 50 of 2019 as mentioned above. There were two channels each from the Tamil and Telugu genres and one channel from the Kannada genre in the top 10 across genres on all platforms weekly list for week 50 of 2019.

    There were three channels from Zee Entertainment Enterprises Limited (Zeel), two channels each from Star India and Network18/Viacom18 and one channel each from Enterr 10 Television, Sony Pictures Network India (SPN) and the Sun Tv Network in BARC’s weekly list of Top 10 Channels on All Platforms Across genre for week 50 of 2019.

    Nine of the channels in the across genres on all platforms list in week 50 of 2019 were same as in the previous week with some shuffling of ranks. Star India’s Tamil GEC Star Vijay exited the list in week 50, while the Network18 associated Telugu GEC ETV Telegu reentered the weekly list. One channel, the most watched one – Dangal TV was free to air (FTA), while the other nine were on the pay TV platform.

    The Top 10 Channels on All Platforms Across Genres recorded weekly impressions of 6.655 billion in week 50 of 2019, 3.4 percent lower than the 6.887 million weekly impressions in week 49.

    Please refer to the figure below:

    Top 10 Pay TV channels Across Genres

    It was the three South Indian languages channels that dominated BARC’s weekly list of Top 10 Pay Channels Across Genres in week 50 of 2019 in terms of viewership. There were five channels – two each from the Tamil and the Telugu and one from Kannada genres in BARC’s weekly list of Top 10 Pay Channels Across Genres during the period under review. Besides the five South Indian channels, there were four Hindi GEC’s in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 50 of 2019. The combined weekly impressions of the five South Indian channels was 3.099 billion weekly impressions, 9.7 percent more than the 2.826 billion weekly impressions of the Hindi GECs’ in week 50 of 2019. In week 49 of 2019 (previous week), there were six South Indian languages channels and four Hindi GECs’ in BARC’s weekly list of Top 10 Pay Channels Across Genres.  

    Further, as has been the case over the past few weeks, the most watched pay channels were not Hindi GEC – they were Tamil and Telugu GECs’ at ranks one and two respectively in the list. 

    Nine of the channels in the weekly pay TV across genres list in week 50 0f 2019 were same as in the previous week with a slight shuffling of ranks. SPN’s flagship Hindi GEC Sony Entertainment Television or SET reentered the list on the exit of Star India’s Tamil GEC Star Vijay. There were three channels fromZeel, two channels each from Network18/Viacom18, SPN and Star India and one channel from Sun Tv Network in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 50 of 2019.

    As mentioned above, the Top 10 Pay Channels Across Genres lost viewership in week 50 of 2019 as compared to week 49. The combined viewership of the Top 10 channels in week 50 of 2019 was 5.925 billion weekly impressions, 4.1 percent lower than the 6.178 billion weekly impressions in week 49.

    Please refer to the chart below

    Top 10 Free channels Across Genres

    Nine channels in BARC’s weekly list of Top 10 Free to Air Channels Across Genres in week 50 of 2019 were the same as in the previous week with slight changes in the ranks. SkyStar’s Hindi Movies channel ABZY Movies exited the list in week 50 of 2019 to be replaced by Doordarshan’s sports channel DD Sports, now that the one day series between India and West Indies is being played. 

    There were three channels each from Enterr 10 Television, the B4U Network and Zeel and one channel from Doordarshan in BARC’s weekly list of Top 10 Free Channels Across Genres for week 50 of 2019. There were three channels from the Hindi Movies genre, two movies each from the Bhojpuri and the Hindi GEC genres, and there was one channel each from the Marathi, Music and Sports genres in week 50 of 2019 in the free channels across genres weekly list.

    The combined viewership of the Top 10 Free Channels Across genres in week 50 of 2019 dropped 1.7 percent to 2.348 billion weekly impressions as compared to 2.388 billion weekly impressions in the previous week.

    Please refer to the chart below:

  • MyTeam11 Launches Campaign on 25 Television Channels Targeting Upcoming T20 and World Cup Cricket Season

    MyTeam11 Launches Campaign on 25 Television Channels Targeting Upcoming T20 and World Cup Cricket Season

    New Delhi: India’s leading fantasy sports website MyTeam11, today announced a collaboration with 25 Television channels across the music, news, sports and knowledge sharing genres among others, in a massive campaign targeting the upcoming T20 and World Cup cricket season.

    MyTeam11, who have popular former India cricketer Virender Sehwag as their brand ambassador, has a user base of around 10 million+ active users and offers fantasy cricket, fantasy football, fantasy volleyball, and fantasy kabaddi in two formats, namely the “Safe Play” & the “Regular Play,” being the only platform to offer multiple playing options to its users.

    A significant number of regional channels have also been collaborated with under the aegis of this association, so as to maximize the reach and offer a familiar feel to the audience by offering them information in their native languages.

    Commenting on the development, Vinit Godara, CEO and Co-founder, MyTeam11 said, “We are planning to become the leading brand in the world of fantasy sports, and the upcoming cricket season involving T20 leagues and the ICC cricket world cup seems to be the right fit for our plans. With this collaboration we want to reach out to people in every nook-and-corner of the country and encourage them to use their talent, skills & knowledge of the game to earn while enjoying their favourite sport.”

    Prior to this collaboration, Myteam11 had signed some noteworthy deals with various sporting properties like the RuPay Pro Volleyball League, Karnataka Premier League and others as their “Official Fantasy Partner.”

    These associations become pertinent in their attempt to outgrow as an organization and target people who are not much familiar with the concept of fantasy sports. In the words of the company leaders, they are presently targeting on reaching the remote locations of India, spreading the word regarding fantasy sports.

    MyTeam11 had also previously partnered with DSport, a premium sports channel of Discovery Communications, as “Official Broadcasting Partner” for the India-Australia series and as ‘Broadcast Co-presenting Partners’ of the Bangladesh Premier League. They had also inked a deal with DD Sports for the India-New Zealand T20 series held recently.

  • DSport ropes in MyTeam11 as co-presenting partners for PSL

    DSport ropes in MyTeam11 as co-presenting partners for PSL

    MUMBAI: DSport, a sports channel of Discovery Communications, have roped in fantasy sports platform MyTeam11 as the official broadcast co presenting partners along with the 4th Pakistan Super League.

    Apart from MyTeam11 a host of other brands will be seen as broadcast partners for the 4th Pakistan Super League, being telecast live on DSport in India from 14 February – 17 March 2019.  My Team 11 is a homegrown brand and was the co-presenting sponsors for the recently concluded Bangladesh Premier League 2019.

    “Fantasy Sports is a necessity for any sport and league to grow as it’s a natural extension for the fans to stay engaged to their favourite sport even after the live action is over. MyTeam11 with their recent associations has only showcased the growing interest and increasing fan engagement in Fantasy Cricket and hence it was but natural for us to get them on board as the Broadcast Partners for the Pakistan Super League,” said Lex Sportel MD RC Venkateish, the channel management partners for Discovery Sport.

    The tournament this year will be played across six cities from UAE and Pakistan. Defending Champions Islamabad United will clash against Lahore Qalandars in the season opener on the 14 February in Dubai. The tournament this season will be played from the 14 February – 17 March 2019 in Dubai, Sharjah, Abu Dhabi, Karachi and Lahore.

    In context to this association, MyTeam11 COO Sanjit Sihag said, “We are aiming at achieving international presence as a leading fantasy sports organisation thus, the said collaborations. We believe our partnership with PSL can reap both the series and us, great results in terms of fan engagement.”

    Further, MyTeam11 CEO Vinit Godara, highlighted how this collaboration will make PSL a popular call among fans. He said, “With MyTeam11 being a popular concept among sports fans, we believe that this broadcasting partnership with DSport for PSL can highly affect the popularity and fan base of the series. The players who will be participating in the tournament have a huge fan base in India and we are confident that the Indian fans will have a lot to look out for the future from the Pakistan Super League.”

    My Team 11 is a homegrown Fantasy Sports Platform and has in the past associated with Bangladesh Premier League as “Broadcast Co-Presenting Partners,” with RuPay Pro Volleyball League as “Official Fantasy Partner,” and with DD Sports as the “Associate Partners” for India vs New Zealand T20 series.

  • Sports most benefited genre in Chrome DM week 51

    Sports most benefited genre in Chrome DM week 51

    MUMBAI: With a growth of 2.08 per cent, the sports genre marked the highest opportunity to see (OTS) among all categories in week 51 of Chrome Data Analytics & Media.

    In the sports genre, DD Sports gained the highest OTS with 93.6 per cent in All India 1 Lakh+ market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the business news genre with the growth of 0.92 per cent in six metros market. Zee Business was the most benefited channel in this category with 86.3 per cent.

    The third position in the gainers was garnered by the English GEC genre in 6 metros market with 0.36 per cent OTS. Colors Infinity gained the highest OTS with 59.5 per cent.

    The English movies genre was at the fourth position in the list with 0.20 per cent growth and Star Movies catered to 59.3 per cent OTS in 6 metros market.

  • Business news most benefited genre in Chrome DM week 44

    Business news most benefited genre in Chrome DM week 44

    MUMBAI: With a growth of 0.99 per cent, the business news genre in six metros, marked the highest opportunity to see (OTS) among all categories in week 44 of Chrome Data Analytics and Media. 

    In the business news genre, Zee Business gained the highest OTS with 86.3 per cent growth in six metros, followed by sports genre garnering second position in All India 1 Lakh+ market with 0.91 per cent growth. DD Sports garnered the highest OTS in the sports genre with 93.5 per cent.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The third position in the gainer’s list of OTS was grabbed by English news in six metros with 0.69 per cent. Loksabha TV raked in the highest OTS in the English news genre with 97.6 per cent. English GECs stood at fourth position in six metros with 0.36 per cent by Colors Infinity gaining the highest OTS with 59.3 per cent. In the fifth position, religious genre secured 0.30 per cent growth in the HSM excluding less than one lakh market. Aastha channel garnered the highest OTS with 98.2 per cent. 

  • Hindi movies most benefited genre in Chrome DM week 43

    Hindi movies most benefited genre in Chrome DM week 43

    MUMBAI: With a growth of 0.63 per cent as compared to last week (42), the Hindi movies genre, in HSM excluding the less than 1L-market, marked the highest opportunity to see (OTS) among all categories in week 43 of Chrome Data Analytics & Media. 

    In the Hindi movies genre, Rishtey Cineplex gained the highest OTS with 93.8 per cent in in HSM excluding the less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the sports genre in All India 1 Lakh+ market with 0.26 per cent OTS. DD Sports gained the highest OTS with 93.0 per cent. 

  • Sports genre dethrones English GEC in week 32 of Chrome DM

    Sports genre dethrones English GEC in week 32 of Chrome DM

    MUMBAI: With a growth of 31 per cent as compared to last week (31), the sports genre marked the highest opportunity to see (OTS) among all categories in week 32 of Chrome Data Analytics & Media.

    In the sports genre, DD Sports gained the highest OTS with 94.7 per cent in all India 1 lakh+ areas.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the English GECs genre with a growth of 0.05 per cent in six metros. AXN was the most benefitted channel in this category with 62 per cent.

    The third position in the gainers was garnered by English News genre in six metros. Loksabha TV gained the highest OTS with 96.8 OTS.

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    Religious genre bagged the fourth position in HSM excluding the less than 1L-market and Aastha was the most benefitted channel with 95.7 per cent OTS

    The business news genre was at the fourth position in the list with 2.47 per cent growth and CNBC Awaaz catered to 86.4 per cent OTS in six metros.