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Tag: DD National

  • DD’s digital terrestrial transmission meet today as TRAI paper awaits finalisation

    DD’s digital terrestrial transmission meet today as TRAI paper awaits finalisation

    NEW DELHI: Even as a consultation paper on Digital Terrestrial Transmission by the Telecom Regulatory Authority of India is pending finalisation, Doordarshan is holding a workshop with stakeholders to explore the potential of DTT services.

    The workshop on “Digital Terrestrial Transmission: Business Opportunities” is being organized on 23 December 2016 in the capital and will be addressed by experts.

    Experts from the Indian Institute of Management Ahmedabad, various stakeholders including Content providers, private broadcasters, receiver manufactures, and officers at Doordarshan will be participating in this workshop.

    In the paper issued on 22 June 2016, TRAI wanted to know if stakeholders perceive the need for introduction of DTT in multiple broadcasting distribution platforms and what the appropriate strategy for DTT implementation across the country should be.

    indiantelevision.com had earlier reported that the government was in the final stages of this exercise. Later, the website quoted then Prasar Bharati Chief Executive Officer Jawhar Sircar as saying that the pubcaster had itself cleared this more than a year earlier, even while pointing out that this would necessitate use of the Prasar Bharati infrastructure.

    DD, which presently has exclusive domain over terrestrial broadcasting, ranks amongst the world’s largest terrestrial television networks. It has a network of 1412 analog transmitters that provide TV services through two national channels namely, DD National and DD News. In addition to this, the network also broadcast several regional TV channels over the terrestrial network in a time sharing mode to meet the local and regional needs of people in different parts of the country. All TV channels provided by DD are free-to-air.

    In its paper, TRAI had asked whether DTT broadcasting should be opened for participation by the private players, and which model or a combination thereof for Dtt will be most suitable in Indian context.

    Trai also wanted to know what the approach for implementing DTT network (MFN/SFN/Hybrid) should be and how many digital multiplex per DTT operator should be planned for metro, major cities, urban and rural areas.

    Expert opinion had also been sought on the most appropriate frequency band as per National Frequency Allocation Plan 2011 for implementation of Digital terrestrial transmission including mobile TV.

    The DTT platform is flexible and content format agnostic – newer formats of TV channels such as HD TV, 3D TV, UHD TV, data and radio services etc. can thus be delivered with reduced transmission power requirements. Digitisation also allows for government bodies to reclaim spectrum and repurpose it.

    With standardized DTT transmission and clear advantages in terms of effective frequency utilization as well as enhanced TV quality, many countries the world over have laid down clear roadmaps to switch-off analog terrestrial TV transmission with a transition to DTT. In India, though work for changeover from Analog terrestrial transmission to digital terrestrial transmission by DD has already commenced, a clear roadmap is however unavailable.

  • Balaji & Saaibaba bag prime time slots on DD National

    Balaji & Saaibaba bag prime time slots on DD National

    NEW DELHI: Balaji Telefilms bid successfully for four slots, and Saai Baba Telefilms bagged two slots on Doordarshan’s prime time slot auctions, although financial statistics were not revealed. Bag Films and Media of Delhi, which had also been shortlisted, failed to pocket any slot.

    However, Doordarshan sources said that, as the RFP (request for proposal) document had made it clear that no party could bid for more than three slots in a week, Balaji may lose one slot after full examination of the bids received.

    No bid was received for three slots: 10 pm to 10.30 pm and 10.30 to 11 pm from Monday to Thursday, and for 7pm to 8pm slot on Sunday. Thus, the successful bids by Balaji are for 8 pm to 8.30 pm and 8.30 – 9pm from Monday to Friday, and 9 pm to 9.30 pm and 9.30 pm pm to 10.00 pm from Monday to Thursday.

    Saai won the bids for 7.30 pm to 8 pm from Monday to Friday, and 8 pm to 9 pm on Saturday and Sunday.

    Thus, Doordarshan has managed to get successful bidders in its third attempt since it announced its decision to auction the prime time slots early this year. Each time, DD had to make some concessions over its initial RFP.

    After a Prasar Bharati Board meeting in October, Doordarshan had announced a series of concessions once the programmers come on board, including lowering the base price for a 30-minute slot to Rs. 1,50,000.

    DD sources told indiantelevision.com that the only eligibility criterion that has been relaxed is that the basic price for auction has come down to Rs 1,50,000 (Rs 1.5 lakh) for a 30-minute slot. It was Rs 250.000 when the auction was announced in June this year, and was decreased to Rs 200,000 when the new date was set in early September 2016.

    However, most of the other eligibility norms remain the same as earlier in the New Content Acquisition Scheme that has been approved by Prasar Bharati Board.

    Producers/production houses that have produced at least 200 hours of general entertainment programming, including feature film productions in any Indian language in the last three years, and have a turnover of minimum Rs. 30 million per annum in the field of TV and film production in the last three financial years are eligible to apply.

    Applicants for weekend slots in the genres of reality, game and quiz are required to have produced 100 hours of such content in the last three years. However, DD sources told indiantelevision.com that certain changes had been made for successful bidders to promote their programmes.

    Successful bidders will now also be allowed to approach and obtain advertisements from public service undertaking for their programmes on Doordarshan, which was not permitted earlier. Doordarshan has also laid down a compulsory number of promotional commercials, which will be free, on various channels of Doordarshan network.  

    In addition, successful bidders will be allowed to ‘bank’ their free commercial time. That is, in case a successful bidder has not exhausted the number of promotional commercials (totalling 240 seconds) permitted before the telecast of a particular programme, the balance can be used as and when the programme picks up in popularity.

    The exit option has also been relaxed: in case a producer decides to opt out of the scheme, he will need to give only 45 days notice instead of three months. The lock-in period for this has also been reduced from one year to six months.

    ALSO READ:

     

     

  • Balaji & Saaibaba bag prime time slots on DD National

    Balaji & Saaibaba bag prime time slots on DD National

    NEW DELHI: Balaji Telefilms bid successfully for four slots, and Saai Baba Telefilms bagged two slots on Doordarshan’s prime time slot auctions, although financial statistics were not revealed. Bag Films and Media of Delhi, which had also been shortlisted, failed to pocket any slot.

    However, Doordarshan sources said that, as the RFP (request for proposal) document had made it clear that no party could bid for more than three slots in a week, Balaji may lose one slot after full examination of the bids received.

    No bid was received for three slots: 10 pm to 10.30 pm and 10.30 to 11 pm from Monday to Thursday, and for 7pm to 8pm slot on Sunday. Thus, the successful bids by Balaji are for 8 pm to 8.30 pm and 8.30 – 9pm from Monday to Friday, and 9 pm to 9.30 pm and 9.30 pm pm to 10.00 pm from Monday to Thursday.

    Saai won the bids for 7.30 pm to 8 pm from Monday to Friday, and 8 pm to 9 pm on Saturday and Sunday.

    Thus, Doordarshan has managed to get successful bidders in its third attempt since it announced its decision to auction the prime time slots early this year. Each time, DD had to make some concessions over its initial RFP.

    After a Prasar Bharati Board meeting in October, Doordarshan had announced a series of concessions once the programmers come on board, including lowering the base price for a 30-minute slot to Rs. 1,50,000.

    DD sources told indiantelevision.com that the only eligibility criterion that has been relaxed is that the basic price for auction has come down to Rs 1,50,000 (Rs 1.5 lakh) for a 30-minute slot. It was Rs 250.000 when the auction was announced in June this year, and was decreased to Rs 200,000 when the new date was set in early September 2016.

    However, most of the other eligibility norms remain the same as earlier in the New Content Acquisition Scheme that has been approved by Prasar Bharati Board.

    Producers/production houses that have produced at least 200 hours of general entertainment programming, including feature film productions in any Indian language in the last three years, and have a turnover of minimum Rs. 30 million per annum in the field of TV and film production in the last three financial years are eligible to apply.

    Applicants for weekend slots in the genres of reality, game and quiz are required to have produced 100 hours of such content in the last three years. However, DD sources told indiantelevision.com that certain changes had been made for successful bidders to promote their programmes.

    Successful bidders will now also be allowed to approach and obtain advertisements from public service undertaking for their programmes on Doordarshan, which was not permitted earlier. Doordarshan has also laid down a compulsory number of promotional commercials, which will be free, on various channels of Doordarshan network.  

    In addition, successful bidders will be allowed to ‘bank’ their free commercial time. That is, in case a successful bidder has not exhausted the number of promotional commercials (totalling 240 seconds) permitted before the telecast of a particular programme, the balance can be used as and when the programme picks up in popularity.

    The exit option has also been relaxed: in case a producer decides to opt out of the scheme, he will need to give only 45 days notice instead of three months. The lock-in period for this has also been reduced from one year to six months.

    ALSO READ:

     

     

  • English entertainment gains; Hindi GECs lose: Chrome

    English entertainment gains; Hindi GECs lose: Chrome

    MUMBAI: English Entertainment emerged as the number one gainer in week 39 of Chrome Data and Analytics. The sector registered 30.4 per cent opportunity to see (OTS) and Comedy Central led the genre with 45.6 per cent OTS.

    Next in the row is Hindi News in Hindi-speaking market (HSM) which recorded 27. 2 per cent of OTS With DD News leading the sector with 97.7 per cent OTS.

    Kids genre on an all-India basis registered an increase of 12.4 per cent of OTS. Cartoon Network bagged the first position in the sector with 81.0 per cent of OTS. English Movies on the other hand grabbed the fourth slot in the list of gainer with 11.2 per cent of OTS and Movies Now emerges as the number one channel with 46.9 per cent of OTS.

    Last but not the least, the sports genre across India registered 6.5 per cent OTS with DD Sports leading the sector with 91.7 per cent OTS.

    The music genre, Hindi Movies, Hindi GEC, religious and English news are among the sectors which fail to garner positive ratings.

    The music genre this week witnessed a drop of 17.8 per cent of OTS led the top loser list and Sony Mix topped the genre with 90.8 per cent of OTS. Hindi Movies in HSM dropped by 17.4 per cent with Max leading the space with 93.0 per cent of OTS.

    Along with Hindi movies genre, Hindi GEC too saw a drop and decreased by 6.2 per cent. DD National garnered 98.9 per cent of OTS.

    Religious sector witnessed a fall of 4.3 per cent of OTS and Aastha led the list with 98.9 per cent. English News in six metros registered 3.7 per cent fall. Lok Sabha emerged as the most affected channel with 93.5 per cent of OTS.

  • English entertainment gains; Hindi GECs lose: Chrome

    English entertainment gains; Hindi GECs lose: Chrome

    MUMBAI: English Entertainment emerged as the number one gainer in week 39 of Chrome Data and Analytics. The sector registered 30.4 per cent opportunity to see (OTS) and Comedy Central led the genre with 45.6 per cent OTS.

    Next in the row is Hindi News in Hindi-speaking market (HSM) which recorded 27. 2 per cent of OTS With DD News leading the sector with 97.7 per cent OTS.

    Kids genre on an all-India basis registered an increase of 12.4 per cent of OTS. Cartoon Network bagged the first position in the sector with 81.0 per cent of OTS. English Movies on the other hand grabbed the fourth slot in the list of gainer with 11.2 per cent of OTS and Movies Now emerges as the number one channel with 46.9 per cent of OTS.

    Last but not the least, the sports genre across India registered 6.5 per cent OTS with DD Sports leading the sector with 91.7 per cent OTS.

    The music genre, Hindi Movies, Hindi GEC, religious and English news are among the sectors which fail to garner positive ratings.

    The music genre this week witnessed a drop of 17.8 per cent of OTS led the top loser list and Sony Mix topped the genre with 90.8 per cent of OTS. Hindi Movies in HSM dropped by 17.4 per cent with Max leading the space with 93.0 per cent of OTS.

    Along with Hindi movies genre, Hindi GEC too saw a drop and decreased by 6.2 per cent. DD National garnered 98.9 per cent of OTS.

    Religious sector witnessed a fall of 4.3 per cent of OTS and Aastha led the list with 98.9 per cent. English News in six metros registered 3.7 per cent fall. Lok Sabha emerged as the most affected channel with 93.5 per cent of OTS.

  • DD prime time slot winners to telecast from Feb ’17

    DD prime time slot winners to telecast from Feb ’17

    NEW DELHI: Successful bidders in the third attempt by Doordarshan to attract producers to bid for prime time slots will have to commence telecast of their programmes in February 2017.

    The last date for bids for the new content acquisition scheme by Doordarshan for its prime time is 25 November 2016, and the bids will be opened the same day. The final list of qualified bidders was announced on 9 December 2016.

    Financial bids will be opened on 12 December, and the letter of award will be issued on 20 December 2016.  Procedural formalities and agreement and PBG Submission will be completed on 7 February 2017.

    Bidders will have to submit non-refundable tender document fee of Rs 5000 and processing fee of Rs 25000.

    Earnest money deposit will be Rs 300,000 for each weekday slot. Bidders may apply for one or more slots (if applying for say three slots, the EMD will be Rs 900,000). For the weekend slots, the EMD will be Rs 6,00,000. Bidders may apply for one or more slots. However, the maximum EMD in either case will be Rs 1.5 million irrespective of any number of slots applied for.

    The bidders will be responsible for the costs associated with the preparation of their bids and their participation in the bidding process. 

    While slotting programmes of successful bidders, DD will give due regard to ensuring a balanced content composition on the channel in respect of variety in formats, genres, themes etc.

    There will be no increase in the telecast fee for a period of 12 months from the start of contract. However telecast fee will be increased by 5% of the then existing telecast fee after 12 months and in the event of any further extension after 24 months the telecast fee will be increased by 10% of the then existing telecast fee.

    The production house should be an Indian entity (individual proprietorship, partnership, company, society, trust etc.) Incorporated/registered/recognised, as the case may be, under the respective applicable laws and in existence for the last 3 financial years.

    The production house must have produced, for any broadcaster(s), at least 200 hours of general entertainment programming (including Feature Films) in any Indian language that has been telecast in the last three calendar years. Applicants for weekend slots in the genres of reality, game, quiz should have produced 100 hours of such content that has been telecast in the last three calendar years.

    It should have in regard to TV and Film production a turnover of at least Rs. 30 million per annum in each of the last three financial years. d. The Production House should not be a defaulter in payment of dues to DD at the time of submission of the bid.

    Consortium will not be allowed in any form.

    A blacklisting order passed by the Central or State Governments/any PSU should not be in operation against a bidder at the time of the submission of the qualification bid.

    Details of the sequence of slots On Prime Time of DD National Channel available For Bidding:

    Slot Timings            Sequence of slots available for Days of the week
    1. 7.30 pm to 8.00 pm               Monday to Friday
    2. 8.00 pm to 8.30 pm               Monday to Friday
    3. 8.30 pm to 9.00 pm               Monday to Friday
    4. 9.00 pm to 9.30 pm               Monday to Thursday
    5. 9.30 pm to 10.00 pm             Monday to Thursday
    6. 10.00 pm to 10.30 pm           Monday to Thursday
    7. 10.30 pm to 11.00 pm          Monday to Thursday
    8. 7.00 pm to 8.00 pm              Sunday
    9. 8.00 pm to 9.00 pm              Saturday & Sunday

    Bids can be offered for any number of slots, but once a bidder is declared the winner of three slots from Slot 1 to 7, their bids for any other weekday slots further will not be considered. Similarly if a bidder is declared the winner of two slots (from Slot No 8 to 9), their bids for other weekend slots will not be considered.

    Successful bidder(s) will produce fresh programmes under category of general entertainment programmes, adhering to the programming code and all applicable laws.

    The duration of each slot is 30 minutes including free commercial time (FCT) of six minutes as per following details::

    Up to 24 Minutes: Programme (produced by the successful bidder)
    240 Seconds: FCT (to be marketed by successful Bidder)
    120 Seconds: FCT to be retained by DD for promotion of programme or channels, for advertisements of government departments and PSUs and for public service messages.

    Banking of FCT:
    a) Banking will be given to producers @ 60 seconds per slot in the first six months of the contract.
    b) Redemption of banking will be allowed @ 30 seconds per half hour in the same slot within a period of 12 months beyond the first 6 months.
    c) Banked FCT will lapse after the expiry of 18 months counting from the first telecast.

    Successful Bidders may also purchase additional spots or commercial time from DD, depending on availability, on prevailing terms and conditions. Successful Bidders would be free to procure advertisements from all sources within their entitlement of FCT with the exception of Central and State Government clients. Thus bidders will not be allowed to solicit Central and State government advertisements in their allotted commercial time or in the extra time purchased by them. Both Successful Bidders and DD shall have the right to solicit business from PSU clients.

    The marketing and promotion of the programme on all platforms will be done by the bidders at their own cost.

    Successful Bidders will be offered cross channel promos of defined number and duration free of cost on DD Channels as decided by the Director General.

    Successful Bidders will have to ensure the delivery of telecast material without commercials at least one week in advance for preview and technical clearance by Doordarshan. Doordarshan shall intimate the observations /clearance within 2 (two) working days of the submission of the telecast material in advance for preview and technical clearance. The delivery of final telecast copy in Blu Ray disk with commercials along with one copy without commercials must be made at least three days prior to the date of telecast of programme. The telecast copy must be provided with dope sheet containing all details and duration of programmes and commercials.

    Successful bidders will be required to adhere to the look and feel of the channel and DD will provide necessary inputs for graphic designs and colour schemes and packaging wherever necessary. The successful bidders will be required to obtain all necessary packaging inputs before submitting its programme to avoid delay and inconvenience. DD may also ask the production House to carry graphics of upcoming programmes and super text including ‘coming up’, time check, etc.

    Successful bidders will submit storyline/storyboard and all such information pertaining to the programme to be aired. Submission of pilot episodes may be sought if so required.

    All programmes will be previewed by DD before telecast.

    Telecast and repeat of programmes on DD Successful bidder will offer fresh programmes for telecast on assigned slot of DD National network. The programmes already telecast on any Doordarshan channel or any private channel will not be accepted.

    DD shall have the right to make a repeat telecast of the programme within 24 hours of the original telecast in a non-prime time slot to be assigned by Doordarshan. The successful bidder shall be entitled to 150 seconds of FCT out of the total Commercial Time available with the repeat telecast, that it shall be entitled to market. The remaining commercial time shall be marketed by DD.

    In case of emergency/extraordinary happenings including National mourning etc. if the repeat telecast is not made, the successful bidder will not be entitled to make any claim/seek compensation.

    As value addition, successful bidders will be additionally allowed two slots on Regional Satellite Channel(s) for telecast of dubbed version of the programmes in respective Regional languages. Such dubbing will be done at the successful bidder’s own cost. The commercial time admissible to the successful bidder along with such slots will be the same as allowed for the first telecast on DD National.

    The slots offered on DD National Network under Terrestrial Service would primarily cover the Hindi belt Markets. DD reserves the right to delink terrestrial transmitters of non-Hindi regions from DD National Network at its sole discretion.

    Only the DD logo will be carried during the telecast of the programme.

    Also read :   DD relaxes norms for prime time slot bidders as incentive

  • DD prime time slot winners to telecast from Feb ’17

    DD prime time slot winners to telecast from Feb ’17

    NEW DELHI: Successful bidders in the third attempt by Doordarshan to attract producers to bid for prime time slots will have to commence telecast of their programmes in February 2017.

    The last date for bids for the new content acquisition scheme by Doordarshan for its prime time is 25 November 2016, and the bids will be opened the same day. The final list of qualified bidders was announced on 9 December 2016.

    Financial bids will be opened on 12 December, and the letter of award will be issued on 20 December 2016.  Procedural formalities and agreement and PBG Submission will be completed on 7 February 2017.

    Bidders will have to submit non-refundable tender document fee of Rs 5000 and processing fee of Rs 25000.

    Earnest money deposit will be Rs 300,000 for each weekday slot. Bidders may apply for one or more slots (if applying for say three slots, the EMD will be Rs 900,000). For the weekend slots, the EMD will be Rs 6,00,000. Bidders may apply for one or more slots. However, the maximum EMD in either case will be Rs 1.5 million irrespective of any number of slots applied for.

    The bidders will be responsible for the costs associated with the preparation of their bids and their participation in the bidding process. 

    While slotting programmes of successful bidders, DD will give due regard to ensuring a balanced content composition on the channel in respect of variety in formats, genres, themes etc.

    There will be no increase in the telecast fee for a period of 12 months from the start of contract. However telecast fee will be increased by 5% of the then existing telecast fee after 12 months and in the event of any further extension after 24 months the telecast fee will be increased by 10% of the then existing telecast fee.

    The production house should be an Indian entity (individual proprietorship, partnership, company, society, trust etc.) Incorporated/registered/recognised, as the case may be, under the respective applicable laws and in existence for the last 3 financial years.

    The production house must have produced, for any broadcaster(s), at least 200 hours of general entertainment programming (including Feature Films) in any Indian language that has been telecast in the last three calendar years. Applicants for weekend slots in the genres of reality, game, quiz should have produced 100 hours of such content that has been telecast in the last three calendar years.

    It should have in regard to TV and Film production a turnover of at least Rs. 30 million per annum in each of the last three financial years. d. The Production House should not be a defaulter in payment of dues to DD at the time of submission of the bid.

    Consortium will not be allowed in any form.

    A blacklisting order passed by the Central or State Governments/any PSU should not be in operation against a bidder at the time of the submission of the qualification bid.

    Details of the sequence of slots On Prime Time of DD National Channel available For Bidding:

    Slot Timings            Sequence of slots available for Days of the week
    1. 7.30 pm to 8.00 pm               Monday to Friday
    2. 8.00 pm to 8.30 pm               Monday to Friday
    3. 8.30 pm to 9.00 pm               Monday to Friday
    4. 9.00 pm to 9.30 pm               Monday to Thursday
    5. 9.30 pm to 10.00 pm             Monday to Thursday
    6. 10.00 pm to 10.30 pm           Monday to Thursday
    7. 10.30 pm to 11.00 pm          Monday to Thursday
    8. 7.00 pm to 8.00 pm              Sunday
    9. 8.00 pm to 9.00 pm              Saturday & Sunday

    Bids can be offered for any number of slots, but once a bidder is declared the winner of three slots from Slot 1 to 7, their bids for any other weekday slots further will not be considered. Similarly if a bidder is declared the winner of two slots (from Slot No 8 to 9), their bids for other weekend slots will not be considered.

    Successful bidder(s) will produce fresh programmes under category of general entertainment programmes, adhering to the programming code and all applicable laws.

    The duration of each slot is 30 minutes including free commercial time (FCT) of six minutes as per following details::

    Up to 24 Minutes: Programme (produced by the successful bidder)
    240 Seconds: FCT (to be marketed by successful Bidder)
    120 Seconds: FCT to be retained by DD for promotion of programme or channels, for advertisements of government departments and PSUs and for public service messages.

    Banking of FCT:
    a) Banking will be given to producers @ 60 seconds per slot in the first six months of the contract.
    b) Redemption of banking will be allowed @ 30 seconds per half hour in the same slot within a period of 12 months beyond the first 6 months.
    c) Banked FCT will lapse after the expiry of 18 months counting from the first telecast.

    Successful Bidders may also purchase additional spots or commercial time from DD, depending on availability, on prevailing terms and conditions. Successful Bidders would be free to procure advertisements from all sources within their entitlement of FCT with the exception of Central and State Government clients. Thus bidders will not be allowed to solicit Central and State government advertisements in their allotted commercial time or in the extra time purchased by them. Both Successful Bidders and DD shall have the right to solicit business from PSU clients.

    The marketing and promotion of the programme on all platforms will be done by the bidders at their own cost.

    Successful Bidders will be offered cross channel promos of defined number and duration free of cost on DD Channels as decided by the Director General.

    Successful Bidders will have to ensure the delivery of telecast material without commercials at least one week in advance for preview and technical clearance by Doordarshan. Doordarshan shall intimate the observations /clearance within 2 (two) working days of the submission of the telecast material in advance for preview and technical clearance. The delivery of final telecast copy in Blu Ray disk with commercials along with one copy without commercials must be made at least three days prior to the date of telecast of programme. The telecast copy must be provided with dope sheet containing all details and duration of programmes and commercials.

    Successful bidders will be required to adhere to the look and feel of the channel and DD will provide necessary inputs for graphic designs and colour schemes and packaging wherever necessary. The successful bidders will be required to obtain all necessary packaging inputs before submitting its programme to avoid delay and inconvenience. DD may also ask the production House to carry graphics of upcoming programmes and super text including ‘coming up’, time check, etc.

    Successful bidders will submit storyline/storyboard and all such information pertaining to the programme to be aired. Submission of pilot episodes may be sought if so required.

    All programmes will be previewed by DD before telecast.

    Telecast and repeat of programmes on DD Successful bidder will offer fresh programmes for telecast on assigned slot of DD National network. The programmes already telecast on any Doordarshan channel or any private channel will not be accepted.

    DD shall have the right to make a repeat telecast of the programme within 24 hours of the original telecast in a non-prime time slot to be assigned by Doordarshan. The successful bidder shall be entitled to 150 seconds of FCT out of the total Commercial Time available with the repeat telecast, that it shall be entitled to market. The remaining commercial time shall be marketed by DD.

    In case of emergency/extraordinary happenings including National mourning etc. if the repeat telecast is not made, the successful bidder will not be entitled to make any claim/seek compensation.

    As value addition, successful bidders will be additionally allowed two slots on Regional Satellite Channel(s) for telecast of dubbed version of the programmes in respective Regional languages. Such dubbing will be done at the successful bidder’s own cost. The commercial time admissible to the successful bidder along with such slots will be the same as allowed for the first telecast on DD National.

    The slots offered on DD National Network under Terrestrial Service would primarily cover the Hindi belt Markets. DD reserves the right to delink terrestrial transmitters of non-Hindi regions from DD National Network at its sole discretion.

    Only the DD logo will be carried during the telecast of the programme.

    Also read :   DD relaxes norms for prime time slot bidders as incentive

  • DD sets up ‘War Room’ to revitalise programming & revenues

    DD sets up ‘War Room’ to revitalise programming & revenues

    NEW DELHI: Fazed by stagnant viewership and battling a “negative perception”, Doordarshan has set up a strategy ‘War Room’ to look into re-vitalising the pubcaster’s marketing and content acquisition processes with an overall aim to enhance revenues.

    The crisis management group, set up under the overall stewardship of DD Director-General Supriya Sahu, is mandated to suggest ways to attract and invite fresh talent for various DD channels in view of depleting manpower, new marketing and programming strategies and shore up the bottomlines via innovative marketing.

    Elaborating on the need for a crisis management group, the DG said in an office order: “Dive deep into the issues that are adversely impacting our performance and devise a strategy to re-position ourselves… (hence) it is proposed to set up a strategy ‘War Room’ in the office of Director-General.”

    According to Sahu, who has taken over the new role at DD few months back after having done a fruitful stint at Ministry of Information and Broadcasting (MIB), the `War Room’ will study rules and regulations for in-house production and suggest measures to modify them to  improve programming for DD National and regional channels.

    The office order doesn’t mince words when it goes on to add that new programming strategy should look at revamping how programmes and films are acquired for DD channels— especially for the auction slots — and suggest credible methods to improve viewership (audience measurement) and enhance revenues. 

    In addition, this group is to deliberate on present marketing initiatives of DD, which experts feel are out-dated, and devise new strategies to revitalise it, apart from suggesting innovative ways to pool resources and synergise efforts for maximising DD’s impact. 

    Sahu has made it clear that since there cannot be a one-shoe-fits-all approach, the `War Room’ has to come up with programming and marketing strategies that is specific to each channel like DD National, DD  Kisan, DD  Bharati, DD  India (the international channel), DD Urdu, DD Kashir and DD Sports.

    Dwelling on the negative perception relating to the overall functioning of DD, especially content acquisition policies and marketing processes, Sahu said in the office order, “We need to change this perception. This would happen through a very strategic thinking, planning, implementation & initiation.”

    The `War Room’ would end its work later this month when it is expected to submit a report on ways to reboot DD, which, hopefully, would also resonate with parent Prasar Bharati’s bosses.
    Headed by Deputy Director of Programmes G Sajan, the other members of this group include P.K. Srivastava, PEX, DDK-Raipur; Sandeep Sood, ADP, DDK-Pune; Anurag Darshan, Programme Executive (PEX) DD National; Abhishek Dubey, Advisor DD Sports; Ms. Soma Bose, Consultant, Films Division; Sanjeev Rai, Production Assistant, DD Urdu; Tathagat, Creative Editor, DD Bharati; Karmdeep, Senior Content Manager, DD Sports; Birupakhya Goutom Phukan, Senior Programmer and Arjun  Mehto, Senior Content Manager.

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  • DD sets up ‘War Room’ to revitalise programming & revenues

    DD sets up ‘War Room’ to revitalise programming & revenues

    NEW DELHI: Fazed by stagnant viewership and battling a “negative perception”, Doordarshan has set up a strategy ‘War Room’ to look into re-vitalising the pubcaster’s marketing and content acquisition processes with an overall aim to enhance revenues.

    The crisis management group, set up under the overall stewardship of DD Director-General Supriya Sahu, is mandated to suggest ways to attract and invite fresh talent for various DD channels in view of depleting manpower, new marketing and programming strategies and shore up the bottomlines via innovative marketing.

    Elaborating on the need for a crisis management group, the DG said in an office order: “Dive deep into the issues that are adversely impacting our performance and devise a strategy to re-position ourselves… (hence) it is proposed to set up a strategy ‘War Room’ in the office of Director-General.”

    According to Sahu, who has taken over the new role at DD few months back after having done a fruitful stint at Ministry of Information and Broadcasting (MIB), the `War Room’ will study rules and regulations for in-house production and suggest measures to modify them to  improve programming for DD National and regional channels.

    The office order doesn’t mince words when it goes on to add that new programming strategy should look at revamping how programmes and films are acquired for DD channels— especially for the auction slots — and suggest credible methods to improve viewership (audience measurement) and enhance revenues. 

    In addition, this group is to deliberate on present marketing initiatives of DD, which experts feel are out-dated, and devise new strategies to revitalise it, apart from suggesting innovative ways to pool resources and synergise efforts for maximising DD’s impact. 

    Sahu has made it clear that since there cannot be a one-shoe-fits-all approach, the `War Room’ has to come up with programming and marketing strategies that is specific to each channel like DD National, DD  Kisan, DD  Bharati, DD  India (the international channel), DD Urdu, DD Kashir and DD Sports.

    Dwelling on the negative perception relating to the overall functioning of DD, especially content acquisition policies and marketing processes, Sahu said in the office order, “We need to change this perception. This would happen through a very strategic thinking, planning, implementation & initiation.”

    The `War Room’ would end its work later this month when it is expected to submit a report on ways to reboot DD, which, hopefully, would also resonate with parent Prasar Bharati’s bosses.
    Headed by Deputy Director of Programmes G Sajan, the other members of this group include P.K. Srivastava, PEX, DDK-Raipur; Sandeep Sood, ADP, DDK-Pune; Anurag Darshan, Programme Executive (PEX) DD National; Abhishek Dubey, Advisor DD Sports; Ms. Soma Bose, Consultant, Films Division; Sanjeev Rai, Production Assistant, DD Urdu; Tathagat, Creative Editor, DD Bharati; Karmdeep, Senior Content Manager, DD Sports; Birupakhya Goutom Phukan, Senior Programmer and Arjun  Mehto, Senior Content Manager.

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  • Average viewership of DD National according to BARC is 91 million: Rathore

    Average viewership of DD National according to BARC is 91 million: Rathore

    NEW DELHI: The average viewership of Doordarshan National is 91 million according to the Broadcast Audience Research Council.

    The BARC has given details of 21 DD Kendras with DD Kashir being at the botton with average viewership of 6.80,000.

    Minister of State for Information and Broadcasting Rajyavardhan Rathore told the Lok Sabha today that all the regional channels of Doordarshan telecast various programmes promoting the languages included in the Eight Schedule of the Constitution and popular dialects.

    No. Channel Language Average Gross Viewership (lakhs)

    1 DD National HINDI 910.0
    2 DD Punjabi PUNJABI 238.7
    3 DD Sahyadri MARATHI 153.3
    4 DD Podhigai TAMIL 94.8
    5 DD Chandana KANNADA 74.9
    6 DD News HINDI 72.1
    7 DD Kisan HINDI 56.2
    8 DD Bangla BENGALI 59.7
    9 DD Malayalam MALAYALAM 40.5
    10 DD Uttar Pradesh HINDI 53.4
    11 DD Sports HINDI 40.2
    12 DD Madhya Pradesh HINDI 30.7
    13 DD Yadagiri TELUGU 35.7
    14 DD Rajasthan HINDI 26.5
    15 DD Bihar BHOJPURI 26.5
    16 DD Girnar GUJARATI 32.7
    17 DD Oriya ORIYA 29.7
    18 DD Urdu URDU 16.1
    19 DD Bharati HINDI 20.7
    20 DD North East ASSAMESE 10.5
    21 DD Kashir URDU 6.8