Tag: DD Kisan

Govt allocates DD Kisan Rs 12.05 crore for FY’22: I&B minister Anurag Thakur

Mumbai: The Union Minister of Information and Broadcasting (I&B) Anurag Singh Thakur on Tuesday said that the government has allocated a total of Rs 12.05 crore to DD Kisan in financial year 2022-23, which is being utilised for farmers’ education.

While answering a question asked by a politician and Lok Sabha member from Gujarat during the parliament session, the minister highlighted different initiatives the government is taking to educate farmers and build their capacity by imparting new knowledge.

The I&B minister noted that Prasar Bharti’s 24×7 satellite TV channel “DD Kisan” is exclusively dedicated to the farmers and the agriculture sector. “The objective of this channel is to serve and educate farmers and build their capacity to use new technologies in their activities and extend its reach to the remotest parts of the country,” he added.

“The programmes of “DD Kisan” are designed to inform and educate the rural populace and work towards creating a holistic environment for sustainable and inclusive growth,” he added.

The minister further explained that Krishi Darshan, the field-based stories on technologies in agriculture, major events and success stories, is telecast five days a week and Gaon Kisan, field-based stories on animal husbandry and agripreneurs, is telecast five days a week.

The programme Krishi Darshan is being telecast on 20 DD Channels in 12 languages, including Hindi. Prasar Bharati also has a dedicated YouTube channel for DD Kisan where the viewers may access this channel and also its various programmes digitally across the globe.

Further, All India Radio broadcasts a 30-minute, six days a week, dedicated interactive programme, Kisanvani, in respective regional languages, over 96 AIR stations across the country and Kisan Ki Baat programme over FM Gold Channel in Delhi, for the farming community in collaboration with the ministry of agriculture & farmers’ welfare, the government of India, he also added.

Thakur also mentioned the government’s effort to analyse the utilisation of dedicated channels for farmers.

He further replied, “the impact of the DD Kisan Channel is regularly monitored through feedback from the farmers during field-based and interactive recording, and from toll-free lines provided for farmers.”

“The regular analysis and impact of the channel are also done by the scientists and experts from ICAR (Indian Council of Agricultural Research), IARI (Indian Agricultural Research Institute) and KVKs (Krishi Vigyan Kendras), etc.,” he added further.

July 19, 2022
DD Kisan packaging bids to be submitted by 23 Oct, pre-bid meet on 9 Oct

NEW DELHI: Processes at this channel may be slow, but expected to be steady — and may pick up pace.

Doordarshan has invited proposals for channel packaging for DD Kisan, almost 30 months after the launch of the channel on 26 May, 2015.

The issues of India’s agriculture sector and related jobs, on which around 62 per cent of the world’s second-most populous country relies, often take a backseat on television shows and discussions. DD Kisan, which has tie-ups with the India Meteorological Department (IMD) and the Indian Council of Agricultural Research (ICAR), seeks to address these problems.

Proposals for packaging of the channel, available on all cable and DTH platforms, will be selected by an e-tendering process. There will be a pre-bid meeting on 9 October 2017. Interested parties have been asked to apply by 23 October 2017 with their bids. Technical bids will be opened the next day.

Online registration shall be done on e-tendering website www.tenderwizard.com/PB and, in general, activation of registration may take 24 hours or more subject to the submission of all relevant documents required in the process.

The packaging work for the channel, which was allocated a sum of Rs 800 million for the current fiscal year, as mentioned in this RFP Document should start within four weeks from the date of signing of contract.

Tender format and tender document are available on http://www.tenderwizard.com/PB, e-tender link in Doordarshan website, http://www.ddindia.gov.in/, and e-procurement portal (CPP) www.eprocure.gov.in.

The agencies are therefore expected to bid accordingly keeping in mind the manpower and equipment requirement of this channel given in subsequent paragraphs. The successful agency is expected to cover the following:

1 Channel branding – Create brand template for DD Kisan Channel incorporating all necessary elements of packaging and channel identity including logo, colour, graphics, fonts channel
montage etc.

2 To create and provide support to Doordarshan in designing and executing graphics for various programmes.

3 Conceive, create and deliver on-air channel montage, templates, promos, stings, bumpers, promo jackets, menu plates, channel branding guide book, coming up next and you are watching, etc. for all scheduled programmes.

4 Conceptualising, scripting, voicing and also providing creative inputs for promotional capsules for cross-channel publicity.

5 Encapsulate and re-package all telecast material on formats being used as may be required by DD Kisan Channel.

6 Create graphic transition.

7 Create exclusive programme promos for cross channel promotions in audio and video medium for radio and TV channels.

8 Design and create graphics in Hindi and in any other language used.

9 Coordinate with DD producers and programming team in order to ensure smooth integration of graphics and look and feel element into the programme.

The earnest money deposit (EMD) of Rs 3,76,000 is to be submitted by all the participating bidders in the form of irrevocable Bank Guarantee (BG) from a nationalised/scheduled bank is to be submitted by all the participating bidders in the form of irrevocable Bank Guarantee (BG).

The proposal shall be accompanied by a non-refundable processing fee of an amount of Rs. 25,000.

Doordarshan Kisan Channel is a national infotainment channel in the Prasar Bharati bouquet. The content of the channel includes core agricultural related issues, animal husbandry, allied agricultural activities, social issues, rural development, chemical and fertilisers, water, sanitation, health, food processing, environment, renewal energy, woman and child care , etc. The channel content also includes entertainment programmes including reality shows, health shows, folk arts, etc.

Bidders must keep in mind the importance and the kind of the job required for such a niche channel and submit bids accordingly.

September 30, 2017
Mann ki Baat gains popularity among NRIs, CMs to emulate idea

NEW DELHI: Even as the 32nd instalment of ‘Mann Ki Baat’ by Prime Minister Narendra Modi is slated for next Sunday, it is being emulated soon by some Chief Ministers who are commencing similar broadcasts.

The broadcast on 28 May at 11.00 a.m. over the entire network of All India Radio will be carried by all AIR stations, all AIR FM channels (FM Gold and FM Rainbow), local radio stations, Vividh Bharati Stations, five community radio stations and also Doordarshan’s primkary channels – DD National, DD News, DD Kisan, and DD Bharati.

The monthly broadcast has become immensely popular in every nook and corner of the country and is also very popularly among listeners in foreign countries who receive Indian TV channels or get it through the mobile app.

The regional versions of the ‘Mann Ki Baat’ will be originated by the capital AIR stations in non- Hindi speaking zones at 20 hours on the same day. The regional versions shall be relayed by all AIR stations including local radio stations in the respective states.

Gujarat is expected to set up around 48,000 booths to listen to the broadcast this month.

The unique aspect of this important broadcast is that it is visually adapted by Doordarshan and other private TV and news channels in India and broadcast simultaneously. Similarly, radio in private sector patches AIR. All DTH operators also carry it.

It is also live streamed for global audience and is accessible through mobile app, ALL INDIA RADIO LIVE.

‘Mann Ki Baat’ — being aired to about 150 countries — has evoked a “huge response” from people of Indian-origin living abroad.

AIR External Services Division Director Amlanjyoti Mazumdar said the address, telecast live in Hindi, is also broadcast in a translated version in English. Excerpts of the speech are aired in various other languages, including Russian, French, Urdu and Chinese. “We reach out to listeners in 150 countries through our radio broadcast in Hindi and general overseas service (English),” he added.

Jharkhand Chief Minister Raghubar Das has said he is launching a monthly CM Ki Baat, and has already discussed this with Information and Broadcasting Minister M Venkaiah Naidu.

The state government is expected to enter into a memorandum of understanding with AIR and Doordarshan in this regard.

May 22, 2017

DD Kisan viewership is 7.2m a month, received Rs 800m govt funds for 17-18

NEW DELHI: A sum of Rs 1.2225 billion was released from 2014-15 to 2016-17 to Prasar Bharati by the information and broadcasting ministry for Dordarshan Kisan Channel.

The total fund allocated for 2017-18 is Rs 800 million, the minister of state for information and broadcasting Rajyavardhan Rathore has told the Parliament.

Fund allocated to DD Kisan are:

2014-15	2015-16	2016-17
260 million.	262.5 million.	700 million.

The annual operating cost incurred by the channel in the year 2014-15 is Rs.231.1 million. .

DD Kisan was launched in May, 2015. The source of revenue is commercial advertisements aired during the programme. The revenue earned by DD Kisan other than government funding, since its launch from May, 2015 is:

Period	Revenue
April, 2015 to March 2016	Rs 14 million
April, 2016 to February 2017	Rs 19 million

In reply to another question, he said DD Kisan has introduced two daily News Bulletins at 1:30 pm and at 07:00 pm.

The channel continuously receives feedback from its viewers. There is a daily one hour live interactive programme “Hello Kisan”. The farmers can call on the toll free line to ask questions to experts or give their opinion. The channel takes their reactions for improvising the content.

A number of field based shows and programmes are also planned. There is a direct communication at grass root level with the channels’ representatives. The social media links such as web, Facebook and Twitter are also prominently displayed on the channel so that viewers can give their suggestions. Feedback/suggestions, as available, are regularly analysed for improving the programmes and content on the Kisan Channel.

These programmes are produced continuously depending upon the requirement of the channel. There is no proposal at present to translate the programme in other regional languages.

Answering another question, he said Doordarshan telecasts agriculture programmes through its network on National Channels as well as other DD regional channels.

DD Kisan is available throughout the country. As a new initiative, a daily programme titled “Uttar Purvi Rajyon Se” has been scheduled which contains programmes from North Eastern states in their respective languages.

Viewership of DD Kisan channel according to data received from Broadcast Audience Research Council is an average 7.2 million per month.

: :

Average Monthly Viewership (in million)

Market: All India

Month	DD Kisan
January 2016	8.8
February 2016	15.3
March 2016	7.3
April 2016	6.7
May 2016	4.3
June 2016	4.5
July 2016	5.6
August 2016	6.4
September 2016	7.1
October 2016	8.2
November 2016	5.5
December 2016	5.8
January 2017	7.3
February 2017	7.3
Average	7.2

April 8, 2017

DD agriculture programmes get additional budget

NEW DELHI: Just before the financial year 2016-17 came to a close, the Central Production Centre of Doordarshan was been allocated an additional sum of Rs 1.9 million in a modified budget for production of agriculture programmes.

The CPC, which produces programmes for DD Kisan apart from DD National, had given given a budget of Rs 5.2 million at the beginning of the year. Thus, the total budget for 2016-17 has risen to Rs 7.1 million.

The directive was given by the Directorate General of DD after a letter was received in this connection on 28 March 2017. The additional allocation has been given under Broadcasting Mode under the scheme ‘Mass Media Support to Agriculture Extension’ assisted by other Ministries.

Earlier, in December 2016, Doordarshan News and 30 regional news units (RNU) were allocated an additional Rs 100.8 million for the current year, taking the total allocation to about Rs 474 million for expenses that include payment to stringers and to the news agencies — United News of India and Press Trust of India.

Of this, Prasar Bharati sanctioned a sum of Rs 620,000 for the news agencies which includes an additional Rs 260,000 approved earlier this week. Thus, the budget for DD News went up to Rs 240 million with the additional Rs 54 million.

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April 5, 2017
PM’s ‘Mann Ki Baat’: AIR starts regional translation after Hindi

NEW DELHI: All India Radio commenced the regional language broadcast of the prime minister Narendra Modi’s ‘Mann ki Baat’ immediately after the Hindi broadcast.

AIR Director General Fayyaz Sheheryar told Indiantelevision.com that this will be in addition to the broadcast on regional kendras that comes at 8.00 pm on the last Sunday of the month when the prime minister makes his broadcast. He said that AIR had advertised before this broadcast that listeners can catch up with the broadcast on the entire AIR network including medium wave and FM Gold and FM Rainbow.

In addition, the broadcast is telecast live on Doordarshan National, DD News, DD Bharati, DD India and DD Kisan. The broadcast can also be heard on the AIR Mobile App ‘All India Radio Live’ on Android, IOS and Windows and also give a missed call on 1922 to listen to the broadcast.

It is streamed live by pmonradio.nic.in, allindiaradio.gov.in, newsonair.nic.in, and youtube/user/akashvaniair. It is also available free to all private television channels and FM channels.

In his broadcast yesterday, Modi said letters can be sent on MyGov.in, and NarendraModi App. Mofi expressed his gratitude to AIR for its efforts to reach the broadcast all over the country.

November 29, 2016
PM’s ‘Mann Ki Baat’: AIR starts regional translation after Hindi

NEW DELHI: All India Radio commenced the regional language broadcast of the prime minister Narendra Modi’s ‘Mann ki Baat’ immediately after the Hindi broadcast.

AIR Director General Fayyaz Sheheryar told Indiantelevision.com that this will be in addition to the broadcast on regional kendras that comes at 8.00 pm on the last Sunday of the month when the prime minister makes his broadcast. He said that AIR had advertised before this broadcast that listeners can catch up with the broadcast on the entire AIR network including medium wave and FM Gold and FM Rainbow.

In addition, the broadcast is telecast live on Doordarshan National, DD News, DD Bharati, DD India and DD Kisan. The broadcast can also be heard on the AIR Mobile App ‘All India Radio Live’ on Android, IOS and Windows and also give a missed call on 1922 to listen to the broadcast.

It is streamed live by pmonradio.nic.in, allindiaradio.gov.in, newsonair.nic.in, and youtube/user/akashvaniair. It is also available free to all private television channels and FM channels.

In his broadcast yesterday, Modi said letters can be sent on MyGov.in, and NarendraModi App. Mofi expressed his gratitude to AIR for its efforts to reach the broadcast all over the country.

November 29, 2016
DD sets up ‘War Room’ to revitalise programming & revenues

NEW DELHI: Fazed by stagnant viewership and battling a “negative perception”, Doordarshan has set up a strategy ‘War Room’ to look into re-vitalising the pubcaster’s marketing and content acquisition processes with an overall aim to enhance revenues.

The crisis management group, set up under the overall stewardship of DD Director-General Supriya Sahu, is mandated to suggest ways to attract and invite fresh talent for various DD channels in view of depleting manpower, new marketing and programming strategies and shore up the bottomlines via innovative marketing.

Elaborating on the need for a crisis management group, the DG said in an office order: “Dive deep into the issues that are adversely impacting our performance and devise a strategy to re-position ourselves… (hence) it is proposed to set up a strategy ‘War Room’ in the office of Director-General.”

According to Sahu, who has taken over the new role at DD few months back after having done a fruitful stint at Ministry of Information and Broadcasting (MIB), the `War Room’ will study rules and regulations for in-house production and suggest measures to modify them to improve programming for DD National and regional channels.

The office order doesn’t mince words when it goes on to add that new programming strategy should look at revamping how programmes and films are acquired for DD channels— especially for the auction slots — and suggest credible methods to improve viewership (audience measurement) and enhance revenues.

In addition, this group is to deliberate on present marketing initiatives of DD, which experts feel are out-dated, and devise new strategies to revitalise it, apart from suggesting innovative ways to pool resources and synergise efforts for maximising DD’s impact.

Sahu has made it clear that since there cannot be a one-shoe-fits-all approach, the `War Room’ has to come up with programming and marketing strategies that is specific to each channel like DD National, DD Kisan, DD Bharati, DD India (the international channel), DD Urdu, DD Kashir and DD Sports.

Dwelling on the negative perception relating to the overall functioning of DD, especially content acquisition policies and marketing processes, Sahu said in the office order, “We need to change this perception. This would happen through a very strategic thinking, planning, implementation & initiation.”

The `War Room’ would end its work later this month when it is expected to submit a report on ways to reboot DD, which, hopefully, would also resonate with parent Prasar Bharati’s bosses.
Headed by Deputy Director of Programmes G Sajan, the other members of this group include P.K. Srivastava, PEX, DDK-Raipur; Sandeep Sood, ADP, DDK-Pune; Anurag Darshan, Programme Executive (PEX) DD National; Abhishek Dubey, Advisor DD Sports; Ms. Soma Bose, Consultant, Films Division; Sanjeev Rai, Production Assistant, DD Urdu; Tathagat, Creative Editor, DD Bharati; Karmdeep, Senior Content Manager, DD Sports; Birupakhya Goutom Phukan, Senior Programmer and Arjun Mehto, Senior Content Manager.

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September 2, 2016
DD sets up ‘War Room’ to revitalise programming & revenues

NEW DELHI: Fazed by stagnant viewership and battling a “negative perception”, Doordarshan has set up a strategy ‘War Room’ to look into re-vitalising the pubcaster’s marketing and content acquisition processes with an overall aim to enhance revenues.

The crisis management group, set up under the overall stewardship of DD Director-General Supriya Sahu, is mandated to suggest ways to attract and invite fresh talent for various DD channels in view of depleting manpower, new marketing and programming strategies and shore up the bottomlines via innovative marketing.

Elaborating on the need for a crisis management group, the DG said in an office order: “Dive deep into the issues that are adversely impacting our performance and devise a strategy to re-position ourselves… (hence) it is proposed to set up a strategy ‘War Room’ in the office of Director-General.”

According to Sahu, who has taken over the new role at DD few months back after having done a fruitful stint at Ministry of Information and Broadcasting (MIB), the `War Room’ will study rules and regulations for in-house production and suggest measures to modify them to improve programming for DD National and regional channels.

The office order doesn’t mince words when it goes on to add that new programming strategy should look at revamping how programmes and films are acquired for DD channels— especially for the auction slots — and suggest credible methods to improve viewership (audience measurement) and enhance revenues.

In addition, this group is to deliberate on present marketing initiatives of DD, which experts feel are out-dated, and devise new strategies to revitalise it, apart from suggesting innovative ways to pool resources and synergise efforts for maximising DD’s impact.

Sahu has made it clear that since there cannot be a one-shoe-fits-all approach, the `War Room’ has to come up with programming and marketing strategies that is specific to each channel like DD National, DD Kisan, DD Bharati, DD India (the international channel), DD Urdu, DD Kashir and DD Sports.

Dwelling on the negative perception relating to the overall functioning of DD, especially content acquisition policies and marketing processes, Sahu said in the office order, “We need to change this perception. This would happen through a very strategic thinking, planning, implementation & initiation.”

The `War Room’ would end its work later this month when it is expected to submit a report on ways to reboot DD, which, hopefully, would also resonate with parent Prasar Bharati’s bosses.
Headed by Deputy Director of Programmes G Sajan, the other members of this group include P.K. Srivastava, PEX, DDK-Raipur; Sandeep Sood, ADP, DDK-Pune; Anurag Darshan, Programme Executive (PEX) DD National; Abhishek Dubey, Advisor DD Sports; Ms. Soma Bose, Consultant, Films Division; Sanjeev Rai, Production Assistant, DD Urdu; Tathagat, Creative Editor, DD Bharati; Karmdeep, Senior Content Manager, DD Sports; Birupakhya Goutom Phukan, Senior Programmer and Arjun Mehto, Senior Content Manager.

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September 2, 2016
Parliamentary Committee hopes Prasar Bharati will plan better in 2016-17

NEW DELHI: Noting that delay in Plan Expenditure has affected studio modernization, a Parliamentary Committee has expressed the hope that Prasar Bharati would resort to better planning during 2016-17 in execution of schemes for Doordarshan and All India Radio with available state of-the-art technology and gainfully utilize the allocated funds.

The Parliamentary Standing Committee on Information Technology which goes into I and B issues took note of the assurance of the pubcaster’s chief executive officer Jawhar Sircar in this connection.

Sircar told the Committee that the reason for under-utilization of Plan funds during 2015-16 as a policy decision was to avoid expenditure on obsolete technology such as analogue transmission, short wave and medium wave radio transmission etc.

Observing there had been delay in procurement of Camera Chains, XD Cam, Recorders and digitisation of transmitters, the Committee said less utilization of funds is likely to result in spill over of schemes to the next year.

The Committee noted that for the 12th Five Year Plan, the Government approved a total outlay of Rs 3,826 crore for Prasar Bharati – Rs 2,614.86 crore for Continuing Schemes and Rs 1,211.14 crore for New Schemes.

The outlay for Broad schemes namely ‘Broadcasting and Infrastructure Network Development’ was Rs 3,500 crore, for ‘Content Development and Dissemination’ Rs 186 crore and for ‘Special Project’ Rs 140 crore.

In addition, a separate outlay was being provided for ‘Kisan Channel’ – Rs 26 crore in 2014-15, Rs 45 crore in 2015-16 and Rs 60 crore for the year 2016-17.

For the Annual Plan 2016-17, the total outlay is Rs 450 crore which includes Rs 60 crore for the Kisan Channel and Rs 390 crore for Schemes ‘Broadcasting Infrastructure Network Development’ and ‘Special Projects’.

The Committee was told that there had been reduction in funds at the Revised Estimates stage as compared to the Broadcast Estimates given in 2015-16 for certain schemes as these were not expected to be executed by the Prasar Bharati during the remaining period of that financial year. These pertained to Digital Terrestrial Television (DTT) transmitters, Direct to Home (DTH), Set Top Boxes (STBs), Digital Satellite News Gathering Vehicles (DSNGs) etc., in the case of DD. In the case of AIR, the requirement of funds was reduced, broadly because various schemes of AIR were reviewed in 2013-14 and 2014-15, and those found as having negative cost benefits were ordered to be ceased or tapered off.

The Committee noted that the Ministry had released Rs 453.77 crore to Prasar Bharati during the year 2015-16 and this amount was construed as expenditure by the ministry. However, Prasar Bharati said out of this, an amount of Rs 246.42 crore had been actually booked as expenditure by them which includes Rs 220.17 crore on Plan Capital in AIR and DD and Rs 26.25 crore for Content Development and Dissemination for DD Kisan.

May 14, 2016