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Tag: DC Entertainment

  • Cameras roll on ‘Batman v Superman: Dawn of Justice’

    Cameras roll on ‘Batman v Superman: Dawn of Justice’

    MUMBAI: Filming is underway on Warner Bros Pictures’ ‘Batman v Superman: Dawn of Justice’, an adventure from director Zack Snyder, starring Henry Cavill in the role of Clark Kent/Superman, and Ben Affleck as Bruce Wayne/Batman.

     

    The film also stars Gal Gadot as Diana Prince/Wonder Woman, with Amy Adams, Laurence Fishburne and Diane Lane returning from ‘Man of Steel’, Jesse Eisenberg as Lex Luthor, Jeremy Irons as Alfred, and Holly Hunter in a role newly created for the film.

     

    It is written by Chris Terrio from a screenplay by David S. Goyer.  Charles Roven and Deborah Snyder are producing, with Benjamin Melniker, Michael E Uslan, Wesley Coller, David S Goyer and Geoff Johns serving as executive producers.

     

    The film will be mostly shot at Michigan Motion Picture Studios and on location in and around Detroit, Michigan; Illinois; Africa; and the South Pacific.

     

    Set to open worldwide on 6 May 2016, it is based on Superman characters created by Jerry Siegel & Joe Shuster, Batman characters created by Bob Kane, and Wonder Woman created by

  • DC Entertainment unveils digital products

    DC Entertainment unveils digital products

    MUMBAI: Digital comic book publisher DC Entertainment which is a part of US media conglomerate Time Warner has unveiled two new digital innovations that will take its comics to the next level of interactivity. DC Entertainment president Diane Nelson and co-publisher Jim Lee unveiled DC2 and DC2 Multiverse at the opening of Time Warner‘s ‘The Future of Storytelling‘ exhibition at the Time Warner Medialab in New York.

    DC2 is a new initiative that layers dynamic artwork onto digital comic panels and the aim is to add a new level of dimension to digital storytelling. DC2 Multiverse technology allows readers to determine a specific story outcome by selecting individual characters, storylines and plot developments while reading the comic, meaning one chapter of a digital comic has dozens of possible story outcomes
     
    Nelson said, “Since we made the game changing decision to go Same-Day-Digital with the launch of DC Comics – The New 52, we very strategically built our digital business to have the broadest distribution and most extensive Digital-First content line-up, and now we‘re at the forefront of innovation.”

    “DC2 and DC2 Multiverse leverages technology to make iconic characters like Superman, Wonder Woman, Batman and Green Lantern even more relevant through highly interactive storytelling,” he added.

    DC2 will first appear in the new Digital-First title Batman ‘66, based on the 1960s television show, and the artwork features will bring the show‘s action and retro attitude to life for comic readers. Readers will experience an expanded storytelling canvas as each comic panel tells a multi-dimensional story through layered artwork and sequences.

    Digital-First title Batman: Arkham Origins, based on the upcoming video game from Warner Bros Interactive Entertainment, will be the first to showcase DC2 Multiverse. DC2 Multiverse features dynamic artwork, along with action sounds and the ability to integrate a soundtrack – all while allowing readers to determine the fate of each storyline and character, including Super Heroes and Super Villains, with multiple options and end results available in each comic chapter. Only with DC Comics‘ rogues gallery will fans be just as excited to see what happens to Black Mask as they are to follow Batman‘s adventures.

    Lee said, “Digital comics have proven to be a driving force in attracting new readers; in fact, since the onset of Same-Day-Digital, our print and digital sales have both risen by double and triple digits, respectively. With Digital-First titles we‘ve created a successful formula of pairing comics with other media forms like TV shows and video games. Today‘s announcements demonstrate how we can tie innovations that organically fit and enhance comics – for example with Batman: Arkham Origins you can choose the destiny of your character by playing the game and reading the comic.

  • DC Entertainment reveals new brand identity

    DC Entertainment reveals new brand identity

    MUMBAI: DC Entertainment, a Warner Bros. Entertainment company and home tobrands DC Comics, Vertigo and Mad, has revealed a new brand identity.

    The new identity is reflective of the company‘s mission to fully realise the value of a rich portfolio of brands, stories and characters, distinguished by incredible breadth and depth across publishing, media and merchandise. A new logo for DC Comics was also introduced, closely aligning with DC Entertainment‘s new mark.

    DC Entertainment executive VP of sales, marketing and business development John Rood said, “It‘s a new era at DC Entertainment and the new look reflects a dynamic, bold approach while at the same time celebrates the company‘s rich heritage and robust portfolio of characters. It was just a few months ago that Superman, Batman and many of our other Super Heroes were updated when we launched DC Comics – The New 52 and now it‘s time to do the same for the company‘s identity while remaining true to the power of storytelling which is still at the heart of DC Entertainment.”

    DC Entertainment worked with Landor Associates, a brand consulting and design firm to develop an identity that creates a visual connection among the company, its three brands (DC Comics, Vertigo and Mad) and its array of properties as well as celebrates the power of the company‘s stories and characters.

    The design of the new DC Entertainment identity uses a “peel” effect – the D is strategically placed over the C with the upper right-hand portion of the D peeling back to unveil the hidden C – symbolizing the duality of the iconic characters that are present within DC Entertainment‘s portfolio.

    Landor‘s San Francisco office executive creative director Nicolas Aparicio said, “It was our goal to capture DC Entertainment in a dynamic and provocative identity. Our solution is a living expression which changes and adapts to the characters, story lines and the ways fans are consuming content. The new identity is built for the digital age, and can easily be animated and customised to take full advantage of the interactivity offered across all media platforms.”

    The new brand identity will come to life across all consumer touch points in order to create a clear and consistent message in support of DC Entertainment.

    The new identity will begin to appear on comic books and graphic novels as well as new websites in March. Consumers will also see the new identity rolled out over time on other DC Entertainment products from Warner Bros. including film, television, interactive games and merchandise.

    DC Entertainment senior VP of franchise management Amit Desai said, “We believe our new brand identity will strongly resonate with our loyal fans who will want to proudly express their affinity for DC Entertainment and their passion for their favorite stories and characters, this new look allows them to easily do this. In addition we were excited to update our identity, it‘s not often a company gets to revisit something as important as its brand and we took the opportunity to make sure it represented the multi-media business we set out to build with the formation of DC Entertainment”.