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Tag: DBS Bank India

  • DBS Bank India hosts exclusive Badminton event at Bombay Gymkhana

    DBS Bank India hosts exclusive Badminton event at Bombay Gymkhana

    MUMBAI: DBS Bank India offered its customers and select members of Bombay Gymkhana a unique badminton experience with some of the nation’s top players. The exclusive event, held at the iconic sports club in Mumbai, featured stars Lakshya Sen, Chirag Shetty, Satwiksairaj Rankireddy, Treesa Jolly, and Gayatri Gopichand.

    Attendees enjoyed a special meet-and-greet session, a 15-minute game on the Gymkhana’s badminton court, followed by lunch and a personalised photo opportunity with their favourite player. A two-hour interactive session was also held for Gymkhana members and their children, making it a memorable day of sportsmanship.

    Sen, who made history at the Paris 2024 Olympics by becoming the first Indian men’s singles player to reach the semi-finals, headlined the event. The rising star holds titles including the India Open, Canada Open, and a silver medal at the 2022 All England Championships.

    Joining him were Jolly and Gopichand, the world No. nine women’s doubles pair, who played a key role in India’s gold-medal win at the 2024 Asia Team Championships. Also present were Shetty and Rankireddy, Khel Ratna awardees and former world No. one, known for their historic triumphs at the Asian Games and Super Series events.

    DBS Bank India managing director & head of group strategic marketing & communications Azmat Habibulla said, “We pride ourselves on going the extra mile to redefine customer engagement by curating exceptional, memorable experiences. This exclusive event embodies our brand promise, ‘Live more, Bank less,’ offering a unique opportunity to connect with India’s top badminton stars.”

     

  • DBS Bank India launches India-Singapore Connect with CNBC-TV18

    DBS Bank India launches India-Singapore Connect with CNBC-TV18

    Mumbai: The India-Singapore relationship has emerged as one of the most important partnerships in the context of the ‘Asian Century’. Underpinned by a rich history of cultural and commercial connections, complementary strengths and shared priorities, the India-Singapore corridor has been growing in prominence for many years. To further strengthen these ties, DBS Bank India is launching an initiative that will bring together stakeholders from diverse sectors in both countries to identify synergies and create opportunities for charting a mutually beneficial way forward.

    Since opening its first office in Mumbai in 1994, DBS Bank has now been present in India for 30 years. The bank’s partnership with CNBC-TV18 to launch the ‘India Singapore Connect’ is also a celebration of this milestone, by further deepening the dialogue and the exchange of ideas and best practices. This effort will spread over the rest of the year and will also leverage DBS Bank’s established linkages in both Singapore and India to include perspectives from government leaders, CEOs, entrepreneurs, economists and opinion leaders that will help contextualise key themes that are relevant to this corridor, covering regional trade, investment flows, innovation, emerging technology, sustainable development and cross-cultural interests.

    Speaking on the launch of the campaign, DBS Bank India managing director and CEO Surojit Shome said, “As we celebrate three decades of growth in the country, DBS Bank reaffirms its commitment to India and to continuing to deliver value to customers as a trusted partner over many more decades to come. We envision the ‘India-Singapore Connect’ to be both a celebration of strong bilateral ties, while also looking ahead to further deepen existing relationships and forging new ones through meaningful interchange between both countries. As the largest bank in South-East Asia, it is a privilege for DBS to be able to catalyse greater collaboration between India and Singapore.”

    This milestone program will kickstart with a curtain raiser episode featuring an interview with DBS Group CEO and director Piyush Gupta led by CNBC-TV18 managing editor Shereen Bhan, focusing on how the paradigm of the India-Singapore corridor has evolved and how its strengths can serve as a blueprint for developing successful economic and people-to-people relationships between the nations. It will conclude with an exclusive event – the ‘India-Singapore Connect Summit’ to be hosted in Mumbai, which will see thought leaders and dignitaries from across the region share insights and actionable pathways for inclusive growth.  

    “As India’s premier business news platform, we at CNBC-TV18 are passionate about curating meaningful conversations and focusing on issues that matter. We are proud to partner with DBS Bank India on the ‘India-Singapore Connect’ campaign that touches upon many transformational trends, as seen through the eyes of corporate and cultural leaders in two of Asia’s fastest-growing economies. It presents us with an invaluable opportunity to combine forces with DBS Bank to help develop an important bilateral relationship”, said CNBC-TV18 managing editor Shereen Bhan reflecting on the significance of the campaign.

    DBS Bank India Limited is the first among the large foreign banks in India to start operating as a wholly owned, locally incorporated subsidiary of a leading global bank. As a trusted partner, DBS provides a range of banking services for large, medium, and small enterprises and individual consumers in India, focusing on a seamless customer experience that helps them ‘Live more, Bank less’.

  • DBS Bank India announced as the exclusive banking partner for “Srikanth”

    DBS Bank India announced as the exclusive banking partner for “Srikanth”

    Mumbai: Marking a significant milestone in its brand journey, DBS Bank India was announced as the exclusive banking partner for “Srikanth,” a biopic that chronicles the extraordinary story of Srikanth Bolla, a visually impaired Indian industrialist.

    The film, starring Rajkummar Rao, Jyothika, Alaya F, Sharad Kelkar, sheds light on Bolla’s determination and resilience as he overcame challenges to establish Bollant Industries, an eco-friendly company that empowers the differently abled.

    Bolla, despite facing hurdles, tenaciously pursued his education, emerging as the first international visually impaired student in MIT. In 2011, he co-founded the Samanvai Center for Children with Multiple Disabilities, showcasing his dedication to inclusive education. The following year, in 2012, he established Bollant Industries. By 2016, he had extended his impact as the director of the Surge Impact Foundation.

    DBS Bank India will leverage this partnership through strategic in-film branding, co-branded videos, and social media contests. The bank will extend the reach of this collaboration through branding across its branches and offices, fostering a deeper connection with employees and customers alike. Select customers from the bank participated in a meet-and-greet session with the lead actor. Srikanth Bolla is also scheduled to speak at the upcoming Mumbai chapter of DBS BusinessClass, foundED, a forum that celebrates modern-day founders and innovators while fostering entrepreneurship.

    Commenting on the association, DBS Bank India MD and head – group strategic marketing & communications, Shoma Narayanan said, “DBS Bank India is honoured to be associated with “Srikanth” and to share this remarkable story with our customers and the wider community. It is inspiring to witness the journey of Bollant Industries, an enterprise dedicated to fostering both economic growth and societal good, unfold on the big screen. The film is a powerful reminder to trust our abilities, overcome challenges, and pursue our dreams, and we are confident that it will leave a lasting impact.”

    A spokesperson from T-Series Films said, “We are happy to associate with DBS Bank India on this very special movie, “Srikanth”, that promotes inclusivity for all.”

    DBS Foundation (DBSF) catalyses the growth of purpose-driven businesses that leverage innovation to make a positive impact. Earlier this year, DBSF awarded grants to six sustainability-focused enterprises featured on Shark Tank India Season 3. Among these, Trestle Labs, a previous recipient of the DBSF Grant, secured additional funding. Through their product Kibo (Knowledge in a Box), the enterprise makes education and employment inclusive. It also helps overcome barriers such as language, literacy, and print disabilities like blindness, low vision, and dyslexia.

    Through strategic partnerships, DBS Bank India shares uplifting stories that resonate with its customers. With these associations, the bank aims to engage a broader audience and reinforce its brand promise of ‘Live more, Bank less’. More recently, DBS Bank India sponsored the documentary “Netaji Subhas Chandra Bose: A Singapore Saga” commissioned by the Tagore Society Singapore. The film captured Netaji Subhas Chandra Bose’s role in spearheading the Azad Hind movement from Singapore.

    As a different kind of bank, DBS continues to break boundaries its campaigns have been seen as category-defying in the industry. The bank introduced an industry-first online mini-series called “DBS Sparks,” which is inspired by true stories and follows a group of young bankers as they navigate their work and personal lives. It showcases how these bankers challenge the status quo, go above and beyond to solve their clients’ challenges, and genuinely make an impact in DBS’ quest to be the best bank for a better world.

  • DBS Bank India hosts screening of “Netaji Subhas Chandra Bose: A Singapore Saga”

    DBS Bank India hosts screening of “Netaji Subhas Chandra Bose: A Singapore Saga”

    Mumbai: DBS Bank India hosted an exclusive, invite-only screening of the documentary “Netaji Subhas Chandra Bose: A Singapore Saga” in Delhi.

    The event was attended by dignitaries such as Singapore High Commission H.E Simon Wong, Compensatory Afforestation Fund Management and Planning Authority (National CAMPA) CEO Subhash Chandra National, National Medical Commission, Ministry of Health secretary Dr. B Srinivas, Delhi Development Authority member finance Vijay Kumar Singh, YSM,SM,VSM (Retd), ex-director general, resettlement Major General Sharad Kapur, Sansad Ratna Awards Committee chairman Adv. Priyadharshni Rahul and Ministry of Commerce – CIO, Invest India Sunita Mohanty. DBS Bank India MD and head of institutional banking group Rajat Verma delivered the opening remarks, kicking off the event.

    The documentary is commissioned by the Tagore Society Singapore and sponsored by DBS Bank India. It captures Netaji Subhas Chandra Bose’s role in spearheading the Azad Hind movement from Singapore. Scripted and directed by Lakshmi Raman Venkat from Gravitas Media, it features engaging narration by renowned quiz master Siddhartha Basu.

    Through the eyes of a Singaporean history buff recounting Netaji’s life to a young visitor from India, the documentary takes viewers on a captivating journey. It skilfully links landmarks that played a crucial role in Netaji’s journey to the progression of the Indian freedom movement.

    The documentary delves into contributions of the Indian National Army (INA) and the remarkable involvement of women, particularly through the establishment of the Rani of Jhansi Regiment. It also features a reenactment of Netaji’s ‘Great Escape’ in January 1941, filmed at Netaji Bhawan in Kolkata. In the documentary, Subhashini Ali, the daughter of Dr. Lakshmi Sahgal (nee Swaminthan), one of Netaji’s closest aides in the INA, shares anecdotes about her mother’s role in the Rani of Jhansi Regiment.

    DBS Bank India MD and head– group strategic marketing & communications Shoma Narayanan said, “We are honoured to be associated with a compelling documentary that captures the connection between India, Singapore, and a historic figure: Subhas Chandra Bose. His spirit of resilience and dedication continues to inspire generations in both countries. Through our collaboration with the Tagore Society Singapore, we wanted to commemorate a period of history that transcended geographical boundaries. This association embodies our commitment to creating meaningful cultural experiences for customers and communities, setting us apart as a different kind of bank.”

    The production team from Lakshmi’s company, Gravitas Media, comprising Rajendra Nanoskar, Prakash Parmar, Santosh Mithbawkar, and Wilson Thomas, meticulously brought Netaji’s story to life. Their efforts unearthed remarkable stories of Netaji’s time in Singapore, enriching the documentary’s narrative.

    DBS Bank India, the largest foreign bank in the country by branch presence, continues to curate experiences that go beyond traditional banking. Through strategic partnerships, the bank aims to engage a broader audience and reinforce its brand promise of ‘Live more, Bank less’.

  • DBS Bank India breaks down the 2024 union budget using GenAI

    DBS Bank India breaks down the 2024 union budget using GenAI

    Mumbai : DBS and FCB Interface reimagine the traditional social media campaign to educate in real time, supported by music and lyrics generated by artificial intelligence. In line with the union budget 2024, DBS Bank India has launched a revamped edition of their campaign “Sounds of Budget”. This is the fifth year that the bank will be running this annual, topical campaign that uses music to create engaging and educational content, targeted at enabling the younger demographic to comprehend the complexities of the Budget announcements.

    This year the digital campaign is being led by FCB Interface, Mumbai, who retained the goal to demystify the union budget, but updated the approach, using the power of music created with the help of generative artificial intelligence (AI).

    Despite being one of the most watched financial events every year, consumers can often find it hard to understand the implications of certain Budget announcements or find the technical terms a bit tricky to keep up with. Most digital campaigns that attempt to explain the Union Budget use static visuals or talking head videos on social media.

    The sounds of the budget campaign opts for a more compelling route by taking real-time updates from the finance minister’s announcements and transforming them into short-form rap songs with easy-to-understand lyrics, all crafted with the assistance of generative AI.

    DBS Bank India, managing director and head of consumer banking group Prashant Joshi, said, “As a different kind of bank we value an unconventional approach and the fact that the ‘Sounds of the Budget’ campaign is in its fifth year is testament to how well it has been working. This year we are taking it up a notch with the help of  Gen AI to create music and lyrics in real time that help explain Budget updates in a simplified, yet relatable manner. This allows us to leverage the topicality better and spark more interest on important topics, while fostering financial literacy. Through this campaign our purpose is to equip our customers with the knowledge and tools they need to achieve their financial goals.”

    Speaking about the campaign, FCB Interface chief creative officer Rakesh Menon, said , “The ‘Sounds of Budget’ is a unique campaign that uses the fusion of two seemingly disparate areas such as finance and music, to bring about a creative product that will hopefully capture an audience set known for their short attention spans. It underlines the fact that DBS Bank India is committed to pushing the envelope and experimenting with new formats to cut through the clutter and connect with their target user in a language they understand and enjoy.”

    Agency: FCB Interface

    Brand: DBS Bank

    chief operating officer: Gaurav Dudeja

    chief creative officer: Rakesh Menon

    executive vice president: Ruchita Purohit

    creative team: Maithili Mullick, Darryl Vaz, Ayush Gupta, Aaresh Sethna, Arushi Khandelwal, Freya Dholakia

    account management: Pooja Mhatre, Surabhi Upadhyay

    brand team : Akash Deep Batra , Megha Manchanda, Richa Kamat, Sayali Gaikwad, Mohit Mantri

    Link to the tracks https://www.instagram.com/digibankindia/

     

  • Whimsical wonders: Brands celebrate Children’s Day with delight

    Whimsical wonders: Brands celebrate Children’s Day with delight

    Mumbai: Celebrate the spirit of innocence and imagination on Children’s Day! Here’s how leading brands at GOZOOP Group, leverage the Children’s Day.  

    Tim Hortons India

    Ashwin Sheth Group Ltd

    DBS Bank India

    Smart Commerce By Amazon

     

  • Shine bright together: Brands join the Diwali festivities

    Shine bright together: Brands join the Diwali festivities

    Mumbai: As we rejoice in the splendid festival of lights, prosperity, and joy, discover how the prominent brands within the GOZOOP Group embraced the occasion to celebrate Diwali 2023.

    DBS Bank India

     

     

    BN Group India

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by BN Group (@thebngroup)

     

     

  • DBS Bank India is banking on India’s badminton stars!

    DBS Bank India is banking on India’s badminton stars!

    Mumbai: In a move that underscores DBS Bank India’s commitment to the country, the bank has announced its partnership with five exceptional badminton stars – Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly, and Gayatri Gopichand.

    DBS Bank has been a part of India’s journey since 1994, and it is the largest foreign bank in the country by branch presence. The partnership enables the bank to enhance its brand presence within the country and effectively connect with its diverse audience. The sport of badminton embodies attributes such as precision, dedication, teamwork, and the pursuit of excellence, closely aligned with DBS Bank’s core values of being purpose-driven, relationship-led, and innovative.

    The partnership has kicked off with an outdoor campaign, and it will be extended to the bank’s social media platforms, official website, and internal platforms, as well as throughout its branch network, targeting both customers and employees.

    DBS Bank India managing director – group strategic marketing & communications  Shoma Narayanan said, “DBS Bank continues to break boundaries and reimagine banking; we like to think of ourselves as a different kind of bank, rather than fitting into the conventional notions of a ‘traditional bank’. Badminton is gaining popularity across India, and this partnership provides a great opportunity for us to extend our support to five young athletes who truly have the potential to be the stars of tomorrow!

    These players epitomise our core values both on and off the court, making them perfect partners to champion our brand. With this association, we aim to dial up customer engagement in India and bolster the narrative around our unique phy-gital proposition, a suite of offerings, and strong Asian connectivity.”

    Baseline Ventures co-founder and director Ramakrishnan R added, “DBS Bank has always been a trusted partner, for small and large businesses as well as retail customers. We are excited to help the bank onboard some of India’s most prominent badminton stars as it increases engagement with its customers in India. We are confident that with DBS Bank India’s support, these players will elevate their careers and reach even greater heights while serving as an inspiration for badminton enthusiasts.”

    The five young and promising badminton stars have consistently climbed the global rankings, carving a niche for themselves on the international stage. Former world junior number one, Lakshya Sen, has clinched titles in various tournaments and earned a top-ten spot in senior rankings, with recent wins including the Canada Open and notable performances at the US Open, Japan Open, and the 2021 World Championships.

    India’s men’s doubles duo, Chirag Shetty and Satwiksairaj Rankireddy have reached World No-two in the badminton world federation (BWF) rankings. They won three BWF World Tour titles this year, including the Indonesia Open 2023 (Super 1000), Korea Open 2023 (Super 500), and Swiss Open 2023 (Super 300). India’s young women’s doubles sensation, Gayatri Gopichand and Treesa Jolly made their mark at the All-England Championship 2022 by reaching the semi-finals in their debut season and repeating the feat in 2023. They clinched medals at the commonwealth games and played a pivotal role in winning India’s first-ever medal at the Badminton Asia Mixed Team Championships 2023.

    DBS Bank continues to break boundaries, and its campaigns have been seen as category-defying in the banking industry. For example, the bank introduced an industry-first online mini-series called “DBS Sparks,” which is inspired by true stories and follows a group of young bankers as they navigate their work and personal lives. It showcases how these bankers challenge the status quo, go above and beyond to solve their client’s challenges, and genuinely make an impact in DBS’ quest to be the best bank for a better world.

    In 2018, DBS Bank introduced its brand promise, “Live more, Bank less.” This year, the bank launched a clutter-breaking campaign to further strengthen this promise, while showcasing how it brings simplicity and seamlessness to banking. The campaign encapsulates how DBS Bank empowers customers to dedicate more time to cherishing their dreams, pursuing their passions, and nurturing their relationships.

  • The ‘Wonder Women’ in marketing

    The ‘Wonder Women’ in marketing

    Mumbai: Women across various corporate circles have always waded through the additional challenges life threw at them. Being professional leaders, mothers, homemakers, they played a pivotal role in achieving their all roles and responsibilities. These are the women who truly inspire millions of other women and have broken the glass ceiling.

    Like the popular character from American comic books published by DC Comics – ‘Wonder Woman,’ their role was no less when it came to ensuring the organisations sail through the difficult times while keeping their workforce motivated.

    The real-life powerhouse women leaders are very similar to a modern-day ‘Wonder Women’, and their inspiring stories instil a sense of empowerment and self-belief that one can take on the world.

    DBS Bank India executive director and head-group strategic marketing and communications Shoma Narayanan says her ‘Wonder Woman’ moment was when Harlequin’s first book was released globally. “I was more excited than I can say. But I feel my mother has been my number one ‘Wonder Woman’. Growing up, I have always admired how she balanced her work as a teacher, with responsibilities at home and her passion for music,” says Narayanan, who has carved a niche for herself in the industry with her exceptional work.

    Bisleri International director-marketing and business development Anjana Ghosh is another such multi-faceted women leader who has made a mark for herself through her work. Reminiscing about her journey, Ghosh says, “I remember the moment when I first walked into a crowd of workers who were raising slogans against the management. It was the first time I ever addressed a gathering. The workers heard me out of respect for a woman and believed that I could address their problem. They eventually called off the strike, but that moment gave me a sense of power as a woman.”

    Ghosh’s inspiration comes from several women who have struggled against odds to rise to fulfil their dreams. “I especially admire women who achieved a status in life against all odds. Indian gymnasts Dipa Karmarkar and Avani Sabade are a few among many who inspire me,” she adds.

    However, the achievements were not easy to come by for either of them and like all women, they persisted. But if they were ever given an opportunity to bring a change like a ‘Wonder Woman’, they wouldn’t hesitate to ensure the path gets easier for others. “That would be the day! I would remove the many barriers, both actual and self-imposed, that women face,” says Narayanan.

    However, Ghosh adds one more wish to the list. “If I were a ‘Wonder Woman,’ I would ensure that our country becomes ‘Swachh Bharat’ in the true sense,” she says.

    The Indian television premiere of “Wonder Woman 1984” is set to take place on Movies Now, MNX, and MN+ on 31 October at 1 p.m. and 9 p.m.

  • DBS Bank India launches new brand film ‘Uplift’ with Sachin Tendulkar

    DBS Bank India launches new brand film ‘Uplift’ with Sachin Tendulkar

    Mumbai: DBS Bank India has unveiled a new pan-India brand campaign featuring brand ambassador Sachin Tendulkar. The campaign positions the bank as a reliable partner for all the big and small moments in a customer’s life.

    Conceptualised by Leo Burnett, the campaign involves 360-degree brand communications comprising television, digital, and out-of-home (OOH) advertising components. The film highlights the importance of having the right partner who can help navigate challenges to realise one’s goals.

    The past 18 months have been a period of trials for many customers and businesses as their financial and business goals were impacted by the pandemic. The brand film ‘Uplift’ showcases the story of a young entrepreneur whose garments business sees a slowdown due to the Covid-19 restrictions. However, she is able to pivot her business with timely support from the bank. The campaign captures the resilience and innovative mindset of small and big businesses to navigate the challenges and how DBS can help through new-age banking solutions. 

    “Just like cricket, life too can be unpredictable involving trials and triumphs. However, both on and off the field, I believe that the right support system is crucial for navigating challenges. I am delighted to associate with DBS again to spread the message of optimism,” said Sachin Tendulkar.

    “Our campaign celebrates a renewed sense of hope and courage. At DBS, we constantly innovate to meet evolving customer needs while also supporting the community we live in. The brand film brings this out through the story of an entrepreneur who triumphs over challenges to grow her business,” stated DBS Bank India executive director – group strategic marketing & communications, Shoma Narayanan.

    The ‘Uplift’ brand campaign comes at the heels of another brand film called ‘Strong Heritage, Smart Banking’, which focused on DBS’ customer-centricity and digital offering. The campaign features Sachin Tendulkar, who has delivered his lines in Tamil. The campaign strongly resonates with the audience in South India and is a marquee brand initiative in the region following the amalgamation with Lakshmi Vilas Bank.

    “Reassuring customers in challenging times has been a key focus area for DBS. Such communication further entrenches their brand promise – ‘Live more, Bank less.’ The latest campaign we have conceptualised for them helps communicate this in an inspirational way through a warm comeback story,” said Leo Burnett executive creative director Mayuresh Dubhashi.