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Tag: DBS Bank

  • Marathon runner trades super-app for banking sprint

    Marathon runner trades super-app for banking sprint

    MUMBAI: Sheran Mendiratta Mehra has laced up her running shoes for a new race. The marketing veteran who helped build Tata Digital’s super-app to 100m-plus users has joined IndusInd Bank as chief marketing officer this September, leaving behind a six-year stint that transformed India’s digital commerce landscape.

    At Tata Digital, Mehra wore multiple hats with characteristic stamina. As chief business officer since July 2024 and chief brand officer cum business head for hotels since April 2022, she orchestrated the brand strategy for one of India’s most ambitious digital ventures. Before that, she spent nearly three years as chief brand officer, shaping product design and brand identity from the ground up.

    Her CV reveals her wide exposure to financial services and hospitality marketing. Six years at DBS Bank as executive director for group strategic marketing and communications, where she also championed social entrepreneurship through the bank’s corporate social responsibility arm. Stints at Dhanlaxmi Bank, Barclays and HSBC showcased her knack for turnarounds—she pushed top-of-mind recall to 52 per cent during Barclays’ India launch and co-led the country’s first mobile banking service, Hello Money.

    Earlier pit stops included heading resort marketing at Mahindra Holidays, where she boosted wallet share by 25-30 per cent, and agency-side roles at Ogilvy & Mather and Lintas, where she cut her teeth relaunching Huggies with sales surging over 15 per cent.

    The 25-year marketing strategist brings more than spreadsheets and campaigns to IndusInd. A distance runner for over a decade, Mehra champions the notion that peak performance in the boardroom and on the trail aren’t mutually exclusive. She’s vocal about mentoring female leaders in tech whilst maintaining her daily running practice—a fitting metaphor for someone who sees finish lines as starting points.

    IndusInd just hired someone who runs towards challenges, not away from them.

  • Jupiter banks on experience with Akhilesh Jha in the driver’s seat

    Jupiter banks on experience with Akhilesh Jha in the driver’s seat

    MUMBAI: If money talks, Jupiter Money just made a power move by bringing banking veteran Akhilesh Jha into the conversation. In a strategic hire that signals its next phase of growth, Jupiter Money has appointed Akhilesh Jha as senior vice president for banking and partnerships. With over 20 years of experience in retail banking and digital strategy most recently as head of retail banking portfolio at DBS Bank Jha steps in to amplify Jupiter’s push toward becoming India’s go-to money platform.

    At a time when fintechs are rewriting the rules of personal finance, Jupiter’s move shows it’s doubling down on what it does best: combining digital ease with meaningful banking experiences. In his new role, Jha will lead the charge on deepening collaborations with banks and financial institutions, helping Jupiter scale its offerings across savings, credit, and payments.

    “We are building a platform that simplifies money for millions of Indians,” said Jupiter Money president, Rohit Kumar Pandey. “Akhilesh brings the perfect mix of legacy banking and fintech edge. As we grow, his insight will be vital in shaping impactful partnerships.”

    Jha echoed the sentiment, noting the “mutually beneficial ecosystem” that fintech-bank alliances can create. “Customers get intuitive, digital-first products; banks unlock new channels and revenues; and Jupiter becomes the bridge that makes it happen,” he said.

    The announcement comes at a time when Jupiter Money is riding strong tailwinds. In the last quarter alone, it secured key regulatory clearances, expanded its credit footprint, and maintained steady user growth. With an eye on Tier 2 and Tier 3 cities, the company is working to unlock financial access for underserved digital users.

    Jupiter’s product suite already includes an all-in-one savings account (powered by Federal Bank), a Rupay credit card with CSB Bank that integrates with UPI and offers cashback, and an upcoming prepaid wallet after receiving RBI nod. Jha’s appointment adds muscle to Jupiter’s ambition of turning its platform into a full-stack, digital-first banking experience, one that’s as easy as it is empowering.

    As Indian consumers grow savvier and seek smarter ways to manage their money, Jupiter Money’s latest leadership bet might just prove that experience is, in fact, the best investment.

  • Glance Digital exec Manish Gupta joins L&T Finance as digital transformation czar

    Glance Digital exec Manish Gupta joins L&T Finance as digital transformation czar

    MUMBAI: L&T Finance has roped in Manish Kumar Gupta as chief executive – urban unsecured assets, payments & digital partnerships as it gears up for a new phase of digital transformation. A fintech veteran, Manish has over 23 years of experience across top financial and technology giants.

    Manish’s impressive CV reads like a masterclass in leadership – from launching India’s first mobile-only digital bank, digibank by DBS, to driving innovation at TransUnion CIBIL as chief product officer, where he developed the latest CIBIL score. He has led digital and business transformations at heavyweight names including ICICI Bank, Deutsche Bank, HSBC, DBS Bank, and TransUnion CIBIL.

    His latest stint was at InMobi Group’s Glance Digital, where he served as senior vice president and general manager, scaling the business globally with AI-powered content and commerce solutions on smart devices.

    Said Manish on Linkedin:  “Last week I completed a wonderful and enriching chapter of my life with InMobi and Glance ! The emotions of leaving Glance were overwhelming! I will miss the culture, my team, my friends that have supported me for the last five plus  years! As I embark on a new journey, I will cherish every moment I spent at Glance!  Once an InMobian always an InMobian!

    With a robust track record in both traditional and digital-first financial ecosystems, Manish is known for turning ambitious ideas into business wins. A certified financial planner and CertICM holder, he is an alumnus of IIT Delhi and holds an MBA from ISB, Hyderabad.

    Having worked in India, Hong Kong, and Singapore, Manish’s global experience makes him a strategic addition to L&T Finance’s leadership team.

  • Ganesh Chaturthi: Branding with a blessing

    Ganesh Chaturthi: Branding with a blessing

    Mumbai: Ganesh Chaturthi, one of the most celebrated festivals in India, is characterised by elaborate processions, colorful decorations, and the installation of intricately crafted Ganesha idols in homes and public places.

    Brands have recognised the cultural significance and widespread enthusiasm surrounding Ganesh Chaturthi, and they are leveraging this grand occasion in various ways.

    DBS Bank

     

     

    BN Group

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by BN Group (@thebngroup)

     

    Tata Steel

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Tata Steel (@tatasteelltd)

     

    Godrej Interio

     

     

    Kotak Securities

     

     

    Me n Moms

     

     

    Mee Mee

     

     

    Muthoot Finance

    The Belgian Waffle Co.

     

     

    Disney+ Hotstar

    Nick Jr

  • From moon to marketing: Brands amplify Chandrayaan 3’s victory

    From moon to marketing: Brands amplify Chandrayaan 3’s victory

    Mumbai: In a remarkable triumph, ISRO’s Chandrayaan 3 mission achieved resounding success, marking a significant stride in India’s lunar exploration endeavors. This mission showcases ISRO’s unwavering commitment to advancing space exploration and scientific discovery on the Moon. After the failed attempt of landing on the moon’s surface by Chandrayaan-2, the anticipation for this lunar landing has truly been out of this world. The Chandrayaan-3 lunar landing has been a hot topic for the past two months and the successful landing brings a lot of joy to Indians.

    To mark this achievement and maximise this moment, many of the brands have captured the moment in their own unique way. The messaging all around has been about the historic soft landing.

    DBS Bank

     

     

    Paytm Money

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Paytm Money (@paytmmoney)

     

    Ashwin Sheth Group

     

     

    BN Group

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by BN Group (@thebngroup)

     

    Venture Catalysts

     

     

    U&i World

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by U&i World (@worldofuandi)

     

    Tata Steel

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Tata Steel (@tatasteelltd)

     

    The credit for the creation and execution of all creatives for DBS Bank, Paytm Money, Ashwin Sheth Group, BN Group, Venture Catalysts, U&i World, and Tata Steel goes to GOZOOP Group.

    PregaNews

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Prega News (@preganews)

     

    Sunbean

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Sunbean Coffee (@itcsunbean)

     

    Sunfeast Farmlite

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Farmlite (@sunfeastfarmlite)

     

    Teen Patti Gold

     

     

    Zero Zero India

     

     

    Varmora

     

     

    Flamingo

     

     

    Keshroot

     

     

    2baconil

     

     

    The credit for the creation and execution of all creatives for Zero Zero India, Varmora, Flamingo, Keshroot, and 2baconil goes to Zero Gravity Communications.

    Walkers & Co. platform by Johnnie Walker Refreshing Mixer (non-alcoholic)

    Wiggles

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Wiggles (@wiggles.in)

     

    Mad Over Donuts executive director and CEO Tarak Bhattacharya

    It is such a proud moment for India today. We would like to appreciate the efforts of everyone at ISRO. A huge thank you for taking India to new heights with the successful landing of Chandrayaan 3! Chandrayaan 3 has become a testament to India’s relentless pursuit of scientific excellence. Here’s to dreaming bigger and more successes to celebrate India! Jai Hind!

    Starbucks 

     

     

    Pepsi 

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Pepsi India (@pepsiindia)

     

    Sting

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Sting India (@sting_india)

     

    Mountain Dew 

     

     

    7Up

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by 7UP India (@7upindia)

     

    Lay’s

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Lay’s India (@lays_india)

     

    Kurkure 

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Kurkure (@kurkuresnacks)

     

    KFC 

     

     

    Tic Tac

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by @tictacindia

    Kellogg’s

     

     

    Audible

    Apollo 1

    Written by: Ryan S Walters and Narrated by: Kevin Kenerly

    Revisit Apollo’s first moon landing when astronauts Gus Grissom, Ed White, and Roger Chaffee entered a new spacecraft atop a colossal Saturn rocket at Florida’s Kennedy Space Center. Little did they know, this routine rehearsal would seal their fate, never allowing them to leave the craft alive. The Apollo 1 disaster could have shattered the space dream, but instead, it spurred a complete spacecraft overhaul that propelled humanity toward its ultimate goal: moonwalking. ‘Apollo 1’ unfurls the gripping story of these audacious astronauts, the calamity that struck them, and the transformative aftermath.

    Asteroid: Discovery

    Written by: Bobby Akart and Narrated by: Chris Abernathy

    The gripping trilogy from a master storyteller – Bobby Akart, the  Gunner Fox series begins with Asteroid: Discovery. Gunner Fox, a United States Air Force fighter pilot and Earth scientist discovers an asteroid on a collision course with Earth. In the history of our planet, five extinction-level events have occurred caused by asteroids. Gunner Fox serves up evidence for the astonishing fragility and unpredictability of life. It is a testament to the reality that everything we have can be diminished at the mercy of invisible forces, the very forces that made our existence possible a few hundred thousand years ago.

    The Space Pioneers

    Written by: Carey Rockwell and Narrated by: Charles Constant

    The Space Cadets Tom Corbett, Roger Manning, and the big Venusian Astro have triumphed over all kinds of interplanetary challenges including pirates, rogue reactors, and hostile environments. The cadets find themselves in a formidable situation when they’re assigned to lead a ‘wagon train’ of ships to colonize a distant world. After Captain Strong departs abruptly under awkward circumstances, Tom and his pals get entangled in a secret plot involving a belligerent scientist, a suspicious politician, and a planetary anomaly that crashes spaceships. As the clock is ticking,  the cadets can either solve this mystery fast or face unforeseen circumstances.

    Star Wars: The High Republic: Path of Vengeance

    Written by: Cavan Scott and Narrated by: Emily O’Brien

    There isn’t a sci-fi lover who isn’t a fan of Star Wars, this enthralling starry adventure is set in the world of the High Republic, 150 years prior to the Phase 1 story: The Light of Jedi. Star Wars: The High Republic: Path of Vengeance is a story encapsulating the journey of a bunch of fortune-seeking explorers, enigmatic followers, and valiant Jedi whose intersecting paths on the planet Dalna will set them on a collision course that will inundate the High Republic for centuries to come.

    The Infinite Miles

    Written by: Hannah Fergesen and Narrated by: Sarah Beth Goer

    The Infinite Miles is a wacky sci-fi odyssey wrapped with elements of friendship, time travel, and intergalactic wars. Three years after her best friend Peggy went missing, Harper Starling is overwhelmed by dealing with the loss of a close friend in her life. Traveling through time with the help of a superhero she learns about Peggy’s final days before death. Harper is faced with a new challenge – an alien enemy called Incarnate – who has destroyed several solar systems. Harper is stuck in 1971 and has to find a way to end Incarnate’s tyranny. This gripping tale takes us through grim and unforeseeable circumstances Harper is put up with as she has to battle with the enemy Incarnate without the help of Argonaut – the main character of Infinite Odyssey.

  • DBS Bank celebrates ‘Agents of Change’ with SPARKS’ new episode

    DBS Bank celebrates ‘Agents of Change’ with SPARKS’ new episode

    MUMBAI: In celebration of International Women's Day, DBS Bank India released a new episode of its award-winning mini-series, SPARKS, featuring brand ambassador Sachin Tendulkar. Titled 'Agents of Change', the  episode traces the journey of Even Cargo, an Indian social enterprise that is paving the way for the female delivery personnel. Even Cargo is a Delhi-based enterprise that trains and employs women from marginalised backgrounds as delivery associates with some of the world’s largest e-commerce companies.

    DBS Bank India ED – group strategic marketing and communications Shoma Narayanan said,  “We are moving towards creating conversations and engaging customers through innovative storytelling and authentic content. Being purpose-driven has always been a part of DBS’ value system, and we aim to drive meaningful change through SPARKS."

    Narayanan added, "SPARKS celebrates real-life heroes working towards creating a sustainable future, and on the occasion of International Women’s Day, we are bringing you the story of one such enterprise. Even Cargo helps women work in professions that have traditionally been inaccessible to them. We are delighted to join hands with Sachin Tendulkar for this episode of SPARKS, and are committed to championing our shared vision of gender equality.”

    Even Cargo founder and CEO Yogesh Kumar said, “At Even Cargo, our endeavour is to help in the skill development of women, leading to an increase in their participation in the labor market and therefore, helping them overcome the barriers of unemployment. Women are the driving force behind our organization’s mission, and we are delighted to celebrate their contribution this Women’s Day. DBS Bank and Sachin are equally passionate about championing inclusivity, and we thank them for supporting us in our journey.”

    In 2016, DBS Bank launched SPARKS, the first-ever miniseries on bankers in Asia. The last two episodes of Season 1 were inspired by Sachin’s longstanding mission of increasing access to play for less-privileged children. DBS partnered with Sachin to bring this purpose to life and together, lit a playground in the Mumbra district of Thane, transforming the lives of over 7,000 children. Since its debut, the SPARKS series has garnered more than 400 million views and over 34-million engagements from audiences across Asia.

  • DBS Bank is #SparkingTheFuture for kids in Mumbra

    DBS Bank is #SparkingTheFuture for kids in Mumbra

    MUMBAI: To mark the Children’s Day celebration in India, DBS Bank launched a unique campaign, #SparkingTheFuture, featuring cricket legend Sachin Tendulkar, to give the kids an opportunity to play to their hearts' content.

    Designed by Social Kinnect  the campaign highlights the culture of sports that has been brewing in Mumbra and the way DBS Bank is helping in nurturing the same.

    To make this campaign successful, DBS Bank has also invited people to become a part of the movement online and pledge their support in #SparkingTheFuture of kids.  Next month, DBS will light up an entire ground in Mumbra, to give the kids access to playground, even after the sun sets.

    Social Kinnect COO Chandni Shah said, “At Social Kinnect we strongly believe in bringing out the impact of socially relevant campaigns to ensure that they resonate with the audience and encourage them to join the movement. #SparkingTheFuture by DBS Bank is one such campaign that aims at highlighting the difference that has been made on-ground. The idea was to keep the campaign realistic by featuring kids who have been impacted and Sachin Tendulkar, who is one of the strong pillars of the campaign.”

    DBS Bank marketing head Sheran Mehra said, “It all began when we at DBS Bank and Sachin came together to #SparkAPurpose. Sachin’s real-life mission is to facilitate play amongst children, we made it our shared purpose, and decided to provide kids access to play even after the sun sets. It’s been an incredible journey since, and now we are #SparkingTheFuture of the next generation of our country by lighting up our first ground at Mumbra. We intend to fuel the existing counter-culture of sports amongst kids and enable them to play to their hearts content.”

  • IPL: DBS Bank reaffirms partnership with Rising Pune Supergiant

    MUMBAI: DBS Bank Limited (DBS) has announced its partnership with the Indian Premier League cricket team Rising Pune Supergiant for the second consecutive year. Under the arrangement, DBS Bank will be the Associate Sponsor of the Pune-based team which is led by Australian captain Steve Smith and coached by former New Zealand captain Stephen Fleming.

    DBS India group strategic marketing & communications executive Sheran Mehra said: “Rising Pune Supergiant is a newly revamped team this year and certainly the dark horse of the 10th edition of IPL. As a brand, we see real value in continuing to partner with Rising Pune Supergiant and being present on a platform like IPL helps us to resonate with customers and build affinity through unique and joyful experiences.”

    Rising Pune Supergiant CEO Raghu Iyer said, “Their support and trust in the franchise is extremely motivating as we hope to be a force in IPL 2017, similar to how DBS Bank has been a disrupting force in India’s digital banking journey.”

    As associate sponsor, DBS will enjoy a range of rights and entitlements to display its logo on platforms that include the team’s official cap and helmet and other marketing related collaterals. It will also have in stadia branding, premium hospitality and match tickets, and access to the Rising Pune Supergiant players.

    DBS will launch campaigns and contests which will give an opportunity to customers to watch some exciting matches. The association will allow DBS to reinforce its brand and get recognised as a contemporary Asian bank that is shaping the future of banking so that customers can live more and bank less.

    DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Owned by RP-Sanjiv Goenka Group chairman owned by Sanjiv Goenka, Rising Pune Supergiant is a team that is committed to come up with its best even in the worst situation.

  • Havas Media’s Mobext reaches Singapore and Malaysia

    MUMBAI: Havas Media has launched its mobile marketing agency Mobext in Singapore and Malaysia with Michael de Souza as general manager of the newly launched agency.

    Mobext Singapore and Malaysia will leverage the strengths of sister agency MPG and Havas Digital siblings Media Contacts and Ecselis and their portfolio of clients like Resorts World Sentosa, DBS Bank, NTUC Fairprice, Abbott, to expand their business in the market.

    Mobext is currently present in 19 markets globally and offers a truly end-to-end, mobile marketing agency service to clients. In Singapore the agency will offer messaging services like SMS and download; mobile internet services like WAP consulting and development, mobile display, mobile search. It will also provide proximity based services including LBS and mapping. Besides, it will offer integration through reporting and analytics by Havas Digital‘s campaign management platform.

    de Souza is a digital strategist with broad agency, ad network, media planning and content development experience. He joins the agency from global advertising network Buzzcity Pte Ltd, where he served as VP for Media. During his 12 year career, he has managed cross-channel campaigns and developed content for brands including Coca-Cola, Nestl?©, EAGames, Disney, Nike and MTN.

    Havas Media Asia Pacific CEO Vishnu Mohan said, “Singapore and Malaysia are strategically important markets for Havas Media and very advanced when it comes to mobile penetration and usage. We think that the time is just right for the launch of Mobext in the two markets. Our vision is to be the only pure-play mobile marketing agency network with truly regional scale across the entire Asia-Pacific, with strong mobile leaders in every major Asian market. This will allow us to work with the largest advertisers across the region for region-wide mobile marketing agency campaigns.”

    Mobext head of mobile APAC Arthur Policarpio said: “We invest in people, and with Michael, we have a leader with years of experience in mobile who can provide our clients with expert advice in this field. We are likewise the largest mobile agency network in the world, with offices in 19 markets, allowing us to leverage significant international experience in mobile best practice.”

    The launch of Mobext in Singapore follows the launch of the agency brand in Asia Pacific starting from India in the second quarter of 2011. Earlier in 2012 in February the media group acquired a majority stake in Snapworx Mobile Inc in the Philippines, following which the agency was rebranded as Mobext.