ITV

Tag: DAVP

  • Govt pushes for adequate representation in BARC

    MUMBAI: Don‘t mistake the alternative television ratings system to be under the total control of the private broadcasters, advertising agencies and the advertisers. The government is pushing for adequate representation inside BARC (Broadcast Audience Research Council), the new entity that will lay out the television audience measurement system in India.

    BARC has been formed with the Indian Broadcasting Foundation (IBF) having a 60 per cent stake and the remaining 40 per cent being shared equally between the Advertising Agencies Association of India (AAAI) and the Indian Society of Advertisers (ISA).

    Prasar Bharati, the public broadcaster, was to benefit from the formation of BARC as the TV ratings coverage would have spread across wider geographies. Now the government also wants DAVP (Directorate of Advertising and Publicity) , which channelises all advertising spends made by the government, to have some voice.

    In a meeting on 4 September called by the government and attended by the IBF, the AAAI and the ISA members, the government has said that it wanted adequate representation. “The Information and Broadcasting ministry asked us what steps were being taken to include the Prasar Bharati and the DAVP (in BARC).They want adequate representation from Prasar Bharati and DAVP to have adequate representation in BARC to look after the Government‘s interest. We have heard the suggestions and will consider them,” AAAI president and Leo Burnett chairman and CEO of India subcontinent Arvind Sharma told Indiantelevision.com.

    The meeting was chaired by I&B ministry secretary Uday Kumar Verma.

    The three bodies were also asked to nominate an advisory committee on BARC by the end of next week .

    “The push has been to move BARC forward. The secretary has asked us (AAAI, IBF and ISA) to nominate a high powered committee whose role will be to guide and advise (on BARC) by the end of next week. We as BARC need to identify and concur on the names,” said Sharma.

    During the meeting, the secretary also referred to the Amit Mitra Committee report which suggested that statisticians, sociologists and demographers should form part of the technical committee.

  • Penal provisions to ensure Govt ads only via DAVP

    Penal provisions to ensure Govt ads only via DAVP

    NEW DELHI: Penal provisions should be put in place to discourage Ministries and Government Departments from issuing display advertisements directly to the media without routing them through the Directorate of Advertising and Visual Publicity (DAVP).

    Severely reprimanding this trend, the Standing Parliamentary Committee for Information Technology has said that this violates Clause-3 of the Advertisement Policy of the Government, which provides that all Central Govt. Ministries/ Departments/ Attached & Subordinate Offices/ Field Offices shall route their advertisements, including display advertisements, through DAVP.

    The Committee noted that the Information and Broadcasting Ministry had time and again taken up the issue with the Ministries/Departments to route their advertisements through DAVP only to no avail.

    The DAVP is the nodal multi media advertising central agency to execute publicity campaigns through advertisements etc. on behalf of various Ministries/Departments of Government of India, autonomous bodies and public sector undertakings.

    It noted that the immediate fall out of such violation by the Ministries/Departments has resulted in small, medium and regional language newspapers not getting their due share. Many regional newspapers have been alleging favoritism by DAVP.

    The Committee was also unhappy that total outstanding dues to DAVP from various Ministries/Departments of the Government of India is approximately Rs 630 million till 31 March this year.

    The Committee have been informed that the Ministries/Departments pay their outstanding in the first quarter of the next financial year. Fresh outstanding also arise in the last quarter of the financial year, when the Letter of Authority issued by the Departments/Ministries lapses on 31 March. The Committee observed that the existing system of recovery of dues from Ministries/Departments is not prudent enough leading to huge amount of outstanding dues. Therefore, the Committee desire that DAVP should evolve a system whereby the Ministries/Departments may be asked to settle their dues within one month from the date of issue of letter of Intent.

    Interestingly, the Committee was informed by the I&B Ministry that the Prime Minister’s office, the Planning Commission, and the Cabinet Secretariat etc. had been designated as non-paying departments and their expenditures were borne by the I&B Ministry.

    Ministries and Departments are permitted to issue tender notices directly to empanelled newspapers only at DAVP rates. PSUs, Autonomous Bodies & Societies of the Central Government may issue all advertisements, directly at DAVP rates to empanelled newspapers, provided all classified and display advertisements are released in the following manner:

    (In rupee terms)

    Small 15% minimum

    Medium 35% minimum

    Big 50% maximum

    English language 30% (approx.)

    Hindi language 35% (approx.)

    Regional and Other languages* 35% (approx.)

    These include Bodo, Dogri, Garhwali, Kashmiri, Khasi, Konkani, Maithili, Manipuri, Mizo, Nepali, Rajasthani, Sanskrit, Santhali, Sindhi, Urdu and Tribal languages as certified by State Governments.

    The Committee noted with satisfaction that there had been near 100% utilization of RE funds by DAVP during the Eleventh Plan. The Committee hoped that the same trend will continue during the Twelfth Plan.

    (Rs in million) 2007-08 2008-09 2009-10 2010-11 2011-12
    Proposed Outlay 282.5

    228

    59.3

    530

    		 545
    B. E. 260.1

    217.6

    268.8

    445

    		 560
    R. E. 184.1

    481.8

    368.8

    445

    		 887.9
    Actual 184.1

    481.9

    368.1

    328

    		 757.7
    %age of expenditure 100

    100.02

    99.81

    73.89

    		 85.34

  • DAVP issues new rates for TV channels

    NEW DELHI: The Directorate of Advertising and Visual Publicity has decided to issue new ad rates for 200 private cable and satellite channels which have become effective from 1 June while continuing “for the time being” the existing rate of FM radio.

    The new rates have come following the announcement of the new rate determination formula by the Information and Broadcasting Ministry.

    DAVP has also provisionally extended the empanelment of all C&S TV channels currently empanelled with it till 31 August. There are six time bands in the revised rates.

    Meanwhile, DAVP has decided to extend till 31 August or the date of completion of the fresh empanelment process of television and FM radio channels.

    In an advisory issued on 30 May, DAVP noted that it had commenced the process of empanelment in 24 May but had not been able to complete it by 31 May as announced earlier. DAVP empanelment is done for a period of three years.

    The listed 200 channels (which can be seen on www.davp.nic.in) may also apply for their empanelment with DAVP for the year 2012-15 using the Online Application Form available on the DAVP website.

    All the channels that are currently empanelled with DAVP have to give their acceptance to the revised rates by 15 June 2012.

    Earlier, the Ministry had put on its website the content of the radio, television and print advertisements of the Bharat Nirman ads.

    Empanelled channels are under contractual obligation to telecast DAVP or AA (Authorised Agency) advertisements and face suspension for a year if they drop Government spots.

    Out of the total annual budget allocation for television, 40 per cent is exclusively earmarked for regional channels.

  • Govt to spend 40% of its TV ad budget on regional channels

    Govt to spend 40% of its TV ad budget on regional channels

    NEW DELHI: The Government has announced that 40 per cent of the annual budget for television media campaigns will be reserved for regional channels.

    In its new policy guidelines for empanelment of private cable and satellite television channels for entitlement to government advertisements released by the Information and Broadcasting Ministry, the primary objective is to fix their telecast and broadcast rates.

    It is expected that the new guidelines would obtain the widest possible coverage for the media campaigns released by Directorate of Advertising and Visual Publicity (DAVP) on behalf of Central government ministries/departments.

    The existing criterion of 0.02 per cent all India channel share for empanelment with DAVP has been done away with under the new guidelines. This will ensure more regional channels to be empanelled by DAVP.

    The policy mentions that while finalising the media plan for any region, it has to be ensured that bottom up approach is adopted: channels in that region should be first widely covered, followed by other mainstream channels.

    A regional channel, satisfying the criterion for empanelment at any point of time in the year, can apply to DAVP for empanelment without waiting for the annual schedule, and DAVP, after scrutinizing the applications and verification of laid down criteria, may include the channel in the panel.

    The new rates have increased rates substantially. There shall be no rate for ticker/scroll, as running of scrolls etc. using lower part of the screen apparently contravenes the Rule 10 of the Cable Television Network Rules 1994. Interestingly, there will be separate rates for live cricket matches.

    Under the new policy guidelines, the rate structures are:

    • Rs.23000/- shall be adopted as CPRP (cost per one percent rating point) and Rs150 as constant (a) to calculate the rates in terms of the above formula.

    • Unit Rate – The unit rate for Government Spot shall be for 10 second duration.

    • Time Bands – There shall be six time bands – i.e. 7 AM to 9 AM, 9 AM to 12 Noon, 12 Noon to 7 PM, 7 PM to 8 PM, 8 PM to 10 PM and 10 PM to 11 PM.

    • In case of advertisement of 15, 25, 35, 45 seconds or any other duration which is in multiple of 5 seconds, the same will be payable on proportionate basis.

    • For second year and third year, increase of CPRP and constant element shall be done with the prior approval of the Ministry.

    No rate has been fixed for sponsored programmes. However, DAVP will call for rates for a particular time band from the channels having similar TVRs in a given genre for any specific requirement. The channel quoting the lowest CPRP may be offered the rate for telecasting the programme.

    A rate may only be offered provided DAVP receives quotes from a minimum of four channels. The rate so fixed by DAVP shall apply to DAVP as well as to all AAs.

    The policy also stipulates that there shall be a ceiling of 2 per cent on allocation of annual advertisement budget for Groups/Companies owning 1 to 3 channels and 5 per cent for Groups/Companies owning four or more channels. This provision shall be scrupulously adhered to by DAVP and the advertising agencies.

    For the empanelment of agencies with DAVP, certain criterion will have to be met at the time of application. This includes a minimum telecast period of one year of commercial broadcast with at least 16 hours telecast per day – that is, 7 am to 11 pm. The Government permission to the company for up-linking and down-linking and sufficient evidence of such operation, a certificate by either EMMC or any other reputed agency that a channel is continuously being aired, the programme scheduling (Fixed Point Chart) for the previous 12 months from 7 am to 11 pm, during which the companies operated; a certificate from the Teleport operator through which the channel uplinks its programmes regarding the average time of operation of the channel, certificate duly signed by the Auditor/Company Secretary for the prescribed revenue details, latest profit & loss accounts, balance sheet and actual tax payment including service tax for previous financial year and the amount of advertisement revenue generated by the channel during the previous financial year.

    The policy stipulates that all applications seeking empanelment shall be placed before a panel advisory committee constituted for taking a final decision. The policy stipulates that a channel once empanelled shall remain on the panel of DAVP for a period of three years.

  • Govt. mulling four-fold increase in ad rates for CRS

    Govt. mulling four-fold increase in ad rates for CRS

    NEW DELHI: The Government is considering raising advertisement rates of the Department of Advertising and Visual Publicity (DAVP) from Re 1 per second to Rs 4 per second for community radio stations (CRS). The CRS stations had demanded a rate of Rs 7 per second.

    The government is also learnt to be working on a dedicated fund for development of CRS with a Rs 1.70 billion corpus to provide seed money to community radio stations during the 12th Plan period. Another proposal being worked out is using funds from the MP Local Area Development Scheme (MPLADS).

    The Government wants the CRS to devote a large part of their programming to making the people aware of the flagship programmes, and ensure participatory communication.

    The Centre is prepared to give help to the CRS to achieve this, Information and Broadcasting Minister Ambika Soni said in an interview over All India Radio.

    Soni said the total number of CRS that stood at around 30 two years back had gone up to 135. And 240 more CRS are in the pipeline for clearances from various departments, she added.

    The Minister said radio was the best way to reach out to the target group of people enabling them to avail the benefits of the massive development schemes being implemented by the government.

    Soni emphasised that all efforts should be made for knowledge about the massive Government development programmes benefiting the rural people, the farmers and the poor and under privileged should percolate to the grass root level.

    The minister said suggestions from the Open House forum of a three-day workshop being held in New Delhi on Community Radio led by I&B Joint Secretary Supriya Sahu will be utilised to fine tune radio communication to meet the requirements of the local people.

  • DAVP empanels 3703 newspapers

    NEW DELHI: The Directorate of Advertising and Visual Publicity (DAVP) has empanelled a total of 3703 newspapers for the purpose of public service advertisements.

    According to statistics made available by the DAVP, it covers newspapers in 24 languages.

    Of these 2355 are in Hindi, 304 in English, 259 in Urdu, 146 in Gujarati, 112 in Marathi and 102 in Telugu. 

    Others include Oriya (76), Malayalam (73), Punjabi (69), Tamil (65), Bengali (54), Kannada (31), Assamese (22), Sindhi (14), and three in Mizo, apart from four each in Khasi, Manipuri and Nepali, and one each in Dogri, Garhwali, Konkani, Naga, Rajasthani, and Sanskrit.

    The DAVP under the New Advertisement Policy is expected to pay the advertisement bill within 60 days of receipt of the advertisement. Clause 22 of the Policy says every newspaper shall submit their bills, complete in all respects and supported with relevant documents, within 60 days of publication of the advertisement.