Tag: DAVP
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Public interface and exhibition wings of MIB integrated for greater synergy
NEW DELHI: The activities of the Song and Drama Division, the Exhibition Wing of the Directorate of Advertising and Visual Publicity, and the Public Interface Campaign (PIC) work of the Press Information Bureau are to be integrated with the Directorate of Field Publicity.The move is aimed at bringing in greater functional integration and better outreach in the activities of the various field media units of the Information and Broadcasting Ministry.Under the new directive that takes effect immediately, the director of the Song and Drama Division and the additional director general of the exhibition wing of DAVP will directly report to the principal director general of the DFP at the headquarters.As the budget of all the concerned media units – DFP, S&DD and DAVP – has already been allocated under the ministry budget, the directive issued today said this will be united for the activities to be undertaken by the respective organisations within their budget lines. Thus each unit will only utilize the budget allocated to it for the purpose of public awareness and exhibitions.The PIB does not have any staff for public awareness campaigns and the concerned information officers are asked to pitch in whenever needed, the order says these activities will be performed by the DFP and the funds earmarked for the DCID Scheme for PIC activities shall be utilizd by DFP.Interestingly, various committees had recommended similar integration of activities of different media units of I and B doing similar work in the 1980s. Those committees had said the exhibition wings to be under one head, the film wings to be under one head, and the public information wings to be under a third head. -

Public interface and exhibition wings of MIB integrated for greater synergy
NEW DELHI: The activities of the Song and Drama Division, the Exhibition Wing of the Directorate of Advertising and Visual Publicity, and the Public Interface Campaign (PIC) work of the Press Information Bureau are to be integrated with the Directorate of Field Publicity.The move is aimed at bringing in greater functional integration and better outreach in the activities of the various field media units of the Information and Broadcasting Ministry.Under the new directive that takes effect immediately, the director of the Song and Drama Division and the additional director general of the exhibition wing of DAVP will directly report to the principal director general of the DFP at the headquarters.As the budget of all the concerned media units – DFP, S&DD and DAVP – has already been allocated under the ministry budget, the directive issued today said this will be united for the activities to be undertaken by the respective organisations within their budget lines. Thus each unit will only utilize the budget allocated to it for the purpose of public awareness and exhibitions.The PIB does not have any staff for public awareness campaigns and the concerned information officers are asked to pitch in whenever needed, the order says these activities will be performed by the DFP and the funds earmarked for the DCID Scheme for PIC activities shall be utilizd by DFP.Interestingly, various committees had recommended similar integration of activities of different media units of I and B doing similar work in the 1980s. Those committees had said the exhibition wings to be under one head, the film wings to be under one head, and the public information wings to be under a third head. -

No reduction in Govt advertising: Rathore
NEW DELHI: The government has denied that there has been any reduction in advertisements to the print or electronic media.
Minister of State for Information and Broadcasting Rajyavardhan Rathore said in the Parliament that the quantum of advertisements is based on the requirements of the individual ministries and departments.
He said Directorate of Advertising and Visual Publicity (DAVP) is a nodal multimedia advertising agency of the Government for advertising on behalf of various ministries and departments and organisations of the Government of India including Public Sector Undertakings and Autonomous bodies.
The DAVP therefore publicises various policies, schemes and programmes on behalf of the client ministries and departments in accordance with their requirements, budget provisions and creatives.
Replying to another question, he said the DAVP empanels newspapers/journals as stipulated in the Advertisement Policy of the Government with effect from 2 October, 2007.
He said that no case of any newspaper is pending for more than six months, which fulfils all requisite norms as laid down in the Advertisement Policy.
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DAVP selects Prime Focus, Usoft & others for govt ad spots
NEW DELHI: Prime Focus Techologies and Usoft Technologies are among the four audio visual agencies contracted by the Government for creating commercials to publicise its policies through digital spots to private television cable and satellite television channels and digital cinema agencies.
The other two agencies are eBUS (Aidem Ventures), and Adstream Advertising Services Pvt Ltd. The agencies were given the contract for one year from September, after completion of a tender process.
The agencies will be paid by the Directorate of Advertising and Visual Publicity of the Information and Broadcasting Ministry at rates specified by it. These are per spot basis per delivery (exclusive of taxes): Rs 760 for spots up to thirty seconds; Rs 846 for spots between 31 seconds and 60 seconds; and Rs 940 for spots between 61 and 90 seconds.
The spots above 80 seconds will be paid at the pro-rata of the approved rates from 61 to 90 seconds.
These rates are inclusive of 15 per cent agency commission, which will be deducted from approved rates at the time of payment.
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Parliamentary Committee okays MIB’s Rs 350 cr. proposal for govt campaigns
NEW DELHI: The Ministry of Information and Broadcasting’s (MIB) proposal to seek a revised cost estimate for additional requirement of funds to the tune of Rs 350 crore for the Directorate of Advertising and Visual Publicity (DAVP) has found favour with a Parliamentary Standing Committee.
The Committee agreed with the Ministry’s apprehension that if adequate funds are not made available under the scheme, the multimedia campaign of flagship programmes of the Government such as Make in India, Digital India, Skill India, Jan Dhan Yojana, etc. will get adversely affected.
The Committee said sustained campaign for people’s participation in the flagship programmes of the Government should not suffer due to want of funds.
It therefore wanted the Ministry to pursue with the Finance Ministry for adequate allocation under the scheme.
The MIB informed the Committee that the proposal had already been mooted and is in process.
The Committee noted with satisfaction that out of an allocation of Rs 160.20 crore, the Ministry had been able to spend Rs 147.01 crore (91.76 per cent) during 2014-15. “There has been a cent percent achievement of physical targets under Scheme of DAVP during 2014-15,” the Committee said.
The Committee was given to understand that due to total exhaustion of funds allocated for the entire 12th Plan period, the left over amount of Rs 23 crore from the original approved fund of Rs 470 crore had been allocated for the schemes of DAVP during 2015-16.
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Major initiatives of the I&B Ministry in 2014
The Ministry of Information & Broadcasting (I&B) has undertaken key initiatives in the different sectors aimed at enhancing the outreach of policies and programmes across platforms. Some of the initiatives undertaken have been innovative, involving people’s participation, enhancing government’s presence on the social media platforms and strengthening communication at the grassroots. Some of the key initiatives are as under:
Initiatives under Swachh Bharat Mission
As part of the Swachh Bharat Mission, the Ministry initiated a 360 degree multimedia campaign to enhance the outreach and impact of the Mission. All media units were involved in outlining audience specific content, tools and action plan. Intensive discussions were held with key stakeholders of the mission and innovative strategies were incorporated across media platforms for greater visibility and impact. Some of the key initiatives undertaken by the Ministry are as follows:
Three Day Rashtriya Bal Film Mela on the theme “Swachhta”
Organized by the Children’s Film Society of India (CSFI) on the occasion of National Children’s Day celebrations, the three day festival provided an opportunity for children to appreciate high-quality film content, experience value-based entertainment, and to trigger their imagination about environment conservation and cleanliness. The festival showcased a bunch of internationally acclaimed children’s films on the theme of cleanliness.
The Festival featured interactive workshops on film-making, film appreciation, animation, Charlie Chaplin’s Mimes and storytelling. Live dance performances, magic act, sand act, and puppetry along with various competitions such as painting on the theme, ‘Swachhta’, and digital collage on the theme ‘Clean India’ and the craft of making utility items from waste materials, were being organized on the sidelines of the festival.
- Creation of Audio-Visual Spots on Swachh Bharat Mission.
- Animation / short video competition (less than three minute duration) organized on the digital volunteer platform of the Ministry with 15 October as deadline.
- Launch of Photo-Competition depicting “before and after pictures of cleanliness” on the digital volunteer platform with 15 October as deadline.
- Creation of an animation film by New Media Wing
- Crowd sourcing for the design of print advertisements
- Developing platform specific content on social media
- Creation of banners, logos and e-mailers for spreading of the message through social media
- Jingles on All India Radio
- Community Radio Mobilization to effectively reach the grass root communities
- Advisory to private TV & FM channels to become part of the campaign so as to enhance impact and outreach of the mission
- Anchor based and in-house serials on DD & AIR
- News bulletins through special success stories on DD & AIR
- Interactive programmes on DD & AIR
- Public Information Campaigns to focus on the core issues of the mission.
- Interpersonal communication strategies through field units of the Ministry.
Launch of the DAVP Calendar, “Clean India, Green India”: The year 2015 calendar has been developed on the theme of “Clean India Green India” with focus on “Swachhta” and environment issues. The January page of the Calendar displayed the launch of the “Swachh Bharat Mission by Hon’ble Prime Minister Shri Narendra Modi. While the February page carried the message of ‘Swachh Vidyalaya’ and ‘Bal Swachhta Abhiyan’, the March page was designed on the theme, ‘Rejuvenating Rivers.’ The April Page of the Calendar portrayed “Clean Hospitals: A Healthy India,” May depicted the cleanliness drive of Railways, June focused on Rejuvenation of the River Ganges, ‘Namami Gange’, and July on people’s participation in Swachh Bharat Movement. The August page was on the theme of Clean Villages; the month of September highlighted Solar Energy as clean and renewable source of energy; October depicted Wind Power as pollution free source of energy and November emphasized the need to preserve Himalayan Ranges. Wildlife conservation was the theme for December.
For the first time ever, a mobile app of the calendar has been developed. The mobile App would provide access to the latest tweets from the PMO, the YouTube channel of the Ministry of Information and Broadcasting, and the press releases on the PIB website. In addition to being a window for all websites of Government of India, this informative application would serve as a planner to the users bringing news updates from AIR and DD News. The mobile app was developed for Android platforms initially, which would be made available on other mobile platforms also in due course of time.
Organising Press Conferences to highlight achievements and initiatives of the Government:The strategy adopted has been extremely successful in positioning the visibility of Government’s initiatives across media platforms.
Multimedia Exhibition on Former Prime Minister Shri Atal Bihari Vajpayee:The Ministry of I&B has mounted a multimedia exhibition under the aegis of DAVP on the former Prime Minister Shri Atal Bihari Vajpayee. The exhibition would serve as an inspiration and learning to the people in understanding the life and contributions of Shri Vajpayee as a politician, statesman, and poet. The exhibition was inaugurated by Union Minister of Finance, Corporate Affairs, and Information & Broadcasting Shri Arun Jaitley on 20 December, 2014.
The exhibition portrays the life of Shri Vajpayee, through a display of around 250 photographs, which reflect his vibrant personality. These rare pictures not only take the visitors through the political journey of this visionary leader, but also provide a glimpse into the diverse phases of his life – as a poet and a great thinker. At this event, different facets of his life will be showcased through photo and electronic exhibition. Scrollers, translites, LED walls, large fascia and title boards are the major attractions of the exhibition. The exhibition was open to public from 20 – 25 December, 2014.
Establishment of Social Media Presence of Government of India: In order to facilitate Ministries/Departments in registering their presence on social media by utilizing the services of the Communications Hub established by the Ministry of Information & Broadcasting, the ministry organized a half day training workshop on 11 July, 2014 at the National Media Centre. The response was very encouraging as about 150 officers representing 59 Ministries/Departments attended the workshop. An interactive Q&A session was also held before concluding the workshop and induction material including a handbook on social media was also distributed to all the participants.
Third and fourth phase of digitization: A Task Force has been constituted with the approval of MIB to steer the remaining two phases i.e., Phase III and Phase IV of digitization in India. The Task Force is headed by the Additional Secretary of the Ministry and comprises stakeholders from various ministries, departments and industry representatives. The constitution of the Task Force paves the way for implementation of digitization initiative in India, which will see digitization of about 8 crores cable TV homes in India. This will bring India in the league of developed nations. It is also a step towards the Prime Minister’s dream of a Digital India, as digitization will enable quick penetration of broadband connectivity in India.
Government of India vide Notification dated 11 September, 2014 has revised the timeframe for digitization for Phase-III and IV of the Cable TV. As per revised guidelines, Phase-III and IV of Cable TV would be completed by December 2015 and December 2016 respectively.
Third phase of FM radio auction: The Cabinet Note on third phase of FM has been moved for cabinet approval. This decision of the Ministry of I&B will pave the way for e-auction of FM Phase-III channels.
Goa declared the permanent destination for International Films Festival of India: In order to develop the “Brand IFFI” on the lines of other international film festivals, Goa has been declared as the permanent destination for International Films Festival of India (IFFI). The IFFI platform propagated the theme “Green India, Clean India” at all the major events organized under its banner.
North East Film Festival: For the first time, a three-day North East Film Festival was held in Delhi (Siri Fort Complex) on a grand scale. It will henceforth be an annual feature, a prominent event in the film festival calendar of the Directorate of Film Festivals. The Festival concluded on 24 August, 2014.
FTII, SRFTII to be institutes of national importance: In order to provide statutory backing through an act of Parliament to declare both the institutes as Institutes of National Importance the government has proposed a Bill. The proposed Bill would enable both the institutes to award its own degrees and diplomas and start new activities on the lines of IITs and IIMs. Cabinet Note has been moved.
Meeting with stakeholders related to Set-Top-Boxes to promote indigenization of digitization: Efforts were taken to fulfill the long pending demand of domestic manufacturers of Set-Top-Boxes (STBs) to get tax concession (C Form benefit) in order to compete with imported STBs. A letter was written by Hon’ble MIB to Hon’ble Finance Minister to resolve the issue of C-Form concession to domestic manufacturers. This was followed by a meeting by Hon’ble MIB with senior officials from Ministry of Finance, Ministry of Commerce, Ministry of Micro, Small and Medium Enterprises, Department of Electronics and Information Technology, Department of Telecom, Bureau of Indian Standards etc., and other industry stakeholders like indigenous STB manufacturers, DTH Association and MSO Associations etc. As a result of continuous follow up, Department of Telecom has confirmed Set Top Box as “Telecom Network Equipment”. The proposal has also been approved by the Ministry of Finance and a letter has already been issued to all the State Governments, Commissioners of Taxes and other concerned that STB will get the facility of ‘Form C’.
e-initiatives: The Office of Registrar of Newspapers for India, M/o I&B has streamlined its Single Window Public dealing mechanism at its office. The RNI has achieved 100% success in online e-filing of Annual statements by publishers for 2013-14. The software module has been finalized for online filing of title verification application. It has also started sending automatic SMS intimation about status of title and registration application to publishers.
Boost to Community Radio movement in the Country:Hon’ble MIB has been given a lot of emphasis on reaching out to the people especially in rural and marginalized areas with effective development communication. Community Radios are one of the best tools to touch the lives of millions of people as it is the platform, which provides an opportunity to community to not only receive messages from Government but also provide its feedback, which ensures two-way communication. An announcement has been made by Hon’ble Finance Minister in his budget speech allocating an amount of Rs 100 crores for “Supporting Community Radio Movement in India.” This would enable setting up of 600 community radio stations across the country in the 12th Five Year Plan. The resources would also be utilized for enhancing awareness, building capacities of community radio operators and promoting innovations in the sector. Funds would also be provided to various CR operators as a matching grant for setting up /upgrading community radio stations. At present 170 community radios are operating in various parts of India and about 200 are in the pipeline. This major initiative of the new government will strengthen the connect with the population living in rural and marginalized areas.
A monitoring mechanism is also being set up to monitor community radio stations live at Electronic Media Monitoring Centre.
Simplification of Procedures for granting Television licenses for starting additional television channels: Ministry of I&B grants permission to private television channels in India. At present about 800 TV channels have already been permitted by the Ministry of I&B. India has a huge broadcasting industry, thanks to the large number of television channels providing news and entertainment in various languages both at the national and regional level. Many companies desirous of starting new television channels have been approaching the Ministry to simplify procedures for launch of additional television channels. The issue of grant of additional television channels had become complicated as previously it was decided that for starting every additional TV channel security clearance would be required even for the same company and same set of Directors, who had been security cleared earlier, within the period of validity of such security clearance.
Proposal cleared for Rs 600 crore National Film Heritage Mission (NFHM) to preserve India’s film legacy: The revised EFC proposal for a Rs 600 crore National Film Heritage Mission project to preserve India’s filmic legacy was cleared by the Expenditure Finance Committee in the Ministry of Finance on 3 July, 2014. The modalities are being worked out to launch it at the earliest.
Peoples’ participation in Government Advertising through Crowd-Sourcing of Advertisements: The advertisement for the important events being designed on the crowd-sourcing model. Independence Day advertisement designed on these lines and DAVP has invited suggestions for the proposed advertisement to be brought out on 5 September to observe “Teachers Day”.
Adopting 360 degree approach to information dissemination: Designing integrated campaigns based on the 360 degree approach, the core theme touching all tools including the contemporary as well as new media. For Independence Day, the advertisements were crowd-sourced for the first time and coverage was extended to all media platforms.
Transparency Steps have also been taken by the Ministry to enhance transparency and expedite approvals for which Open House Meetings have been started for Community Radio applicants on the first of every month. For Multi System Operators (MSOs), Open House meetings are held every week on Tuesday. For television applicants, Open House meetings are held every fortnight i.e., on 5th and 20th of every month. This provides an opportunity to applicants to have a direct interaction with the Ministry officials and clarify their doubts as well as to get the status of their pending applications. This has enhanced transparency and accountability in the grant of various permissions to applicants of Community Radios, television channels, MSO permissions etc.
Screening of rare archival footage: A half an hour film, “Road To Freedom,” was produced by the Ministry of Information & Broadcasting, based solely on rare archival footage. It was screened on DD (National) on 15 August, 2014. More such films will be produced and screened on days like 2nd October, 26th January and such like.
Organisation of One Day Workshop on ‘Crisis Communication’: In pursuance of the decision taken in Committee of Secretaries (CoS) meeting held on 1 July 2014 to consider measures to upgrade the efficacy of control and response system of Government in crisis situation, Ministry of Information organized a one day training session for senior officers of various Ministries/ Departments on ‘Communicating with Media’ through Indian Institute of Mass Communication (IIMC) on 22 September, 2014 at National Media Centre.
(These are purely personal views of I&B Ministry secretary Bimal Julka and indiantelevision.com does not necessarily subscribe to these views.)
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Vajpayee multi-media exhibit opens in Delhi
NEW DELHI: Information and Broadcasting Minister Arun Jaitley has said the Multimedia Exhibition mounted by DAVP on former Prime Minister Atal Bihari Vajpayee would serve as an inspiration and learning to the people in understanding Vajpayee as a politician, statesman, and poet.
Jaitley stated this while inaugurating the Multimedia Exhibition being organised on the occasion of the 90th birthday of former Prime Minister at IGNCA complex.
The exhibition will portray the life of Vajpayee through a display of around 250 photographs which reflects his vibrant personality. These rare pictures not only take the visitors through the political journey of this visionary leader, but also provide a glimpse into the diverse phases of his life – as a poet and a great thinker. At this event, different facets of Vajpayee’s life will be showcased through photo and electronic exhibition. Scrollers, Translites, LED walls, Large Fascia and Title Boards will be the major attractions of the exhibition.
Apart from this, a drawing and quiz competition will also be organised on the occasion.
The Films Division of the Ministry will screen three films based on the life of the former Prime Minister. The Photo Division has provided the photos being mounted at the Exhibition. The Song and Drama Division of the Ministry will be giving cultural performances during the Exhibition. The Publication Division has organised a Book Exhibition at the venue.
Doordarshan has provided short films to highlight the achievements of the former Prime Minister. Minister of State for Information & Broadcasting R S Rathore, Secretary Bimal Julka, and other senior officials of the Ministry were also present on the occasion.
The exhibition will be open to public from 20 December to 25 December daily from 11am to 6pm.
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Community Radio Stations to get extension for up to 5 years at a time
NEW DELHI: Even as the term of permission for community radio stations (CRS) should continue to be five years, the extension should also be for five years at a time.
In recommendations made relating to community radio stations in the country, the Telecom Regulatory Authority of India (TRAI) has said CRS seeking extension should submit an application and verification to the terms and conditions of the permission in the fourth year of operation.
CRSs should be allowed to broadcast news and current affairs content, sourced exclusively from AIR, in its original form or translated into the local language/ dialect. It will be the responsibility of the CRS permission holder to ensure that the news is not distorted during translation.
CRSs should be allowed to take advertisements from other sources to encourage self-sustainability and enhance its relevance to the community, and the stipulation that Directorate of Advertising and Visual Publicity approved rates are their lowest rates and cannot be offered to any other agency should be relaxed.
The Information and Broadcasting Ministry should develop a performance evaluation format in consultation with the stakeholders and place it in the public domain.
CRSs applying for extension beyond 10 years should submit the performance evaluation report, duly filled in, along with their application one year before end of the permission period. The application for extension will be considered along with other fresh applications, if any.
The same procedure will be adopted for all applications for extension beyond 10 years of operation.
The duration of advertisement on a CRS should continue to be five minutes per hour.
The Ministry should establish an online ‘single window’ system that will reengineer and integrate the entire process from the stage of filing application with MIB; grant of the Wireless Operating Licence (WOL) by WPC and signing of the GOPA. The online system must provide feedback on stage and status of the application in accordance with the time-lines already prescribed by the Ministry.
The National Disaster Management Authority in consultation with the I& B Ministry and WPC establish detailed guidelines for use of CRSs in disaster management operations. The guidelines should include the procedure to be followed in case relocation of an existing CRS is required or for the establishment of a new CRS in the disaster affected region.
As on 1 July 2014, 200 Grant of Permission Agreements (GOPA) have been signed. Of these 170 CRSs are operational 101 CRSs of which are run by educational institutes and universities, six by Krishi Vigyan Kendras and the rest 63 by civil society organisations. Currently, CRSs in rural and remote areas are generally being run by NGOs and campus CRSs by educational institutions mostly in urban and semi-urban areas.
The TRAI recommendations are in response to a letter sent by the government on 8 January. As validity of GOPA for some of the CRSs had already expired on completion of five years, TRAI suggested some interim measures on 23 January. TRAI also issued a Consultation Paper on the subject on 21 May.
The government announced its policy for the grant of permission for setting up of CRS in December 2002. Under those guidelines well established educational institutions, including IITs and IIMs, were permitted to setup CRSs.
In December 2006, the government revised the policy for CRSs, bringing non-profit community based organisations, apart from other educational institutes, within its ambit. Non-profit organisations like civil society and voluntary organisations, state agriculture universities (SAU), Indian council of agricultural research (ICAR) institutions, Krishi Vigyan Kendras, registered societies and autonomous bodies and public trusts registered under Societies Act or any other such Act relevant for the purpose, were permitted to operate CRSs.
The period of permission was increased three years to five years. All the operational CRS permission holders under the 2002 guidelines were permitted to migrate to the new policy regime without any financial implications.
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Government departments owe around Rs 80 crore to Doordarshan for advertisements
NEW DELHI: Public broadcaster Doordarshan has reported a revenue of Rs 1295.86 crore in 2013-14 from advertisements. Information and Broadcasting Minister Prakash Javadekar has said that the revenue in the current year till 31 May was Rs 87.76 crore.
He told Parliament today that the advertisement revenue in 2012-13 was Rs 1298.16 crore, as against Rs 1100.27 crore in 2011-12.
The Minister also clarified that there was no proposal to put any restriction on carrying government ads on the public broadcaster, even as he said various central and state government departments and public sector undertakings owe huge sums to Doordarshan.
Javadekar said that various central and state government departments and PSUs owed Rs 79,66,30,752 as on 31 May this year to the pubcaster.
The Directorate of Advertising and Visual Publicity, a media unit of the Ministry, owes an amount of Rs 6,94,91,429 to Doordarshan.
He said this pertains to the advertisements released in the last quarter of 2013-14. However, Javadekar also said, “It is a normal process of bill settlement.”
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Over 1400 designs received from general public for DAVP ads: Javadekar
NEW DELHI: Information and Broadcasting Minister Prakash Javadekar has said that the government has received 1470 designs from the general public for advertisements to be issued by the Directorate of Advertising and Visual Publicity (DAVP).
The Minister said in an informal chat that the response of the public came after the Ministry sought public participation on 15 July. Earlier, all the advertisements were designed by the DAVP.
He said the top advertisements will be awarded by the Ministry with cash awards, but did not disclose the amount.
He also said that this will be an ongoing process but the theme will be given by the DAVP or the Ministry.