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Tag: DAVP

  • PSU spending on ads small compared to DAVP

    NEW DELHI: Public sector organisations had made a commitment of spending Rs 22,72,766 for advertisements released through the Directorate of Advertising and Visual Publicity (DAVP) during 2016-17.

    The ministry of information and broadcasting (MIB) sources said the committed expenditure in previous years was: 2014-15 – Rs 12,28,390 and 2015-16 – Rs 18,98,370.

    A total sum of Rs 12.8577 billion was spent in 2016-17 in advertisements on various media by DAVP, the Parliament was told last month. As against this, the total expenditure in 2014-15 was Rs 9.9834 billion and Rs 11.888.5 billion in 2015-16.

    Also read:

    DAVP ads: Audio-visual medium gets lion’s share 

    DAVP to ensure max publicity: MIB seeks ‘Quit India’ commemoration details from ministries

    DD invites short films on Govt schemes, ‘DAVP producers’ preferred

  • DAVP to ensure max publicity: MIB seeks ‘Quit India’ commemoration details from ministries

    NEW DELHI: The ministry of information and broadcasting has asked all ministries to send details about programmes planned by their respective ministries related to commemoration of 75th anniversary of the Quit India Movement and 70 years of lndia’s freedom to MIB to ensure adequate publicity and visibility of these activities through Directorate of Advertising and Visual Publicity (DAVP) in a coordinated manner.

    MIB secretary N K Sinha, in a letter to colleagues in other ministries, stated that details should be sent about the set of activities like the Pledge, the Quit lndia Quiz, the New India Manthan, and the Causes: one would like to dedicate oneself to.

    In this connection, he drew attention to the letter from the Department of Personnel  and Training regarding ‘Sankalp se Siddhi – Attainment through Resolve’ being celebrated as a mass movement during the five-year period from 2017 to 2022. These core activities can be complemented by the Ministries / Organisations suitably at their level. He also enclosed the DoPT letter.

    He wrote: “I shall be grateful if suitable actions are taken in time to make the Commemoration a grand success” and drew attention to the letter from DoPT for suggestions of programmes.

    Sinha added “that there are moments in the journey of nations that fundamentally alter the course of history. One such moment was the Quit lndia Movement, also known as August Kranti’ Andolan that began on 9 August 1942. This Movement was am important milestone in the Indian freedom struggle. Under the leadership of Mahatma Candhi, people across India, in every village, city transcending all barriers came together with a common mission- to uproot imperialism. Five years after the Quit lndia movement, India attained freedom on l5 August 1947.

    The five-year period from 2017 to 2022 will be a unique opportunity of ‘Sankalp to ‘Siddhi’ towards a New India.

    lt all begins with a pledge – a pledge to create a New India that is strong prosperous and inclusive, an India that will make our freedom fighters proud. This is the best time to make every Indian a Builder of a New India. It could be complemented at individual / organisational / local levels.

    Also Read: DAVP ads: Audio-visual medium gets lion’s share

    DD invites short films on Govt schemes, ‘DAVP producers’ preferred

  • DAVP ads: Audio-visual medium gets lion’s share

    NEW DELHI: A sum of Rs 12.8577 billion was spent in 2016-17 in advertisements on various media by the Directorate of Advertising and Visual Publicity, the Parliament has been told.

    As against this, the total expenditure in 2014-15 was Rs 9.9834 billion, and Rs 11.888.5 billion in 2015-16, the minister of state for information and broadcasting Rajyavardhan Rathore said.

    Of this, the expenditure in the audio-visual medium was the largest: Rs 6.0914 billion in 2016-17, Rs 5.316 billion in 2015-16 and Rs 4.7367 billion in 2014-15.

    DAVP is the nodal advertising agency of the government for releasing advertisements only on behalf of various ministries/ departments to disseminate information in respect of government policies, schemes, programmes and other projects and events of the government.

    AlsO Read :

    Give more funds to DAVP for empowering people: Parliamentary Committee

    DD invites short films on Govt schemes, ‘DAVP producers’ preferred

  • Stiff competition from TV & digital has little impact on print, 2.4 cr copies added in 10 yrs

    MUMBAI: Audit Bureau of Circulation (ABC) has been continuously certifying circulation figures of member publications every six months. The trend of certified circulation figures by ABC show that the print medium (member publications of ABC) is thriving, growing and expanding in India inspite of stiff competition from all other mediums namely, Television, Radio and Digital.

    Publishers voluntarily enroll themselves as members of ABC to get their circulation figures audited. Audit Bureau of Circulations (ABC) certifies circulation figures after a stringent audit process through more than 90 empanelled Chartered Accountants, audit firms. ABC also has a provision for surprise press and market visits by empanelled firms of Chartered Accountants which further strengthens the audit process.

    As on date, ABC certifies:-
    – Daily & Weekly Newspapers 910
    – Magazines & Annuals 57

    Other members of ABC:-
    • Media and Ad Agencies
    • Print medium Advertisers
    • Govt. Organisations & DAVP

    ABC certified circulation figures are of immense value to advertisers, marketers and government departments (DAVP) whilst preparing their media plans since they are available across geographies for any town/district/state spread all over India.

    A few reasons why print publications are growing in circulation:-
     Impact of education – Growth in literacy and education have created substantial -headroom for growth of newspapers.

     Advantage of India’s Economic growth – It is believed that the growth of-
    newspapers in India is directly related to urbanization leading to higher aspirations, heightened interest in buying assets etc.

     Reading newspaper a part of daily routine combines well with ease of reading at -your own time.

     Easily accessible and available at home – newspapers are home delivered in -India, unlike in the West

     Competitive pricing – newspapers are the cheapest source of news.-

     Customized sections and pull outs cater to various segments of readers together -with localised content.

     Power of the written word – Newspapers have continued their strong traditions -over the years to provide accurate and reliable news to their readers.

    As compared to the world print market, India is one of the brightest spots in the print media:

    • India one of the few countries where print advertising revenue is growing

    • India’s paid-for daily circulation is growing whilst most other countries are declining

    • No. of paid-for titles in India highest in the world & growing while no. of titles in other countries declining More details of certified circulation figures of member publications are available on Bureau’s website:
    www.auditbureau.org

    INDIAN PERSPECTIVE
    Print is growing at an incredible 4.87% increase in CAGR over a 10 year period. 2.37 crore copies added in the last 10 years accompanied by
    an increase of 251 publishing centres.

    TOP 10 PUBLICATIONS AS CERTIFIED BY ABC FOR THE AUDIT
    PERIOD JULY-DECEMBER 2016

    1 Dainik Jagran Hindi 3,921,267
    2 Dainik Bhaskar Hindi 3,813,271
    3 The Times of India English 3,184,727
    4 Amar Ujala Hindi 2,961,833
    5 Hindustan Hindi 2,611,261
    6 Malayala Manorama Malayalam 2,441,417
    7 Eenadu Telugu 1,866,661
    8 Rajasthan Patrika Hindi 1,840,917
    9 Daily Thanthi Tamil 1,710,621
    10 Mathrubhumi Malayalam 1,473,053

     

  • DAVP needs more funds to publicise govt schemes

    NEW DELHI:  An allocation of Rs. 1.232 billion has been made at the budget estimate stage for the Directorate of Advertising and Visual Publicity (DAVP) despite its requirement of Rs 1.8 billion for broad themes like financial inclusion, skilling India for youth led development, Swachh Bharat, welfare of farmers etc.

    Noting this, the Parliamentary Standing Committee on Information Technology which also examines issues relating to Information and Broadcasting Ministry recommended that the Ministry should seek adequate funds for the Scheme so that the objectives of this Scheme are met effectively to adequately publicize the broad themes.

    The DAVP was also asked to make “vigorous efforts” to recover the outstanding dues with the Ministries/Departments and asked the Ministry to give priority to local newspapers/periodicals in all its publicity campaigns/advertisements so that vernacular dialect can help local people better understand the important Schemes of the Government.

    DAVP had sought and obtained increased funding for two of its Plan Schemes – “People’s Empowerment through Development Communication” implemented through the DCID Scheme; and “Media Infrastructure Development Programme”.

    Under the Scheme of People’s Empowerment through Development Communication, an allocation of Rs 1.256 billion was made at BE 2016-17, which increased to Rs 1.6968 billion at revised estimates stage. However, only Rs 1.1883 billion was utilized during 2016-17, as the additional funds of Rs 440.9 million had been made available in January 2017 after RE was approved.

    The Committee noted the Government had revised the Print Media Advertisement Policy 2016 with effect from 7 June last year in order to incentivise those newspapers which get their circulation verification from ABC/RNI, have their own printing presses, adopt welfare measures by subscribing their employees to EPF and have better professional standing; and to bring about better transparency and accountability in release of advertisement.

    The Ministry had constituted a three-member Committee on 6 April 2016 to oversee the implementation of Supreme Court guidelines on all forms of Government advertisements released by Central Government, State Governments and UTs.
     
    The Committee stressed that the Ministry should continue with this exercise of weeding out of irregular Newspapers/Magazines in quick interval so that appreciable savings are accrued to the exchequer.

    Media wise expenditure for Financial Years 2014-15 and 2015-16 in r/o Advertisement of various Ministries/Departments routed through DAVP
    (Rs in billion – bn – or million – mn)

    Financial Year
    Print Media
    Audio-Visual
    Printed Publicity
    Outdoor Publicity
    Exhibition
    2014-15
    4.2484 bn
    4.7367 bn
    128 mn
    812.7 mn
    57.6 mn
    2015-16
    5.0822 bn
    5.3160 bn
    157.6 mn
    1.2034 bn
    12.93 mn

     Also Read :

    DD invites short films on Govt schemes, ‘DAVP producers’ preferred

    Give more funds to DAVP for empowering people: Parliamentary Committee

  • DD invites short films on Govt schemes, ‘DAVP producers’ preferred

    NEW DELHI: Doordarshan has invited proposals from experienced producers for five Hindi documentaries on five different programmes of the incumbent government.

    The proposals for films with maximum duration of 24 minutes have to be submitted by 24 April 2017. They should also be accompanied by a shorter version of three minutes. The aim of the films will be to showcase success stories in all the five programmes.

    The five programmes to be covered are Saugmya Bharat – Accessible India Campaign of the Social Justice Ministry, Swachh Bharat Mission of the Drinking Water and Sanitation Ministry, Sabka Saath Sabka Vikaas of the Minority Affairs Ministry, Mission Indradhanush of the Health Ministry, and Pradhan Mantri Fasal Bima Yojana including the Soil Health Card of the Agriculture Ministry.

    Preference will be given to producers empanelled with the Directorate of Advertising and Visual Publicity but the producer shall not be a defaulter with DAVP or Doordarshan at the time of submission of proposal.

    The producer must have produced for any broadcaster at least 24 hours of factual documentaries in any Indian language in the last three financial years. The producer should have an annual turnover of a minimum Rs 10 million in each of the last three financial years.

    Also read: Parliamentary panel pans DD, AIR for recurring lapses

    Govt denies cartelisation in Prasar Bharati, 724 complaints against MIB in ’16

    DD ad budget crosses Rs 33 million at fag end of 2016-17

  • Only one-third of govt ads went to electronic media

    NEW DELHI: A sum of Rs 340,52,61,236 was spent on advertisements in the electronic media by the Directorate of Advertising and Visual Publicity on behalf of various Ministries/Departments of the Government for advertisements during the current year.

    Of a total of Rs 992,46,45,257 spent so far, the major share of Rs 545,60,50,506 has gone to the print media. The Parliament was told that Rs 92,51,00,816 was spent on outdoor publicity (hoardings etc).

    Printed Publicity material cost totaled Rs 9,48,28,635 and Rs 4,34,04,064 went into exhibitions.

    The Ministry/Department-wise break-up of expenditure in respect of the advertisements released through the above Media Vehicles is available on DAVP’s website under head ‘Newspaper’ and sub-head ‘Reply to Rajya Sabha Question -› Annexure of Question No.- 880’.

    The DAVP has seven empanelled impact assessment agencies which can be used by the client ministries according to their requirement.

    Also read:   Over Rs 149 million spent on govt ads post-DeMo

    No proposal to bring news portals under PRB or PCI Acts

  • No proposal to bring news portals under PRB or PCI Acts

    NEW DELHI: The Information and Broadcasting Ministry is not considering making the provisions of Press and Registration of Books (PRB) Act 1867 and Press Council of India Act 1978 applicable to the news portals as these Acts are meant to govern print media sector only.

    Parliament was informed by Minister of State for I and B Rajyavardhan Rathore that according to the Allocation of Business Rules, the Electronics and Information Technology Ministry (MEITY) has been tasked to administer Information Technology Act 2000, under which the digital newspapers or news-disseminating portals fall.

    Rathore said the Government had formulated new guidelines for Central Government advertisements on websites. The policy of Directorate of Advertising and Visual Publicity has been made effective from 24 May 2016 for releasing government advertisements on online platform (such as Google, Yahoo etc.).

    The policy sets out criteria for empanelment of suitable agencies and Rate fixation for advertisements on websites. The new Policy is available on the DAVP website under the heading ‘Electronic/New Media’ sub-heading ‘New Media Policy guidelines for empanelment and rate fixation for Central Govt. Advertisements’.

    The PRB Act is applicable to printed newspapers only and not to online newspapers. Similarly, PCI Act only deals with news items of printed newspapers / journals etc.

    Also Read:

    http://www.indiantelevision.com/television/tv-channels/news-broadcasting/network18s-news18com-re-branded-as-pradeshcom-160204

    http://www.indiantelevision.com/headlines/y2k13/mar/mar32.php

  • Over Rs 149 million spent on govt ads post-DeMo

    Over Rs 149 million spent on govt ads post-DeMo

    NEW DELHI: A sum of Rs 14,95,84,691 (Rs 14.9 crore or Rs 149 million) has been paid by the Directorate of Advertising and Visual Publicity on advertisements published after demonetisation.

    The period covered is 9 November 2016 to 25 January 2017, minister of state for information and broadcastng Rajyavardhan Rathore told the Parliament.

    DAVP has the practice of making cashless payments to newspapers generally through NEFT. The bill submission period is 60 days from the date of publication of print advertisement. 

    The total committed expenditure for awareness regarding digital payment and popularizing action on less cash economy is Rs 93,93,28,566, he said.

    A major share of these ads went to the print media, a source said.

    Also Read:

    EC to screen govt ads; PM photo on hoardings disallowed

    YUSH-ASCI to regulate advertisements

    TV adcaps case in Delhi HC deferred to 20 April

  • Over Rs 149 million spent on govt ads post-DeMo

    Over Rs 149 million spent on govt ads post-DeMo

    NEW DELHI: A sum of Rs 14,95,84,691 (Rs 14.9 crore or Rs 149 million) has been paid by the Directorate of Advertising and Visual Publicity on advertisements published after demonetisation.

    The period covered is 9 November 2016 to 25 January 2017, minister of state for information and broadcastng Rajyavardhan Rathore told the Parliament.

    DAVP has the practice of making cashless payments to newspapers generally through NEFT. The bill submission period is 60 days from the date of publication of print advertisement. 

    The total committed expenditure for awareness regarding digital payment and popularizing action on less cash economy is Rs 93,93,28,566, he said.

    A major share of these ads went to the print media, a source said.

    Also Read:

    EC to screen govt ads; PM photo on hoardings disallowed

    YUSH-ASCI to regulate advertisements

    TV adcaps case in Delhi HC deferred to 20 April