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Tag: Davide Grasso

  • Maserati appoints Hamdy Elshantoury as head of overseas region

    Maserati appoints Hamdy Elshantoury as head of overseas region

    Mumbai: Maserati kicks off 2024 by announcing the creation of the new overseas region, expected to give the Italian luxury manufacturer’s markets a new business configuration. Hamdy Elshantoury is appointed as the new head of the region, starting from 1 January.

    With this latest addition, Maserati’s new market organisation now consists of five regions, namely: US & Canada (North America), Europe, China, Japan & Korea, and the newly created overseas.

    With the new overseas region, Maserati is reshaping the borders of its worldwide organisation. It is redistributing some of markets that were previously part of the former regions and has merged them into a completely new one, with a relevant marketing team ready to act as a gateway for partners and the dealer network in everyday activities and initiatives.

    Alongside with the new head of the overseas region, Hamdy Elshantoury – who is also maintaining ad interim responsibility for MEA – Wong Yi Mui Wallace has been appointed responsible for SEAP & India markets and Marco Spadaro has taken responsibility for the East Europe and Latin American markets.

    The decision to add the new overseas region was made as a result of Maserati’s commitment to serving every market, to implement focus, growth, and expanding relationships with the relevant players; the aim is to seize every opportunity and meet the differing requirements of the various business structures.

    The region head and the regional functions will be based in Italy, at Maserati’s headquarters in Modena, to deeply connect the new Overseas Region leadership team with central management and make the support to markets and decision-making process faster and more effective. Conversely, the market management team will remain in the region with close contacts to their countries.

    Maserati CEO Davide Grasso: “We are pleased to begin the year with the announcement of a new global region and the appointment of Hamdy Elshantoury as its head. Maserati operates in more than 70 markets around the world and the creation of a fifth region confirms the intention to give our business an even more precise and specific configuration at a global level, to better cover and respond to individual market requirements, and to give each area the attention it requires to improve its development and efficiency.” 

  • Davide Grasso, former CEO of NIKE’s Converse named COO of Maserati

    Davide Grasso, former CEO of NIKE’s Converse named COO of Maserati

    MUMBAI: Fiat Chrysler Automobiles N.V. (“FCA”) (NYSE: FCAU/MTA: FCA) today announced two moves in its leadership team. Davide Grasso, former Chief Executive Officer (CEO) of NIKE’s Converse, joins FCA and is named Chief Operating Officer (COO) of Maserati. Grasso also is appointed to the Company’s Group Executive Council (GEC).

    While at Converse, Grasso engineered that iconic brand for long-term sustainable growth. His previous experience includes a string of successes at NIKE, where he served in numerous leadership positions, including Chief Marketing Officer for the Nike brand.

    In a related move, Harald Wester assumes the role of Executive Chairman of Maserati.  In addition, his responsibilities as Chief Technical Officer (CTO) expand to include global powertrain along with global vehicle engineering for the Group.

    In his expanded role, Wester will oversee all product development and engineering for the Group’s ongoing new product strategy, including the expansion of its internal combustion and hybrid/electric powertrain offerings. As Executive Chairman of Maserati, Wester maintains strategic involvement in that historic brand and will oversee all technical and industrial areas.

    "With Davide’s arrival, we continue to round out FCA’s senior leadership team with world class talent,” said Mike Manley, CEO FCA. “He brings a wealth of brand expertise to one of the most historic marks in the automotive world. Davide and Harald will build on the work that’s already underway to rejuvenate Maserati worldwide; and Davide will be a valuable advisor to the GEC on brand matters across the FCA portfolio.

    “The expansion of Harald’s CTO role will further accelerate our progress in powertrain development and drive the integration of market leading technologies into our brands. Combining vehicle and powertrain engineering under one of the industry’s most respected technology leaders will streamline the delivery of our product strategies,” said Manley.

    Grasso said, "Joining Maserati at such a transformational time is an extraordinary opportunity that speaks to my passion for cars, great brands and my personal Italian heritage. Working with Mike Manley, Harald Wester and the rest of the FCA team will be a privilege. I’m honored to be joining FCA at such a defining and transformative moment for the company and the industry.”

    “This is a fundamental step in the growth of Maserati both for its technological development and for brand expansion and for this I’m excited to work with Davide” said Harald Wester. “I’m honored to take the lead of global powertrain for the Group in this challenging period.  The combined vehicle and powertrain teams will speed-up the development and integration of world class propulsion systems.”

  • Nike celebrates 25 years of the Just Do It campaign

    Nike celebrates 25 years of the Just Do It campaign

    MUMBAI: Nike is launching their latest campaign as part of the 25th anniversary of the Just Do It campaign globally on the week beginning 26 August.

    The new campaign, “Possibilities” takes ‘Just Do It’ from inspiration to action, enabling viewers to participate in challenges through the Nike+ digital ecosystem. It aims to inspire viewers to push their limits and strive to reach new goals through a series of playful scenarios featuring an all-star cast of athletes and guest stars.

    The film features basketball star and reigning NBA MVP, LeBron James, world number one tennis icon Serena Williams, Gerard Pique of FC Barcelona and Spain and boxing sensation Andre Ward.  Actor Bradley Cooper narrates the film, which was directed by Nicolai Fuglsig, and features a guest appearance by actor Chris Pine.

    Digital and social media activations help viewers to #justdoit themselves through a series of Nike+ challenges. The film begins with the line, “If you can run a mile, run a race, run a marathon, outrun a movie star.”  A series of different challenges and scenarios emerge, each challenging characters in the film – and the audience – to push themselves to new limits.

    “For 25 years, we’ve been inspiring people to Just Do It,” comments Nike global CMO Davide Grasso.  “With ‘Possibilities’ we’re taking ‘Just Do It’ to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration.”

    From 20 August – 13 September, runners using the Nike+ Running app can log their Nike+ miles towards winning a once-in-a-lifetime running experience, as part of Nike’s crowd-sourced Free Run concept.