ITV

Tag: David Wachtel

  • Bloomberg Television goes mobile in Hong Kong

    Bloomberg Television goes mobile in Hong Kong

    MUMBAI: In a bid to spread its reach in Hong Kong, Bloomberg Television is going mobile. The business and finance broadcaster has signed a deal with Hutch.

    For the first time, mobile phone users in Hong Kong will be able to watch Bloomberg live on their cell phones. The broadcaster has launched on Hutchinson’s 3G Network 3 mobile phones.

    Bloomberg Television is produced and distributed globally on ten separate channels in seven different languages. Bloomberg’s David Wachtel said, “The availability of Bloomberg Television on 3-3G mobile phones will further raise our profile in the Asia region and provide more opportunities for our advertisers to reach a highly desirable audience. During the past 12 months we increased viewership throughout the region.

    According to Nielsen Media Research, the morning show Bloomberg Live! with Bernard Lo and Catherine Yang, is now the top-rated international news programme in Hong Kong.

  • Bloomberg Television launched in Thailand

    Bloomberg Television launched in Thailand

    MUMBAI: Business and financial news network Bloomberg Television has launched its 24-hour business and financial news network in Thailand.

    The channel will now air on United Broadcasting Corporation (channel 78), reaching approximately 400,000 subscribers. Bloomberg TV is available to digital cable subscribers on UBC’s gold package.

    “Across Asia, serious investors turn to Bloomberg for the information they need to make smart business decisions,” said David Wachtel of Bloomberg. “We are answering the demand from one of the region’s most vibrant economies.”

    Subscribers will now have access to Bloomberg LIVE! Bloomberg’s morning news program in Asia, featuring reports from bureaus in Tokyo, Hong Kong, Bangkok, Sydney, Singapore, Seoul, Taipei, Shanghai, Beijing and beyond-plus interviews with the day’s big newsmakers, overnight business news and market movements from Europe and the United States, and the latest updates on world news, weather and sports, says an official release.

    Co-hosted by veteran financial TV reporter Bernard Lo and award-winning anchor Catherine Yang, Bloomberg LIVE! offers its audience access to top CEOs, business analysts and industry experts, providing an inside view from the region and the world’s money centers on what’s moving the markets.

    Bloomberg Television is available in Asia on StarHub in Singapore, Hong Kong Cable TV and TVB Pearl in Hong Kong, Astro in Malaysia, Sky Cable in the Philippines, Sky Perfect in Japan, and others.

  • MRI Survey tags Bloomberg TV audience as cable’s wealthiest

    MRI Survey tags Bloomberg TV audience as cable’s wealthiest

    MUMBAI: A survey on television audiences, conducted by Mediamark Research Inc. (MRI), has measured the New York based Bloomberg Television, a 24-hour news network, viewers as the highest median household income and the most highly educated group of all cable networks.

    According to Bloomberg Media head David Wachtel, data collected from Spring 2004 MRI survey revealed that Bloomberg TV is the top cable network in delivering the highest concentration of executives making purchasing decisions for their companies, says a press release.

    The MRI results echo similar findings from the 2003 Mendelsohn Affluent Survey, which placed Bloomberg TV at the top among cable networks measured when ranking median household income and median total assets.

    “These results reinforce what our advertisers already know-that Bloomberg Television is the network of choice for serious investors who make big decisions,” Wachtel said.

    “Bloomberg TV is a giant bull’s-eye for anyone targeting an affluent audience.” He added

    Bloomberg TV is available 24 hours a day on major satellite and digital cable platforms and is simulcast on E! Entertainment Television from 5 am -8 am ET Monday-Friday.