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Tag: David Silverman

  • 1Q US Internet ad revenues set new high at $9.6 billion

    1Q US Internet ad revenues set new high at $9.6 billion

    MUMBAI: At $9.6 billion, the first quarter 2013 digital ad revenues in the US hit landmark numbers, according to a survey conducted by the Interactive Advertising Bureau (IAB) and PwC US as part of the ongoing IAB Internet Advertising Revenue Report. The figure is a 15.6 per cent increase over the $8.3 billion figure reported in the first quarter of last year.

    IAB president and CEO Randall Rothenberg said, “Consumers are turning to interactive media in droves to look for the latest information, to connect with their social networks, and simply to be entertained. This first quarter milestone clearly illustrates that marketers recognise that digital has become the go-to medium for all sorts of activities on all sorts of screens, at home, at the office and on-the-run.”
     
    IAB senior VP, research, analytics and measurement Sherrill Mane said, “Internet advertising revenue continues to exhibit double-digit growth, even as the business matures. This is an accomplishment that can be attributed to growing recognition by marketers that digital advertising is a critical part of all marketing in today‘s world.”
     
    PwC US partner David Silverman said, “These record-setting Q1 numbers are consistent with the continuing shift to digital and reflect the type of growth that the internet advertising arena has been seeing year-over-year”.

  • Q3 internet ad spends in US up 18%

    MUMBAI: In the third quarter of 2012, US internet advertising revenues reached $9.26 billion, according to the latest figures released by the Interactive Advertising Bureau (IAB) and PwC US. These figures show an 18 per cent climb year-over-year, in comparison to Q3 2011‘s $7.8 billion and a six per cent increase over Q2 2012 figures of $8.72 billion.

    The report it sponsored by IAB and is conducted independently by the New Media Group of PwC. The data for the research was compiled directly from information supplied by companies selling advertisements on the internet. The survey includes data concerning online advertising revenues from web sites, commercial online services, free email providers, and all other companies selling online advertising.

    IAB president and CEO Randall Rothenberg said, “These historic investments in interactive point to the strong results that marketers are receiving from digital marketing. It is a highly effective medium for interacting and engaging consumers, who are no longer passive, but are active participants in contemporary media online, through social media, and on-the-go with mobile.”

    IAB senior vice president, research, analytics and measurement Sherrill Mane said, “Sustained growth in internet ad revenue despite economic head winds is a testament to the value marketers get from using digital media.”

    PricewaterhouseCoopers LLP partner David Silverman said, “This uptick goes beyond a significant year-over-year increase at 18 percent, and also shows a climb from last quarter as well. Clearly, digital advertising is continuing its positive trajectory with incredible momentum as it heads into seasonally strong Q4.”