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Tag: David Shing

  • Promax India 2023 showcases innovation and insight

    Promax India 2023 showcases innovation and insight

    Mumbai: The realm of entertainment has been making waves all over the world with its extraordinary content creations. Recognising the most trailblazing ideas, the Promax Awards stands as the country’s premier celebration of outstanding achievements in the M&E industry. Promax India will mark the pinnacle of success for leading brands in entertainment marketing and design as it hosts its latest edition on 24 & 25 August in Mumbai. The Promax India Awards 2023 will continue the tradition of honouring leading brands across 60 categories for their innovation and foresight, including the ‘Arnab Chaudhuri Rocket Award’ in memory of the animation legend and promo genius, Arnab Chaudhari, director of India’s most iconic animated feature, Arjun the Warrior Prince. This award not only recognises rising stars in the world of promotions but also comes with prizes totalling Rs 1.6 lakh, proudly sponsored by TRZY.

    Promax India goes beyond celebrating the best creative brands in entertainment, marketing, promotion, and design. It also provides a platform for industry professionals to gain valuable insights and skills. The two-day event features prominent speakers who will ignite valuable conversations on the challenges faced in the M&E industry and how to stay ahead of the game.

    Newly introduced this year, the Senior Leadership Luncheon, an exclusive event open only to upper management, will be held on 24 August at The Club Mumbai. This full-day event features three industry experts, Lee Hunt, David Shing, and Prasoon Pandey who will share their insights on the latest industry trends, fostering stimulating conversations and the exchange of ideas among attendees. Simultaneously is the creative boot camp, titled “The Anatomy of a Clip-Based Promo”, at Atlas SkillTech University. Helmed by Vikki Stephenson, a senior creative consultant with 20 years of experience in creating award-winning campaigns for renowned brands, this boot camp is open to all professionals aiming to elevate their creative bar and produce world-class promos.

    The conference and awards show will be held on 25 August at the Radisson Hotel Goregaon. The conference features the highly anticipated session, ‘New Best Practices 2023’ by Lee Hunt, which analyses how the industry continues to be reshaped by the competition between linear and streaming platforms. The Digital Prophet, David Shing, will enlighten us on the impact as we rapidly and extensively connect to the digital world. India’s very own visionary, Tamagna Ghosh, will curate and showcase the best of the best design and promotion from across the globe in another popular session, WORLD GOLD. Returning to this year’s Promax India Awards Show are the dynamic duo from RED FM, RJ Rocky and RJ Purab, who will host the event.

    Promax India extends its heartfelt appreciation to its sponsor, Zee Bangla, for their valuable support. Their partnership has been instrumental in the success of Promax India.

    Commenting on the occasion, Andy Chua, Conference Director of Promax India, said, “The Promax India Awards 2023 is where we recognise and celebrate the remarkable achievements of the Indian M&E industry. For over two decades, we have witnessed the industry’s incredible growth and innovation. So must we in Promax India to continue to evolve  and meet the needs of the community we serve. We look forward to welcoming you all to an improved and extraordinary event filled with inspiration and insights to meet the challenges ahead.”

    Promax India 2023 awards chair & head of India Originals, Prime Video India Aparna Purohit said, “To celebrate stories that intrigue, engage, inspire, and help build not just the brands but also contribute towards the cultural zeitgeist of our times is indeed a huge honour. Promax Awards commemorate the rich and diverse creative excellence by recognizing the minds behind some of the most spectacular brand and marketing campaigns. I am thrilled to have the opportunity to go through some of the finest creative work from India, and award them for their contribution to the world of entertainment.”

    “The Promax Awards are enriching because exchanging ideas multiplies them, and that is how culture is nourished”, said Corcoise Films director Prasoon Pandey.

    “The Promax Awards celebrate the power of creativity in the realm of entertainment and content marketing. It’s a testament to the industry’s ability to captivate and engage audiences through innovative campaigns that leave a lasting impact. These awards recognize the brilliance that fuels the magic of storytelling” said Trailer Park Group managing director APAC Tamagna Ghosh.

  • CASBAA Convention Brings Together the Biggest Wave Makers in the Broadcast industry

    CASBAA Convention Brings Together the Biggest Wave Makers in the Broadcast industry

    MUMBAI: The annual CASBAA Convention kicked off today in its new home at the Intercontinental Hotel, Hong Kong. The two-day convention, with the theme ‘Making Waves’ brought together key industry players in the broadcast, cable and satellite industry to discuss and debate the hottest topics and latest developments in the industry today. With the introduction of OTT and digital broadcast services now an established fact, key themes of the day focused on creating quality and relevant content, as well as localization, agile distribution and protection of content.

     

    To kick-start the day, Hong Kong SAR Government chief secretary for administration Carrie Lam, gave an introductory speech where she underscored that the rule of law and freedom of expression were vital to the fundamental strength of the HK broadcast industry. She also highlighted that the HK SAR government believes that investing in creative talent is key to driving growth of the creative industries and so launched the Create Smart initiative which supports students in tertiary education focusing on TV or media studies.

     

    The AOL Digital Prophet David Shing, then looked at content consumption from the audience perspective, highlighting how humans were at the heart of everything and that “technology changes behavior not needs” when looking at the key developments in the digital landscape. Also in a world where people are creating and publishing their own content, it’s important to note that “creativity still rules over technology” as content is now competing with popular culture. China Media Capital Chairman Li Ruigang, commented how there was huge demand from China for premium content yet “while content is important, there is the need to build up a sustainable system to continue to be able to create more content”. Ruigang also discussed how key global partnerships such as Warner Bros, Dreamworks, and Legoland were central to CMC’s strategy of establishing a solid content ecosystem. He also took the opportunity to announce that his company is buying the China Soccer League to further advance the company’s content and distribution strategy.

     

    New content platforms in Asia were discussed when Janice Lee from PCCW gave more detail on the company’s new global Viu OTT platform, announced just yesterday. She mentioned how the company had to become extremely agile in turning around their content in multiple languages to stay competitive as well as beat illegal content, “Windowing has become very important, we get our content out in multiple languages in just eight hours. Historically this didn’t happen, which gave room for piracy.” Mike Hyun-dong Suh of CJ E&M discussed how partnerships were also key to distribution of content, citing a recent collaboration with Japanese app Naver as an example. He also illustrated how taking content offline through events was also important to engage fans. Greg Beitchman from CNN International discussed the need to have content that worked across all their screens and that this was meeting with success. “Digital touchpoints are enhancing our appeal rather than cannibalizing what we do on TV,” he commented. CNNI also commented on localization, highlighting how it had helped make them “more, not less, relevant.”

     

    Alon Shtruzman from Keshet Media, creator of Homeland and other key global formats, maintains that content is, as ever, ‘king’. His company is starting to look further afield for content and he believes ‘Asia is a goldmine for content’ though not without some heavy legwork in understanding what does and doesn’t work in the market.

     

    How to engage with fans with content was discussed by Victorious CEO Sam Rogoway,  who believed their creation of a community of superfans would “change the way fans interact and engage with content.” The inception of the ‘passion graph’ would bring together like-minded individuals that would help drive deeper engagement of content, even when there was no new content available. Distribution of content was discussed by SpaceX President and COO Gwynne Shotwell, who’s company is investigating the feasibility of launching 4,000 satellites into space with a view to connecting people in remote areas throughout the planet.

     

    SeaChange CEO Jay Samit took a hard line on the future of the pay TV business “the pay TV business as we know it is dead. The majority of content is not linear and we need to adapt quickly or die.” With content now being accessed increasingly online, it’s possible to work out who’s watching what at home and provide relevant content based on that. “Pay TV will be completely data driven,” he added. “With social analytics now shaping content offers, the bottom line is you will go out of business if you don’t know who your consumer is.”

     

    Piracy of content was next on the agenda with Mark Mulready of Irdeto showcasing just how difficult it is to distinguish legal from illegal content sites. The Police Intellectual Property Crime Unit example from the UK, where an infringing website list of illegal websites is published and flagged to advertising brands, was flagged a great initiative to disrupt pirate sites. “Through working with the advertising industry, we can remove the incoming revenue to these illegal sites,” commented Det. Chief Supt. David Clark of City of London Police. It was also agreed that it was everyone’s responsibility – whether channel or creator – to protect the value of content. Are Mathisen from Conax AS encouraged all content owners to embrace new technology to combat content theft.

     

    With piracy followed the issue if regulation where Ajit Pai from the US Federal Communications Commission and R.S. Sharma from the Telecom Regulatory Authority of India both agreeing that governments should take a less restrictive approach to regulation to allow new business models to take shape.

     

    A video note from UK actor and writer, James Corden, now host of the US The Late Late Show, concluded today’s session at the convention. Corden discussed how he saw his task was making a brilliant hour of TV every night. “All we really want to do is make a show that is different and feels fresh every night. If you think about it from the internet first then you will come unstuck.” He emphasized the importance of a great creative team and how they try to innovate with new features constantly to be as entertaining as possible. Finally when asked if he was tired doing 44 shows a year, he commented “It’s a luxury to be tired from doing something you love and always dreamt of.”

     

    Sponsors for the CASBAA Convention 2015 include: ABS, Accedo, Akamai, AMC, APT Satellite, AsiaSat, Asia Television Limited, Brightcove, Conax, ContentWise, CreateHK, Discovery Networks Asia-Pacific, Eutelsat, France 24, Ideal Group, InvestHK, Irdeto, ITV Choice, Kantar Media, Letv, Lightning, MEASAT, MediaExcel, One Championship, Patron Spirits, PCCW, PwC, RTL CBS Asia, Scripps Networks Interactive, SES, TIME NOW, The University of Chicago Booth School of Business, Time Warner, True Visions, Turner, TV5Monde and Victorious.

  • PromaxBDA announces speakers for its 12th edition

    PromaxBDA announces speakers for its 12th edition

    MUMBAI: PromaxBDA, the association that represents more than 10,000 companies and promotion and marketing professionals at every major media organisation in broadcast media, has announced the 12th edition of its annual conference, PromaxBDA India 2015.

     

    This year’s conference will witness participation of prominent visionaries discussing topics that contribute to the growth of digital and advertising space. Some of the key speakers and trainers include David Shing – Digital Prophet – AOL, Nicole Velik – Director/Founder – Ideas Bodega, Linda Button – Brand Personality Expert – Tooth+Nail, Rob Middleton – VP, Network Presentation Content Group – ASTRO, Liz Dunning – Co-founder – Dunning Penney Jones, Amanda Herbert – Marketing & Communications Director – Discovery Networks Asia Pacific and Glenn Urquhart – Group Creative Director – The LifeStyle Channel, Foxtel Networks Australia.

     

    This year PromaxBDA India has introduced a brand new conference format, where they will be holding PromaxBDA Boot Camps and PromaxBDA Masterclass Conference. The inaugural PromaxBDA Boot Camps will bring in the latest creative techniques in promotion-creation while the Masterclass Conference is tailored to create a local and global overlook for senior-level producers, executives, leaders and decision makers. The Masterclass Conference will be opened with a keynote address by the renowned David Shing – Digital Prophet – AOL.

     

    Along with this, PromaxBDA India has also introduced two new categories in its current bouquet of 41 award categories. The new categories are BEST DRAMA PROMO NOT IN HINDI OR ENGLISH and BEST ENTERTAINMENT PROMO NOT IN HINDI OR ENGLISH in the Regional Categories 2015.

     

    Commenting on this year’s conference and the new additions, Rajika Mittra, Country Head (India), PromaxBDA said, “We are glad to announce the 12th PromaxBDA India Conference 2015. With media and entertainment industry evolving at an enormous speed and digital space dominating as a medium, this year we have introduced a fresher format, which aims at emphasizing on the importance of the digital medium. We have received encouraging response to the earlier summits and I am sure that this year too we will have an exciting time with everyone.”

     

    Invited this year again to grace the PromaxBDA India 2015’s Conference Chair position is Raj Nayak, CEO, Colors. He shared, “For colleagues who have attended the previous editions of the PromaxBDA India Conference, we look forward to having you back with us. Get ready to be inspired by the unexpected and the eye-opening. Those new to this conference will find that the television industry goes beyond traditionally set boundaries. The future of television is speeding ahead and a multi-discipline outfit might be the way forward.”