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Tag: David Sable

  • WPP creates new brand experience agency VMLY&R

    WPP creates new brand experience agency VMLY&R

    MUMBAI: Advertising giant WPP has launched a new agency, VMLY&R, uniting two leading brands to deliver a contemporary, fully integrated digital and creative offering to clients on a global scale.
    VMLY&R’s proposition will combine brand experience and brand advertising, drawing on the complementary expertise of VML and Y&R to create connected brands that drive value for clients.
    The new agency will be led by global chief executive officer Jon Cook, who is currently global CEO of VML.
    Jon will report to Mark Read, chief executive officer of WPP.
    David Sable, former global CEO of Y&R, will continue to support Jon, VMLY&R and its clients as non-executive chairman as he transitions to a new role in WPP.

    Y&R is known for building many of the Fortune 500’s biggest brands. Its renowned strategic approach, married with innovation and creative talent, has led to some of the most famous and culturally transformative campaigns around the world. Y&R developed the world’s first and largest brand management tool, its proprietary BrandAsset Valuator, which fuels both strategic and creative decisions with data and insights.
    VML has established itself as one of the most forward-looking agencies in today’s marketplace – blending award-winning creativity with deep expertise in digital marketing.
    Mark Read said: “VMLY&R will be a powerful brand experience offering and a core agency brand for WPP. VML and Y&R have distinct and complementary strengths spanning creative, technology and data services that make them a perfect match. This is an important step as we build a new, simpler WPP that provides clients with a fully integrated offering and easy access to our wealth of talent and resources.”
    Jon Cook added, “I’m thrilled for the VMLY&R team as we start this journey together and harness the best of each agency to deliver culturally relevant world-class work. The landscape of our industry is changing rapidly, and we are committed to being an invaluable partner to CMOs around the world. I look forward to leading this unprecedented unification of two exceptional agencies.”
    VMLY&R will be an agency of more than 7,000 people, and one of WPP’s principal brands. It will be fully operational in early 2019.

  • Microsoft Advertising launches Global Creative Storytelling Contest

    Microsoft Advertising launches Global Creative Storytelling Contest

    MUMBAI: Software giant Microsoft has announced the launch of a creative storytelling contest -The Microsoft Advertising Story Awards (MSAs) – which invites marketers from 30 countries across the world, including India, to submit a campaign idea for a brand or nonprofit of their choice, using Microsoft Advertising‘s storytelling platforms.

    Marketers are asked to submit a hypothetical digital media plan and creative idea for the brand or nonprofit of their choice that addresses a “key business challenge” for that organisation‘s 2012 or 2013 calendar year. The contest does not judge work that has already been executed and challenges marketers across the globe to tell a brand‘s story using Microsoft Advertising technology and solutions including MSN, Mobile, Windows Live, Xbox and Messenger to solve real marketing challenges.

    Microsoft India country director advertising and online Neville Taraporewalla said, “At Microsoft Advertising, we have initiated this contest to highlight the wider focus of the business which is to help brands step back from the clutter and put storytelling back at the heart of marketing. We strive towards providing an International platform to the enormous amount of talent residing in India and are confident that entries from India will be innovative and engaging.”

    Y&R global chief executive Officer David Sable added, “It is all about inspiring digital marketers to take their discipline back to its roots by developing fresh ideas that focus on reaching a target audience with a powerful story. We encourage anyone with a knack for great storytelling and a creative brain to pair up and throw their hat into the ring.”