ITV

Tag: David Haigh

  • TCS powers ahead on marathon track, sprinting past $21 billion in brand value

    TCS powers ahead on marathon track, sprinting past $21 billion in brand value

    MUMBAI: Tata Consultancy Services (TCS) isn’t just clocking miles – it’s clocking brand mileage. The IT and consulting juggernaut has emerged as a front-runner in  Brand Finance ‘Marathons 50 2025’ report, which ranks global sponsors fueling the world’s top running events. With a $2.25 billion economic boost delivered through the marathons it backs, and $279 million raised for charities in 2024 alone, TCS is redefining what it means to be a marathon sponsor.

    The report finds that the world’s top 50 marathons together pumped $5.2 billion into their host cities and raised $425 million for charitable causes last year – proving that these 42.195 km spectacles are much more than finish lines and finisher medals. They’re engines of economic and social impact.

    TCS, now title sponsor and tech partner of 14 major marathons including five of the Abbott World Marathon Majors, has seen its brand value balloon from $2.1 billion in 2010 to a muscular $21.3 billion in 2025. Among non-runners, its brand consideration is a healthy 27 per cent, while among marathoners it surges to 67 per cent – underscoring the deep engagement running fans have with the brand.

    “The Brand Finance report confirms what we’ve known on the ground,” said TCS  chief marketing and communications officer Abhinav Kumar. “Marathons move more than bodies – they move hearts, communities, and economies. We’re proud to back 10 of the world’s top 50 races.”

    Beyond branding, TCS is fuelling the sport with cutting-edge tech. From AI-powered race-day engagement to the world’s first digital twin heart of a pro runner, the firm is bringing innovation to the track. It’s also leaving green footprints behind – its ReScore app, now used to certify 53 global sporting events, underscores its pledge to sustainability and community well-being.

    Brand Finance CEO David Haigh chimed in: “Marathons marry soft power, place branding, and purpose. They’re personal, they’re public, and they’re powerful. TCS is sprinting in the right direction.”

    From New York to London and Sydney, TCS is running not just with the pack – but ahead of it, transforming every race into a showcase for tech, sustainability, and shared humanity. A marathon effort that’s clearly paying off.

  • Hexaware cracks the top Brand Finance 25 most valuable IT brands list

    Hexaware cracks the top Brand Finance 25 most valuable IT brands list

    MUMBAI: Hexaware Technologies, the IT services firm that’s been steadily climbing the tech ladder, has officially entered the Top 25 Most Valuable IT Brands globally, as recognised in the Brand Finance IT Services 25 2025 report. Not too shabby for a company that seems to have made AI its new best friend.

    With a brand value jump from USD 724 million in 2024 to USD 824 million in 2025—a healthy 14 per cent increase—Hexaware has also seen a staggering 124.5 per cent growth over the past four years. It’s leapt five places to claim the 24th spot, with its Brand Strength Index (BSI) rising from 73.4 to 76.4 and its brand rating now proudly sitting at AA+. Not bad for a year filled with geopolitical hiccups and decision-making disruptions.

    The report credits this meteoric rise to Hexaware’s financial stability and enhanced BSI, bolstered by a revamped Brand Strength Framework and solid perception scores in key markets like the US and Europe. Meanwhile, Hexaware’s commitment to branding and innovation continues to drive strong growth, proving that a little self-promotion goes a long way.

    At the heart of Hexaware’s success is its “AI-first” strategy, which has revolutionised its services and internal operations. Unlike some companies that merely talk about AI, Hexaware has taken the plunge, ensuring that a whopping 99% of its IT workforce—including the leadership—has undergone extensive AI and generative AI training. If you thought AI was coming for your job, it turns out Hexaware employees are coming for AI first.

    CEO and managing director R. Srikrishna called the ranking a testament to Hexaware’s commitment to innovation and customer value. “Our ‘AI-first’ approach hasn’t just changed our services; it has given our clients the tools to thrive in an ever-evolving digital landscape,” he said. “We are immensely proud and excited for the journey ahead.”

    Chief marketing officer Nidhi Alexander echoed the sentiment, adding, “Our rise in the rankings reflects the dedication of our team and the trust of our clients. We remain committed to pushing boundaries and delivering transformative value.”

    Brand Finance CEO and chairman David Haigh weighed in on the company’s success, attributing it to its relentless focus on innovation, employee engagement, and customer satisfaction. “Hexaware’s ‘AI-first’ strategy solidifies its position as a key player in the sector, using artificial intelligence to drive expansion and deliver cutting-edge solutions globally.”

  • HCL Tech fastest growing services brand: Brand Finance

    HCL Tech fastest growing services brand: Brand Finance

    MUMBAI: HCL Technologies, a leading global IT services provider, has emerged as the fastest growing global IT services brand in the world moving upwards by 122 ranks over the last year, in the 2017 Brand Finance Global 500 report. HCL’s brand value has surged by 38% over the last year. HCL now ranks at number 378th with a brand value of $4,463 million and AA+ brand rating.

    Brand Finance CEO David Haigh said “Digital and technology brands have made great strides in the 21st century, reflected in their soaring valuations. Amongst leading global brands that we have tracked, of great interest is HCL Technologies, which has become the fastest growing global IT services brand. It already has an industry leading brand rating of AA+, which is likely to improve as a result of its focused Mode 1-2-3 strategy, strong brand promise and employee culture, in turn leading to continued, strong brand value growth for HCL”.

    HCL Technologies CMO Matt Preschern said, “This is a proud moment for over 110,000 HCLites. Our strategic and best-in-class initiatives augmenting our capabilities across the technology ecosystem, have made us a partner of choice for the 21st Century Enterprises. We have been working very hard in creating significant business value for our stakeholders, empowering our employees and sustaining positive impact on the ecosystem. The continuous growth in HCL’s brand demonstrates our strength across all parameters of evaluation and the value we are creating for customers through our Mode 1-2-3 strategy”.

    The methodology adopted by Brand Finance includes assessing the business model, customer satisfaction & engagement, employee engagement, CSR & community engagement and business performance. HCL has been recognized for consistently creating exceptional value for its customers through its unique Mode 1-2-3 business strategy strengthened by the promise of Relationship Beyond the Contract (RBtC) powered by the Ideapreneurship–led culture that fosters grass–root innovation, providing an opportunity to 110,000+ ideapreneurs to ideate, collaborate and create everyday innovative ideas to solve customer’s business problems.

    Earlier HCL won the ITSMA Diamond Award for ‘Building Brand differentiation’ at the 2016 Marketing Excellence Awards, for its innovative “GetAJob@HCLTech” campaign, a first ever in its category. HCL became India’s most preferred millennial employer, surpassing established brands across ecommerce, telecom, technology and FMCG. The Economic Times also recognized HCL amongst top 10 brands in its ‘India’s Top 100 Brands’, 2016 study.

  • BrandHub to represent Brand Finance in Singapore

    BrandHub to represent Brand Finance in Singapore

    MUMBAI: BrandHub has been appointed as the exclusive representative of Brand Finance in Singapore.

    BrandHub founder and principal consultant Shauna Li Roolvink will become a Director of Brand Strategy for Brand Finance in Asia. She will lead the team in providing advisory services on brand and intellectual asset valuation projects.

    Brand Finance CEO David Haigh commented, “Shauna’s appointment marks a new step. The integrated service offering of Brand Strategy, Design and Brand Valuation provides our clients in the region with a more holistic solution to their strategic brand management requirements.”

    Roolvink Shauna has over 15 years of experience in brand and management consulting. She was formerly the Associate Director of Brand Strategy at Interbrand, and a consultant at AT Kearney