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Tag: David Beckham

  • David Beckham steals the spotlight in Boss One’s latest campaign

    David Beckham steals the spotlight in Boss One’s latest campaign

    MUMBAI: David Beckham is back in the spotlight, redefining style and confidence as the face of the latest Boss One Bodywear campaign. Shot by the legendary duo Mert and Marcus, the campaign brings together timeless elegance and modern masculinity, marking an exciting new chapter in Beckham’s long-standing partnership with Boss.

    “The launch of Boss One Bodywear is a milestone in our collaboration with David Beckham and a testament to our shared commitment to style and excellence,” said Hugo Boss ceo Daniel Grieder.

    The collection features premium men’s underwear essentials, including trunks, briefs, tank tops, and t-shirts in classic black and white. Designed for ultimate comfort, each piece is crafted from a blend of cotton and elastane for a sleek, figure-hugging fit.

    The campaign, developed by Team Laird, showcases Beckham in a cinematic sequence, arriving at a New York warehouse apartment in a vintage sports car to the iconic track In the Air Tonight. The visuals capture an element of boldness and surprise as he unveils the black Boss One Bodywear trunk.

    “I thought my bodywear modelling days were over, but when Boss shared their vision and brought in Mert and Marcus, I couldn’t say no,” said Beckham. “The collection is beautifully made, and I’m proud to support this campaign as part of our partnership.”

  • MIP London announces David Beckham and Bela Bajaria as headliners

    MIP London announces David Beckham and Bela Bajaria as headliners

    MUMBAI: MIP London, the  international content and networking market (23-27 February 2025) from RX Global, is putting all its energy behind  making its  inaugural edition an even greater success. 

    It has announced that Netflix  chief content officer Bela Bajaria and football club owner, entrepreneur, co-founder of content studio, Studio 99 and global brand ambassador David Beckham will be on stage  at the IET Savoy Place in a special in conversation fireside chat. 

    “We promised the TV industry to deliver big moments and future-facing conversations at Mip London next February,” said director of MIP London and MIPCOM Cannes Lucy Smith .“Bela and David are hugely impactful figures culturally and globally each with great influence and unique perspectives on creating content and connecting with audiences and both with significant international platforms. It’s a privilege to welcome them both to the MIP stage in London.” 

    Collaborators on the Emmy award-winning documentary series Beckham, and with Studio 99 now in production on the highly anticipated forthcoming series following the story behind Victoria Beckham’s fashion business, the pair will share the main MIP London stage, and respective insights, on Tuesday 25 February. 

    Hosted at the Savoy Hotel and the IET London, MIP London is a new multi-genre international marketplace with an embedded future-facing conference that aims to deliver more business and opportunities during a key content week in the global TV industry calendar.

     

  • Adidas’ documentary about its Predator football boots set to premiere on 11 December

    Adidas’ documentary about its Predator football boots set to premiere on 11 December

    MUMBAI: When did a scruffy pair of boots ever stop us from chasing the ball as kids? 

    Fast forward to today, football boots have grown into a colossal $18.5 billion industry (2023), charging ahead with a projected compound annual growth rate (CAGR) of 5.8 per cent through 2030. From backyard dreams to global domination, these humble boots have become the unsung heroes of the beautiful game. 

    Take Adidas’ iconic Adipure 11Pro, for instance-a pair that has etched its legacy into football history, gracing the feet of Toni Kroos as he lifted more trophies than even the legendary FC Barcelona, all while donning the same boots since their release in 2013.

    In a journey that spans three decades of passion, innovation, and unrelenting excellence, Adidas celebrates the 30th anniversary of its legendary football boot franchise Predator with a cinematic masterpiece, Under The Tongue, a documentary that peels back the layers of emotion, craft, and cultural impact behind the boot franchise. 

    Directed by Keane Shaw and produced with online soccer creative culture publisher SoccerBible’s creative touch, the film promises to be as much a love letter to football as it is a testament to the humble boot’s extraordinary story. The trailer of the film was scheduled to premier today  (5 December) with the promise to leave fans inspired, nostalgic, and utterly awestruck.

    The hour-long documentary features the era-defining footballers that made adidas’ Predator football boot brand so iconic in its early years – including David Beckham, Zinedine Zidane, and Eniola Aluko – as well as current stars such as Jude Bellingham, Alessia Russo, Aitana Bonmatí and Trent Alexander-Arnold, who reflect on early memories and what it means to be a part of the Predator family. It also weaves an emotional tapestry of memories as senior adidas executives, visionary design team members, and devoted fans like Louis Tomlinson, reminisce about the moment Predator emerged and changed the game forever.

    Craig Johnston, the mastermind behind the revolutionary Predator design, vividly recalls his eureka moment—repurposing rubber to craft the iconic Predator teeth that forever altered how the ball moves off a player’s foot. With heartwarming nostalgia and raw determination, Johnston shares how a coaching session for kids inspired a concept that, against all odds, graced the world’s biggest stages by 1994.

    Adidas global football general manager, Nick Craggs said: “Predator changed the game. We know what it means to us all at adidas but as we come to the end of its 30th anniversary we felt it was fitting to hear from those that played such a crucial role in cementing its place in football culture. It has helped push the boundaries of innovation on the field of play and inspire millions off it – we now take it into the future and hopefully another 30 years of iconic moments with the world’s best players.”

    SoccerBible creative director Pete Martin said: “The Predator is a boot with such a profound legacy that it was a real honour to have crafted ‘Under The Tongue’ alongside Keane Pearce Shaw. A boot with such personality too, not only does it mean so much to the culture of the game but it has been an unrivalled yet consistent giver of glory. There are few products on the planet that can, have or ever will, evoke such memories and feelings as that of the Predator. It’s almost immortal. That’s what we have tried to capture with this film – that powerful infatuation – a charming icon with bite, flair and beauty.”

    The 60-second trailer offers a glimpse into the untold journey, now live across Adidas’ social channels. But the real story unfolds on 11 December, when Under The Tongue premieres at 9 PM CET on the adidas football YouTube channel. Football fans, mark your calendars, as this promises to be more than just a documentary

  • Disney+ Hotstar to stream UK show featuring David Beckham on 9 November

    Disney+ Hotstar to stream UK show featuring David Beckham on 9 November

    Mumbai: OTT platform Disney+ Hotstar has debuted the official trailer for the UK original series, Save Our Squad with David Beckham. The series is set to premiere exclusively on Wednesday, 9 November at Disney+ Hotstar. The announcement was accompanied by four new images from the series.

    It is co-produced by Bafta and RTS Award-winning production company Twenty Twenty, and Studio 99, the global content and production studio co-founded by Beckham. Save Our Squad with David Beckham is a series that sees David Beckham return to his East London roots to mentor Westward Boys, a young, grassroots team who are at the bottom of their league, facing relegation. However, this isn’t just any league… This is the same league that Beckham played in as a young boy. Working with the head coaches, he’ll try to turn the team’s fortunes around.

    Beckham mentors the young squad, sharing stories from his own playing career, which spanned over 20 years and saw him play for some of the most successful clubs in the world, to help them learn valuable lessons about practice, ambition, and teamwork. Off the pitch, Beckham gets the chance to spend time with players and their families, learning about their lives, hopes and concerns and talking to them about the importance of collaboration, work ethic and community.

    In the trailer, we see the first time the squad meets David Beckham, with one member of the team quizzing him on missed penalties. For David, this role is about giving back, as we see him mentor the boys, give them inspiring team talks, and even get his boots back on to try to score a trademark Beckham free kick against our young team.

    Save Our Squad with David Beckham builds on the company’s commitment to source, develop, and produce original productions. Disney’s International Content and Operations team plans to create 60 local productions in Europe, the Middle East, and Africa alone by 2024 as it continues to collaborate with outstanding creators and premium producers.

  • David Beckham’s documentary series coming soon, and Netflix to produce it

    David Beckham’s documentary series coming soon, and Netflix to produce it

    Mumbai: OTT platform Netflix is in the production of a documentary series about global football star David Beckham. The multi-part series will go beyond the shine of stardom to explore Beckham’s humble working-class beginnings in East London, and the drive & determination that led him to become one of the most recognisable and scrutinised athletes of all time.
     
    It will feature a mixture of never-before-seen personal archive footage from the last 40 years and interviews with David Beckham, his family and friends, and key figures who have been part of his journey both on and off the pitch.
     
    The project is helmed by Academy Award-winner Fisher Stevens (PALMER, And We Go Green, The Cove) who serves as director and executive producer, along with Academy Award and Emmy Award-winning producer John Battsek (One Day in September, Searching for Sugar Man, Winter on Fire).
     
    The production companies are Studio 99 in association with Ventureland.

  • David Beckham to talk Studio 99 during Digital MipTV keynote

    David Beckham to talk Studio 99 during Digital MipTV keynote

    Paris: Global sporting icon and legendary football player David Beckham will be the keynote speaker at the 58th edition of the Cannes TV market Digital MipTV. The event is all set to begin on 12 April and will be a virtual affair for the second consecutive year.

    The 2020 edition was also forced to go digital due to the pandemic.

    In his first in-depth television industry keynote, Beckham will talk about launching his own production company, Studio 99, and his global ambitions for the content studio, MipTV confirmed on Tuesday. He will also talk about some of his current projects for a variety of global networks including A Whole New Ball Game, charting the contemporary history of the Premier League; World War Shoe, a documentary mini-series charting the untold story behind sports brands Adidas and Puma; and the upcoming definitive David Beckham biopic.

    In Conversation with David Beckham will be hosted by award-winning director and producer Ben Winston. A nine-time Emmy winner, Winston was also the executive producer of this month’s Grammy Awards and will produce and direct the Friends reunion later this year.  The show will take place on 13 April at 18.00 CEST, and will be available on catch-up until 14 May.

    After retiring from a football career that saw him play for over two decades at some of the world’s most successful clubs, Beckham has established himself as a successful entrepreneur. His independent brand management operation, DB Ventures, manages several partnerships including with Diageo, Adidas, Tudor,  and EA Sports in addition to overseeing investments such as Guild Esports plc. In 2018, he became an owner of a football club and founded Studio 99 a year later. Studio 99 is a global production and content studio that focuses on documentary films, series, and format development. It is also a commercial studio and produces a wide range of both editorial and marketing content for global brand clients.

    Earlier this month, MipTV had also confirmed American TV and film personality Marc Anthony as a keynote speaker for the event. The five-day mega event currently in its 58th year traditionally brings together distributors, producers, buyers, and commissioners of drama, doc, kids, factual, and formats programming in Cannes, France, for a week of business meetings, conferences, and global networking.

  • Priyanka Chopra’s ‘Exotic’ feat Pitbull hits the 41 million mark

    Priyanka Chopra’s ‘Exotic’ feat Pitbull hits the 41 million mark

    NEW DELHI: Actor-singer Priyanka Chopra is on her way to creating history, as her second international single ‘Exotic’ feat Pitbull crossed the 40 million viewership mark on Youtube.

     

    One of the most celebrated personalities on the global platform and the first Indian recording artiste in the United States with major mainstream appeal, Chopra has much reason to celebrate as the single recently hit 41 million views on the Vevo Channel on Youtube, speaking volumes of her growing popularity internationally.

     

    Priyanka’s second record breaking single ‘Exotic’ which hit no 1 in India and featured on the Billboard’s top 20 list, was also featured throughout the 2013 Guinness International Champions Cup as the soccer tournament’s official theme song.

     

    The dance number was the first major crossover of the two biggest media industries in the world, Hollywood and Bollywood, representing a combined 4.5 billion fans around the world. Chopra even launched her signature milkshake “The Exotic” at the Millions of Milkshakes Stores in West Hollywood, joining the likes of David Beckham, Katie Perry and Leonardo Di Caprio.

     

    Reacting to the feat, Chopra said, “40 million views is an overwhelming number. Much love to my fans.”

  • Soccer icon David Beckham join Sky to promote sports through long-term partnership

    Soccer icon David Beckham join Sky to promote sports through long-term partnership

    MUMBAI: Soccer icon David Beckham is joining British pay TV service provider Sky as an ambassador work to support grassroots sport and encourage participation across Britain and Ireland.

    During this long-term partnership, Beckham will also feature in ads to promote sport and services offered by Sky.

    In his role as a Sky ambassador, he will help to use the power of sport to change lives through the Sky Sports Living for Sport initiative. Now in its tenth year, this free initiative uses the stories and expertise of athlete mentors to inspire young people to learn new skills and improve their lives. Around 30,000 young people a year participate in the programme, which reaches one third of all secondary schools in Britain and has just launched in Ireland. Beckham is managed by Simon Fuller’s XIX Entertainment.

    In joining Sky, Beckham teams up with other sporting icons part of the company’s support for British sport and grassroots participation. They include Olympic gold medalist Jessica Ennis CBE, who became an ambassador for Sky Sports last year; Sir David Brailsford, Principal of Team Sky and the architect behind the exceptional performance of British Cycling; and Sir Bradley Wiggins, five times Olympic gold medalist and first ever British winner of the Tour de France.

    Beckham said, “Sky have followed my career since I broke into the Manchester United first team. They have done a huge amount to promote and encourage involvement in sport in Britain and I am delighted to be joining them. I have always been passionate about the importance of sport in the lives of young people. It is not all about winning – just getting involved in sport gives you confidence and skills for life. I was lucky to have some amazing role models when I was younger, and I am excited about the opportunity to work with Sky to pass on some of that knowledge to the next generation.”

    Sky CEO Jeremy Darroch said, “It is great to welcome David to Sky. Sport is at the heart of what we do and both we and David believe in its power to excite, inspire and change lives. As a hero and inspiration on and off the field, David is a perfect ambassador to help us get more people involved in sport.”

  • Soccer icon David Beckham joins Sky to promote sports through long-term partnership

    Soccer icon David Beckham joins Sky to promote sports through long-term partnership

    MUMBAI: Soccer icon David Beckham is joining British pay TV service provider Sky as an ambassador work to support grassroots sport and encourage participation across Britain and Ireland.

     

    During this long-term partnership, Beckham will also feature in ads to promote sport and services offered by Sky.

     

    In his role as a Sky ambassador, he will help to use the power of sport to change lives through the Sky Sports Living for Sport initiative. Now in its tenth year, this free initiative uses the stories and expertise of athlete mentors to inspire young people to learn new skills and improve their lives. Around 30,000 young people a year participate in the programme, which reaches one third of all secondary schools in Britain and has just launched in Ireland. Beckham is managed by Simon Fuller’s XIX Entertainment.

     

    In joining Sky, Beckham teams up with other sporting icons part of the company’s support for British sport and grassroots participation. They include Olympic gold medalist Jessica Ennis CBE, who became an ambassador for Sky Sports last year; Sir David Brailsford, Principal of Team Sky and the architect behind the exceptional performance of British Cycling; and Sir Bradley Wiggins, five times Olympic gold medalist and first ever British winner of the Tour de France.

     

    Beckham said, “Sky have followed my career since I broke into the Manchester United first team. They have done a huge amount to promote and encourage involvement in sport in Britain and I am delighted to be joining them. I have always been passionate about the importance of sport in the lives of young people. It is not all about winning – just getting involved in sport gives you confidence and skills for life. I was lucky to have some amazing role models when I was younger, and I am excited about the opportunity to work with Sky to pass on some of that knowledge to the next generation.”

     

    Sky CEO Jeremy Darroch said, “It is great to welcome David to Sky. Sport is at the heart of what we do and both we and David believe in its power to excite, inspire and change lives. As a hero and inspiration on and off the field, David is a perfect ambassador to help us get more people involved in sport.”

  • Samsung launches new ad campaign for Galaxy S III with David Beckham

    MUMBAI: Samsung Galaxy S III is launching a new worldwide ad campaign with David Bekham to make London 2012 “Everyone‘s Olympic Games”.

    Conceptualised and created by Cheil Worldwide, the TVC has gone on air in India today.

    Throughout the campaign, the mobile brand bases its Olympic marketing activity around an “Everyone‘s Olympic Games” theme. Through Galaxy S III, the company aims that everyone around the world can feel the anticipation, excitement, and celebration of the Olympic Games.

    Cheil Worldwide global ECD Wain Choi said, “London 2012 is the first Olympics where television will no longer be the dominant medium; our film shows how the new Galaxy S III‘s opens up the games for everyone to enjoy, in a variety of different ways, thanks to the phone‘s multi functions. More than just a sports spot, we aim to show how, more than ever before, it‘s ‘everyone‘s Olympic Games.”

    “This will be the first truly ‘social‘ Olympics. Second screens (even third screens) will fundamentally change the way people experience these games. We wanted to use one of the most recognised sportsmen in the world (David Beckham) to invite the world to participate in these games as never before, through the incredible technology inside the Samsung Galaxy S3. Beckham literally ‘kicks off‘ the excitement, hitting a huge gong with an amazing long range shot, as all the world looks on. He unleashes the excitement, and turns years of anticipation into active participation,” Cheil UK ECD Logan Wilmont added.

    According to the company, the ad spot shows people all over the world waiting expectantly for the games to begin and then exploding into life when Beckham launches the games using his Galaxy S III. Beckham kicks a ball against a drum, signaling the beginning of the the sporting event. Even those who don‘t have the tickets can enjoy the Games through Samsung Galaxy S III‘s mobile technology anywhere.