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Tag: Dave Maan

  • In-depth analytics helps retain customers & reduce churn, says Corpus COO

    MUMBAI: Do you want to retain your audience? Do you want to know who your right audience is and how to acquire them? Do you want to improve your content and marketing ROI?

    OTT content creation is not a problem anymore but retaining viewership is a task. Imagine working super hard for months to create a masterpiece. You finally get a gallery to showcase it, but the gallery officials won’t tell you how many tickets they sell, who visits the gallery or the number of people who entered the area where your masterpiece is showcased or even the number of people who actually stopped to look at your art.

    “Viewers are moving more towards over the top (OTT) video content, but the varied and flexible set of content options is increasing ongoing customer churn. Getting to the hearts and minds of OTT content viewers has never been easier; so understanding customer characteristics and isolating the churn symptoms are two important factors that form the base for a strong analytics engine,” said Corpus Media Labs COO Dave Maan.” Mann says, “In-depth Content and App analytics surely helps OTT providers retain customers and reduce churn.”

    Corpus Advanced Analytics leverage OTT real-time viewer watch data, user wise and device wise usage data which are generated on an interactive real-time customizable dashboard on the Corpus Video Platform. Corpus enables an OTT provider with indicative analytics engine which is based on deep learning algorithms. Leveraging the results generated from these algorithms, Corpus advanced analytics engine can give an OTT provider the ability to make a recommendation that statistically will give them the results that they are looking for.

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    The Corpus Video Platform, now enabled with Corpus Advanced Analytics engine, influences every phase of the customer journey on the OTT platform, providing useful insights to drive results.  Corpus platform helps the OTT providers and the content owners achieve the following:

     Track Viewer’s App journey

     User and device wise usage data to provide market intelligence to marketing and network operations teams to take informed decisions

     Reporting tools allows query based extraction of data to bring sense to the services provided

     Advertising and Content recommendation to users such as most trending or most popular content being watched on the network, thus increasing user engagement

     Real-time dashboard of analytics to get a quick glance of the load and usage pattern across multiple geographies

     Registrations and subscription management

     Measuring and monitoring video consumption

    “Corpus Advanced Analytics engine provides our customers with all the insights needed to achieve effective OTT business outcomes and helps them make decisions about which programming choices they need to make and how to market to their audiences for effective, repeatable and predictable up-sell and cross-sell opportunities. This engine enables our customers to stay ahead in the existing OTT landscape,” Maan added.

    Also Read :

    OTT: Videos’ augmented quality, content search & personalised recommendations vital, says Corpus COO

  • OTT: Videos’ augmented quality, content search & personalised recommendations vital, says Corpus COO

    MUMBAI: Millennials are changing the dynamics of video consumption by preferring their handheld devices to conventional TV viewing. With improving infrastructure and internet penetration in India, the technology of delivering seamless video over-the-top is also evolving.

    Corpus Media Labs, a video technology enabler, specializes in providing end-to-end wireline and wireless OTT platform across multi-screens.

    According to a report, 72% of the time spent by a smartphone user is on watching video, and it is estimated that India will cross 500 million smart phone users by 2017. This generation wants their content to be like instant noodles – Spicy, Instant and On-demand. They expect an apt search result and quick discovery of their favorite content with more personalized recommendations. Besides new content, millennials also look for a seamless video quality and intuitive user experience on their OTT platform.

    Corpus Media COO Dave Maan believes that OTT shouldn’t just be an alternative to broadcast and cable — it needs to be an improvement. In addition to matching broadcast and cable video quality, it needs to offer viewers what broadcast and cable can’t, things like interactivity, personalised advertising, engaging user interfaces, and access anytime, anywhere.

    “Augmented perceptual quality of the videos, search & discovery of the content, personalised recommendations are the most crucial elements for user experience,” he says.

    Corpus Media Labs has developed a robust B2B OTT platform, called Video Corpus, which can deliver Live TV, Video on Demand (VOD), Music on Demand (MOD), 4K content, Catch-up TV across multiple screens. Corpus Smart Analytics collects over fifty data points on user’s behavior and their consumption patterns and bring meaningful statistics for driving marketing and promotion strategy of the contents on the OTT platform. After their success in wireline and wireless platforms, Corpus has now entered “Streaming on Wheels” which is focused on providing Content on Demand (CoD) on public transports like buses and railways.

    Corpus exhibited at Broadcast Asia 2017, held in Singapore, where they launched B2B Content on Demand (CoD) Platform. The exhibition proved to be a great success, with many global content providers showing interest in Content on Demand (CoD) . Corpus also showcased their much talked triple play platform operating in Andhra Pradesh state as AP FibreNet-a state government initiative.

  • Cloud Force partners Corpus Media for TV internet applications on pay-TV providers

    MUMBAI: New York City and Hartford, CT-based software and services company Cloud Force Digital Media has selected Corpus Media Labs as its applications development partner.

    Cloud Force Digital, a US subsidiary of Cloud Force Global, is one of the first companies focused on building, distributing, and monetising TV Internet applications for the pay TV operators. Corpus Media is an established video technology company that helps in simplifying video OTT journey by providing end-to-end multi-screen streaming solutions.

    Corpus Media is aligned to the right blend of critical thinking and engineering curiosity to help customers ‘turns ideas into revenue’ with a unique mix of product, services and systems integration. Corpus Media aligns with one of the first companies focused on delivering next-generation interactive video services through TV internet applications launched on global pay TV operators.

    Corpus is the leader in managing end-to-end digital video life-cycle by providing customised OTT solutions and video monetisation services.

    “Collaboration with Corpus Media for its application development services will provide an edge to our content partners with the opportunity of building their TV internet applications. Corpus Media will allow a financial added value to our content customers and the TV Internet App Technology will assist in growing their distribution within the U.S. and globally,” said Cloud Force founder and CEO E.J. Klein.

    On the partnership, Corpus Media COO Dave Maan said: “We are extremely excited to partner with Cloud Force Digital Media in providing business-changing cloud interactive platforms to broadcasters, content owners and networks. We believe that our partnership will accelerate innovation in the TV internet industry and Cloud Force will set higher benchmarks by addressing the need of its customers using our past experience in application development services.”

  • TO THE NEW Digital appoints Dave Maan as EVP

    TO THE NEW Digital appoints Dave Maan as EVP

    MUMBAI: TO THE NEW Digital has appointed Dave Maan as executive vice oresident for its video solutions.

     

    With an experience of 20 years in software engineering, Maan has worked with companies like Altran, Ericsson, Hewlett Packard, Alcatel, Schlumberger and Sapient.

     

    Maan is an established industry expert in digital video, OTT and multi-screen convergence space supplemented by his digital experience in mobile ad platforms, digital marketing technologies, CDN-Cloud and predictive mobile data analytics.

     

    At TO THE NEW Digital, Maan will be responsible for contributing to the overall strategy and managing the delivery quality of products and services to the clients. He would primarily work towards increasing service offerings for Video Streaming Solutions and VideoReady (an end-to-end OTT Video solution).

     

    “We are excited to have Dave in our leadership team. His global experience will be an asset as we continue to grow our services breadth. I welcome him aboard,” said TO THE NEW Digital CEO Deepak Mittal.

     

    Maan added, “I am excited to join TO THE NEW Digital and work with the exceptional team. I look forward to utilise my experience for creating exciting new experiences for clients and contributing to the growth of the company.”