ITV

Tag: Daughters Day

  • Clinic Plus launches “Beti Bann Ke Aana” campaign for daughter’s day

    Clinic Plus launches “Beti Bann Ke Aana” campaign for daughter’s day

    Mumbai: Following the success of last year’s #MeriBetiStrong campaign, Clinic Plus returns with a bold new message for Daughter’s Day 2024. The brand’s latest campaign, “Beti Bann Ke Aana,” urges society to normalise the wish for a daughter and empowers expecting mothers to proudly express the desire for a girl child.

    Building on over 35 years of supporting Indian mothers, Clinic Plus has always championed initiatives that inspire them to “raise their daughters strong.” This year, the brand unveils a powerful new film, highlighting the societal preference for sons over daughters and calling for a change in mindset. Through impactful poetry, the film encourages families to celebrate and embrace the arrival of daughters with the same joy as sons.

    As India’s largest shampoo brand, Clinic Plus reaches 7 out of 8 households and is uniquely positioned to challenge deep-rooted gender biases. The “Beti Bann Ke Aana” campaign encourages families to wish for daughters and to proudly say, “Beti Bann Ke Aana,” promoting gender equality from birth.

    Unilever South Asia, beauty and well-being general manager, Hindustan Unilever executive director, Harman Dhillon says, “At Clinic Plus, we firmly believe in the strength and limitless potential of every girl. As a brand that has championed the mother-daughter bond for over 35 years, our mission extends beyond product – it’s about driving meaningful, lasting change in society. With Beti Bann Ke Aana, we’re empowering mothers to lead this shift, encouraging society to value and celebrate daughters equally. As India’s most loved shampoo brand, we are committed to using our platform to shape a future where every girl is cherished and empowered.”

    The campaign aims to address the ongoing gender imbalance in Indian families, where the birth of a son is often celebrated more than the birth of a daughter. Through this initiative, Clinic Plus seeks to reshape cultural attitudes, urging families to celebrate daughters and help create a society that values both genders equally.

    Ogilvy India, chief creative officer (West), Anurag Agnihotri states, “People wish for a son. People wish for ‘just a healthy baby.’ But no one ever wishes for a daughter. Clinic Plus is standing up to say, wish for a daughter. This video is an appeal to all mothers to start wishing for daughters—to make them feel wanted and strong.”

    By normalising the wish for a girl child, Clinic Plus continues to foster the mother-daughter bond, advocating for a world where every girl is cherished and empowered from the moment of birth.

  • Revaa launches ‘Her Day, Her Way’ campaign to empower young women on Daughter’s Day

    Revaa launches ‘Her Day, Her Way’ campaign to empower young women on Daughter’s Day

    Mumbai: Revaa, a brand in D2C feminine hygiene and menstrual health, is thrilled to launch the ‘Her Day, Her Way’ Campaign in celebration of Daughters’ Day on 22 September. Running from September 15 to 30 September 2024, the campaign aims to dispel the stigma associated with menstruation by encouraging fathers to actively support their daughters’ menstrual health, promoting a fair and inclusive approach to period care within families, and fostering a supportive environment for young women’s health and well-being.

    The primary objective of the campaign is to empower daughters by encouraging open conversations about menstrual hygiene and the challenges they face. The campaign will feature a series of engaging videos of fathers where they will share their views on periods and discuss their involvement in their daughters’ menstrual journey. Each video will highlight fun, interactive moments, including light-hearted activities that foster open dialogue and reflect a cool, carefree bond between fathers and daughters. Participants can join the movement by posting their videos on Instagram, tagging @revaaforu, and using #herdayherway and #periodpositive. The competition runs from noon on 15 September until 6 pm on September 30, with two winners announced on 1 October, each receiving Revaa’s First Period Kit.

    “The aim of the ‘Her Day, Her Way’ campaign is not only to celebrate our daughters but also to break the silence surrounding menstruation. By encouraging honest conversations and involving fathers, we hope to empower young women to take control of their health and well-being. We want menstrual hygiene to be seen as positive and empowering, while at the same time nurturing good relationships between fathers and daughters”, said Revaa founder and CEO Mahipal Singh.

    Revaa’s dedication extends beyond product innovation; it involves bringing about a significant change in the way society perceives and discusses menstruation. The “Her Day, Her Way” campaign emphasizes the fundamental values of Revaa, which include empowerment, inclusivity, and breaking taboos. To complement the campaign, Revaa is offering a 15 per cent discount sitewide during the campaign period, providing an opportunity for participants to explore the brand’s range of products.

  • This Daughters’ Day, Stayfree urges families to break taboos around periods

    This Daughters’ Day, Stayfree urges families to break taboos around periods

    MUMBAI:  India still lags behind when it comes to holding conversations about menstrual periods. According to Unicef, nearly 71 per cent of adolescent girls have no idea about periods even today. In most homes, mothers usually are the primary source of information for young girls, while fathers somehow are never a part of this crucial conversation with their daughters.

    This Daughters’ Day sanitary napkin brand Stayfree set out to bridge this gap between fathers and daughters. The brand has launched a new campaign that urges fathers to be involved in period conversations with their daughters.

    The hygiene brand called several father-daughter duos for auditions for a Daughters’ Day ad. However, none of them knew that the ad was for Stayfree. When the script was handed out to them, they fumbled, stammered, and stuttered their way through the subject of periods. But with each take, the conversations got easier – until at some point they didn’t need the script at all. It stopped being an audition and became a conversation between the parent and child instead.

    “My mom spoke to me about my periods. That’s how it has been for generations. As part of Stayfree’s agenda to normalise periods, we realised that as long as just moms were speaking about the subject, we’d never achieve what we set out to do,” said DDB Mudra creative head – West, Pallavi Chakravarti. “But making dads have “the talk” with their daughters is easier said than done. So, we didn’t convince them. We just put them in a situation where they’d have to get over their apprehensions and get on with being a parent.”

    The campaign builds on Stayfree’s award-winning campaign from 2020 – ‘It’s just a Period’, and brings to light the discomfort fathers feel in having a conversation on menstrual periods with their daughters.

    Johnson & Johnson Consumer Division, India vice president Marketing, Manoj Gadgil said, “Stayfree has always stood up for enabling a healthy relationship between a girl and her periods – be it through our products or thought-provoking campaigns. Normalising period conversations is core to what Stayfree stands for and through our new Daughter’s Day Campaign we encourage parents and fathers, in particular, to let go of the awkwardness and have a conversation with their daughters on menstrual periods, one frank chat at a time.”