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Tag: DAU

  • MCA’s WhatsApp tipline trusted to combat AI-generated misinformation

    MCA’s WhatsApp tipline trusted to combat AI-generated misinformation

    Mumbai: The Misinformation Combat Alliance’s (MCA) Deepfakes Analysis Unit (DAU) Tipline on WhatsApp has emerged as a trusted resource for raising public awareness and a critical instrument in helping combat the spread of AI-generated misinformation. The WhatsApp tipline became available for public use on 25 March 2024 and has received hundreds of messages, successfully assisting people to discern between real and synthetic media.

    Users can flag AI-manipulated content in the form of audio notes and videos by sending it to the WhatsApp tipline and will receive assessments on whether a piece of media is AI-generated or contains elements of it. The tipline offers multilingual support in English and three regional languages (Hindi, Tamil, and Telugu).

    With millions of Indians using WhatsApp, the collaboration between Meta and MCA represents a continued effort to empower users with tools to verify information on its service, especially to curb the spread of AI-generated misinformation.  

    In the short span of the DAU tipline being operational, the team has reviewed challenging content manipulated using AI technology. It has seen noticeable trends emerge that can help educate the public on spotting deepfakes, empowering them to debunk false claims and prevent the spread of such misinformation.

    Analyzing the trends based on the messages received on the DAU tipline, the bulk of the content has been in the form of videos.

    ●    In most cases where AI is used to manipulate videos, the original audio tracks have been replaced with AI-generated audio. There are multiple examples of this kind of audio tampering in videos featuring actors, businessmen, politicians, and even TV anchors.

    ●    Memes of politicians and their likenesses created using A.I. have sometimes involved face-blending techniques or cheaper techniques lacking sophistication.

    ●    In a few videos analysed, the team was able to assess that the mouth of a subject had been recreated using generative A.I. so that their lip movements could synchronise with their words to produce what is called a lip sync deepfake.  

    DAU head Pamposh Raina said, “The strength of the DAU lies in the collaborative model which it is building by partnering with detection and forensic experts, which in turn is helping DAU’s fact-checking partners who are an integral part of this project. At the end of the day, our goal is to drive public awareness on the issue of algorithm-based fabrication and I am confident that this kind of a symbiotic model can be replicated across the globe to combat misinformation spread through audio and video content produced using generative AI.”

    Next time you’re not sure if something is a deepfake, send it to the DAU tipline on WhatsApp.

    1.    Start a chat with the DAU on WhatsApp by forwarding audio notes or videos you want to verify to +91 9999025044.

    2.    In response to your message, you will receive an assessment report on whether a piece of media is AI-generated or contains elements of it.

    3.    Follow DAU’s WhatsApp Channel where you can receive assessments of verified content in real-time (https://bit.ly/dauwachannel).

    MCA is a cross-industry alliance bringing companies, organizations, institutions, industry associations and entities together to collectively fight misinformation and its impact. Currently, MCA has 16 members including fact-checking organizations, media outlets, and civic tech and are inviting strategic partners to collaborate in this industry-wide initiative to combat misinformation and create an enlightened and informed society. Seven detection and forensics partners are lending their expertise and knowledge to support the Deepfakes Analysis Unit.    

  • Truecaller crosses 500 million downloads and 150 million daily active users globally

    Truecaller crosses 500 million downloads and 150 million daily active users globally

    MUMBAI: Truecaller announced today that the company has crossed 500 million downloads and surpassed 150 million daily active users (DAUs) globally. This comes close on the heels of the company sharing the news of attaining over 1 million paying subscribers to their Premium services.

    This is a significant achievement for Truecaller, which is emerging as a one-stop communication platform with a wide array of services like Instant Messaging, VoIP, and Payments. The 150 million DAU’s achievement makes Truecaller the most used communication app in India after apps like WhatsApp and Facebook Messenger.

    The key factors that have led to this rapid growth are Truecaller’s many communication features like their smart dialer, VoIP capability, Instant Messaging, and their spam-free SMS inbox.

    Sharing his thoughts on this unique achievement, Alan Mamedi, CEO & Co-founder, Truecaller, said “By differentiating ourselves from the standard stock dialer and messaging apps, and solving some fundamental communication problems for our users, we have been able to capitalize and excel the competition. This is a very significant achievement. 150 million daily active users and 500 million downloads is extraordinary. These milestones underline the faith and trust our users have in our brand.”

    Along with this milestone Truecaller will soon be rolling out two important features that will revolutionize the standard dialer experience offered by smartphone manufacturers today:

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    Call Alerts: In an effort to help users depend less on low-speed and faulty networks, which are prevalent in emerging markets, Truecaller sends a Call Alert to users about who’s calling before the phone rings. This is a big upgrade for millions of Android users.
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    Full Screen Caller ID: Truecaller will be introducing the most powerful Caller ID and dialer experience on the market. There simply is no comparison when you look at standard dialers from phone makers. More and more people are finding it challenging to separate work and personal life, especially when they use their phones for both. With the new full screen Caller ID, you’ll see instantly whether an incoming call is personal, business, or spam – and on top of this you can do all other key actions like accepting, rejecting or sending a quick message from the same screen. This gives businesses a better opportunity to take control of their business profile, and in turn users will get more information on who’s trying to get in touch with them.

  • A-Pac region leads in ad revenue growth for FB in Q3-16

    A-Pac region leads in ad revenue growth for FB in Q3-16

    BENGALURU: Facebook Inc., (Facebook) advertisement revenue increased 58.5 percent year-on year (y-o-y) for the third quarter ended 30 September 2016 (Q3-16, current quarter) at $6,816 million as compared to $4,299 million in Q3-15. Like the previous quarter, Advertisement revenue growth in percentage terms was led by the A-Pac (63.8 percent growth) and US and Canada (61.8 percent growth) regions. Ad revenue share by geography in Q3-16 was: US and Canada –50.3 percent; Europe – 22.9 percent, A-Pac 16.7 percent and Rest of the world (ROW) 10 percent.

    Facebook reported 55.8 percent growth in total revenue at $7,011 million as compared to $4,501 million in the corresponding quarter of the previous year.The social media giant’s net income in Q3-16 almost tripled (by 2.86 times) year-on-year (y-o-y) to $2,055 million, as compared to $719 million in Q2-15.

    Growth in revenue in percentage terms was also led by growth from the the A-Pac (63.8 percenty-o-y growth) US and Canada (61.8 percent y-o-y growth) geographical regions. A major share of Facebook’s revenue (50.8 percent) came from the US and Canada region, while the A-Pac region contributed 16.5 percentto revenue in Q3-16. Europe’s contribution to Facebook revenue was 22.9 percent and ROW contributed 9.9 percent during the same period.

    “We had another good quarter,” said Facebook founder and CEOMark Zuckerberg. “We’re making progress puttingvideo first across our apps and executing our 10 year technology roadmap.”

    Please refer to Fig 1 for Facebook’s revenue and Fig 2 for Facebook’s advertisement revenue breakup by geography below.

    It is evident from Fig 2 below that the share of advertising revenue from US and Canada, and A-Pac regions has been increasing, while share of revenue from Europe and ROW has been declining, though since Q2-16, revenue share from the ROW has shown a slight resurgence.

    Facebook’s daily average users (DAU) increased 17.5 percenty-o-yin the current quarter to 1,179 million as compared to 1,007 million in Q3-15. For the current quarter, A-Pac (22.7 percenty-o-y growth) and the ROW (22.4 percenty-o-ygrowth) regions lead DAU growth in percentage terms. In Q3-16 DAU from US and Canada grew by 6.6 percenty-o-y, while Europe DAU grew 9.9 percenty-o-y. Please refer to Fig 3 below.

    The proportion of people logging on to Facebook on their mobiles has grown to 92.5 percent in the current quarter as compared to 88.2 percent in Q3-15 and 91.6 percent in the immediate trailing quarter (Q2-16).

    Mobile DAU’s in Q3-16 have increased 22 percent y-o-y to 1,091 million as compared to 894 million in Q3-15. Please refer to Fig 3 below.

    ARPU

    Facebook’s worldwide average revenue per user (ARPU) in the current quarter was $4.01 as compared to $2.97 in Q3-15 and $3.82. in Q2-16. The US and Canada regions lead in terms of ARPU by far. ARPU for the US and Canada region was $15.65, $10.65 in Q3-15 and $14.34 in Q2-16. Corresponding numbers for other regions for Q3-16 were Europe $4.72; A-Pac $1.89; ROW $1.21. Please refer to Fig 4 for ARPU details.

  • A-Pac region leads in ad revenue growth for FB in Q3-16

    A-Pac region leads in ad revenue growth for FB in Q3-16

    BENGALURU: Facebook Inc., (Facebook) advertisement revenue increased 58.5 percent year-on year (y-o-y) for the third quarter ended 30 September 2016 (Q3-16, current quarter) at $6,816 million as compared to $4,299 million in Q3-15. Like the previous quarter, Advertisement revenue growth in percentage terms was led by the A-Pac (63.8 percent growth) and US and Canada (61.8 percent growth) regions. Ad revenue share by geography in Q3-16 was: US and Canada –50.3 percent; Europe – 22.9 percent, A-Pac 16.7 percent and Rest of the world (ROW) 10 percent.

    Facebook reported 55.8 percent growth in total revenue at $7,011 million as compared to $4,501 million in the corresponding quarter of the previous year.The social media giant’s net income in Q3-16 almost tripled (by 2.86 times) year-on-year (y-o-y) to $2,055 million, as compared to $719 million in Q2-15.

    Growth in revenue in percentage terms was also led by growth from the the A-Pac (63.8 percenty-o-y growth) US and Canada (61.8 percent y-o-y growth) geographical regions. A major share of Facebook’s revenue (50.8 percent) came from the US and Canada region, while the A-Pac region contributed 16.5 percentto revenue in Q3-16. Europe’s contribution to Facebook revenue was 22.9 percent and ROW contributed 9.9 percent during the same period.

    “We had another good quarter,” said Facebook founder and CEOMark Zuckerberg. “We’re making progress puttingvideo first across our apps and executing our 10 year technology roadmap.”

    Please refer to Fig 1 for Facebook’s revenue and Fig 2 for Facebook’s advertisement revenue breakup by geography below.

    It is evident from Fig 2 below that the share of advertising revenue from US and Canada, and A-Pac regions has been increasing, while share of revenue from Europe and ROW has been declining, though since Q2-16, revenue share from the ROW has shown a slight resurgence.

    Facebook’s daily average users (DAU) increased 17.5 percenty-o-yin the current quarter to 1,179 million as compared to 1,007 million in Q3-15. For the current quarter, A-Pac (22.7 percenty-o-y growth) and the ROW (22.4 percenty-o-ygrowth) regions lead DAU growth in percentage terms. In Q3-16 DAU from US and Canada grew by 6.6 percenty-o-y, while Europe DAU grew 9.9 percenty-o-y. Please refer to Fig 3 below.

    The proportion of people logging on to Facebook on their mobiles has grown to 92.5 percent in the current quarter as compared to 88.2 percent in Q3-15 and 91.6 percent in the immediate trailing quarter (Q2-16).

    Mobile DAU’s in Q3-16 have increased 22 percent y-o-y to 1,091 million as compared to 894 million in Q3-15. Please refer to Fig 3 below.

    ARPU

    Facebook’s worldwide average revenue per user (ARPU) in the current quarter was $4.01 as compared to $2.97 in Q3-15 and $3.82. in Q2-16. The US and Canada regions lead in terms of ARPU by far. ARPU for the US and Canada region was $15.65, $10.65 in Q3-15 and $14.34 in Q2-16. Corresponding numbers for other regions for Q3-16 were Europe $4.72; A-Pac $1.89; ROW $1.21. Please refer to Fig 4 for ARPU details.

  • Q3-2015: Facebook YoY revenue up 40.5% to $4.5 billion; net income $1.63 billion

    Q3-2015: Facebook YoY revenue up 40.5% to $4.5 billion; net income $1.63 billion

    BENGALURU: Social media major Facebook Inc reported a 40.5 per cent hike in YoY revenue to $4.5 billion in the quarter ended 30 September, 2015 (Q3-2015) as compared to the $3.2 billion in the corresponding quarter of last year.

     

    The company’s non-GAAP net income rose 41.7 per cent YoY to $1.6 billion (36.2 per cent margin) in the current quarter as compared to $1.14 billion (35.9 per cent margin) in Q3-2014. Facebook’s GAAP income increased 11.2 per cent to $896 million in the current quarter as compared to $806 million in Q3-2014.

     

    “We had a good quarter and got a lot done,” said Facebook founder and CEO Mark Zuckerberg. “We’re focused on innovating and investing for the long term to serve our community and connect the entire world.”

     

    Operational highlights

     

    Daily active users (DAUs) – DAUs were 1.01 billion on average for September 2015, an increase of 17 per cent YoY

    Mobile DAUs – Mobile DAUs were 894 million on average for September 2015, an increase of 27 per cent YoY.

    Monthly active users (MAUs) – MAUs were 1.55 billion as of 30 September, 2015, an increase of 14 per cent YoY.

    Mobile MAUs – Mobile MAUs were 1.39 billion as of 30 September, 2015, an increase of 23 per cent YoY.

     

    Financial highlights

     

    Growth in revenue was driven by a 45.4 per cent growth in Advertising revenue to $4.29 billion in the current quarter as compared to the $2.59 billion in Q2-2014.

     

    Mobile advertising revenue – Mobile advertising revenue represented approximately 78 per cent of advertising revenue for Q3-2015 2015, up from 66 per cent of advertising revenue in Q3-2014.

     

    Capital expenditures – Capital expenditures for Q3-2015 were $780 million.

    Cash and cash equivalents and marketable securities – Cash and cash equivalents and marketable securities were $15.83 billion at the end of Q3-2015.

    Free cash flow – Free cash flow for Q3-2015 was $1.41 billion.

     

    Zuckerberg also took to his Facebook page to say, “Our community now has more than 1.55 billion people, including more than 1 billion people active every day. Through Internet.org, more than 15 million people now have access to the opportunities of the Internet who didn’t before.”

    “In the last three months, we’ve also announced our first aircraft to beam down internet access, our first satellite launch to deliver connectivity, an AI-powered digital assistant and our first Oculus virtual reality consumer release. Our community has a lot to be proud of. Thank you for being a part of our community, and for helping to connect the world,” he added.