ITV

Tag: Datsun

  • Datsun to sell vehicles directly through Nissan Motor in India

    Datsun to sell vehicles directly through Nissan Motor in India

    MUMBAI: The launch of the Datsun GO is now just months away, and when the first model goes on sale in early 2014 the vehicles will be sold directly through Nissan Motor in India.

    Datsun global head Vincent Cobee said in a release: “Selling the Datsun GO and future Datsun models through Nissan Motor represents a natural evolution of the company’s operations in India, which are well recognised in the market. We are excited about launching the iconic Datsun brand in India and look forward to bringing a growing range of bespoke, locally-produced products and high level services to our customers.”

    Cobee further added that an expanded model range will follow the introduction of the Datsun GO, a hatchback model that received positive reviews when it was revealed to the press and public earlier this year.

    Datsun will work primarily with existing dealer investors who have already demonstrated high capabilities and commitment to the Nissan brand in recent years. This arrangement will in particular allow Datsun to rapidly establish a top quality, expansive retail network and open the brand to a large segment of the potential market straight from the initial launch.

    Datsun is one of three brands within the Nissan Motor portfolio, joining Nissan and Infiniti. When president and CEO Carlos Ghosn announced that the venerable Datsun brand would reemerge after three decades, he said that the brand would serve optimistic up-and-coming customers in India.

  • Nissan appoints TBWA for the return of Datsun

    MUMBAI: Nissan Motor Company has appointed TBWA as the global marketing agency for Datsun after a closely fought pitch. The appointment comes close on the heels of the announcement of the return of automobile brand Datsun.

    Global creative and strategic direction will be led by a combination of resources from TBWAHakuhodo and TBWALondon, supported by individual markets. The agency was appointed on the strength of the innovative ‘Riser’ brand platform developed for Datsun.

    Datsun is an automobile marque. The name was created in 1931 by the DAT Motorcar for a new car model, spelling it as “Datson” to indicate its smaller size when compared to the existing, larger DAT car. In 1934, after Nissan Motor took control of DAT Motorcar, the last syllable of Datson was changed to “sun”, because “son” also means “loss” in Japanese, and also to honour the sun depicted in the national flag, hence the name “Datsun”. Then later on in March 1986 Nissan phased out the Datsun brand. It is ow announcing the will revive the brand for use in Indonesia, India and Russia.

    Using this platform, TBWA will be responsible for developing the Datsun communications strategy, its global launch and local market activation.

    Datsun is due to launch in 2014, with initial focus on India, Russia and Indonesia, providing local products under a global brand to the young middle class in high-growth markets.

    Local TBWA offices will be responsible for delivering campaigns in their home countries – TBWAMoscow, TBWAMumbai, and TBWA and HAKUHODO Jakarta.

    TBWA Worldwide president and CEO Tom Carroll said, “We are honoured and delighted to be leading the Datsun launch. We are mobilising our key rising markets’ expertise and resources around the world to ensure that we have our very best people working on Datsun.”

    Datsun Business Unit corporate vice president Vincent Cobee added, “We are bringing the Datsun brand back, to provide a new experience to up-and-coming customers in high-growth markets. We are pleased to have TBWAWorldwide join us for the successful launch of this great Brand.”