NEW DELHI: Japanese automaker Nissan has announced it will hike prices of its vehicles in India by up to 5 per cent across models from next month in order to offset increased costs.
The revised prices will be applicable across all available models for Nissan and Datsun with effect from January 2021.
"In the current challenging market conditions, we are constrained to increase the price of all Nissan and Datsun models due to increased costs. The proposed price increase will be effective from January 2021,” Nissan Motor India MD Rakesh Srivastava said in an official release.
The company sells a range of mass market vehicles under the Datsun and Nissan brands, including Datsun Redi-Go, newly launched SUV Magnite and Kicks, with prices in the range of Rs 2.89 lakh to Rs 14.15 lakh.
Other automobile makers like Maruti Suzuki India, Tata Motors, Renault India, Honda Cars, Mahindra & Mahindra, Ford India, Isuzu, BMW India, Audi India and Hero MotoCorp have already announced that they would hike prices from January due to increased input costs.
MUMBAI: Datsun has announced actor Aamir Khan as its brand ambassador in India.
An accomplished film star known for his versatility and risk-taking attitude, Aamir Khan will be seen in Datsun India’s new brand campaign #ExperienceChange.
Thomas Kuehl Nissan India president of operations says, “We are delighted to have Aamir Khan join our Datsun family in India. Aamir advocates the bold and fearless attitude of the new generation who strive for excellence and embodies the spirit of Datsun.”
The campaign aims to target young, optimistic, energetic and ambitious new generation of consumers.
The first campaign featuring Khan will focus on driving change with Datsun cars built using Japanese engineering and modern design aesthetics.
Commenting on the association, Aamir Khan mentions, “I am thrilled to be associated with an iconic brand that stands for quality and innovation… I look forward to being a part of the Datsun family and its fascinating growth journey in India.”
#ExperienceChange is a 360-degree multi-media campaign that will go live on all the key platforms – digital, print, radio, TV, OOH, dealerships and city activations this festive season.
The campaign will showcase the new GO and GO+ along with Datsun’s highest selling model redi-GO.
MUMBAI: Building up to the fifth anniversary celebration in India, Datsun has launched #MorePower2You – a campaign that brings alive inspiring stories of real Datsun redi-GO owners. Through this initiative, the brand aims to recognise and celebrate the bold choices Datsun redi-GO owners have made to realise their dreams across different walks of life.
Nissan Motor India managing director Jerome Saigot says, “Bold and fearless, passionate and self-driven is what defines Datsun and its owners. #MorePower2You is a celebration of bold expressions, passion and the unconventional paths Datsun redi-GO owners have embarked upon to realise their dreams and achieve success in life. We are extremely proud to have such passionate owners as part of our Datsun family and salute their spirit!”
A three-part series comprising of short two minute films of Datsun owners across different parts of the country showcases the obstacles they have overcome to achieve their dreams and how their Datsun red-GO has been an integral part of this journey. Based on digital platform, the campaign will be driven through a series of planned social activations and innovative storytelling under the campaign hashtag #MorePower2You.
Digital has played a critical role in the company’s successful run in India and in fact, digital is leading Datsun’s main communication and marketing strategy. This approach is driven by the fact that globally almost 70 per cent of car sales are digitally influenced. Customers today have great knowledge about the product even before visiting the showroom. This has hugely influenced the way we are communicating with our customers.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as durable, attractive and trustworthy, or DAT for short. Nissan Motor announced the return of the Datsun brand, Nissan’s third global brand, alongside Nissan and Infiniti, in March 2012.
MUMBAI: Celebrating three years of fulfilling the dream of owning accessible mobility, building trust with customers and focusing on their needs, Datsun India launched a new brand campaign called #VoteForChange.
The campaign’s objective is to disrupt the longstanding conventional wisdom concerning the small car segment. #VoteForChange is an innovative and light-hearted brand campaign which uses elections as a theme to reach out to the people and capture their attention. Elections are periodic opportunities for people to stand up, indicate their choice, and send a strong signal to those at the top. Elections force change, new leaders emerge, and the conventional order is disrupted. Datsun’s #VoteForChange campaign is a way for people to ‘declare independence’, particularly first-time car buyers, who have long experienced few choices in the small car segment, which has been dominated by major players.
The Datsun #VoteForChange campaign, with its ‘candidates for change’ manifesto, speaks to Young India’s hunger for transformation and urges them to exercise their right to new choices through a series of planned social activations and innovative storytelling. Datsun believes the Indian small car segment has entered a period of transformation: car buyers want new choices.
Commenting on the new brand campaign, Jerome Saigot, Vice President, Datsun India, said, “Datsun is a challenger brand and we have been competing with the established players in the industry for three years now. Our new #VoteForChange campaign was sparked by the notion of elections and choices. We believe that the secret to making a change is to focus positive energy–not on confronting the old, but building the new. Datsun aims to strike the right chord with young risers in India through this campaign.”
The #VoteForChange campaign will consist of 360-degree multimedia activities including a series of television commercials, and a major social activation phase which has multiple TVCs featuring celebrity Vinay Pathak playing various quirky avatars.
Elections in India have always captured the attention of the people in addition to being a powerful agent of change. Datsun India’s brand campaign aims to cut through geographical, cultural, and linguistic boundaries and invites people to actively participate in another process of change. #VoteForChange marks this period of transformation in the Indian small car segment and proclaims the time is right for car buyers to exercise their freedom of choice.
This year, Nissan has taken an unconventional approach to celebrate Mother’s Day.
With its new digital short film, Nissan’s #C expresses the emotions, sincerity, hard work, love, warmth and much more, that are associated with motherhood, transcends everything, and also defies gender.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands.
Sharing his views on the film, Sanjay Gupta, vice president marketing, Nissan Motor India, said, “Nissan salutes and respects the spirit of motherhood that defies gender in today’s day and age. On this Mother’s Day, this video captures and celebrates the spirit of motherhood in each one of us.”
MUMBAI: Flipkart, which claims to be India’s largest e-commerce firm, today went live with its Brand Story Ads on the mobile app with over 50 leading brands on board.
Brands including Yes Bank, L’Oréal, Micromax, Intel, Gillette, Datsun and Sony have already signed up on the platform to launch their ad campaigns.
Flipkart SVP Ravi Garikipati said that with Brand Story Ads, FlipKart is “offering a platform where the brands can target and engage with largest qualified commerce audience in the country at the right time for the right intent. Thus, the propensity to click on the advertisement is only higher and stronger. The magnitude of consumer traffic and intelligent data insights on online shopping behaviour gives Flipkart the edge to provide larger reach, impact and measurability.”
Brand Story Ads is a native, interactive story format with content images and product guides that enables brands to tell their stories in a crisp and impactful manner. In the initial phase, the campaigns will focus on awareness creation with brand story and category pages. This will later be extended to product listings, checkouts and other areas.
Along with the brands that retail on Flipkart (first party brands), this service will also be available to other non-retailing brands (third party brands) in sectors like real estate, FMCG, BFSI, auto, and telecom etc.
With the launch of Brand Story Ads, Flipkart has introduced a new form of advertising that it calls ‘Commerce Advertising’, delivering a holistic view of consumer’s purchase journey post ad interactions and highlights effectiveness of the advertising campaigns. Flipkart promises a universal solution to brands that is based on superior data and buying intent of 50 million+ consumers.
MUMBAI: Flipkart, which claims to be India’s largest e-commerce firm, today went live with its Brand Story Ads on the mobile app with over 50 leading brands on board.
Brands including Yes Bank, L’Oréal, Micromax, Intel, Gillette, Datsun and Sony have already signed up on the platform to launch their ad campaigns.
Flipkart SVP Ravi Garikipati said that with Brand Story Ads, FlipKart is “offering a platform where the brands can target and engage with largest qualified commerce audience in the country at the right time for the right intent. Thus, the propensity to click on the advertisement is only higher and stronger. The magnitude of consumer traffic and intelligent data insights on online shopping behaviour gives Flipkart the edge to provide larger reach, impact and measurability.”
Brand Story Ads is a native, interactive story format with content images and product guides that enables brands to tell their stories in a crisp and impactful manner. In the initial phase, the campaigns will focus on awareness creation with brand story and category pages. This will later be extended to product listings, checkouts and other areas.
Along with the brands that retail on Flipkart (first party brands), this service will also be available to other non-retailing brands (third party brands) in sectors like real estate, FMCG, BFSI, auto, and telecom etc.
With the launch of Brand Story Ads, Flipkart has introduced a new form of advertising that it calls ‘Commerce Advertising’, delivering a holistic view of consumer’s purchase journey post ad interactions and highlights effectiveness of the advertising campaigns. Flipkart promises a universal solution to brands that is based on superior data and buying intent of 50 million+ consumers.
MUMBAI: Eighty year heritage car brand Datsun from Nissan has launched a new brand campaign in India called #ISayYes. The 360 degree campaign kicked off with a teaser video online, which is the first of many initiatives. This one-of-a-kind “crowd sourcing of dreams” activity will be launched on 25 January.
Under the #ISayYes campaign, this activity will give Datsun fans a chance to share their dreams online. Platforms like Twitter, YouTube and Facebook will be used to reach out to fans.
Nissan Motor India managing director Arun Malhotra said, “Young Indians want to have a voice in society as they strive to achieve their dreams. They want to be heard, and Datsun understands this. We’ve been engaging with young people for four years since Datsun came to India. Our new #ISayYes campaign is designed to connect with the energy of these young dreamers, further strengthen our bond with them, and encourage them to never give up.”
The six-week-long campaign will consist of above-the-line (ATL) activations such as television commercials, as well as a social activation phase, which will include sharing of stories, opportunities to participate in unique experiences and win prizes.
The campaign will culminate with Datsun fans vying for one grand experiential gratification and five tangible gratifications related to their dreams.
MUMBAI: Eighty year heritage car brand Datsun from Nissan has launched a new brand campaign in India called #ISayYes. The 360 degree campaign kicked off with a teaser video online, which is the first of many initiatives. This one-of-a-kind “crowd sourcing of dreams” activity will be launched on 25 January.
Under the #ISayYes campaign, this activity will give Datsun fans a chance to share their dreams online. Platforms like Twitter, YouTube and Facebook will be used to reach out to fans.
Nissan Motor India managing director Arun Malhotra said, “Young Indians want to have a voice in society as they strive to achieve their dreams. They want to be heard, and Datsun understands this. We’ve been engaging with young people for four years since Datsun came to India. Our new #ISayYes campaign is designed to connect with the energy of these young dreamers, further strengthen our bond with them, and encourage them to never give up.”
The six-week-long campaign will consist of above-the-line (ATL) activations such as television commercials, as well as a social activation phase, which will include sharing of stories, opportunities to participate in unique experiences and win prizes.
The campaign will culminate with Datsun fans vying for one grand experiential gratification and five tangible gratifications related to their dreams.
MUMBAI: Nissan has appointed Satinder Singh Bajwa as vice president sales, network and customer relations effective 13 April, 2015.
In his new role, Bajwa will be responsible for accelerating sales, expanding the reach and ensuring customer satisfaction for both Nissan and Datsun across India.
Bajwa will report to Nissan Motor India managing director Arun Malhotra.
Malhotra said, “As we continue to make quick and firm progress in taking Nissan Group of India to its next level it is imperative that we grow and nurture a robust sales and service backbone to ensure customer satisfaction. We have found a strong professional in Satinder Singh Bajwa who brings with him vast experience that can help meet our business goals.”
Bajwa comes to Nissan with 20 years of experience in functions like sales, marketing, dealer management and key account management in the automobile industry. Prior to joining Nissan, he has worked with Hyundai Motor India Ltd as group head – sales. In the past he had also worked with Maruti Suzuki, Piaggio and Bajaj Auto Ltd.
